Event Management Software Market – Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Component (Software, Services), By Deployment (On-premises, Cloud), By Application (Corporate, Education), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 6.47 Billion
CAGR (2026-2031)	12.52%
Fastest Growing Segment	Software
Largest Market	North America
Market Size (2031)	USD 13.13 Billion

Market Overview

The Global Event Management Software Market will grow from USD 6.47 Billion in 2025 to USD 13.13 Billion by 2031 at a 12.52% CAGR. Event management software encompasses digital solutions engineered to facilitate the lifecycle of events, including registration, ticketing, floor planning, and delegate engagement. The primary drivers fueling market growth include the critical need for operational efficiency through automation and the rising demand for data analytics to substantiate return on investment. These factors compel organizations to adopt specialized tools that centralize communication and logistics, driving distinct demand independent of temporary shifts in event formats.

Nevertheless, the market encounters resistance regarding data security and compliance with international privacy standards, which can complicate software implementation for global enterprises. According to UFI, in 2025, 63% of companies declared using AI tools on a regular basis, indicating a robust trajectory for technology adoption within the sector. While this metric highlights significant market penetration, potential vulnerabilities in data protection remain a hurdle that vendors must address to sustain this momentum across diverse regulatory environments.

Key Market Drivers

The integration of artificial intelligence for enhanced personalization and efficiency is fundamentally reshaping the event management landscape by automating complex tasks and delivering predictive insights. As organizations strive to optimize attendee engagement, AI algorithms are increasingly deployed to analyze participant behavior, enabling the dynamic tailoring of agendas and networking recommendations in real-time. This technological shift addresses the critical need for operational scalability, allowing event organizers to manage data-intensive workflows such as registration and lead retrieval with minimal manual intervention. According to American Express Global Business Travel, October 2025, in the '2026 Global Meetings and Events Forecast', 50% of industry professionals are now integrating AI throughout event planning and execution, underscoring its transition from an optional tool to a core operational necessity.

The expansion of the global corporate events and MICE industry acts as a parallel catalyst, driving the adoption of sophisticated management platforms capable of handling increased volume and logistical complexity. As businesses resume large-scale conferences and incentive travel, the demand for software that centralizes venue sourcing, budgeting, and compliance becomes paramount. According to Cendyn, February 2025, in the '2025 State of the Meetings Industry' report, approximately 41% of planners expect an increase in bookings, reflecting a sustained recovery that necessitates robust digital infrastructure. This market momentum is further evidenced by broader industry sentiment; according to Cvent, February 2025, in the 'Planner Sourcing Report', 90% of planners feel positive about the current state of the events industry, signaling a stable environment for continued software investment.

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Key Market Challenges

Concerns regarding data security and compliance with international privacy standards act as a significant restraint on the expansion of the global event management software market. As organizers collect increasing volumes of sensitive attendee information, ranging from passport details to financial transactions, the liability associated with potential data breaches compels them to exercise extreme caution when selecting digital vendors. This heightened scrutiny often extends the procurement cycle, as software providers must undergo rigorous compliance checks to prove they meet diverse regulatory frameworks such as GDPR or CCPA. The complexity of adhering to these varying regional laws creates a barrier to entry for software vendors and frequently delays the deployment of centralized platforms for multinational enterprises.

This apprehension surrounding data handling directly limits the depth of technology adoption within the sector. When potential liabilities outweigh immediate operational gains, decision-makers frequently restrict the scope of software implementation or avoid deep system integrations that require extensive data sharing. This friction is substantiated by recent industry data regarding the disparity between tool usage and full structural integration. According to UFI, in 2025, only 17% of companies reported having fully integrated AI-powered systems into their operations. This low figure suggests that while general interest in digital tools is high, the stringent demands of data protection prevent organizations from fully embedding these advanced software solutions into their core infrastructure, thereby slowing the revenue growth trajectory for vendors.

Key Market Trends

The rise of dedicated sustainability and carbon footprint tracking features is gaining critical momentum as organizations face increasing pressure to align event strategies with corporate environmental, social, and governance (ESG) goals. This trend compels software vendors to embed granular emissions calculators and waste diversion metrics directly into their platforms, moving beyond simple compliance to active reduction management. As corporations mandate stricter ecological accountability, the market is witnessing a surge in demand for solutions that can transparently measure the environmental impact of large-scale gatherings. According to American Express Global Business Travel, October 2024, in the '2025 Global Meetings and Events Forecast', 54% of meeting professionals consider sustainability highly important in their planning, driving the necessity for digital tools that support these eco-conscious objectives.

Simultaneously, the utilization of IoT-enabled smart venue management capabilities is transforming the attendee experience through seamless, data-driven interactions that reduce friction points. Venues are increasingly deploying interconnected sensor networks and contactless technologies to automate logistical flows, such as crowd density monitoring and frictionless purchasing, thereby enhancing operational responsiveness. This technological shift allows organizers to leverage real-time data for optimizing on-site resource allocation and improving visitor satisfaction. The rapid integration of these systems is substantiated by infrastructure investment; according to Verizon, October 2024, in the 'The Smart Stadium Of The Future' report, autonomous concessions technology is now on the roadmap for 65% of surveyed venue operators, reflecting a decisive move toward fully digitized, self-service environments.

Segmental Insights

Based on insights from trusted market research, the Software segment is identified as the fastest-growing category within the Global Event Management Software Market. This rapid expansion is primarily driven by the accelerating shift toward cloud-based SaaS platforms that offer scalable, end-to-end automation for event planning, from registration to post-event analytics. Organizations are increasingly adopting these digital solutions to streamline complex workflows and ensure compliance with stringent data privacy regulations like GDPR, which necessitates secure data handling. Furthermore, the rising integration of artificial intelligence and real-time analytics into software suites supports the growing demand for data-driven insights in both hybrid and virtual event formats.

Regional Insights

North America dominates the Global Event Management Software Market due to the extensive adoption of cloud-based technologies by corporate and institutional entities. The region benefits from a high volume of conferences and trade shows in the United States and Canada, creating a sustained demand for efficient planning and registration tools. Furthermore, the presence of major software vendors within the region ensures accessibility and rapid implementation of digital solutions. This established infrastructure allows organizations to streamline large-scale event operations effectively, cementing North America's status as the leading regional market.

Recent Developments

• In September 2024, Cvent announced the acquisition of Splash, an event marketing technology company known for helping marketers execute repeatable field marketing programs. This strategic move was designed to expand Cvent's comprehensive platform beyond large-scale centralized conferences to include smaller, locally-hosted business events. By integrating these new capabilities, the company aimed to provide a more holistic solution for managing the entire event lifecycle, thereby reinforcing its presence in the competitive Global Event Management Software Market. The acquisition allows organizations to streamline attendee registration and enhance brand consistency across all event types, driving better engagement and measurable business results.
• In September 2024, RainFocus acquired WebEvents Global, a prominent event technology and data analytics firm, to strengthen its position in the Global Event Management Software Market. This acquisition was intended to enhance the company's existing platform by incorporating advanced data integration and strategy capabilities, which are critical for delivering personalized customer journeys. The collaboration enables the provider to offer a more unified and scalable architecture, allowing clients to consolidate their event data into a single source of truth. This development underscores the growing importance of data analytics in optimizing event marketing strategies and improving overall attendee experiences.
• In August 2024, Zoom Video Communications announced a significant expansion of its virtual event capabilities by launching single-use webinar packages capable of hosting up to one million attendees. This product update was developed to meet the increasing demand for large-scale virtual gatherings within the Global Event Management Software Market, catering to enterprise all-hands meetings, global town halls, and major marketing announcements. The enhanced capacity is supported by the company's event services team to ensure broadcast reliability and professional production quality. This launch demonstrates the industry's continued focus on scalability and the necessity of robust infrastructure to support massive online audience engagement.
• In July 2024, Eventbrite entered into a strategic partnership with TikTok to facilitate seamless event discovery and ticketing directly within the social media platform. This collaboration allows event creators to promote their listings to a vast global audience by embedding direct links in short-form videos, significantly simplifying the checkout process for potential attendees. By leveraging the popularity of social commerce, the initiative addresses the evolving demands of the Global Event Management Software Market for integrated marketing tools that bridge the gap between social engagement and ticket sales. The feature empowers organizers to reach younger demographics and convert video views into actual event attendance.

Key Market Players

• Active Network LLC
• Arlo Technologies, Inc
• Stova
• Bitrix24
• Evandtec, Inc
• RingCentral, Inc
• Whova
• Certain, Inc.
• Cvent, Inc.

By Component	By Deployment	By Application	By Region
Software Services	On-premises Cloud	Corporate Education	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Event Management Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Event Management Software Market, By Component:

• Software
• Services

• Event Management Software Market, By Deployment:

• On-premises
• Cloud

• Event Management Software Market, By Application:

• Corporate
• Education

• Event Management Software Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE