Global Email Marketing Software Market is anticipated to grow at a robust pace in the forecast period 2022-2028. The email marketing industry is being shaped by an increasing emphasis on marketing initiatives that use tailored emails to reach a wider customer base. Since the widespread usage of smartphones and digital media, the market has grown. Sending an update notification through email is known as email marketing. Email marketing includes all communication delivered to prospective and actual clients. Due to its popularity as a communication tool for advertising goods and services, email marketing is now quite frequent. Email marketing software are flourishing due to the efforts of businesses to expand their consumer base by employing competitive marketing software. The factors nowadays are enhancing customer relations and maintaining client loyalty; market players are more focused on email software marketing. Advertisement companies can send promotional emails to a list of subscribers using email marketing software.

Adoption of advanced technology & email modified tools

These tools can be used to create, edit, and modify emails using graphical editors, HTML, or CSS. Clients may create and maintain opt-in email records, segment those lists based on priority targets, and handle subscribers' reactions with email marketing software. Email marketing platforms that integrate with CRM (Customer Relationship Management) software tools can increase the platform's divisional capabilities. Businesses are investing in digital marketing platforms since a variety of sectors are using the cutting-edge technology more frequently to expand their demographic reach. . Owing to this market is rising with a high CAGR in the forecast period.

According to a Google survey, 48% of customers begin their searches on search engines, 33% rely on brand websites, and 26% do so via mobile applications. Big Data analytics' quick use in digital marketing and the ease of purchase due to location limitations are projected to offer significant growth opportunities over the forecast period.

Additionally, the players' increasing focus on social media marketing is a result of the culture of remote work that is increasingly popular. Along with this including better understanding of Return on Investment (RoI), expenditure, and activities that would provide the greatest number of high-quality leads are other important factors supporting the market's growth over the projection period.

Rising Trend of Promotional Emails and Artificial Intelligence

The increasing trend of promotional emails, such as welcome emails, follow-up emails, birthday or anniversary emails, or client series emails provided by email software automation will significantly impact the industry in the coming years. The focus of important companies on enhancing consumer interactions via email marketing might promote the growth of the email marketing software industry.

For instance, the cloud-based American software company salesforce.com, Inc. released its annual report in 2018, showing that most business-to-business (B2B) advertisers continue to embrace email marketing for their targets. The review further stated that email marketing gained momentum by showing 106% growth. Over time, the email automation pattern has grown more prevalent. Automated email marketing tools allow the business to send emails to customers promptly, increasing consumer engagement. Additionally, the Industry is rising due to the expansion of social advertising and marketing. The latest market trend will be a move toward expenditure on social media and video marketing.

Artificial intelligence in email marketing has numerous advantages such as automation, personalization, higher conversation rate, and data analyses. In addition, this AI technology has simplified the email marketing procedure to maximize return and reduce fault lines enabling machines to evaluate, understand and process information. For instance, in august 2019 Rezo AI released a machine learning and NLP technology-based email platform product. The platform is based on predictive analysis and feedback mechanisms, due to which workflow can enhance in future.

Data security and privacy protection hinder the market growth

It is anticipated that worries about data security and privacy protection would hinder market expansion throughout the projection period. Security problems are expected to grow the IoT powers as many digital platforms. The usage of unsafe APIs, social engineering attacks, phishing scams, and malware injection are some major problems limiting the industry expansion.


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Market Segmentation

Global Email Marketing Software market is segmented into channel, enterprises size, Application, and Industry. Based on channel the market is segmented into B2B and B2C. Based on enterprises size, the market is segmented into SME and Large Enterprises. Based on Application, the market is segmented into Reporting and Analytics, Template management, Customer management, Sales reporting, Email lead generation, Push notifications, Event-triggered mail, Web forms, and Others. Based on Industry, the market is divided into travel and transportation, consumer goods, healthcare, information technology-enabled service (ITeS), retail, IT and telecommunications, finance, banking, security, and insurance (BFSI), government, education, entertainment and media, and others.

Market player

Major market players in the Email Marketing Software market are Oracle Corporation, Salesforce. Inc, HubSpot. Inc, Campaign monitor, Constant Contact, Inc, Klaviyo, Jivox Corporation, Benchmark Internet Group, The Rocket Science Group LLC (Mailchimp), Mailgun Technologies.

Recent Developments

  • In April 2021, HubSpot developed its CRM platform by launching Operations Hub. With this platform, users can unify customer data in a connected CRM platform, automate time-consuming tasks, maintain a clean database easily, and ultimately, play an active role in shaping their company's strategy.
  • Likewise, Adobe Inc. announced a partnership with FedEx to boost e-commerce innovation. The integration will give Adobe merchants access to FedEx post-purchase logistics intelligence.

Attribute

Details

Base Year

2021

Historic Data

2018– 2021

Estimated Year

2022

Forecast Period

2022 – 2028

Quantitative Units

Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027

Report coverage

Revenue forecast, company share, growth factors, and trends

Segments covered

·         Channel

·         Enterprise Size

·         Application

·         Industry

Regional scope

North America; Asia-Pacific; Europe; South America; Middle East

Country scope

United States; Canada; Mexico; China; Indian; Japan; South Korea; Australia; Singapore; Malaysia; Germany; United Kingdom; France; Italy; Spain; Poland; Colombia; Brazil; Argentina; Peru; Chile; Africa, Saudi Arabia; South Africa; UAE; Iraq; Turkey

Key companies profiled

Oracle Corporation, Salesforce. Inc, HubSpot. Inc, Campaign monitor, Constant Contact, Inc, Klaviyo, Jivox Corporation, Benchmark Internet Group, The Rocket Science Group LLC (Mailchimp), Mail gun Technologies Inc.

Customisation scope

10% free report customisation with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customised purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, Email Marketing Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Email Marketing Software Market, By Channel:

    • B2B
    • B2C

·         Email Marketing Software Market, By Enterprises Size:

    • SME
    • Large Enterprises

·         Email Marketing Software Market, By Application:

    • Reporting and Analytics
    • Template management
    • Customer management
    • Sales Reporting
    • Email lead generation
    • Push notifications
    • Event-triggered mail
    • Web forms
    • Others

·         Email Marketing Software Market, By Industry:

    • Travel and transportation
    • Consumer goods
    • Healthcare
    • Information technology-enabled service (ITES)
    • Retail
    • Finance
    • Insurance (BFSI)
    • Government
    • Education
    • Entertainment and media

·         Email Marketing Software Market, By Region:

o   North America

§  United States

§  Mexico

o   Asia-Pacific

§  India

§  Japan

§  South Korea

§  Australia

§  Singapore

§  Malayasia

o   Europe

§  Germany

§  United Kingdom

§  France

§  Italy

§  Spain

§  Poland

§  Denmark

o   South America

§  Brazil

§  Argentina

§  Colombia

§  Peru

§  Chile

o   Middle East

§  South Arabia

§  South Africa

§  UAE

§  Iraq

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Email Marketing Software market.

Available Customizations:

Global Email Marketing Software market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Service Overview

2.    Research Methodology

3.    Impact of COVID-19 Global Email Marketing Software market

4.    Executive Summary

5.    Voice of Customers

5.1.  Brand Awareness

5.2.  Factors Considered while Selecting Vendor

5.3.  Key Satisfaction Level

5.4.  Major Challenges Faced

5.5.  Technological Awareness

6.    Global Email Marketing Software market

6.1.  Market Size & Forecast

6.1.1.                By Value

6.2.  Market Share & Forecast

6.2.1.           By Channel (B2B and B2C)

6.2.2.           By Enterprise Size (SME and Large Enterprises)

6.2.3.                By Application (Reporting and Analytics, Template management, Customer management, Sales reporting, Email lead generation, Push notifications, Event-triggered mail, Web forms, and Others.)

6.2.4.                By Industry (Travel and transportation, Consumer goods, Healthcare, Information technology-enabled service (ITES), Retail, Finance, Insurance (BFSI), Government, Education, Entertainment and media)

6.2.5.                By Region

6.2.6.                By Company

6.3.  Market Map

7.    North America Email Marketing Software Market Outlook

7.1.  Market Size & Forecast

7.1.1.                By Value

7.2.  Market Share & Forecast

7.2.1.                By Channel

7.2.2.                By Enterprise Size

7.2.3.                By Application

7.2.4.                By Industry

7.2.5.                By Country

7.3.  North America: Country Analysis

7.3.1.                United States Email Marketing Software Market Outlook

7.3.1.1.        Market Size & Forecast

7.3.1.1.1.           By Value 

7.3.1.2.        Market Share & Forecast

7.3.1.2.1.           By Channel

7.3.1.2.2.           By Enterprise Size

7.3.1.2.3.           By Application

7.3.1.2.4.           By Industry

7.3.2.                Canada Email Marketing Software Market Outlook

7.3.2.1.        Market Size & Forecast

7.3.2.1.1.           By Value 

7.3.2.2.        Market Share & Forecast

7.3.2.2.1.           By Channel

7.3.2.2.2.           By Enterprise Size

7.3.2.2.3.           By Application

7.3.2.2.4.           By Industry

7.3.3.                Mexico Email Marketing Software Market Outlook

7.3.3.1.        Market Size & Forecast

7.3.3.1.1.           By Value 

7.3.3.2.        Market Share & Forecast

7.3.3.2.1.           By Channel

7.3.3.2.2.           By Enterprise Size

7.3.3.2.3.           By Application

7.3.3.2.4.           By Industry

8.    Asia-Pacific Email Marketing Software Market Outlook