Device as a Service Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering (Hardware, Software, Services), By Device Type (Desktop, Laptop, Notebook And Tablets, Smartphone and Peripheral), By Enterprise Size (Small & Medium Enterprise, Large Enterprise), By End-Use (Banking, Financial Services and Insurance (BFSI), Educational Institution, Healthcare and Life Science, IT & Telecom, Public Sector and Government Office, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1102.56 Million
CAGR (2026-2031)	30.21%
Fastest Growing Segment	Services
Largest Market	North America
Market Size (2031)	USD 5373.64 Million

Market Overview

The Global Device as a Service Market will grow from USD 1102.56 Million in 2025 to USD 5373.64 Million by 2031 at a 30.21% CAGR. Device as a Service (DaaS) is a comprehensive lifecycle management model that provides organizations with hardware, software, and maintenance support through a unified, subscription-based contract. This framework enables businesses to transition IT procurement from upfront capital expenditures to predictable operational costs while streamlining the entire process of device provisioning, management, and retirement. The market’s expansion is primarily driven by the critical need for scalable infrastructure to support hybrid work environments and the strategic imperative to alleviate the administrative burden on internal IT departments, allowing personnel to focus on core business initiatives.

Despite these advantages, strict data security and compliance requirements pose a significant impediment to broader adoption, as enterprises may hesitate to entrust sensitive corporate information to devices managed by third-party vendors. Furthermore, the complexity of integrating these external services with existing legacy security protocols can delay implementation. Highlighting the industry-wide transition toward such service-centric models, according to CompTIA, in 2024, 38% of channel companies identified themselves primarily as sellers of technology services rather than products, illustrating the structural shift underpinning the growth of the DaaS market.

Key Market Drivers

The increasing adoption of flexible hybrid and remote work strategies is fundamentally reshaping the Global Device as a Service Market, as organizations struggle to manage distributed hardware fleets without a centralized physical presence. In this decentralized landscape, traditional device lifecycle management has become untenable, burdening IT teams with complex logistics such as remote provisioning, secure retrieval, and break-fix support. This operational friction drives enterprises toward DaaS solutions that outsource these logistical challenges to ensure business continuity and employee productivity. Underscoring this strain, according to Ivanti, April 2024, in the '2024 Everywhere Work Report', 56% of IT professionals reported an increase in helpdesk ticket volume, with 78% of those respondents attributing the surge directly to the complexities of supporting flexible and remote work environments.

Simultaneously, the market is propelled by a rapid transition from capital to operating expenditure financial models, allowing businesses to replace heavy upfront investments with predictable, subscription-based payments. This shift enables organizations to preserve cash flow and scale technology resources dynamically in response to market fluctuations rather than being locked into depreciating assets. This strategic pivot is evident in broader spending habits; according to CompTIA, March 2024, in the 'State of the Channel 2024' report, global spending on IT services is projected to increase by 8.7% in 2024, surpassing software to become the top technology spending category. Reflecting this specific intent to modernize infrastructure through service-centric models, according to Insight Enterprises, June 2024, in the report titled 'The Path to Digital Transformation', 55% of IT decision-makers indicated plans to utilize Device as a Service (DaaS) to optimize their technology strategies.

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Key Market Challenges

Strict data security and compliance requirements impose a substantial barrier to the expansion of the Global Device as a Service Market. As organizations face rigorous mandates regarding data sovereignty, the prospect of ceding control over device management to third-party vendors creates significant hesitation. Enterprises often perceive the external handling of hardware lifecycles as a vulnerability, fearing that sensitive corporate information could be exposed during provisioning or retirement phases. This skepticism necessitates prolonged vetting processes, extending sales cycles and frequently resulting in the abandonment of adoption plans in favor of traditional, internal control models.

The integration of these service-centric models with legacy security infrastructures further complicates market penetration. IT leaders struggle to reconcile the external connectivity required for DaaS with established perimeter defenses, viewing the necessary permissions as an unacceptable risk. This prevalent anxiety regarding external platforms significantly stifles demand. According to ISC2, in 2024, 96% of organizations expressed significant concern regarding the security of public cloud environments, which are fundamental to the delivery of modern device management services. This widespread apprehension limits the market's growth potential within highly regulated sectors.

Key Market Trends

The Expansion of Green DaaS and Circular Economy Initiatives is fundamentally altering procurement strategies as organizations prioritize sustainability alongside operational efficiency. In this evolving landscape, enterprises are mandating that service providers demonstrate rigorous circularity, requiring end-of-life devices to be responsibly recovered and reintroduced into the supply chain rather than discarded. This pressure compels vendors to optimize asset recovery value chains to meet clients' Environmental, Social, and Governance (ESG) targets. Underscoring this commitment to extending product utility, according to HP, August 2025, in the '2024 Sustainable Impact Report', more than 85% of devices collected through its IT asset disposition services in 2024 were refurbished and prepared for resale, illustrating the industry's pivot toward maximizing resource longevity.

Simultaneously, the Integration of AI-Enabled Hardware and Edge Computing Capabilities is triggering a significant fleet refresh cycle driven by the necessity for on-device processing power. As businesses deploy local AI workloads to reduce latency and cloud dependence, DaaS contracts are increasingly structured to provide access to next-generation PCs equipped with dedicated Neural Processing Units (NPUs). This technological shift allows providers to move beyond commodity hardware provisioning and offer high-value, performance-tier subscriptions that support edge analytics. Highlighting this rapid hardware transition, according to Lenovo, November 2025, in its fiscal second-quarter earnings update, AI-enabled PCs accounted for one-third of the company's total computer shipments during the quarter, signaling a structural change in enterprise device requirements.

Segmental Insights

The Services segment is projected to experience the most rapid growth in the Global Device as a Service market due to the increasing need for comprehensive lifecycle management. Enterprises are increasingly utilizing subscription models that bundle hardware with critical support functions, such as deployment, maintenance, and secure asset recovery. This strategy allows organizations to shift from capital-intensive procurement to flexible operational expenditure while maintaining strict compliance with security protocols. As a result, the growing dependence on outsourced management to reduce internal IT workload is driving the continued expansion of this segment.

Regional Insights

North America maintains a leading position in the global Device as a Service market due to the widespread integration of subscription-based IT models by enterprises. The region benefits from the concentration of major technology providers that facilitate seamless hardware lifecycle management. Furthermore, the corporate preference for operating expenditure over capital investment encourages the outsourcing of device procurement and support. Strict adherence to data security standards also drives organizations to adopt managed services for secure device deployment and disposal, solidifying the region’s dominance in the global landscape.

Recent Developments

• In August 2025, Lenovo introduced TruScale Device as a Service (DaaS) for Sustainability, a modular solution aimed at helping enterprises advance their environmental goals while modernizing their IT infrastructure. This service provides organizations with tools to manage their carbon footprint and extend the life of their devices, supported by asset recovery services. The offering allows businesses to align their technology lifecycle with circular economy principles, potentially reducing device-related IT costs. By incorporating carbon tracking tools and flexible subscriptions, the solution enables companies to monitor emissions at each stage of the device lifecycle, from manufacture to disposal.
• In February 2025, Insight Enterprises launched an enhanced version of its Insight Flex for Devices program, a Device as a Service offering designed to simplify enterprise device management. The updated solution focuses on improving the employee experience by ensuring the timely delivery of pre-configured devices to users, thereby minimizing downtime. It features automation, proactive communication, and near-real-time data analytics to provide organizations with greater visibility into their device fleets. By bundling procurement, provisioning, deployment, and sustainability services into a predictable per-device, per-month pricing model, the program helps businesses optimize costs and replace rigid upgrade schedules with flexible, needs-based approaches.
• In January 2025, Microsoft unveiled new capabilities for its Surface Management Portal during its Surface for Business event, specifically integrating Security Copilot to enhance device management. This development allows IT administrators to utilize generative AI for streamlining tasks such as resolving device issues, accessing warranty information, and monitoring support activity. The integration aims to reduce maintenance time and improve productivity by providing automated troubleshooting and security-driven intelligence within a centralized environment. This update reinforces the management aspect of the Device as a Service model by simplifying the administration of corporate fleets.
• In April 2024, NTT DATA announced a collaboration with HP to introduce a Sustainable Device-as-a-Service solution designed to integrate sustainability into the entire lifecycle of endpoint devices. This offering combines devices, software, and support services with practices aimed at extending device lifespan and reducing carbon footprints. The partnership leverages HP's managed device services to provide organizations with agility, flexibility, and security while operationalizing circular economy principles from manufacturing to disposal. The initiative supports clients in achieving their net-zero targets by offering seamless device availability and proactive health monitoring.

Key Market Players

• HP Inc.
• Dell Technologies Inc.
• Lenovo Group Limited
• Microsoft Corporation
• Apple Inc.
• Cisco Systems, Inc.
• IBM Corporation
• Fujitsu Limited
• Toshiba Corporation
• Panasonic Corporation

By Offering	By Device Type	By Enterprise Size	By End-Use	By Region
Hardware Software Services	Desktop Laptop Notebook And Tablets Smartphone and Peripheral	Small & Medium Enterprise Large Enterprise	Banking Financial Services and Insurance (BFSI) Educational Institution Healthcare and Life Science IT & Telecom Public Sector and Government Office Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Device as a Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Device as a Service Market, By Offering:

• Hardware
• Software
• Services

• Device as a Service Market, By Device Type:

• Desktop
• Laptop
• Notebook And Tablets
• Smartphone and Peripheral

• Device as a Service Market, By Enterprise Size:

• Small & Medium Enterprise
• Large Enterprise

• Device as a Service Market, By End-Use:

• Banking
• Financial Services and Insurance (BFSI)
• Educational Institution
• Healthcare and Life Science
• IT & Telecom
• Public Sector and Government Office
• Others

• Device as a Service Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE