Report Description

Forecast Period

2024-2028

Market Size (2022)

USD 4.48 billion

CAGR (2023-2028)

5.28%

Fastest Growing Segment

Polyether

Largest Market

Asia-Pacific


Market Overview

Global Eco-Friendly (Green) Polyols Market has valued at USD 4.48 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.28% through 2028. One of the key factors driving the growth of the global eco-friendly polyols market is the increasing demand for sustainable materials in various industries, including construction, automotive, and furniture. As consumers become more environmentally conscious, they are not only seeking products that reduce their carbon footprint but also prioritize minimizing their overall impact on the environment. This growing awareness has spurred the demand for eco-friendly polyols, which are derived from renewable resources and have a lower environmental impact compared to traditional polyols.

Moreover, government regulations and initiatives supporting sustainable development and reducing carbon emissions have played a significant role in boosting the demand for green and bio polyols. Many countries around the world have set ambitious targets for reducing greenhouse gas emissions and transitioning towards a more sustainable future. As a result, there has been a considerable increase in investment in sustainable materials and technologies, including the production and application of eco-friendly polyols.

In conclusion, the global eco-friendly (green) polyols market is witnessing significant growth due to the increasing demand for sustainable materials. Consumers' heightened environmental consciousness, coupled with government policies aimed at reducing carbon emissions, have led to a surge in investment in sustainable materials and technologies. The use of renewable raw materials in the production of green polyols not only helps in reducing carbon emissions but also promotes sustainable agriculture and rural economies. With these factors in play, the future of the eco-friendly polyols market looks promising, with continued growth anticipated in the coming years.

Key Market Drivers

Growing Demand of Eco-Friendly (Green) Polyols from Automotive Industry

One of the key drivers of the growing demand for eco-friendly polyols is the automotive industry's unwavering focus on sustainability. As consumers become increasingly environmentally conscious, they are actively seeking out products that not only meet their needs but also reduce their carbon footprint and minimize their impact on the environment. In response to this demand, the automotive industry has taken significant strides towards adopting more sustainable practices and materials in the production of vehicles. This includes the utilization of green and bio polyols, which not only contribute to the reduction of greenhouse gas emissions but also promote the use of renewable resources.

Furthermore, the high demand for polyether polyols in the green polyols market presents lucrative growth opportunities for the car manufacturing sector. As environmental concerns continue to gain traction, coupled with government regulations and incentives, the automotive industry is compelled to further reduce its carbon footprint and embrace sustainable alternatives. This shift towards eco-friendly materials is not only driven by consumer demand but also by the industry's commitment to meeting its environmental responsibilities.

In addition to the automotive industry, the demand for eco-friendly polyols is also rising in other sectors such as coatings, adhesives, and thermoplastic elastomers. Industries like construction and automotive, which heavily rely on these materials, are increasingly recognizing the importance of incorporating eco-friendly practices into their operations. This growing awareness of environmental issues and the need for sustainable solutions further contributes to the overall demand for eco-friendly polyols.

In conclusion, the growing demand for eco-friendly (green) polyols from the automotive industry serves as a significant driving force behind the global eco-friendly polyols market. As consumers continue to prioritize sustainability, the demand for products that align with their values will only continue to rise. The automotive industry's commitment to sustainability, manifested through the use of green and bio polyols, demonstrates its proactive approach in addressing environmental concerns. The future of the eco-friendly polyols market looks promising with sustained growth expected, driven in part by the automotive industry's unwavering dedication to sustainability.

Growing Demand of Eco-Friendly (Green) Polyols from Packaging Industry

One of the key drivers of the growing demand for eco-friendly polyols is the packaging industry's strong commitment to sustainability. In recent years, there has been a significant shift towards using sustainable materials in packaging due to the increasing consumer demand for environmentally friendly products. This trend has not only influenced consumer purchasing decisions but has also pushed packaging companies to explore more eco-conscious options.

As a result, polyols made from natural sources such as soybeans, castor oil, and corn have gained popularity in the packaging industry. These bio-based polyols offer numerous advantages over traditional petroleum-based alternatives. Not only do they help reduce carbon emissions and decrease reliance on fossil fuels, but they also possess inherent sustainability benefits such as biodegradability and recyclability.

Furthermore, the rise of e-commerce has further propelled the demand for sustainable packaging solutions. With the exponential growth of online shopping, there is an urgent need to find packaging materials that can withstand the rigors of transportation while minimizing the environmental impact. Eco-friendly polyols have emerged as a promising solution, offering both durability and environmental friendliness.

In conclusion, the growing demand for eco-friendly polyols from the packaging industry is a clear indication of the industry's dedication to sustainability and environmental stewardship. Consumers, who are increasingly conscious of their carbon footprint, are driving this demand by actively seeking products that align with their values. As a result, the packaging industry is embracing the use of eco-friendly polyols, paving the way for a more sustainable future. With continued innovation and investment, the eco-friendly polyols market is expected to experience sustained growth, benefiting both the packaging industry and the environment.

 

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Key Market Challenges

Volatility in Availability of Raw Materials

The global eco-friendly (green) polyols market is currently facing a major challenge in the form of volatility in the availability of raw materials. Green polyols, which are renewable chemicals used in the production of foam insulation, coatings, adhesives, and elastomers, have gained significant traction in various industries due to their environmentally friendly properties. However, the availability of raw materials has become a concern, driven by factors such as fluctuations in the availability of crude oil and the higher cost associated with green and bio-based polyols.

The availability of raw materials, such as soybeans, castor oil, and corn, which are essential for the production of green polyols, is limited. This creates a gap between the growing demand for eco-friendly products and the limited supply of raw materials, resulting in increased costs for green and bio-based polyols. As a consequence, these polyols may face challenges in terms of competitiveness within the market.

Furthermore, the green and bio polyols market heavily relies on the cultivation of commercial crops. However, this dependency can lead to an imbalance between the production of crops for commercial purposes and those for food consumption. This imbalance can potentially result in shortages of raw materials required for the production of green and bio-based polyols, ultimately impacting their price and availability.

In summary, the global green and bio polyols market faces significant challenges related to the availability and cost of raw materials, as well as the potential imbalance between commercial and food crops. Addressing these challenges is crucial for the sustainable growth and competitiveness of the eco-friendly polyols industry.

Key Market Trends

Growing Demand for Water-Blown Foams

The global eco-friendly (green) polyols market is experiencing a notable shift towards the utilization of water-blown foams. Green polyols, which are renewable chemicals, find application in the production of a diverse range of products including foam insulation, coatings, adhesives, and elastomers. This transition towards water-blown foams is primarily driven by several factors, such as their minimal environmental impact, enhanced thermal insulation properties, and the escalating demand for sustainable materials across various industries.

Projections indicate a significant surge in the demand for water-blown foams in the forthcoming years, primarily propelled by the construction and automotive sectors' increasing emphasis on sustainability. The report highlights that the construction industry's growing adoption of green building practices is a key driver for the demand of sustainable materials like water-blown foams.

In conclusion, the escalating demand for water-blown foams emerges as a prominent trend in the global eco-friendly (green) polyols market. The attractive attributes of water-blown foams, including their low environmental impact and improved thermal insulation properties, fuel their widespread adoption across industries like construction and automotive. As the world becomes increasingly environmentally conscious, the inclination towards eco-friendly (green) polyols, encompassing water-blown foams, is expected to continue its upward trajectory in the years to come.

Segmental Insights

Type Insights

Based on the category of type, the polyether segment emerged as the dominant player in the global market for Eco-Friendly (Green) Polyols in 2022. Polyether polyols are versatile compounds widely employed in the production of polyurethane (PU) foams. These foams can be formulated into various types, including stiff foam, soft foam, and moulding foam. The use of polyether polyols extends beyond foams, as they are also utilized in the manufacturing of hard polyurethane foaming polymers. These polymers find extensive applications in refrigerators, freezers, refrigerated vehicles, thermal baffles, pipe insulation, and other industries.

Furthermore, polyether polyols are essential components in the production of green polyols. These green polyols are derived from natural oils and have a wide range of applications. They are used to manufacture coatings, inks, castings, and deformers. Additionally, the demand for polyether polyols is expected to grow due to their increasing use in the production of adhesives, lubricants, elastomers, sealants, surface active agents, and other products.

To address environmental concerns, there is a growing focus on the development of bio-based polyether polyols. These polyols are derived from natural oils, making them environmentally friendly alternatives. The development of bio-based polyether polyols not only aims to address environmental issues but also opens up new business opportunities in the market.

End User Insights

The others segment is projected to experience rapid growth during the forecast period. Green polyols polyurethanes are extensively utilized in the field of building and construction due to their remarkable ability to produce high-performance, lightweight products that possess exceptional resilience and versatility. These polyurethane materials not only excel in terms of functionality but also contribute to the aesthetic appeal of homes and structures.

Moreover, polyester polyols, specifically designed for residential construction, exhibit a wide range of desirable properties such as outstanding abrasion resistance, remarkable heat resistance, impressive hardness, excellent solvent resistance, and exceptional shock absorption capabilities. By incorporating these advanced materials, builders and developers can achieve superior quality and durability in their projects, ensuring long-lasting and visually appealing results.

 

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Regional Insights

North America emerged as the dominant player in the Global Eco-Friendly (Green) Polyols Market in 2022, holding the largest market share in terms of value. In North America, green polyols are widely utilized in the construction and automobile industries. This remarkable material boasts exceptional cut and tear resistance, making it highly durable for various applications. Notably, it offers excellent water resistance for flooring as its coating effectively repels water and prevents absorption. In the automotive sector, foams made with green polyols are commonly used in commercial and residential seating applications.

The North America spray polyurethane foam (SPF) market for building and construction is experiencing significant growth due to several factors. These include the thriving commercial and residential sectors, the continuous expansion of the regional construction industry, and the emerging renovation trend among urban and suburban residents in the U.S. Green polyols polyurethane foam (SPF) plays a vital role in building roof and wall sealing and insulation, effectively reducing the overall energy requirements for heating and cooling. With its numerous benefits and versatile applications, green polyols are becoming increasingly indispensable in the North American market.

Recent Developments

  • In September 2022, Covestro AG expanded its business by introducing bio-circular Polyether Polyols based on sustainable Polyether Polyols. This innovative approach not only enhances the performance of their products but also contributes to environmental sustainability by gradually replacing fossil-based raw materials with bio-circular alternatives. By embracing this mass balance approach, Covestro is taking a significant step towards a greener future, ensuring that their applications are even more sustainable.
  • In June 2021, BASF SE introduced VALERAS, a new brand for its plastic additives portfolio that helps customers meet their sustainability targets. VALERAS encompasses BASF's existing plastic additives, which play a crucial role in enhancing the durability of plastic products, while also saving energy, reducing emissions, and promoting biodiversity. With VALERAS, BASF is reinforcing its commitment to sustainable solutions, empowering customers to make environmentally conscious choices in their plastic applications.
  • In April 2022, Valentino made a remarkable stride towards sustainability by releasing the first conscious-driven sneaker. This groundbreaking initiative marks the launch of the 'Open for a Change' campaign, driven by Valentino's dedication to responsible fashion. The sneakers are meticulously crafted from recycled and bio-based materials, reflecting Valentino's commitment to reducing waste and embracing eco-friendly practices in the luxury fashion industry.
  • In December 2021, Cargill made a significant investment by acquiring most of Croda's performance technologies and industrial chemicals business, reinforcing its position as a leader in bio-industrial solutions. This strategic move enables Cargill to expand its bio-industrial footprint, offering enhanced greener ingredient solutions to industrial producers. By providing sustainable alternatives, Cargill aims to support and accelerate the transition towards a more environmentally friendly future.
  • In September 2021, Dow Polyurethanes, a Dow business company, and Orrion Chemicals Orgaform inaugurated a pioneering mattress recycling plant as part of the RENUVA program. Collaborating with Eco-Mobilier, H&S Anlagentechnik, and The Vita Group, this innovative facility sets a new standard in mattress recycling. The RENUVA program aims to revolutionize the circular economy by transforming used mattresses into valuable raw materials, reducing waste, and minimizing environmental impact. This initiative showcases Dow's commitment to sustainable solutions and partnerships.
  • In June 2021, Dow introduced a game-changing approach to polyurethane production by implementing a mass-balance system based on a circular feedstock derived from waste material from the mobility market. This revolutionary technology allows Dow to replace virgin fossil-fuel-based feedstock with recycled materials, contributing to a more circular and sustainable economy. Spearheading this transition, the new SPECFLEX C and VORANOL C product lines will be initially offered to the mobility industry in collaboration with critical automotive suppliers Adient and Autoneum.

Key Market Players

  • Synthesia Technology Europe SL
  • Unisol India Pvt Ltd
  • BASF SE
  • Cargill Incorporated
  • Arkema SA
  • Covestro AG
  • IQS Inc
  • BioBased Technologies LLC
  • Emery Oleochemicals LLC
  • Roquette GmbH

 By Type

By End User

By Region

  • Polyether
  • Polyester
  • Furniture
  • Automotive
  • Packaging
  • Others
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

 

Report Scope:

In this report, the Global Eco-Friendly (Green) Polyols Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Eco-Friendly (Green) Polyols Market, By Type:

o   Polyether

o   Polyester

  • Eco-Friendly (Green) Polyols Market, By End User:

o   Furniture

o   Automotive

o   Packaging

o   Others

  • Eco-Friendly (Green) Polyols Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Kuwait

§  Turkey

§  Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Eco-Friendly (Green) Polyols Market.

Available Customizations:

Global Eco-Friendly (Green) Polyols Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Eco-Friendly (Green) Polyols Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]


Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Global Eco-Friendly (Green) Polyols Market Outlook

4.1.  Market Size & Forecast

4.1.1.    By Value

4.2.  Market Share & Forecast

4.2.1.    By Type (Polyether, Polyester)

4.2.2.    By End User (Furniture, Automotive, Packaging, Others)

4.2.3.    By Region

4.2.4.    By Company (2022)

4.3.  Market Map

4.3.1.    By Type

4.3.2.    By End User

4.3.3.    By Region

5.    Asia Pacific Eco-Friendly (Green) Polyols Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Type

5.2.2.    By End User

5.2.3.    By Country

5.3.  Asia Pacific: Country Analysis

5.3.1.    China Eco-Friendly (Green) Polyols Market Outlook

5.3.1.1.        Market Size & Forecast

5.3.1.1.1.           By Value

5.3.1.2.        Market Share & Forecast

5.3.1.2.1.           By Type

5.3.1.2.2.           By End User

5.3.2.    India Eco-Friendly (Green) Polyols Market Outlook

5.3.2.1.        Market Size & Forecast

5.3.2.1.1.           By Value

5.3.2.2.        Market Share & Forecast

5.3.2.2.1.           By Type

5.3.2.2.2.           By End User

5.3.3.    Australia Eco-Friendly (Green) Polyols Market Outlook

5.3.3.1.        Market Size & Forecast

5.3.3.1.1.           By Value

5.3.3.2.        Market Share & Forecast

5.3.3.2.1.           By Type

5.3.3.2.2.           By End User

5.3.4.    Japan Eco-Friendly (Green) Polyols Market Outlook

5.3.4.1.        Market Size & Forecast

5.3.4.1.1.           By Value

5.3.4.2.        Market Share & Forecast

5.3.4.2.1.           By Type

5.3.4.2.2.           By End User

5.3.5.    South Korea Eco-Friendly (Green) Polyols Market Outlook

5.3.5.1.        Market Size & Forecast

5.3.5.1.1.           By Value

5.3.5.2.        Market Share & Forecast

5.3.5.2.1.           By Type

5.3.5.2.2.           By End User

6.    Europe Eco-Friendly (Green) Polyols Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Type

6.2.2.    By End User

6.2.3.    By Country

6.3.  Europe: Country Analysis

6.3.1.    France Eco-Friendly (Green) Polyols Market Outlook

6.3.1.1.        Market Size & Forecast

6.3.1.1.1.           By Value

6.3.1.2.        Market Share & Forecast

6.3.1.2.1.           By Type

6.3.1.2.2.           By End User

6.3.2.    Germany Eco-Friendly (Green) Polyols Market Outlook

6.3.2.1.        Market Size & Forecast

6.3.2.1.1.           By Value

6.3.2.2.        Market Share & Forecast

6.3.2.2.1.           By Type

6.3.2.2.2.           By End User

6.3.3.    Spain Eco-Friendly (Green) Polyols Market Outlook

6.3.3.1.        Market Size & Forecast

6.3.3.1.1.           By Value

6.3.3.2.        Market Share & Forecast

6.3.3.2.1.           By Type

6.3.3.2.2.           By End User

6.3.4.    Italy Eco-Friendly (Green) Polyols Market Outlook

6.3.4.1.        Market Size & Forecast

6.3.4.1.1.           By Value

6.3.4.2.        Market Share & Forecast

6.3.4.2.1.           By Type

6.3.4.2.2.           By End User

6.3.5.    United Kingdom Eco-Friendly (Green) Polyols Market Outlook

6.3.5.1.        Market Size & Forecast

6.3.5.1.1.           By Value

6.3.5.2.        Market Share & Forecast

6.3.5.2.1.           By Type

6.3.5.2.2.           By End User

7.    North America Eco-Friendly (Green) Polyols Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Type

7.2.2.    By End User

7.2.3.    By Country

7.3.  North America: Country Analysis

7.3.1.    United States Eco-Friendly (Green) Polyols Market Outlook

7.3.1.1.        Market Size & Forecast

7.3.1.1.1.           By Value

7.3.1.2.        Market Share & Forecast

7.3.1.2.1.           By Type

7.3.1.2.2.           By End User

7.3.2.    Mexico Eco-Friendly (Green) Polyols Market Outlook

7.3.2.1.        Market Size & Forecast

7.3.2.1.1.           By Value

7.3.2.2.        Market Share & Forecast

7.3.2.2.1.           By Type

7.3.2.2.2.           By End User

7.3.3.    Canada Eco-Friendly (Green) Polyols Market Outlook

7.3.3.1.        Market Size & Forecast

7.3.3.1.1.           By Value

7.3.3.2.        Market Share & Forecast

7.3.3.2.1.           By Type

7.3.3.2.2.           By End User

8.    South America Eco-Friendly (Green) Polyols Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Type

8.2.2.    By End User

8.2.3.    By Country

8.3.  South America: Country Analysis

8.3.1.    Brazil Eco-Friendly (Green) Polyols Market Outlook

8.3.1.1.        Market Size & Forecast

8.3.1.1.1.           By Value

8.3.1.2.        Market Share & Forecast

8.3.1.2.1.           By Type

8.3.1.2.2.           By End User

8.3.2.    Argentina Eco-Friendly (Green) Polyols Market Outlook

8.3.2.1.        Market Size & Forecast

8.3.2.1.1.           By Value

8.3.2.2.        Market Share & Forecast

8.3.2.2.1.           By Type

8.3.2.2.2.           By End User

8.3.3.    Colombia Eco-Friendly (Green) Polyols Market Outlook

8.3.3.1.        Market Size & Forecast

8.3.3.1.1.           By Value

8.3.3.2.        Market Share & Forecast

8.3.3.2.1.           By Type

8.3.3.2.2.           By End User

9.    Middle East and Africa Eco-Friendly (Green) Polyols Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Type

9.2.2.    By End User

9.2.3.    By Country

9.3.  MEA: Country Analysis

9.3.1.    South Africa Eco-Friendly (Green) Polyols Market Outlook

9.3.1.1.        Market Size & Forecast

9.3.1.1.1.           By Value

9.3.1.2.        Market Share & Forecast

9.3.1.2.1.           By Type

9.3.1.2.2.           By End User

9.3.2.    Saudi Arabia Eco-Friendly (Green) Polyols Market Outlook

9.3.2.1.        Market Size & Forecast

9.3.2.1.1.           By Value

9.3.2.2.        Market Share & Forecast

9.3.2.2.1.           By Type

9.3.2.2.2.           By End User

9.3.3.    UAE Eco-Friendly (Green) Polyols Market Outlook

9.3.3.1.        Market Size & Forecast

9.3.3.1.1.           By Value

9.3.3.2.        Market Share & Forecast

9.3.3.2.1.           By Type

9.3.3.2.2.           By End User

9.3.4.    Egypt Eco-Friendly (Green) Polyols Market Outlook

9.3.4.1.        Market Size & Forecast

9.3.4.1.1.           By Value

9.3.4.2.        Market Share & Forecast

9.3.4.2.1.           By Type

9.3.4.2.2.           By End User

10. Market Dynamics

10.1.             Drivers

10.2.             Challenges

11. Market Trends & Developments

11.1.             Recent Developments

11.2.             Product Launches

11.3.             Mergers & Acquisitions

12. Global Eco-Friendly (Green) Polyols Market: SWOT Analysis

13. Porter’s Five Forces Analysis

13.1.             Competition in the Industry

13.2.             Potential of New Entrants

13.3.             Power of Suppliers

13.4.             Power of Customers

13.5.             Threat of Substitute Product

14. Competitive Landscape

14.1.         Synthesia Technology Europe SL

14.1.1.         Business Overview

14.1.2.          Company Snapshot

14.1.3.          Products & Services

14.1.4.          Current Capacity Analysis

14.1.5.          Financials (In case of listed)

14.1.6.          Recent Developments

14.1.7.          SWOT Analysis

14.2.         Unisol India Pvt Ltd

14.3.         BASF SE

14.4.         Cargill Incorporated

14.5.         Arkema SA

14.6.         Covestro AG

14.7.         IQS Inc

14.8.         BioBased Technologies LLC

14.9.         Emery Oleochemicals LLC

14.10.      Roquette GmbH

15. Strategic Recommendations

20. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The market size of the Global Eco-Friendly (Green) Polyols Market was estimated to be USD 4.48 billion in 2022.

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The polyether segment demonstrated significant dominance in 2022. The market is projected to grow as polyether is increasingly used in flexible foams for cushioning applications like furniture, beds, car seats, and carpet underlay.

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North America dominated the market with a revenue share in 2022. Product innovation improves performance and quality, while new developments in applications like aerospace, automotive, and wind energy contribute to this.

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Growing demand of eco-friendly (green) polyols from automotive and packaging industries are the major drivers for the Global Eco-Friendly (Green) Polyols Market.

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Sakshi Bajaal

Business Consultant
Press Release

Eco-Friendly (Green) Polyols Market to Grow with a CAGR of 5.28% through 2028

Nov, 2023

Growth in research and development activities is expected to drive the Global Eco-Friendly (Green) Polyols Market growth in the forecast period, 2024-2028.