End User Computing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Organization Size (Large Enterprises and Small & Medium Enterprises), By Deployment (On-Premise and Cloud), By End-User (IT & Telecom, BFSI, Healthcare, Retail and Other), By Region, and By Competition, 2020-2030F

Market Overview

The Global End User Computing Market will grow from USD 12.70 Billion in 2024 to USD 25.07 Billion by 2030 at a 12.00% CAGR. End User Computing (EUC) defines the technologies enabling secure, remote access to applications, desktops, and data from any device, anywhere. This framework, encompassing Virtual Desktop Infrastructure (VDI) and Desktop-as-a-Service (DaaS), delivers flexible and efficient IT environments. Market growth is primarily driven by increasing workforce mobility, widespread remote and hybrid work adoption, and the necessity for centralized administration to enhance data access and collaboration. The pervasive shift towards cloud computing platforms further propels this expansion.

A significant challenge for the global End User Computing market is managing heightened security concerns within decentralized environments and diverse device landscapes. Ensuring robust data protection and regulatory compliance across numerous endpoints remains complex. According to CompTIA's 2024 IT Industry Outlook, nearly 45% of companies are increasing their overall spending on cybersecurity-related areas, reflecting the substantial investment required to mitigate risks in expanded digital workspaces. This continuous demand for strong security, coupled with integration complexities, can impede market expansion.

Key Market Drivers

The pervasive adoption of remote and hybrid work models fundamentally drives the global End User Computing market by necessitating flexible and secure access to corporate resources from diverse locations and devices. This paradigm shift demands robust solutions that extend the traditional office environment, ensuring operational continuity and employee productivity. Organizations increasingly prioritize technologies enabling seamless collaboration irrespective of physical presence. According to FlexJobs' 2025 Remote Work Stats & Trends Report, in December 2024, 81% of respondents indicated remote work as the most important factor in their job selection, underscoring a critical employee preference influencing enterprise technology investments. This sustained demand fuels EUC solutions delivering consistent user experiences across various endpoints.

Concurrently, accelerated cloud computing adoption profoundly influences the End User Computing market by providing the scalable infrastructure essential for delivering EUC solutions. Cloud platforms facilitate virtual desktops and applications as a service, significantly reducing capital expenditure and operational complexities of on-premises deployments. This shift enables organizations to rapidly provision and manage computing resources, adapting to fluctuating demands with agility. According to a Cloud Security Alliance report, in May 2024, 98% of organizations worldwide currently utilize cloud services, highlighting cloud technology's pervasive integration. This reliance directly supports EUC growth, particularly Desktop-as-a-Service. According to VMware Blogs, in December 2023, DaaS adoption was anticipated to rise, with nearly 80% of virtual desktops delivered in 2024 expected through a DaaS solution. This trend reflects the strategic imperative for cloud-native EUC to enhance flexibility and cost-effectiveness.

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Key Market Challenges

A significant challenging factor for the global End User Computing market is managing heightened security concerns within decentralized environments and diverse device landscapes. This complexity directly hampers market growth by increasing the operational burden of ensuring robust data protection and regulatory compliance across numerous endpoints. The expanded attack surface presented by widespread remote and hybrid work models, coupled with diverse personal devices accessing corporate resources, necessitates continuous vigilance and specialized cybersecurity expertise.

Organizations face substantial difficulties in implementing and maintaining consistent security policies across varied user environments, which can lead to vulnerabilities and potential data breaches. According to ISACA's 2025 State of Cybersecurity Report, 55 percent of cybersecurity teams are understaffed, and 65 percent have unfilled cybersecurity positions. This severe talent shortage impedes the effective deployment and management of secure EUC solutions, raising the perceived risk for enterprises considering broader adoption of such frameworks. The ongoing demand for strong security, alongside integration complexities, translates into higher costs and operational friction, directly restraining market expansion.

Key Market Trends

The expansion of Unified Endpoint Management (UEM) solutions represents a significant trend in the global End User Computing market, driven by the escalating complexity of managing diverse devices and applications across distributed workforces. UEM platforms consolidate the management of desktops, laptops, smartphones, and tablets under a single console, providing consistent security policies and streamlined operational workflows. This trend empowers organizations to maintain control over corporate data and access points regardless of device type or location. For instance, in its October 2025 release, Microsoft Intune introduced AI-based policy suggestions which can reduce policy setup time by up to 50 percent, enhancing administrative efficiency in managing complex device landscapes. This evolution in UEM is crucial for enabling secure and productive digital workspaces, addressing the inherent challenges of endpoint proliferation.

The integration of Artificial Intelligence (AI) and Machine Learning (ML) in End User Computing marks another pivotal trend, transforming how users interact with their digital environments and how IT departments manage them. AI and ML are increasingly utilized for proactive issue resolution, personalized user experiences, and advanced security analytics within EUC. According to an IEEE Global Survey published in October 2024, 58 percent of technology leaders predicted that AI, encompassing predictive and generative AI, machine learning, and natural language processing, would drive advancements across various sectors in 2025. Illustrating this integration, at VMware Explore 2025, VMware announced in August 2025 that its Private AI services were included as part of VMware Cloud Foundation subscriptions, offering capabilities such as a model store, indexing services, and an AI agent builder to simplify on-premise AI deployments. This trend facilitates smarter, more adaptive, and efficient EUC environments.

Segmental Insights

In the Global End User Computing Market, Large Enterprises represent the fastest growing segment, driven by their extensive requirements and strategic investments. These organizations necessitate sophisticated solutions to manage complex digital workplace programs and expansive IT infrastructures. Rapid growth is fueled by the imperative for digital transformation, enabling seamless workforce mobility, and supporting pervasive bring-your-own-device policies. Large enterprises prioritize robust security, scalable cloud-hosted virtual desktops, and unified endpoint management to enhance productivity and maintain compliance across diverse global operations. This strategic adoption ensures secure, efficient access to applications and data for a distributed workforce.

Regional Insights

North America holds a leading position in the Global End User Computing market, primarily attributed to its highly developed digital infrastructure and widespread adoption of cloud-based services. The region benefits significantly from the substantial presence of global technology corporations that consistently drive innovation in computing solutions. Furthermore, the accelerating shift towards remote and hybrid work models has notably increased the demand for flexible and secure end user computing environments. This robust market is also supported by a mature technology ecosystem and established regulatory frameworks that foster continuous technological advancements and widespread integration of these solutions across various industry verticals.

Recent Developments

• In November 2025, Google launched "Cameyo by Google," a new Virtual App Delivery (VAD) solution within its enterprise product family, marking a significant entry into the global End User Computing market. This offering aimed to provide a modern alternative to traditional virtual desktop infrastructure by focusing on delivering only the specific applications users needed, rather than entire virtual desktops. Cameyo allowed legacy Windows or Linux applications to be streamed in a browser or delivered as Progressive Web Apps, offering users a seamless experience and helping IT departments reduce the overhead associated with complex hardware setups.

• In November 2024, NVIDIA introduced its AI Virtual Workstation (vWS) Toolkits, making them available with the NVIDIA RTX Virtual Workstation software. This development represented a breakthrough in integrating artificial intelligence capabilities within Virtual Desktop Infrastructure (VDI) environments, directly influencing the global End User Computing market. The toolkits were designed to enable organizations to accelerate AI development by leveraging vGPU technology across virtualized platforms. This innovation allowed for the acceleration of AI-driven workloads, enhancing productivity, strengthening security, and optimizing performance for professionals in various industries.

• In June 2024, Amazon Web Services (AWS) introduced Amazon WorkSpaces Pools, a new feature of its Amazon WorkSpaces service directly impacting the global End User Computing (EUC) market. This innovation allowed customers to achieve cost savings by enabling a group of users to share a pool of virtual desktops, with each user receiving a fresh desktop upon logging in. The new offering provided flexibility for various use cases, including training labs and contact centers, and simplified management through a single console for desktop configurations and applications. WorkSpaces Pools offered pay-as-you-go hourly pricing, contributing to significant cost reductions for organizations.

• In February 2024, private equity firm KKR announced a definitive agreement to acquire VMware's End-User Computing (EUC) Division from Broadcom for $4 billion. This significant transaction in the global EUC market positioned the acquired division to operate as a standalone company, with increased access to growth capital and a dedicated strategic focus on digital workspace solutions. The portfolio included prominent products such as Horizon, a desktop and application virtualization platform, and Workspace ONE, a unified endpoint management platform. The divestiture was intended to enhance investment in research and development and optimize customer support.

Key Market Players

• Nutanix, Incorporation
• Fujitsu Limited
• Tech Mahindra Limited
• HCL Infosystems Limited
• IGEL Technology GmbH
• Infosys Limited
• LTIMindtree Limited
• NetApp, Incorporated
• Nucleus Software Exports Limited
• Cloud Software Group, Incorporated

Report Scope:

In this report, the Global End User Computing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• End User Computing Market, By Organization Size:

o   Large Enterprises

o   Small & Medium Enterprises

• End User Computing Market, By Deployment:

o   On-Premise

o   Cloud

• End User Computing Market, By End-User:

o   IT & Telecom

o   BFSI

o   Healthcare

o   Retail

o   Other

• End User Computing Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global End User Computing Market.

Available Customizations:

Global End User Computing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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