Digital Commerce Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Deployment Model (On-Premise, Cloud-Based, Hybrid), By End User Industry (Retail, BFSI, Travel & Tourism, IT & Communications and Entertainment & Media), By Region, and By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 9.32 Billion
CAGR (2026-2031)	15.01%
Fastest Growing Segment	Travel & Tourism
Largest Market	Asia Pacific
Market Size (2031)	USD 21.57 Billion

Market Overview

The Global Digital Commerce Software Market will grow from USD 9.32 Billion in 2025 to USD 21.57 Billion by 2031 at a 15.01% CAGR. Digital commerce software encompasses the integrated suite of applications and platforms that enable businesses to execute the buying and selling of goods and services online by managing storefronts, inventory systems, and payment processing. The market growth is primarily driven by the increasing necessity for enterprises to adopt omnichannel strategies that seamlessly unify physical and digital customer experiences. Furthermore, the global expansion of high-speed internet connectivity and the structural shift toward mobile-first consumer engagement necessitate scalable infrastructure that allows retailers to capture demand across diverse devices and geographies.

However, the industry faces a significant challenge regarding cybersecurity vulnerabilities and the escalating sophistication of data breaches which undermine consumer trust and impose strict compliance burdens. Ensuring data sovereignty while operating across international borders further complicates the deployment of unified software stacks. According to the 'National Retail Federation', in '2024', online and other non-store sales are forecast to increase between 7 percent and 9 percent to a range of 1.47 trillion dollars to 1.50 trillion dollars. This robust transaction volume highlights the critical reliance on secure and resilient digital platforms to sustain market expansion.

Key Market Drivers

The Rapid Expansion of the Global E-commerce Sector acts as a primary catalyst for the digital commerce software market, necessitating the deployment of robust platforms capable of handling high-volume transactions and complex inventory management. As retailers shift away from legacy systems to capture growing online demand, they require scalable infrastructure that ensures site reliability and seamless order fulfillment. This structural migration to digital channels is evidenced by sustained growth in sales volume; according to the U.S. Census Bureau, August 2024, estimated U.S. retail e-commerce sales for the second quarter of 2024 increased by 6.7 percent compared to the second quarter of 2023. This expansion directly correlates with increased investment in merchant solutions, validating the financial health of software providers. For instance, according to Shopify, August 2024, the company’s total revenue increased by 21 percent year-over-year in the second quarter, illustrating the widening adoption of essential commerce tools by businesses globally.

The Surge in Mobile Commerce and Smartphone Penetration fundamentally reshapes software requirements, compelling vendors to prioritize mobile-first architectures and responsive design protocols. Modern commerce platforms must now support Progressive Web Apps (PWAs) and optimized checkout flows to reduce friction on handheld devices, as consumers increasingly prefer smartphones for browsing and purchasing. This behavioral shift mandates that software solutions offer superior mobile performance and integration with digital wallets to capture converting traffic. The dominance of this channel is clear in recent transaction data; according to Adobe Analytics, January 2025, smartphones accounted for 54.5 percent of online transactions during the 2024 holiday season, a significant rise from 51.1 percent the previous year. This metric highlights the critical reliance on software that delivers a flawless mobile user experience to maintain competitive advantage.

Download Free Sample Report

Key Market Challenges

The presence of cybersecurity vulnerabilities and the increasing complexity of data breaches constitute a primary impediment to the expansion of the global digital commerce software market. As businesses migrate critical operations to online platforms, the risk of exposing sensitive consumer financial data creates significant hesitation regarding the adoption of new integrated software suites. This security apprehension forces organizations to prioritize defensive infrastructure and compliance protocols over the acquisition of new commerce capabilities. Consequently, the strict data sovereignty requirements and the need for rigorous security audits prolong the sales cycle and delay the deployment of unified commerce stacks across international borders.

The financial burden resulting from security threats further restricts the budgetary allocation for digital commerce software. When potential clients incur substantial losses due to fraudulent activities, the capital available for investing in platform upgrades or market expansion tools is directly reduced. According to the 'Merchant Risk Council', in '2024', global merchants reported losing 3.0 percent of their annual e-commerce revenue directly to payment fraud. This specific erosion of revenue demonstrates how security challenges deplete the financial resources of retailers, thereby dampening the demand for new software solutions and slowing the overall revenue growth of the market.

Key Market Trends

The Widespread Adoption of Composable and Headless Commerce Architectures is fundamentally altering the market by enabling enterprises to decouple front-end interfaces from back-end logic. This structural transformation allows retailers to implement best-of-breed solutions for specific functions, such as search or payment processing, rather than relying on rigid, all-in-one suites. Companies are aggressively pursuing this modular approach to accelerate time-to-market and improve system resilience against traffic spikes. According to Commercetools, September 2024, in the 'State of eCommerce: Replatforming and Migration Trends for 2024' report, 77 percent of businesses feel a sense of urgency to migrate their commerce platform within the next year to address scalability and user experience limitations.

The Consumerization of B2B Digital Commerce and Self-Service Portals represents a critical shift where professional buyers increasingly demand the intuitive navigation and seamless efficiency found in retail shopping. This trend forces software vendors to enhance wholesale platforms with complex pricing algorithms, real-time inventory transparency, and personalized account management tools that streamline procurement workflows. Failure to meet these elevated usability standards directly impacts vendor retention and long-term revenue as corporate clients seek frictionless purchasing journeys. According to Sana Commerce, March 2024, in the '2024 B2B Buyer Report', 74 percent of B2B buyers stated they would switch suppliers if another web store offered a better experience.

Segmental Insights

The Travel and Tourism segment establishes itself as the fastest-growing category within the Global Digital Commerce Software Market, driven by a fundamental shift toward online booking and personalized traveler experiences. Industry operators are increasingly adopting integrated commerce platforms to manage reservations, inventory, and payments through a unified digital interface. This adoption allows hospitality providers and airlines to meet rising consumer expectations for mobile accessibility and real-time service availability. Consequently, organizations are prioritizing software investment to streamline operations and capture revenue from the expanding volume of global online transactions.

Regional Insights

Asia Pacific leads the global digital commerce software market, driven by rapid digitization across the retail and telecommunications sectors. This dominance stems from extensive smartphone adoption and improving internet connectivity in key economies like China and India. Furthermore, the widespread integration of secure digital payment gateways and the migration of small and medium enterprises toward online business models accelerate software demand. Supportive frameworks from local authorities promoting digital infrastructure development further facilitate this regional expansion, establishing Asia Pacific as the primary contributor to global industry growth.

Recent Developments

• In September 2024, Salesforce launched a next-generation, AI-powered version of its Commerce Cloud designed to unify B2B and B2C buying experiences on a single platform. The release introduced "Agentforce," an autonomous artificial intelligence tool that assists merchants by managing tasks such as product recommendations and order tracking. This update connects disparate functions including order management, payments, and marketing, providing businesses with a comprehensive view of the customer journey. The launch addresses the increasing demand for consistent commerce interactions across physical and digital channels, enabling retailers to streamline operations and enhance personalized engagement.
• In August 2024, BigCommerce announced a comprehensive product launch titled "The Next Big Thing," unveiling over 100 new platform features and integrations. A central component of this release was the integration of the visual editor Makeswift with the company's composable storefront technology, Catalyst, to simplify the creation of dynamic, high-performance websites. The update also included "BigAI" predictive analytics to help merchants estimate the lifetime value of new shoppers and generative AI tools for drafting product content. These enhancements were designed to improve operational efficiency and support the complex needs of enterprise-grade global digital commerce.
• In June 2024, Shopify formed a strategic partnership with Target to integrate its merchants into the retailer's curated online marketplace, Target Plus. This collaboration allows selected Shopify-powered brands to list and sell their products directly on the retailer's digital platform, significantly expanding their consumer reach. For the retailer, the alliance provides a vetted stream of trendy, direct-to-consumer products to diversify its online assortment without traditional wholesale inventory commitments. This development highlights the growing convergence between independent digital commerce platforms and established retail marketplaces to drive mutual growth.
• In April 2024, commercetools announced an extended partnership with PayPal to integrate the "Fastlane" checkout solution into its composable commerce platform. This collaboration enables merchants to offer a streamlined, one-click guest checkout experience, allowing consumers to complete purchases without needing to remember login credentials or passwords. The integration aims to reduce cart abandonment and increase conversion rates by removing friction from the transaction process. Alongside this payment innovation, the company introduced new B2B functionalities and a community platform to better support manufacturing clients and facilitate networking within its ecosystem.

Key Market Players

• SAP SE
• Oracle Corporation
• Salesforce Commerce Cloud
• Digital River Inc
• Sappi Limited
• Volusion Inc.
• eBay Enterprise, Inc.
• Tata Consultancy Services Ltd
• Cleverbridge Inc.
• Intershop Communications AG

By Deployment Model	By End User Industry	By Region
On-Premise Cloud-Based Hybrid	Retail BFSI Travel & Tourism IT & Communications and Entertainment & Media	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Digital Commerce Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Digital Commerce Software Market, By Deployment Model:

• On-Premise
• Cloud-Based
• Hybrid

• Digital Commerce Software Market, By End User Industry:

• Retail
• BFSI
• Travel & Tourism
• IT & Communications and Entertainment & Media

• Digital Commerce Software Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE