Endpoint Security Market – Global Industry Size, Share, Trends, Opportunity, and Forecast By Solution (Endpoint Protection Platform, Endpoint Detection and Response), By Deployment Mode (On-Premise, Cloud), By Organization Size (Large Enterprises, SMEs), By End User (IT & Telecom, BFSI, Industrial, Education, Retail, Healthcare, Manufacturing, Others), By Region, Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 16.25 Billion
CAGR (2026-2031)	10.61%
Fastest Growing Segment	Cloud
Largest Market	North America
Market Size (2031)	USD 29.76 Billion

Market Overview

The Global Endpoint Security Market will grow from USD 16.25 Billion in 2025 to USD 29.76 Billion by 2031 at a 10.61% CAGR. Endpoint security is defined as the practice of safeguarding end-user devices such as desktops, laptops, servers, and mobile units from exploitation by malicious actors. The market is primarily driven by the permanent shift toward remote work models and the expansion of Bring Your Own Device policies, which have significantly widened the organizational attack surface. Additionally, the relentless escalation in the volume of security incidents compels organizations to fortify their network perimeters. According to ISACA, in 2024, 55 percent of survey respondents reported an increasing number of attacks, underscoring the critical need for comprehensive protective measures across all digital entry points.

One significant challenge impeding market expansion is the operational complexity associated with managing these diverse security environments. This difficulty is exacerbated by a persistent global shortage of skilled cybersecurity professionals, which limits the ability of many organizations to effectively deploy and monitor these systems. Resource-constrained enterprises often struggle to allocate sufficient personnel to manage alerts and updates, creating a bottleneck that can delay the adoption of essential endpoint protection technologies.

Key Market Drivers

The escalating frequency and sophistication of cyber threats serve as a primary catalyst for the adoption of advanced endpoint security solutions. Adversaries increasingly utilize encryption and automated tools to bypass traditional perimeter defenses, necessitating the deployment of platforms capable of real-time threat detection and response. This surge in complex attack vectors forces enterprises to move beyond basic antivirus software toward integrated endpoint detection and response systems. According to SonicWall, March 2024, in the '2024 Annual Cyber Threat Report', encrypted threats surged by 117 percent globally, highlighting the shift toward stealthier infiltration methods that require robust decryption and inspection capabilities at the device level.

The rising financial impact of enterprise data breaches further accelerates market growth as organizations prioritize risk mitigation to protect their bottom line. A successful compromise of an endpoint can lead to substantial operational downtime, regulatory fines, and reputational damage, making the cost of prevention significantly lower than the cost of remediation. According to IBM, July 2024, in the 'Cost of a Data Breach Report 2024', the global average cost of a data breach reached USD 4.88 million, incentivizing businesses to allocate larger budgets for comprehensive security suites. Consequently, corporate decision-makers are integrating endpoint protection into their core financial risk strategies to buffer against these losses. According to Verizon, May 2024, in the '2024 Data Breach Investigations Report', the human element contributed to 68 percent of breaches, reinforcing the necessity for endpoint controls that effectively mitigate errors made by end-users.

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Key Market Challenges

The persistent global shortage of skilled cybersecurity professionals constitutes a primary barrier to the growth of the Global Endpoint Security Market. As endpoint environments become increasingly intricate, organizations require specialized talent to configure, monitor, and maintain advanced security platforms. However, the scarcity of qualified experts creates a severe operational bottleneck, leaving many enterprises unable to utilize sophisticated protection tools to their full potential. When security teams cannot effectively manage the high volume of alerts and maintenance requirements generated by these systems, organizations are often forced to halt or scale back their security investments to avoid overwhelming their existing staff.

According to ISC2, in 2025, 59 percent of cybersecurity professionals identified critical or significant skills shortages within their teams. This lack of available expertise directly restricts market expansion, as resource-constrained buyers frequently defer procurement cycles or limit the scope of their deployments. Consequently, endpoint security vendors face a contracted addressable market where potential customers are hesitant to acquire technologies they cannot adequately operate, thereby slowing the overall revenue trajectory of the industry.

Key Market Trends

The Integration of Generative AI for Automated Threat Hunting and Analysis is reshaping defense strategies against complex threats. Vendors are embedding large language models into endpoint platforms to automate labor-intensive tasks like script analysis and query generation. This capability empowers less experienced analysts to perform advanced threat hunting, effectively mitigating the global skills gap. By deciphering malicious commands and generating natural language remediation guides, these tools drastically reduce incident response times. According to Splunk, April 2024, in the 'State of Security 2024' report, 91 percent of security teams reported using generative AI specifically for cybersecurity operations, illustrating the rapid pivot toward AI-assisted defense.

The Consolidation of Disparate Security Agents into Unified Platforms represents a structural transition as enterprises retire fragmented point solutions. Organizations are replacing standalone tools with single-agent architectures that offer holistic visibility and reduced overhead. This trend is fueled by the need to eliminate coverage gaps caused by non-interoperable software and to streamline vendor management. By centralizing telemetry within a unified interface, security teams can correlate data across diverse vectors more effectively. According to Fortra, January 2024, in the '2024 State of Cybersecurity Survey', 45 percent of respondents have already begun consolidating vendors, highlighting a definitive market preference for integrated security ecosystems.

Segmental Insights

The Cloud segment stands as the fastest growing category in the Global Endpoint Security Market, driven by the extensive shift toward remote and hybrid work environments. Enterprises increasingly favor cloud deployment to secure distributed endpoints, ensuring centralized management without the constraints of physical infrastructure. This trend is reinforced by strict compliance mandates from institutions like the European Union, compelling firms to adopt scalable security measures for data protection. Consequently, cloud solutions enable organizations to achieve cost efficiency and continuous threat monitoring, thereby maintaining robust security postures across diverse locations while adhering to necessary regulatory standards.

Regional Insights

North America leads the Global Endpoint Security Market, driven by the extensive adoption of cloud technologies and a mature digital ecosystem. The region benefits from a high concentration of established security vendors and the imperative to protect expanding remote workforces. Additionally, strict adherence to compliance mandates reinforces this dominance. Organizations heavily invest in security protocols to align with rigorous standards set by the National Institute of Standards and Technology (NIST). This regulatory pressure, combined with a proactive approach to cyber threat mitigation, solidifies North America’s status as the primary contributor to market revenue.

Recent Developments

• In September 2024, CrowdStrike introduced major innovations to its Falcon Cloud Security platform during the Fal.Con user conference, unveiling AI Security Posture Management and the general availability of Data Security Posture Management. These integrated features were designed to provide security teams with comprehensive visibility and protection across cloud infrastructure, applications, data, and AI models from a unified console. The enhancements aimed to secure the rapid adoption of AI technologies while reducing the complexity of managing multiple security tools. By consolidating these capabilities, the company sought to help organizations stop breaches and defend against cross-domain attacks targeting cloud and endpoint assets.
• In August 2024, SentinelOne announced the general availability of its enhanced managed detection and response service, Singularity MDR, during the Black Hat conference. This launch combined the company’s AI-driven Singularity Platform with expert security operations to deliver comprehensive protection across endpoints, cloud workloads, and identities. The new offering was designed to assist resource-constrained security teams by providing continuous, 24/7 threat monitoring and rapid response capabilities. By integrating digital forensics and incident response directly into the service, the company aimed to empower enterprises to manage complex cyber threats effectively and unify their security posture through a single, scalable solution.
• In August 2024, Trend Micro significantly expanded the market reach of its cybersecurity offerings by extending the Trend Vision One platform to support small and mid-sized enterprises. This strategic update enabled managed service providers to deliver enterprise-grade risk management and extended detection and response capabilities to smaller organizations. The platform featured new multi-tenant management tools and built-in security modules, allowing partners to efficiently monitor and secure diverse client environments. This initiative addressed the growing demand for advanced endpoint and network security in the SME sector, helping these businesses build resilience against sophisticated cyberattacks and evolving digital risks.
• In August 2024, Check Point Software Technologies unveiled the early availability of its new Harmony Data Loss Prevention service, extending robust data protection capabilities directly to endpoints. Launching at the Black Hat event, this innovative service was engineered to analyze both structured and unstructured data, enabling organizations to identify and secure sensitive information effectively. The solution focused on preventing data exfiltration and mitigating insider risks by providing granular visibility and control over data usage on devices. This development underscored the company’s commitment to strengthening endpoint security by addressing the critical challenge of data loss in modern, hybrid work environments.

Key Market Players

• Microsoft Corporation
• Palo Alto Networks, Inc.
• SentinelOne, Inc.
• CrowdStrike Holdings, Inc.
• Trend Micro Incorporated
• Broadcom Inc.
• Fortinet, Inc.
• Sophos Group plc
• Cisco Systems, Inc.
• Trellix

By Solution	By Deployment Mode	By Organization Size	By End User	By Region
Endpoint Protection Platform Endpoint Detection and Response	On-Premise Cloud	Large Enterprises SMEs	IT & Telecom BFSI Industrial Education Retail Healthcare Manufacturing Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Endpoint Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Endpoint Security Market, By Solution:

• Endpoint Protection Platform
• Endpoint Detection and Response

• Endpoint Security Market, By Deployment Mode:

• On-Premise
• Cloud

• Endpoint Security Market, By Organization Size:

• Large Enterprises
• SMEs

• Endpoint Security Market, By End User:

• IT & Telecom
• BFSI
• Industrial
• Education
• Retail
• Healthcare
• Manufacturing
• Others

• Endpoint Security Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE