Data Broker Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, By Data Type (Unstructured Data, Structured Data and Custom Structure Data), By Pricing Model (Subscription Paid, Pay Per Use Paid, Hybrid Paid Models), By End Use Sector (BFSI, Retail And FMCG, Manufacturing, Media, Government Sector, Others Sector), By Region, By Competition Forecast, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 260.39 Billion
CAGR (2026-2031)	5.58%
Fastest Growing Segment	Unstructured Data
Largest Market	North America
Market Size (2031)	USD 360.67 Billion

Market Overview

The Global Data Broker Market will grow from USD 260.39 Billion in 2025 to USD 360.67 Billion by 2031 at a 5.58% CAGR. The Global Data Broker Market is defined as the sector comprising entities that aggregate, purify, and license consumer and business information from disparate public and non-public sources to third-party organizations. The primary drivers fueling this market’s growth include the intensifying demand for precision marketing, the necessity for robust fraud detection and risk mitigation systems in the financial sector, and the expanding requirement for identity verification services. This expansion is heavily supported by the continued prioritization of media investment by major corporations; for instance, according to the World Federation of Advertisers, in 2024, 60 percent of major global advertisers planned to increase their media budgets, directly stimulating the demand for granular data to optimize these expenditures.

However, the market faces a significant impediment regarding the tightening of data privacy frameworks and the increasing regulatory scrutiny worldwide. The implementation of stringent laws, such as the GDPR and localized data protection acts, combined with the technological deprecation of third-party tracking cookies, is severing traditional data collection pipelines. This regulatory landscape forces data brokers to incur higher compliance costs and restructure their data acquisition methodologies, presenting a substantial challenge to the seamless scalability of their existing business models.

Key Market Drivers

The surge in personalized marketing and targeted advertising campaigns serves as a critical catalyst for the Global Data Broker Market. As advertisers pivot away from broad-spectrum messaging toward precision targeting, the reliance on granular third-party datasets to enrich proprietary customer profiles has intensified. This trend is quantified by the substantial capital flowing into digital ad ecosystems; according to the Interactive Advertising Bureau (IAB), April 2025, in the 'Internet Advertising Revenue Report', internet advertising revenues in the United States reached $258.6 billion in 2024, marking a 14.9 percent year-over-year increase. Consequently, data brokers are scaling their identity resolution and audience segmentation capabilities to meet this escalating requirement for addressable media.

Parallel to marketing demands, the rising necessity for fraud detection and risk management solutions is fundamentally reshaping the market's trajectory. With the expansion of digital transaction ecosystems, businesses face compounded financial risks that necessitate sophisticated identity verification services provided by data aggregators. According to LexisNexis Risk Solutions, in 2025, in the 'True Cost of Fraud Study', merchants in the North American market now incur an average cost of $4.60 for every dollar lost to fraud, underscoring the critical value of predictive risk data. This heightened operational reliance on external data streams is translating into tangible sector growth; for instance, according to LiveRamp, May 2025, the company reported a 13 percent increase in total revenue to $746 million for its fiscal year 2025, reflecting the broader industry momentum driven by data collaboration and identity connectivity needs.

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Key Market Challenges

The tightening of data privacy frameworks and the increasing regulatory scrutiny worldwide constitute a primary barrier to the growth of the Global Data Broker Market. These rigorous legal standards fundamentally disrupt the traditional business model of aggregating and licensing third-party data by imposing strict consent requirements and limiting the availability of high-quality tracking signals. As regulations like the GDPR and various localized acts restrict the flow of accessible consumer information, data brokers face a shrinking pool of compliant data sources. This scarcity forces companies to divert significant capital toward compliance infrastructure rather than innovation, thereby slowing their ability to acquire and monetize new data assets efficiently.

This regulatory pressure directly impedes scalability by necessitating deep operational changes that go beyond simple financial costs. The compliance burden requires a fundamental shift in how organizations collect and process information, often disrupting established workflows and delaying market expansion efforts. According to the Interactive Advertising Bureau, in 2024, 82 percent of advertising and data decision-makers reported that the makeup and structure of their organizations had been directly impacted by privacy legislation and the loss of user-tracking signals. This structural upheaval hampers the industry's agility, limiting the seamless scalability that data brokers rely upon to drive revenue growth.

Key Market Trends

The Integration of Generative AI for Automated Data Enrichment is fundamentally altering how data brokers process and monetize information. As traditional tracking signals degrade, brokers are increasingly deploying large language models to synthetically fill data gaps and enrich sparse consumer profiles without violating privacy statutes. This technological shift is creating a new revenue stream centered on high-quality, unstructured data inputs required to train these advanced models, effectively turning data brokers into essential infrastructure for the AI economy. According to Amazon.com, Inc., February 2025, in the '2024 Annual Report', AWS revenue grew 19 percent year-over-year to $108 billion, a surge the company attributed significantly to the accelerating corporate adoption of generative AI services which rely heavily on such enriched external data streams for training and inference.

Simultaneously, the Transition from Direct Sales to Cloud-Based Data Marketplaces is reshaping the industry's distribution architecture. Brokers are abandoning static file deliveries in favor of listing live datasets on platforms like Snowflake and AWS Data Exchange, allowing clients to query data in real-time without physical transfer. This model reduces operational friction and aligns with the agility required by modern enterprises, facilitating seamless data sharing across organizational boundaries. According to Snowflake Inc., March 2025, in the 'Annual Form 10-K Report', the company reported a 29 percent increase in annual revenue to $3.6 billion, driven by the expanding consumption of its cloud data platform where organizations increasingly transact and share third-party data assets.

Segmental Insights

The Unstructured Data segment represents the fastest-growing category within the Global Data Broker Market due to the significant increase in information generated through social media, emails, and multimedia content. Organizations increasingly demand this data type to derive qualitative insights into consumer sentiment and behavioral patterns that traditional structured databases cannot capture. Furthermore, improved processing capabilities allow brokers to extract actionable intelligence from text and images efficiently. This trend supports enhanced predictive modeling for businesses while operating within privacy frameworks monitored by entities such as the Federal Trade Commission.

Regional Insights

North America maintains a leading position in the Global Data Broker Market due to the high concentration of established data providers and substantial demand from the financial and retail sectors. Organizations in the United States extensively utilize consumer data for credit risk assessment and direct marketing strategies. This market strength is supported by robust infrastructure for data collection and analytics. Additionally, the Federal Trade Commission regulates the industry, ensuring that commercial data practices adhere to legal standards. These factors collectively establish North America as the primary hub for data brokerage activities.

Recent Developments

• In June 2025, Acxiom entered into a strategic partnership with Snowflake to enhance data interoperability for marketing clients. Announced at the Cannes Lions festival, this collaboration integrates Acxiom's identity resolution and data enrichment services directly into the Snowflake Data Cloud. The initiative allows brands to leverage Acxiom's "Real ID" and "Interact" platforms natively within their cloud environments, thereby improving data privacy and reducing the need for data transfer. By streamlining access to customer intelligence, the partnership aims to support more effective AI-driven marketing strategies and optimize campaign performance for global advertisers.
• In June 2025, LexisNexis Risk Solutions released "LexisNexis Location Intelligence for Commercial," a risk assessment tool tailored for the property insurance sector. This solution consolidates property characteristics, weather patterns, and historical loss data to generate predictive risk scores for commercial underwriters. By incorporating machine learning models and proprietary claims information, the tool assists insurers in identifying high-risk properties and refining pricing strategies during policy renewals. The product was developed to address the financial impact of severe weather events and to enhance the precision of portfolio management for insurance carriers.
• In October 2024, Experian introduced "Experian Assistant," a generative artificial intelligence solution embedded within its "Ascend Technology Platform." This new tool enables financial institutions to accelerate the development of credit risk models by allowing users to interact with data using natural language commands. The solution supports data exploration, coding, and model deployment, significantly reducing the time required for analytical projects. By automating complex tasks, the "Experian Assistant" aims to increase operational efficiency for data scientists and analysts, facilitating faster decision-making and product launches in the financial services market.
• In August 2024, TransUnion partnered with Snowflake to launch "TruIQ Data Enrichment," a solution available on the Snowflake Marketplace. This collaboration enables organizations to access and utilize TransUnion’s credit and identity data directly within the Snowflake AI Data Cloud. The offering facilitates the linking of proprietary customer data with TransUnion’s datasets in a pseudonymized format, ensuring data security and minimizing the need for data movement. The initiative is designed to support identity resolution and improve the accuracy of marketing and risk analytics for businesses utilizing cloud-native infrastructure.

Key Market Players

• Experian plc
• Equifax Inc.
• TransUnion LLC
• CoreLogic, Inc.
• DUN & BRADSTREET
• Acxiom LLC
• EPSILON DATA MANAGEMENT, LLC
• Equifax Workforce Solutions, Inc.
• LexisNexis Risk Data Management Inc.
• Thomson Reuters Corporation

By Data Type	By Pricing Model	By End Use Sector	By Region
Unstructured Data Structured Data and Custom Structure Data	Subscription Paid Pay Per Use Paid Hybrid Paid Models	BFSI Retail And FMCG Manufacturing Media Government Sector Others Sector	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Data Broker Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Data Broker Market, By Data Type:

• Unstructured Data
• Structured Data and Custom Structure Data

• Data Broker Market, By Pricing Model:

• Subscription Paid
• Pay Per Use Paid
• Hybrid Paid Models

• Data Broker Market, By End Use Sector:

• BFSI
• Retail And FMCG
• Manufacturing
• Media
• Government Sector
• Others Sector

• Data Broker Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE