Enterprise Software Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented by Deployment Modes (On-Premises, Cloud-Based) By Service Types (Enterprise resource planning (ERP) software, Customer relationship management (CRM) software, Business intelligence (BI) software, Supply chain management (SCM) software, Content management software (CMS), human capital management software, Other enterprise software), By End-User Industry (Banking, Financial Services, and Insurance (BFSI), Retail, Telecommunications and Technology, Manufacturing, Healthcare, Others), By Region, By Competition Forecast, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 311.34 Billion
CAGR (2026-2031)	11.73%
Fastest Growing Segment	Customer Relationship Management (CRM) Software
Largest Market	North America
Market Size (2031)	USD 605.69 Billion

Market Overview

The Global Enterprise Software Market will grow from USD 311.34 Billion in 2025 to USD 605.69 Billion by 2031 at a 11.73% CAGR. The Global Enterprise Software Market comprises a diverse array of applications and technologies designed to facilitate the operational, administrative, and strategic functions of organizations, including customer relationship management and resource planning. The market is currently driven by the accelerating imperative for digital transformation and the widespread adoption of cloud-based infrastructures which offer enhanced scalability and remote accessibility. According to Bitkom, in 2025, the global information and communications technology market is forecast to expand by 6.6% to reach EUR 5.2 trillion, underscoring the robust investment climate that supports the continued adoption of these enterprise solutions.

Despite this positive trajectory, a significant challenge impeding broader market expansion is the complexity involved in integrating modern software suites with existing legacy systems. This technical hurdle often results in escalated implementation costs and extended deployment timelines, causing hesitation among organizations with established but outdated IT frameworks. Furthermore, these integration difficulties can expose enterprises to temporary operational vulnerabilities, requiring substantial resource allocation to ensure seamless functionality and data security during the transition.

Key Market Drivers

The integration of advanced artificial intelligence and machine learning serves as a primary catalyst for the Global Enterprise Software Market, fundamentally altering how organizations approach operational automation. Vendors are aggressively embedding generative AI capabilities into core business suites to enhance decision-making processes and streamline repetitive tasks. This technological convergence allows enterprises to extract actionable insights from vast datasets, thereby improving productivity and competitive agility. The urgency of this adoption is evident in workforce trends; according to Microsoft, May 2024, in the '2024 Work Trend Index Annual Report', 75% of global knowledge workers use generative AI at work, driving software providers to accelerate the development of AI-integrated features to meet this end-user demand.

Simultaneously, the market is propelled by the accelerated adoption of cloud-native and SaaS deployment architectures which offer necessary flexibility and scalability. As organizations modernize their IT estates, there is a distinct shift away from rigid on-premise installations toward agile cloud environments that support continuous delivery and remote accessibility. This transition is financially visible among major infrastructure providers; according to Alphabet Inc., October 2024, in the 'Third Quarter 2024 Results', Google Cloud revenues rose 35% to $11.4 billion, reflecting the heavy investment enterprises are making in cloud foundations. This modernization drive contributes significantly to broader market momentum, as evidenced by long-term commitment metrics. According to Oracle, September 2024, in the 'Q1 Fiscal Year 2025 Results', total remaining performance obligations increased 53% to $99 billion, signaling robust future demand for enterprise-grade software services.

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Key Market Challenges

The complexity involved in integrating modern software suites with existing legacy systems hampers the growth of the Global Enterprise Software Market by acting as a significant barrier to adoption for established organizations. This technical incompatibility forces enterprises to allocate substantial budgets toward customization and middleware rather than purchasing new software licenses, thereby inflating implementation costs. The extended deployment timelines associated with these difficult integrations erode the immediate return on investment, causing decision-makers to delay or scale back their digital transformation initiatives. Consequently, the market experiences a slowdown as companies hesitate to disrupt their functional, albeit outdated, IT frameworks due to the fear of operational instability.

Furthermore, this integration friction directly contradicts the promise of seamless data accessibility that drives modern software demand. When businesses struggle to harmonize new applications with older databases, they often encounter persistent data silos that limit the utility of the enterprise solution. According to Bitkom, in 2025, 47% of companies indicated that data spaces are still too complicated to be used, highlighting the profound technical difficulties organizations face in establishing interoperable software environments. This lack of seamless integration capability stifles market expansion, as enterprises remain reluctant to invest in solutions that cannot easily communicate with their existing digital infrastructure.

Key Market Trends

The Emergence of Autonomous Agentic AI Workflows represents a fundamental evolution in the Global Enterprise Software Market, moving beyond passive generative AI tools to active systems capable of executing complex, multi-step business processes with minimal human intervention. Unlike earlier chatbots that simply retrieved information, these autonomous agents are designed to plan, reason, and interact with various enterprise applications to complete end-to-end tasks, such as independently managing supply chain adjustments or resolving intricate customer service tickets. This capability allows organizations to transition from merely augmenting employee productivity to delegating entire operational workflows to intelligent systems, thereby redefining workforce allocation. According to MuleSoft, March 2025, in the '2025 Connectivity Benchmark Report', 93% of global IT leaders intend to introduce autonomous agents within the next two years, reflecting the rapid strategic prioritization of this technology to drive operational efficiency.

Simultaneously, the Shift to AI-Native Software Engineering Practices is reshaping how enterprise applications are built, deployed, and maintained, moving beyond simple code autocompletion to deeply integrated AI-driven development lifecycles. Organizations are increasingly adopting platforms where artificial intelligence proactively identifies bugs, optimizes code structure, and automates testing protocols, fundamentally altering the speed and quality of software delivery. This transition creates a new standard where development environments effectively function as collaborative partners, significantly reducing the technical debt associated with manual coding errors and accelerating time-to-market for digital products. According to GitHub, October 2025, in the 'Octoverse 2025' report, nearly 80% of new developers adopted GitHub Copilot within their first week, signaling that AI-assisted development has rapidly become a baseline expectation for modern engineering teams.

Segmental Insights

The Customer Relationship Management (CRM) Software segment currently stands as the fastest-growing category within the Global Enterprise Software Market. This rapid expansion is primarily driven by the increasing necessity for organizations to centralize customer data and automate engagement processes across diverse digital channels. As businesses prioritize client retention, the adoption of cloud-based CRM platforms has surged to facilitate real-time data accessibility for distributed sales and support teams. Furthermore, the integration of analytical tools allows enterprises to derive actionable insights from consumer interactions, thereby optimizing service delivery and operational efficiency without relying on manual administrative tasks.

Regional Insights

North America leads the global enterprise software market due to the high concentration of established technology vendors and the widespread adoption of cloud computing solutions. Organizations in the United States and Canada prioritize digital transformation to improve operational efficiency and data management. This dominance is supported by a mature IT infrastructure that facilitates the integration of automation tools across diverse industries. Furthermore, the strong emphasis on regulatory compliance and data security drives consistent investment in enterprise applications, ensuring sustained market expansion within the region.

Recent Developments

• In September 2024, SAP SE successfully completed the acquisition of WalkMe Ltd., a prominent digital adoption platform, for an equity value of approximately $1.5 billion. This transaction represents a significant expansion of the company’s business transformation management portfolio, directly impacting the global enterprise software market by prioritizing user adoption. The integration of WalkMe’s technology allows the software major to provide context-aware, proactive support across workflows, streamlining user experiences for complex business applications. These enhanced artificial intelligence capabilities are expected to synergize with the company’s existing copilot features, driving productivity and maximizing the value of software investments for enterprise customers worldwide.
• In September 2024, ServiceNow released the Xanadu update for its Now Platform, introducing its most extensive set of artificial intelligence innovations to date for the global enterprise software market. This major product launch incorporated hundreds of new capabilities aimed at boosting customer agility and improving employee experiences across mission-critical functions such as security, sourcing, and procurement. Key features included the expansion of the "Now Assist" generative AI portfolio and deep integration with Microsoft Copilot to create a unified collaboration experience. This development underscores the company's commitment to delivering an AI-driven platform that supports comprehensive business transformation and operational efficiency for large-scale organizations.
• In September 2024, Salesforce launched Agentforce, a new suite of autonomous artificial intelligence agents designed to augment the workforce across sales, service, and marketing functions. Unveiled at the company’s annual conference, this platform enables organizations in the global enterprise software market to build and deploy custom agents that can reason, make decisions, and execute tasks independently. Unlike traditional chatbots, these agents utilize real-time data to resolve customer inquiries and qualify leads with minimal human intervention. This launch marks a strategic pivot toward the "third wave" of AI, focusing on agency and autonomy to drive scalability and efficiency for enterprise software users.
• In April 2024, International Business Machines Corporation (IBM) entered into a definitive agreement to acquire HashiCorp, Inc. for $35 per share in cash, valuing the transaction at $6.4 billion. This strategic move was designed to create a comprehensive end-to-end hybrid cloud platform tailored for the artificial intelligence era within the global enterprise software market. The acquisition leverages HashiCorp’s established capabilities in infrastructure and security lifecycle management to help clients grapple with the increasing complexity of application sprawl. By integrating these automation tools, the technology giant aims to enhance its hybrid cloud offerings, addressing the critical demand for interoperability and management in modern enterprise IT environments.

Key Market Players

• Microsoft Corporation
• Oracle Corporation
• SAP SE
• International Business Machines Corporation
• VMware, Inc
• salesforce.com, inc
• Adobe Inc.
• Cisco Systems, Inc
• Symantec Corporation
• HP Inc

By Service Types	By End-User Industry	By Region
Enterprise resource planning (ERP) software Customer relationship management (CRM) software Business intelligence (BI) software Supply chain management (SCM) software Content management software (CMS) human capital management software Other enterprise software	Banking Financial Services Insurance (BFSI) Retail Telecommunications and Technology Manufacturing Healthcare Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Enterprise Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Enterprise Software Market, By Service Types:

• Enterprise resource planning (ERP) software
• Customer relationship management (CRM) software
• Business intelligence (BI) software
• Supply chain management (SCM) software
• Content management software (CMS)
• human capital management software
• Other enterprise software

• Enterprise Software Market, By End-User Industry:

• Banking
• Financial Services
• Insurance (BFSI)
• Retail
• Telecommunications and Technology
• Manufacturing
• Healthcare
• Others

• Enterprise Software Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE