Europe Electric Two-Wheeler Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Battery Capacity (<25Ah, >25Ah), By Vehicle Type (Scooter/Moped, Motorcycle), By Country, By Competition 2020-2030F

Market Overview:

The Europe Electric Two-Wheeler Market was valued at USD 23.66 Billion in 2024 and is expected to reach USD 45.10 Billion by 2030 with a CAGR of 11.35% during the forecast period. The Europe electric two-wheeler market is witnessing strong momentum due to rising environmental awareness, evolving urban mobility preferences, and stringent emission regulations encouraging the shift toward cleaner transportation modes. As consumers seek cost-effective, efficient, and sustainable alternatives to conventional vehicles, electric two-wheelers are becoming increasingly popular for short-distance commutes and last-mile delivery services. Growth is further supported by advancements in battery technology, which enhance vehicle range and reduce charging time, making electric scooters and motorcycles more practical for daily use. Manufacturers are introducing compact, feature-rich models that appeal to a younger, tech-savvy demographic, while shared mobility operators are expanding electric two-wheeler fleets to capitalize on rising demand for flexible urban transport.

Market Drivers

Surge in Urban Commuting Needs

Growing urbanization and population density have intensified the demand for convenient, compact mobility solutions. Electric two-wheelers provide a practical alternative for daily commutes, offering ease of parking, low operating costs, and agility in congested traffic. As more people seek faster, sustainable means to navigate short distances, electric scooters and bikes are becoming essential. Their design enables smooth travel through narrow streets and traffic-clogged zones, making them highly preferred for city use. The convenience of home-charging eliminates the need for regular fuel station visits, further strengthening their appeal. Employers and delivery-based businesses are also adopting these vehicles to optimize intra-city logistics and employee transportation. As commuting habits shift toward more personalized and efficient options, electric two-wheelers are well-positioned to meet this demand.

Government Incentives and Emission Regulations

Stringent emission norms and government-backed incentives are encouraging consumers to switch from internal combustion engine vehicles to electric alternatives. Purchase subsidies, tax benefits, and exemption from road tolls are lowering ownership barriers, driving sales of electric two-wheelers. At the same time, zero-emission zones and rising penalties for polluting vehicles are pushing urban dwellers toward cleaner transportation modes. Many governments are investing in battery production and charging infrastructure to support widespread adoption. These policies collectively create a favorable ecosystem that motivates manufacturers and consumers to transition to electric two-wheelers, ensuring continued growth over the forecast period. For instance, European countries are promoting electric two-wheelers through various incentives. In France, individuals can get up to USD 430 in e-bike subsidies, with extra bonuses for cargo e-bikes based on size and load. Germany offers up to USD 2,700 for electric cargo bikes, while Italy provides tax credits and local rebates. These programs help lower costs and support the shift to low-emission urban transport.

Advancements in Battery Technology

Progress in lithium-ion battery technology has significantly enhanced the range, reliability, and performance of electric two-wheelers. Modern battery systems offer longer riding distances on a single charge, faster charging times, and improved lifespan, making electric models more competitive with traditional vehicles. Innovations such as modular and swappable battery packs have addressed range anxiety and downtime concerns, especially for commercial users. Lighter battery chemistries contribute to overall vehicle efficiency and maneuverability. R&D efforts continue to improve energy density while lowering production costs, making electric two-wheelers more affordable for a broader consumer base. These technological advancements not only boost performance but also support environmental goals through better recyclability and reduced reliance on scarce materials.

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Key Market Challenges

Limited Charging Infrastructure

The lack of widespread and accessible charging infrastructure remains a major obstacle for electric two-wheeler adoption. Many users do not have access to private garages or parking areas where home charging is feasible. Public charging points, especially those compatible with two-wheelers, are often scarce or located in inconvenient areas. This makes long-distance travel and intercity commuting impractical for many riders. Limited availability of fast chargers further exacerbates the issue, increasing vehicle downtime and deterring potential users. Addressing this challenge requires coordinated efforts between government bodies, urban planners, and private players to expand the charging network, promote shared infrastructure, and ensure compatibility with various electric two-wheeler models.

High Initial Purchase Cost

Despite lower operational and maintenance expenses, the upfront cost of electric two-wheelers remains a barrier, especially for cost-sensitive buyers. High-quality batteries, advanced controllers, and integrated smart systems contribute to elevated prices. While government incentives help reduce some of the burden, many consumers still perceive electric models as less cost-effective compared to gasoline-powered alternatives. For high-performance electric motorcycles, prices can be significantly higher than comparable ICE models. This price gap restricts adoption among middle and lower-income groups. Manufacturers must focus on cost optimization, scalable production, and component localization to offer competitively priced models without compromising performance or safety.   

Key Market Trends

Integration of Smart Features and IoT

Electric two-wheelers are evolving beyond simple transportation tools into connected mobility platforms. Integration of smart features such as GPS tracking, remote diagnostics, over-the-air updates, and app-based controls are redefining user experience. IoT-enabled vehicles allow owners to monitor battery status, track rides, and receive alerts in real-time, enhancing convenience and security. These digital enhancements are especially useful for fleet operators and delivery services that require efficient fleet management. As users become more tech-oriented, the demand for intelligent electric two-wheelers with high connectivity will continue to rise, shaping product development and brand differentiation in the coming years.

Growth of Battery Swapping Ecosystems

Battery swapping has emerged as a viable alternative to conventional charging methods, particularly for commercial operators and high-usage riders. This model allows users to exchange depleted batteries for fully charged ones at dedicated stations, minimizing downtime and eliminating the need for long charging sessions. It supports scalability in areas with limited grid capacity or where installing permanent chargers is not feasible. The pay-per-use nature of swapping also lowers the initial cost of ownership, making electric two-wheelers more accessible. As more companies invest in interoperable platforms and standardized battery formats, swapping networks are expected to expand and streamline electric mobility.

Expansion of Electric Two-Wheeler Sharing Services

Shared electric two-wheeler services are gaining traction as urban dwellers seek flexible, low-commitment mobility options. Dockless rental models, app-based access, and minute-based pricing appeal to commuters, tourists, and students alike. These services reduce the need for vehicle ownership while promoting clean transportation. Operators are deploying fleets in high-traffic zones, integrating with public transit systems to offer seamless first and last-mile connectivity. The convenience and affordability of shared electric vehicles are encouraging repeat usage, influencing consumer behavior and helping build confidence in electric mobility. This trend is also encouraging more investment in vehicle durability, fleet optimization software, and scalable business models.

Segmental Insights

Battery Capacity Insights

In 2024, the >25Ah battery capacity segment emerged as the dominant category in the Europe electric two-wheeler market. The growing consumer demand for higher performance, extended range, and improved reliability played a key role in the segment’s expansion. Electric two-wheelers equipped with batteries above 25Ah offer significantly longer travel distances on a single charge, making them suitable for daily commuting, delivery services, and light logistics operations. Consumers increasingly prioritize range confidence, especially in urban environments with limited charging infrastructure. The improved range reduces the frequency of charging cycles, enhancing the convenience of ownership and expanding the appeal of electric scooters and motorcycles among both individual and commercial users.

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Region Insights

In 2024, Germany led the Europe electric two-wheeler market due to rising awareness of eco-friendly transport and strict emission targets. Strong automotive infrastructure and urban e-mobility integration boosted demand. Public and semi-private charging station growth, supportive policies, and incentives encouraged a shift from combustion engines. Electric scooters and motorcycles saw heavy use in delivery and last-mile services. Demand for high-performance models with larger batteries further strengthened Germany’s dominant position. For instance, in 2023, electric bike sales in Germany reached approximately 2.1 million units, surpassing the sales of non-electric bikes, which stood at 1.9 million, for the first time. This milestone marked a significant shift in consumer preference toward electric mobility solutions.

Italy saw strong growth in electric two-wheeler adoption, especially in densely populated cities. Familiarity with scooters made the switch to electric models easier for consumers. Urban users favored these vehicles for daily travel due to their low cost and convenience. Supportive regulations and increased use by tourists contributed to the rise in demand. Incentives and awareness campaigns drove adoption, especially among younger consumers seeking affordable mobility options. For instance, in 2024, electric bikes accounted for 20% of total bicycle sales in Italy, marking a significant shift toward electrified personal mobility. Out of 1.35 million total bikes sold, approximately 274,000 were e-bikes, maintaining a steady position despite a 19% decline in the previous year. Traditional bike sales continued to drop, falling from 1.51 million in 2019 to 1.08 million in 2024.

The Netherlands remained a key electric two-wheeler market, supported by well-developed cycling infrastructure and urban density. Limited parking and strong environmental awareness pushed demand for electric scooters. Shared mobility providers deployed large electric fleets, increasing accessibility. Consumers preferred smart, app-connected vehicles. Pro-electric mobility policies and widespread charging facilities supported steady market growth across cities. For instance, in 2023, strong demand for electric bikes helped stabilize the bicycle market despite a slight six percent decline in total units sold. Out of 804,101 bicycles purchased, e-bikes accounted for 56% of sales, totaling 453,219 units.

Recent Developments

• ​In 2024, Austria’s national Klimaaktiv program offers up to $980 for electric cargo bikes and $540 for folding bikes to individuals. Businesses and municipalities can receive 30% of purchase costs, requiring bulk purchases of 5+ bikes. In Salzburg, individuals get up to $1,080 for e-cargo bikes and $270 for bike trailers. Vienna residents can claim 50% of the cost, capped at $1,080 for electric and $860 for non-electric cargo bikes.
• Belgium’s federal program allows up to $3,780/year in tax-free mileage reimbursement for cyclists. A flat-rate reimbursement up to $510/year and tax-exempt company-provided bikes are also available. Locally, many municipalities offer direct e-bike rebates—amounts and eligibility vary by region. Check regional portals for details.
• ​In Stuttgart, families and single parents can receive up to $1,190 in phased grants for electric cargo bikes. North Rhine-Westphalia offers businesses and public institutions 25% subsidies, up to $3,780 per e-cargo bike or trailer, with specific vehicle weight and approval requirements.
• Ireland’s Cycle to Work Scheme offers tax-free e-bike purchases, capped at $3,240 for cargo e-bikes, $1,620 for e-bikes, and $1,350 for regular bikes. Employees repay via salary deductions over 12 months. Available only through employers, with special conditions for public sector workers.

Key Market Players

• Yadea Group Holdings Ltd.
• AIMA Technology Co., Ltd
• Jiangsu Xinri E-Vehicle Co., Ltd
• Zhejiang Luyuan Electric Vehicle
• Dongguan Tailing Electric Vehicle Co., Ltd.
• Shandong Incalcu Electric Vehicle Co., Ltd
• Hero Electric Vehicles Pvt Ltd
• Okinawa Autotech Pvt. Ltd
• Gogoro, Inc
• Zero Motorcycles, Inc

Report Scope:

In this report, the Europe Electric Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Europe Electric Two-Wheeler Market, By Battery Capacity:

o    <25Ah

o    >25Ah

·         Europe Electric Two-Wheeler Market, By Vehicle Type:

o    Scooter/Moped

o    Motorcycle

·         Europe Electric Two-Wheeler Market, By Country:

o    Germany

o    Italy

o    France

o    United Kingdom

o    Netherland

o    Spain

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Europe Electric Two-Wheeler Market.

Available Customizations:

Europe Electric Two-Wheeler Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

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