Emulsifiers in Personal Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Ethoxylated/Propoxylated Emulsifiers, Silicone Based, Glyceryl Esters, Sucrose Esters, Alkyl Polyglycosides, Polyglyceryl-based, Others), By Region and Competition, 2020-2030F

Market Overview

Global Emulsifiers in Personal Care Market was valued at USD 562.47 Million in 2024 and is expected to reach USD 698.70 Million by 2030 with a CAGR of 3.88%. Emulsifiers play a vital role in the formulation of personal care products, acting as stabilizing agents that enable the effective blending of oil and water phases. Their presence is essential in a wide range of products including creams, lotions, shampoos, conditioners, sunscreens, and makeup. A key factor contributing to the growth of this market is the increasing consumer inclination toward natural, organic, and clean-label personal care products.

As consumers become more conscious of product ingredients and their environmental impact, there is rising demand for emulsifiers derived from natural sources such as plant oils, algae, and biodegradable compounds. However, the market is not without its challenges. Regulatory compliance remains a major consideration, particularly as regional and international bodies continue to introduce stricter guidelines concerning ingredient safety and environmental impact.

Key Market Drivers

Growth in Personal Care Industry

The global Beauty & Personal Care market is projected to generate revenue of USD 677.19 billion in 2025. In spite of ongoing global economic challenges, the U.S. market remains resilient, driven by sustained consumer demand particularly for organic and natural product offerings. The rapid expansion of the global personal care industry is a primary driver of growth in the emulsifiers market within this sector. Emulsifiers, key ingredients that help blend oil and water-based components are essential in the formulation of a wide range of personal care products, including creams, lotions, shampoos, conditioners, and cosmetics.

As consumer demand for high-performance, multifunctional, and aesthetically appealing products continues to rise, manufacturers are increasingly relying on advanced emulsifier systems to enhance product stability, texture, and efficacy. The United States continues to lead the global economy in household disposable income, with an average net disposable income of USD 51,147 per household. Luxembourg ranks second, with an average of USD 44,773 in disposable income. The global personal care market's growth fueled by factors such as rising disposable incomes, urbanization, increased beauty consciousness, and evolving grooming habits has directly translated into higher consumption of emulsifiers.

Surge in Technological Advancements

The global emulsifiers market in personal care is experiencing robust growth, largely fueled by a surge in technological advancements across formulation science and ingredient innovation. Emerging technologies have enabled the development of high-performance emulsifiers that offer enhanced stability, texture, and compatibility with a wide range of active ingredients. For example, Cleansol 200 S Emulsifier Concentrate is a high-performance blend of concentrated surfactants formulated to boost the effectiveness of laundry detergents. It is particularly well-suited for solubilizing and emulsifying oil-based stains such as grease, oils, and cosmetic residues delivering cleaner, brighter laundry results.

Additionally, advancements in green chemistry and biotechnology are paving the way for bio-based and eco-friendly emulsifiers, aligning with the industry's shift toward natural and environmentally conscious products. Enhanced delivery systems and smart emulsifiers are also gaining traction, allowing for controlled release and improved absorption of active compounds. As personal care brands continue to prioritize innovation, customization, and performance, cutting-edge emulsifier technologies are playing a critical role in shaping the next generation of skincare, haircare, and cosmetic products making technological advancement a key driver of market expansion.

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Key Market Challenges

High Raw Material Costs

One of the primary challenges facing the global emulsifiers market in the personal care sector is the volatility and sustained increase in raw material costs. Emulsifiers are often derived from both petrochemical and natural sources, including palm oil, coconut oil, and other plant-based feedstocks. Fluctuations in global commodity prices, driven by factors such as climate change, geopolitical instability, supply chain disruptions, and shifting agricultural policies, have significantly impacted the cost and availability of these inputs. Additionally, the growing demand for sustainably sourced and certified raw materials further contributes to price inflation, as these alternatives often carry a premium.

For manufacturers, rising input costs can erode profit margins and force difficult trade-offs between pricing, formulation quality, and competitiveness. Smaller producers, in particular, may face heightened pressure due to their limited purchasing power and dependence on third-party suppliers. As a result, managing raw material costs has become a strategic priority, requiring companies to invest in supply chain resilience, explore alternative ingredients, and optimize formulations without compromising performance or consumer expectations.

Key Market Trends

Surge in Natural and Sustainable Emulsifiers

The global emulsifiers in personal care market is witnessing a significant trend toward the adoption of natural and sustainable emulsifiers. The Wrinkle Smoothing Serum utilizes the PEG-free oil-in-water emulsifier dermofeel NC MB. By combining this emulsifier with naturally derived thickeners, the serum achieves the desired viscosity while aligning with the growing market demand for “microplastic-free” formulations. This cost-effective emulsifier presents a viable alternative to PEG-based emulsifiers such as Glyceryl Stearate/PEG-100 Stearate. This shift is largely driven by growing consumer awareness and demand for environmentally friendly and health-conscious personal care products.

Consumers are increasingly scrutinizing product ingredients, favoring formulations that are free from synthetic chemicals and derived from renewable resources. In response, manufacturers are prioritizing the development and incorporation of emulsifiers sourced from natural origins such as plant-based oils, sugars, and biodegradable materials. These sustainable emulsifiers not only meet consumer expectations but also align with stricter regulatory frameworks aimed at reducing environmental impact.

Segmental Insights

Product Insights

Based on Product, Ethoxylated/Propoxylated Emulsifiers have emerged as the fastest growing segment in the Global Emulsifiers in Personal Care Market in 2024. This is due to several important reasons. These emulsifiers provide enhanced stability and compatibility with various ingredients, which improves the texture and overall performance of personal care products like creams, lotions, and shampoos. Their mild and non-irritating nature aligns well with the growing consumer demand for gentle and skin-friendly formulations. Additionally, the versatility of these emulsifiers allows manufacturers to tailor products to specific needs, increasing their appeal across a wide range of applications.

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Regional Insights

Based on Region, North America have emerged as the dominating region in the Global Emulsifiers in Personal Care Market in 2024. This is due to its well-established personal care and cosmetics industry, driven by high consumer demand for innovative and premium skincare products. The region benefits from advanced research and development capabilities, supported by significant investments from leading multinational companies focused on creating cutting-edge emulsifier technologies that meet evolving consumer preferences.

Recent Development

• In October 2024, BASF’s Personal Care division broadened its portfolio of natural-based emulsifiers with the introduction of new products designed to meet evolving consumer and industry demands. The newly launched Emulgade Verde 10 OL caters to several emerging trends in the personal care market, notably supporting cold manufacturing processes that enable significant cost, time, and energy savings. Complementing this, Emulgade Verde 10 MS serves as a robust and flexible all-round emulsifier, suitable for a wide range of formulations. Together, these products enhance BASF’s Emulgade Verde line, reinforcing the company’s commitment to innovation and sustainability in personal care ingredient solutions.
• In October 2024, Lubrizol launched Novemer CS polymer, an innovative polymeric emulsifier and emulsion stabilizer offering exceptional versatility and ease of use across diverse applications. Engineered to deliver superior performance in the formulation of clear gels and emulsions spanning low to high viscosities, Novemer CS polymer features a unique chemistry that ensures strong compatibility with mineral UV filters and makeup pigments. It also provides a light, refreshing sensory profile with smooth application. This versatile emulsifier is well-suited for a broad range of personal care products, including skin care, sun care, and makeup. In skin care formulations, Novemer CS polymer enables the creation of diverse textures and maintains outstanding stability even in emulsifier-free systems.
• In April 2025, Nouryon unveiled its new AI-driven platform, BeautyCreations, at in-cosmetics Global in Amsterdam, Netherlands. BeautyCreations is an innovative digital portal designed to enable personal care formulators to efficiently explore Nouryon’s extensive library of creative and advanced hair and skin care formulations. Powered by Albert Invent, this AI-enhanced formulation discovery tool allows users to input their formulation criteria and desired consumer product claims using natural language. Specifically trained in personal care chemistry, BeautyCreations aims to accelerate and enhance the development of beauty formulations.
• In September 2024, Stephenson introduced its Durasoft range of naturally derived polyglyceryl esters for skin and hair care applications. Developed in response to the growing demand for natural ingredients and sustainable formulations, the Durasoft range supports a wide variety of personal care and cosmetic products, including creams, solid lotions, cleansing oils, and micellar waters. Durasoft PG4-O, specifically designed for water-in-oil formulations, is ideal for seamlessly incorporating oils into creams and cleansers. The product is certified by COSMOS and NATRUE and complies with Chinese regulatory standards, making it a globally recognized and trusted choice.

Key Market Players

• ADM
• BASF SE
• dsm-firmenich
• Evonik Industries AG
• Kerry Group Plc
• Palsgaard A/S
• Puratos Group
• Spartan Chemical Company Inc.
• Stepan Company
• The Dow Chemical Company

Report Scope

In this report, the Global Emulsifiers in Personal Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Emulsifiers in Personal Care Market, By Product:

o   Ethoxylated/Propoxylated Emulsifiers

o   Silicone Based

o   Glyceryl Esters

o   Sucrose Esters

o   Alkyl Polyglycosides

o   Polyglyceryl-based

o   Others

• Emulsifiers in Personal Care Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Emulsifiers in Personal Care Market.

Available Customizations:

Global Emulsifiers in Personal Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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