As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

Global energy drink market is expected to grow at a formidable rate of around 10% during the forecast period. The global energy drink market is driven by the changing consumer behavior and lifestyle. Additionally, increasing health consciousness and awareness among the people especially in the developed world is expected to propel the market through 2025. Furthermore, these energy drinks provide instead energy, increase mental alertness and enhance physical performance. As a result of this these are highly preferred by the sports persons and gym professionals. This in turn is expected to positively influence the market growth during the forecast period. Also, the sudden outbreak of pandemic novel coronavirus disease and nations under lockdown, increased the demand for healthy food items with long shelf life in the early stages but now there exists a demand-supply gap owing to the low consumption of products being manufactured and in some places the manufacturing units are shut down so the products are not being manufactured.

The global energy drink market is segmented based on type, target consumer, distribution channel, end user, company and region. Based on type, the market can be categorized into organic, non-organic and natural. The organic segment is expected to dominate the market owing to the growing consumer trend of consuming organic food & beverages. Based on target consumers, the market can be fragmented into teenagers, adults and geriatric population. The adults segment is expected to dominate the market on account of the increasing working population coupled with the increasing awareness among the population pertaining to energy drinks and their benefits. While, the teenagers segment is expected to register the highest growth in the market owing the increasing popularity of energy drinks among them.

Regionally, the energy drink market has been segmented into various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America is expected to dominate in the overall energy drink market owing to the owing to the growing health concerns and rising awareness pertaining to maintaining a healthy lifestyle.

The major players operating in the energy drink market are Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Arizona Beverage Company, Cloud 9, Nestle S.A, Coco Cola Company, Living Essentials, The Monarch Beverage Co Inc and others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global energy drink market from 2015 to 2018.
  • To estimate and forecast the market size of global energy drink market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global energy drink market based on type, target consumer, distribution channel, end user, company and regional distribution.
  • To identify dominant region or segment in the global energy drink market.
  • To identify drivers and challenges for global energy drink market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global energy drink market.
  • To identify and analyze the profile of leading players operating in global energy drink market.
  • To identify key sustainable strategies adopted by market players in global energy drink market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global energy drink market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Energy drink manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to energy drink

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global energy drink market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Energy Drink Market, By Type:
    • Organic
    • Non-Organic
    • Natural
  • Global Energy Drink Market, By Target Consumers:
    • Teenagers
    • Adults
    • Geriatric Population
  • Global Energy Drink Market, By Distribution Channel:
    • Store-Based
    • Non-Store-Based
  • Global Energy Drink Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Kuwait
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global energy drink market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Energy Drink Market

4.    Executive Summary

5.    Voice of Customer

6.    Global Energy Drink Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Organic, Non-Organic, Natural)

6.2.2.     By Target Consumers (Teenagers, Adults, Geriatric Population)

6.2.3.     By Distribution Channel (Stored-Based v/s Non-Store-Based)

6.2.4.     By Company (2019)

6.2.5.     By Region

6.3.  Product Market Map

7.    Asia-Pacific Energy Drink Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Target Consumers

7.2.3.     By Distribution Channel

7.2.4.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Energy Drink Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Type

7.3.1.2.2.             By Target Consumers

7.3.1.2.3.             By Distribution Channel

7.3.2.     India Energy Drink Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Type

7.3.2.2.2.             By Target Consumers

7.3.2.2.3.             By Distribution Channel

7.3.3.     Australia Energy Drink Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Type

7.3.3.2.2.             By Target Consumers

7.3.3.2.3.             By Distribution Channel

7.3.4.     Japan Energy Drink Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Type

7.3.4.2.2.             By Target Consumers

7.3.4.2.3.             By Distribution Channel

7.3.5.     South Korea Energy Drink Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Type

7.3.5.2.2.             By Target Consumers

7.3.5.2.3.             By Distribution Channel

8.    Europe Energy Drink Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type

8.2.2.     By Target Consumers

8.2.3.     By Distribution Channel

8.2.4.     By End User

8.2.5.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Energy Drink Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Type

8.3.1.2.2.             By Target Consumers

8.3.1.2.3.             By Distribution Channel

8.3.2.     Germany Energy Drink Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Type

8.3.2.2.2.             By Target Consumers

8.3.2.2.3.             By Distribution Channel

8.3.3.     United Kingdom Energy Drink Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Type

8.3.3.2.2.             By Target Consumers

8.3.3.2.3.             By Distribution Channel

8.3.4.     Italy Energy Drink Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Type

8.3.4.2.2.             By Target Consumers

8.3.4.2.3.             By Distribution Channel

8.3.5.     Spain Energy Drink Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Type

8.3.5.2.2.             By Target Consumers

8.3.5.2.3.             By Distribution Channel

9.    North America Energy Drink Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type

9.2.2.     By Target Consumers

9.2.3.     By Distribution Channel

9.2.4.     By End User

9.2.5.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Energy Drink Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Type

9.3.1.2.2.             By Target Consumers

9.3.1.2.3.             By Distribution Channel

9.3.2.     Mexico Energy Drink Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Type

9.3.2.2.2.             By Target Consumers

9.3.2.2.3.             By Distribution Channel

9.3.3.     Canada Energy Drink Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Type

9.3.3.2.2.             By Target Consumers

9.3.3.2.3.             By Distribution Channel

10.  South America Energy Drink Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Type

10.2.2.  By Target Consumers

10.2.3.  By Distribution Channel

10.2.4.  By End User

10.2.5.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Energy Drink Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Type

10.3.1.2.2.           By Target Consumers

10.3.1.2.3.           By Distribution Channel

10.3.2.  Argentina Energy Drink Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Type

10.3.2.2.2.           By Target Consumers

10.3.2.2.3.           By Distribution Channel

10.3.3.  Colombia Energy Drink Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Type

10.3.3.2.2.           By Target Consumers

10.3.3.2.3.           By Distribution Channel

11.  Middle East and Africa Energy Drink Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Type

11.2.2.  By Target Consumers

11.2.3.  By Distribution Channel

11.2.4.  By End User

11.2.5.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Energy Drink Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Type

11.3.1.2.2.           By Target Consumers

11.3.1.2.3.           By Distribution Channel

11.3.2.  Saudi Arabia Energy Drink Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Type

11.3.2.2.2.           By Target Consumers

11.3.2.2.3.           By Distribution Channel

11.3.3.  UAE Energy Drink Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Type

11.3.3.2.2.           By Target Consumers

11.3.3.2.3.           By Distribution Channel

11.3.4.  Kuwait Energy Drink Market Outlook

11.3.4.1.      Market Size & Forecast

11.3.4.1.1.           By Value

11.3.4.2.      Market Share & Forecast

11.3.4.2.1.           By Type

11.3.4.2.2.           By Target Consumers

11.3.4.2.3.           By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Red Bull GmbH

14.2.              PepsiCo. Inc

14.3.              Monster Energy

14.4.              Rockstar, Inc.

14.5.              Arizona Beverage Company

14.6.              Cloud 9

14.7.              Nestle S.A

14.8.              Coco Cola Company

14.9.              Living Essentials

14.10.            The Monarch Beverage Co Inc

15.  Strategic Recommendations

16.  About Us & Disclaimer

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