Dietary Supplement Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 193.44 Billion
CAGR (2026-2031)	9.17%
Fastest Growing Segment	Tablets
Largest Market	North America
Market Size (2031)	USD 327.47 Billion

Market Overview

The Global Dietary Supplement Market will grow from USD 193.44 Billion in 2025 to USD 327.47 Billion by 2031 at a 9.17% CAGR. Dietary supplements are orally consumed products containing ingredients such as vitamins, minerals, amino acids, and botanicals intended to augment daily nutritional intake and support specific physiological functions. The global market is primarily propelled by a structural shift toward preventive healthcare as consumers increasingly prioritize long-term wellness to mitigate rising medical costs. Furthermore, the expanding geriatric demographic worldwide necessitates nutritional support for age-related health concerns, acting as a fundamental economic driver distinct from transient consumption habits.

However, the industry faces a significant hurdle regarding stringent regulatory compliance and the constant need to substantiate efficacy claims to maintain consumer confidence. Ensuring product quality and transparency remains critical to sustained expansion as regulatory frameworks tighten globally. According to the Council for Responsible Nutrition, in 2024, 75% of Americans reported utilizing dietary supplements, demonstrating the sector's substantial market penetration despite these ongoing operational challenges.

Key Market Drivers

Rising Consumer Awareness Regarding Preventive Healthcare is fundamentally reshaping the industry as individuals transition from reactive treatments to proactive wellness strategies. This driver is defined by a nuanced understanding of nutritional requirements, leading to increased uptake of functional ingredients targeting stress, sleep, and immunity. Consumers are actively self-medicating to bridge dietary gaps, resulting in the prioritization of specific minerals and adaptogens over generic multivitamins. According to WholeFoods Magazine, February 2025, in the article 'Highlights from CRN's 2024 Consumer Survey', magnesium usage rose to 23% of all supplement users in 2024, underscoring this targeted approach to health maintenance. This behavioral shift fuels demand for scientifically substantiated products that address distinct physiological needs rather than general wellbeing, pushing manufacturers to innovate beyond basic deficiency prevention.

The Proliferation of E-Commerce and Direct-to-Consumer Sales Channels acts as a secondary catalyst, dismantling traditional geographic barriers and fostering unprecedented market accessibility. Digital platforms enable brands to offer personalized nutrition solutions and educational content directly to shoppers, thereby enhancing engagement and retention. This channel's dominance is evidenced by its superior performance relative to brick-and-mortar retail; according to Nutraceuticals World, April 2025, in the 'The State of Supplements' report, e-commerce returned as the strongest-growing sales channel in 2024, rising by 10.7%. Additionally, the digital ecosystem supports niche categories, contributing to broader sector dynamism. According to Nutraceuticals World, in 2025, the sports nutrition segment grew by 8.4% in 2024, further validating the expansion of specialized categories facilitated by modern distribution networks.

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Key Market Challenges

The most formidable impediment to the expansion of the global dietary supplement market is the escalating burden of stringent regulatory compliance and the rigorous requirement to substantiate efficacy claims. As authorities worldwide tighten oversight to ensure consumer safety, manufacturers are compelled to allocate substantial capital toward clinical validation and quality assurance protocols. This shift diverts critical resources away from product innovation and marketing, effectively raising the barrier to entry for small and medium-sized enterprises that lack the financial depth to navigate complex legal frameworks.

The proliferation of fragmented regulations further exacerbates this operational strain, creating a patchwork of compliance standards that complicates distribution strategies and hampers seamless market access. According to the Natural Products Association, in 2024, 13 states in the U.S. demonstrated a willingness to consider creating their own state-level regulatory schemes for dietary supplements. This trend toward localized legislation forces companies to customize compliance measures for different jurisdictions, significantly increasing administrative costs and slowing the speed at which new products can reach the broader market. Consequently, the industry faces a measurable slowdown in agility and responsiveness to emerging consumer trends.

Key Market Trends

The rise of women’s health supplements addressing menopause and hormonal balance is establishing a critical growth vertical, moving beyond generic multivitamins to target specific underserved life stages. Manufacturers are increasingly formulating products with clinically backed ingredients to manage symptoms such as hot flashes, hormonal fluctuations, and metabolic changes associated with perimenopause and post-menopause. This trend represents a deepening of market segmentation, where the focus shifts from general wellness to distinct physiological transitions that were previously overlooked by the mainstream industry. According to New Hope Network, December 2024, in the 'Top 6 supplement market trends in 2024' article, sales of menopause-specific supplements reached $635.1 million in 2023, reflecting the commercially potent demand for these targeted solutions.

Simultaneously, a structural shift toward gummy, soft chew, and novel non-pill delivery formats is reshaping product development strategies to address widespread pill fatigue among adult consumers. This transition prioritizes palatability and convenience, expanding the demographic reach of supplements to users who find traditional capsules or tablets cumbersome. Consequently, brands are investing heavily in flavor technology and alternative delivery systems, such as liquids and oral strips, to enhance compliance and user experience without compromising nutritional potency. According to The Vitamin Shoppe, May 2024, in the 'Health & Wellness Trend Report 2024', sales of innovative liquid format supplements offering high bioavailability increased by 25% during the first four months of the year, underscoring the rapid adoption of these user-centric configurations.

Segmental Insights

The tablets segment is emerging as the fastest growing category within the global dietary supplement market, primarily driven by its cost-effectiveness and superior shelf stability compared to other delivery forms. This dosage format allows manufacturers to compress a high density of active ingredients into a single unit, offering consumers a potent and economical solution for daily nutritional intake. Furthermore, the rigidity of tablets ensures easier logistics and extended storage life, which appeals to global distributors. The sustained demand is also supported by adherence to strict manufacturing practices monitored by regulatory entities like the FDA, ensuring precise dosage accuracy and consistent product quality.

Regional Insights

North America maintains a dominant position in the global dietary supplement market, primarily due to widespread consumer awareness regarding health maintenance and disease prevention. The region is characterized by high disposable income and significant healthcare spending, which supports consistent demand for nutritional interventions. This market strength is underpinned by a dense concentration of key industry manufacturers and established distribution channels. Additionally, the regulatory environment, overseen by authorities such as the U.S. Food and Drug Administration, ensures adherence to manufacturing standards, fostering strong consumer trust in product safety and efficacy.

Recent Developments

In September 2024, Bayer Consumer Health introduced a comprehensive healthy-aging ecosystem under the new brand Age Factor, which includes a scientifically formulated dietary supplement called Age Factor Cell Defense. This supplement contains olive polyphenols, vitamins, and minerals intended to support cellular resilience and defend against oxidative stress. The ecosystem also integrates a biological age test and a companion mobile app to offer consumers personalized lifestyle insights and recommendations. This launch represents the first holistic offering from the company's Precision Health business unit, aiming to support consumers in managing their aging journey through advanced digital and nutritional tools.
In July 2024, Vital Proteins expanded its portfolio in the beauty-from-within category by launching two new targeted dietary supplements: Vital Proteins Hair Complex and Vital Proteins Skin Complex. These new products are formulated as unflavored powders that can be easily added to hot or cold beverages, designed to fit seamlessly into daily routines. The supplements feature a blend of functional ingredients, including collagen peptides, vitamins, and hyaluronic acid, to address specific consumer concerns regarding hair growth and skin hydration. This product launch reflects the company's strategy to provide simplified, science-backed solutions that support personal care from the inside out.
In May 2024, dsm-firmenich deepened its strategic partnership with Indena, a company specializing in botanical ingredients, to develop next-generation dietary supplement solutions. During the Vitafoods Europe event, the companies unveiled new product concepts that combine biotics, essential nutrients, and botanical extracts to target specific health needs such as gut health, brain function, and healthy aging. One of the key innovations introduced was a gummy supplement designed to support the gut-brain axis, featuring a proprietary postbiotic and a lemon balm extract. This collaboration leverages the combined scientific and technical expertise of both organizations to create advanced, consumer-friendly health products.
In March 2024, Haleon expanded its consumer health footprint in Southeast Asia by officially launching its Centrum multivitamin brand in Vietnam. The strategic introduction included the rollout of Centrum dietary supplements and specifically Centrum Silver 50+, a product formulated with more than 20 vitamins and minerals designed to meet the nutritional needs of older adults. This launch aimed to address common micronutrient deficiencies identified in the local population and empower consumers to manage their well-being holistically. The initiative underscores the company's commitment to delivering science-based wellness solutions to new and growing markets.

Key Market Players

Amway Corp
Abbott
Bayer AG
Glanbia PLC
Pfizer Inc
Herbalife International of America, Inc
Archer Daniels Midland Company (ADM)
NOW Health Group, Inc.
DuPont de Nemours, Inc.
Nestlé

By Ingredient	By Form	By Application	By Distribution Channel	By End User	By Region
Vitamins Botanicals Minerals Protein & Amino Acids Fibers & Specialty Carbohydrates Omega Fatty Acids Probiotics Prebiotics & Postbiotics Others	Tablets Capsules Soft gels Powders Gummies Liquids Others	Energy & Weight Management General Health Bone & Joint Health Gastrointestinal Health Immunity Cardiac Health Diabetes Anti-cancer Lungs Detox/Cleanse Skin/ Hair/ Nails Sexual Health Brain/Mental Health Insomnia Menopause Anti-aging Prenatal Health Others	Pharmacies and Drug Stores Online Supermarkets and Hypermarkets Others	Infants Children Adults Pregnant Women Geriatric	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Dietary Supplement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dietary Supplement Market , By Ingredient:

Vitamins
Botanicals
Minerals
Protein & Amino Acids
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Probiotics
Prebiotics & Postbiotics
Others

Dietary Supplement Market , By Form:

Tablets
Capsules
Soft gels
Powders
Gummies
Liquids
Others

Dietary Supplement Market , By Application:

Energy & Weight Management
General Health
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others

Dietary Supplement Market , By Distribution Channel:

Pharmacies and Drug Stores
Online
Supermarkets and Hypermarkets
Others

Dietary Supplement Market , By End User:

Infants
Children
Adults
Pregnant Women
Geriatric

Dietary Supplement Market , By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Dietary Supplement Market .

Available Customizations:

Global Dietary Supplement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Dietary Supplement Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Dietary Supplement Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Ingredient (Vitamins, Botanicals, Minerals, Protein & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Probiotics, Prebiotics & Postbiotics, Others)

5.2.2. By Form (Tablets, Capsules, Soft gels, Powders, Gummies, Liquids, Others)

5.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Lungs Detox/Cleanse, Skin/ Hair/ Nails, Sexual Health, Brain/Mental Health, Insomnia, Menopause, Anti-aging, Prenatal Health, Others)

5.2.4. By Distribution Channel (Pharmacies and Drug Stores, Online, Supermarkets and Hypermarkets, Others)

5.2.5. By End User (Infants, Children, Adults, Pregnant Women, Geriatric)

5.2.6. By Region

5.2.7. By Company (2025)

5.3. Market Map

6. North America Dietary Supplement Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Ingredient

6.2.2. By Form

6.2.3. By Application

6.2.4. By Distribution Channel

6.2.5. By End User

6.2.6. By Country

6.3. North America: Country Analysis

6.3.1. United States Dietary Supplement Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Ingredient

6.3.1.2.2. By Form

6.3.1.2.3. By Application

6.3.1.2.4. By Distribution Channel

6.3.1.2.5. By End User

6.3.2. Canada Dietary Supplement Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Ingredient

6.3.2.2.2. By Form

6.3.2.2.3. By Application

6.3.2.2.4. By Distribution Channel

6.3.2.2.5. By End User

6.3.3. Mexico Dietary Supplement Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Ingredient

6.3.3.2.2. By Form

6.3.3.2.3. By Application

6.3.3.2.4. By Distribution Channel

6.3.3.2.5. By End User

7. Europe Dietary Supplement Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Ingredient

7.2.2. By Form

7.2.3. By Application

7.2.4. By Distribution Channel

7.2.5. By End User

7.2.6. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Dietary Supplement Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Ingredient

7.3.1.2.2. By Form

7.3.1.2.3. By Application

7.3.1.2.4. By Distribution Channel

7.3.1.2.5. By End User

7.3.2. France Dietary Supplement Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Ingredient

7.3.2.2.2. By Form

7.3.2.2.3. By Application

7.3.2.2.4. By Distribution Channel

7.3.2.2.5. By End User

7.3.3. United Kingdom Dietary Supplement Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Ingredient

7.3.3.2.2. By Form

7.3.3.2.3. By Application

7.3.3.2.4. By Distribution Channel

7.3.3.2.5. By End User

7.3.4. Italy Dietary Supplement Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Ingredient

7.3.4.2.2. By Form

7.3.4.2.3. By Application

7.3.4.2.4. By Distribution Channel

7.3.4.2.5. By End User

7.3.5. Spain Dietary Supplement Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Ingredient

7.3.5.2.2. By Form

7.3.5.2.3. By Application

7.3.5.2.4. By Distribution Channel

7.3.5.2.5. By End User

8. Asia Pacific Dietary Supplement Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Ingredient

8.2.2. By Form

8.2.3. By Application

8.2.4. By Distribution Channel

8.2.5. By End User

8.2.6. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Dietary Supplement Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Ingredient

8.3.1.2.2. By Form

8.3.1.2.3. By Application

8.3.1.2.4. By Distribution Channel

8.3.1.2.5. By End User

8.3.2. India Dietary Supplement Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Ingredient

8.3.2.2.2. By Form

8.3.2.2.3. By Application

8.3.2.2.4. By Distribution Channel

8.3.2.2.5. By End User

8.3.3. Japan Dietary Supplement Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Ingredient

8.3.3.2.2. By Form

8.3.3.2.3. By Application

8.3.3.2.4. By Distribution Channel

8.3.3.2.5. By End User

8.3.4. South Korea Dietary Supplement Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Ingredient

8.3.4.2.2. By Form

8.3.4.2.3. By Application

8.3.4.2.4. By Distribution Channel

8.3.4.2.5. By End User

8.3.5. Australia Dietary Supplement Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Ingredient

8.3.5.2.2. By Form

8.3.5.2.3. By Application

8.3.5.2.4. By Distribution Channel

8.3.5.2.5. By End User

9. Middle East & Africa Dietary Supplement Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Ingredient

9.2.2. By Form

9.2.3. By Application

9.2.4. By Distribution Channel

9.2.5. By End User

9.2.6. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Dietary Supplement Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Ingredient

9.3.1.2.2. By Form

9.3.1.2.3. By Application

9.3.1.2.4. By Distribution Channel

9.3.1.2.5. By End User

9.3.2. UAE Dietary Supplement Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Ingredient

9.3.2.2.2. By Form

9.3.2.2.3. By Application

9.3.2.2.4. By Distribution Channel

9.3.2.2.5. By End User

9.3.3. South Africa Dietary Supplement Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Ingredient

9.3.3.2.2. By Form

9.3.3.2.3. By Application

9.3.3.2.4. By Distribution Channel

9.3.3.2.5. By End User

10. South America Dietary Supplement Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Ingredient

10.2.2. By Form

10.2.3. By Application

10.2.4. By Distribution Channel

10.2.5. By End User

10.2.6. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Dietary Supplement Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Ingredient

10.3.1.2.2. By Form

10.3.1.2.3. By Application

10.3.1.2.4. By Distribution Channel

10.3.1.2.5. By End User

10.3.2. Colombia Dietary Supplement Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Ingredient

10.3.2.2.2. By Form

10.3.2.2.3. By Application

10.3.2.2.4. By Distribution Channel

10.3.2.2.5. By End User

10.3.3. Argentina Dietary Supplement Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Ingredient

10.3.3.2.2. By Form

10.3.3.2.3. By Application

10.3.3.2.4. By Distribution Channel

10.3.3.2.5. By End User

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Dietary Supplement Market : SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Amway Corp

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Abbott

15.3. Bayer AG

15.4. Glanbia PLC

15.5. Pfizer Inc

15.6. Herbalife International of America, Inc

15.7. Archer Daniels Midland Company (ADM)

15.8. NOW Health Group, Inc.

15.9. DuPont de Nemours, Inc.

15.10. Nestlé

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Dietary Supplement Market in 2025?

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