Global Email Marketing Software Market is anticipated to grow at a robust pace in the
forecast period 2022-2028. The email marketing industry is being
shaped by an increasing emphasis on marketing initiatives that use tailored
emails to reach a wider customer base. Since the widespread usage of
smartphones and digital media, the market has grown. Sending an update
notification through email is known as email marketing. Email marketing
includes all communication delivered to prospective and actual clients.
Due to its popularity as a communication tool for advertising goods and
services, email marketing is now quite frequent. Email marketing software
are flourishing due to the efforts of businesses to expand their consumer base
by employing competitive marketing software. The factors nowadays are enhancing
customer relations and maintaining client loyalty; market players are more
focused on email software marketing. Advertisement companies can send
promotional emails to a list of subscribers using email marketing software.
Adoption of advanced technology
& email modified tools
These tools can be used to
create, edit, and modify emails using graphical editors, HTML, or CSS. Clients
may create and maintain opt-in email records, segment those lists based on
priority targets, and handle subscribers' reactions with email marketing
software. Email marketing platforms that integrate with CRM (Customer
Relationship Management) software tools can increase the platform's divisional
capabilities. Businesses are investing in digital marketing platforms since a
variety of sectors are using the cutting-edge technology more frequently to
expand their demographic reach. . Owing to this market is rising with a high
CAGR in the forecast period.
According to a Google
survey, 48% of customers begin their searches on search engines, 33% rely on
brand websites, and 26% do so via mobile applications. Big Data analytics'
quick use in digital marketing and the ease of purchase due to location
limitations are projected to offer significant growth opportunities over the forecast
period.
Additionally, the players'
increasing focus on social media marketing is a result of the culture of remote
work that is increasingly popular. Along with this including better
understanding of Return on Investment (RoI), expenditure, and activities that
would provide the greatest number of high-quality leads are other important
factors supporting the market's growth over the projection period.
Rising Trend of
Promotional Emails and Artificial Intelligence
The increasing trend
of promotional emails, such as welcome emails, follow-up emails, birthday or
anniversary emails, or client series emails provided by email software
automation will significantly impact the industry in the coming years. The
focus of important companies on enhancing consumer interactions via email
marketing might promote the growth of the email marketing software industry.
For instance, the
cloud-based American software company salesforce.com, Inc. released its annual
report in 2018, showing that most business-to-business (B2B)
advertisers continue to embrace email marketing for their targets. The review further
stated that email marketing gained momentum by showing 106% growth. Over
time, the email automation pattern has grown more prevalent. Automated email
marketing tools allow the business to send emails to customers promptly,
increasing consumer engagement. Additionally, the Industry is rising due to the
expansion of social advertising and marketing. The latest market trend will be
a move toward expenditure on social media and video marketing.
Artificial
intelligence in email marketing has numerous advantages such as automation,
personalization, higher conversation rate, and data analyses. In addition, this
AI technology has simplified the email marketing procedure to maximize return
and reduce fault lines enabling machines to evaluate, understand and process
information. For instance, in august 2019 Rezo AI released a machine
learning and NLP technology-based email platform product. The platform is
based on predictive analysis and feedback mechanisms, due to which workflow can
enhance in future.
Data security and
privacy protection hinder the market growth
It is anticipated
that worries about data security and privacy protection would hinder market
expansion throughout the projection period. Security problems are expected to
grow the IoT powers as many digital platforms. The usage of unsafe APIs, social
engineering attacks, phishing scams, and malware injection are some major
problems limiting the industry expansion.
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Market Segmentation
Global Email Marketing Software market is segmented
into channel, enterprises size, Application, and Industry. Based on channel the
market is segmented into B2B and B2C. Based on
enterprises size, the market is segmented into SME and Large Enterprises. Based on
Application, the market is segmented into Reporting and Analytics, Template
management, Customer management, Sales reporting, Email lead generation, Push
notifications, Event-triggered mail, Web forms, and Others. Based on Industry,
the market is divided into travel and transportation, consumer goods,
healthcare, information technology-enabled service (ITeS), retail, IT and
telecommunications, finance, banking, security, and insurance (BFSI),
government, education, entertainment and media, and others.
Market player
Major
market players in the Email Marketing Software market are Oracle
Corporation, Salesforce. Inc, HubSpot.
Inc, Campaign monitor, Constant Contact, Inc, Klaviyo, Jivox
Corporation, Benchmark Internet Group, The Rocket Science Group LLC
(Mailchimp), Mailgun Technologies.
Recent Developments
- In
April 2021, HubSpot developed its CRM
platform by launching Operations Hub. With this
platform, users can unify customer data in a connected CRM platform,
automate time-consuming tasks, maintain a clean database easily, and
ultimately, play an active role in shaping their company's strategy.
- Likewise,
Adobe Inc. announced a partnership with FedEx to boost e-commerce innovation.
The integration will give Adobe merchants access to FedEx post-purchase
logistics intelligence.
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Attribute
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Details
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Base Year
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2021
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Historic Data
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2018–
2021
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Estimated Year
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2022
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Forecast Period
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2022
– 2028
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Quantitative Units
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Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027
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Report coverage
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Revenue
forecast, company share, growth factors, and trends
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Segments covered
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·
Channel
·
Enterprise Size
·
Application
·
Industry
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Regional scope
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North
America; Asia-Pacific; Europe; South America; Middle East
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Country scope
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United States; Canada; Mexico; China; Indian; Japan; South
Korea; Australia; Singapore; Malaysia; Germany; United Kingdom; France;
Italy; Spain; Poland; Colombia; Brazil; Argentina; Peru; Chile; Africa, Saudi
Arabia; South Africa; UAE; Iraq; Turkey
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Key companies profiled
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Oracle
Corporation, Salesforce. Inc, HubSpot. Inc, Campaign monitor,
Constant Contact, Inc, Klaviyo, Jivox Corporation, Benchmark
Internet Group, The Rocket Science Group LLC (Mailchimp), Mail
gun Technologies Inc.
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Customisation scope
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10% free report customisation with purchase. Addition or
alteration to country, regional & segment scope.
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Pricing and purchase options
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Avail
customised purchase options to meet your exact research needs. Explore purchase options
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Delivery Format
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PDF
and Excel through Email (We can also provide the editable version of the
report in PPT/Word format on special request)
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Report Scope:
In this report, Email Marketing Software Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
·
Email
Marketing Software Market, By Channel:
·
Email
Marketing Software Market, By Enterprises Size:
·
Email
Marketing Software Market, By Application:
- Reporting and Analytics
- Template management
- Customer management
- Sales Reporting
- Email lead generation
- Push notifications
- Event-triggered mail
- Web forms
- Others
·
Email
Marketing Software Market, By Industry:
- Travel and transportation
- Consumer goods
- Healthcare
- Information technology-enabled service (ITES)
- Retail
- Finance
- Insurance (BFSI)
- Government
- Education
- Entertainment and media
·
Email
Marketing Software Market, By Region:
o North America
§
United
States
§
Mexico
o Asia-Pacific
§
India
§
Japan
§
South
Korea
§
Australia
§
Singapore
§
Malayasia
o Europe
§
Germany
§
United
Kingdom
§
France
§
Italy
§
Spain
§
Poland
§
Denmark
o South America
§
Brazil
§
Argentina
§
Colombia
§
Peru
§
Chile
o Middle East
§
South
Arabia
§
South
Africa
§
UAE
§
Iraq
§
Turkey
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in the Global Email Marketing Software market.
Available Customizations:
Global Email Marketing Software market report with the given market
data, Tech Sci Research offers customizations according to a company's specific
needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
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