Global customer data platform market is expected to grow at an impressive rate during the forecast period. The global customer data platform market is driven by the increasing need to enhance customer satisfaction, retention, and engagement for improving the overall customer experience. Additionally, growing need to determine, understand, and track customer behavior is further expected to propel the market growth through 2027. Furthermore, increasing expenditure by the major players operating in the market on marketing and advertising activities along with launch of new products is expected to create lucrative opportunities for the market growth during the forecast period. However, lack of awareness pertaining to the availability of such platform especially in the emerging countries can hamper the market growth over the next few years. Besides, the dearth of skilled professionals can further restrict the market growth.

The global customer data platform market is segmented based on component, deployment mode, type, application, vertical, company and region. Based on deployment mode, the market can be bifurcated into on-premises and cloud. The cloud segment is expected to dominate the market during the forecast period. This can be accredited to the various benefits offered by cloud such as flexibility, scalability, 24/7 availability, reduced operational costs, large data storage space, auto-update feature, among others. Based on type, the market can be categorized into access, engagement and analytics. The analytics segment is expected to dominate the market since it provides the option of automating consumer profiles depending upon customer lifecycle and loyalty towards the brand. Based on application, the market can be fragmented into marketing data segmentation, predictive analytics, personalized recommendation, customer engagement and retention, security management and others. The personalized recommendation segment is expected to dominate the market owing to the growing need to increase customer retention and engagement.

Regionally, the customer data platform market has been segmented into various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America is expected dominate the overall customer data platform market owing to the increasing adoption of big data analytics solutions on account of the growing amount of data across various end user industries.

The major players operating in the customer data platform market Oracle Corporation, SAP SE, Nice Systems Inc, Adobe Inc, Tealium Inc, Blueconic, Inc., Ascent360 Inc, Agilone LLC, Lytics Inc., ActionIQ Inc and others. Major companies are developing advanced technologies and launching new services to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.

Objective of the Study:

  • To analyze and estimate the market size of global customer data platform market from 2017 to 2020.
  • To estimate and forecast the market size of global customer data platform market from 2021 to 2027 and growth rate until 2027.
  • To classify and forecast global customer data platform market based on component, deployment mode, type, application, vertical, company and regional distribution.
  • To identify dominant region or segment in the global customer data platform market.
  • To identify drivers and challenges for global customer data platform market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global customer data platform market.
  • To identify and analyze the profile of leading players operating in global customer data platform market.
  • To identify key sustainable strategies adopted by market players in global customer data platform market 


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global customer data platform market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research. 

Key Target Audience:

  • Customer data platform service provider companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to customer data platform

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Attribute

Details

Base Year

2021

Historical Years

2017 – 2020

Estimated Year

2022

Forecast Period

2023 – 2027

Quantitative Units

Revenue in USD Million, Volume in Units, and CAGR for 2017-2021 and 2022-2027

Report Coverage

Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Component

·         Deployment Mode

·         Type

·         Application

·         Vertical

Regional Scope

North America; Asia Pacific; Europe & CIS; South America; Middle East & Africa

Country Scope

United States; Canada; Mexico; China; India; Japan; Malaysia; Thailand; Indonesia; Vietnam; South Korea; Germany; France; United Kingdom; Spain; Italy; Belgium; Russia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa; Egypt

Key Companies Profiled

Oracle Corporation, SAP SE, Nice Systems Inc, Adobe Inc, Tealium Inc, Blueconic, Inc., Ascent360 Inc,        Agilone LLC, Lytics Inc., ActionIQ Inc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, global customer data platform market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Customer Data Platform Market, By Component:
    • Solution
    • Service
  • Global Customer Data Platform Market, By Deployment Mode:
    • On-Premise
    • Cloud
  • Global Customer Data Platform Market, By Type:
    • Access
    • Engagement
    • Analytics
  • Global Customer Data Platform Market, By Application:
    • Marketing Data Segmentation
    • Predictive Analytics
    • Personalized Recommendation
    • Customer Engagement and Retention
    • Security Management
    • Others
  • Global Customer Data Platform Market, By Vertical:
    • BFSI
    • Retail & E-Commerce
    • Travel & Hospitality
    • Automobile
    • Others
  • Global Customer Data Platform Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Kuwait
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global customer data platform market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global customer data platform market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Customer Data Platform

4.    Executive Summary

5.    Voice of Customer

6.    Global Customer Data Platform Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Component (Solution v/s Service)

6.2.2.     By Deployment Mode (On-Premise v/s Cloud)

6.2.3.     By Type (Access, Engagement, Analytics)

6.2.4.     By Application (Marketing Data Segmentation, Predictive Analytics, Personalized Recommendation, Customer Engagement and Retention, Security Management, Others)

6.2.5.     By Vertical (BFSI, Retail & E-Commerce, Travel & Hospitality, Automobile, Others)

6.2.6.     By Company (2021)

6.2.7.     By Region

6.3.  Product Market Map

7.    Asia-Pacific Customer Data Platform Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Component

7.2.2.     By Deployment Mode

7.2.3.     By Type

7.2.4.     By Application

7.2.5.     By Vertical

7.2.6.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Customer Data Platform Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Component

7.3.1.2.2.             By Deployment Mode

7.3.1.2.3.             By Type

7.3.1.2.4.             By Application

7.3.1.2.5.             By Vertical

7.3.2.     India Customer Data Platform Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Component

7.3.2.2.2.             By Deployment Mode

7.3.2.2.3.             By Type

7.3.2.2.4.             By Application

7.3.2.2.5.             By Vertical

7.3.3.     Australia Customer Data Platform Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Component

7.3.3.2.2.             By Deployment Mode

7.3.3.2.3.             By Type

7.3.3.2.4.             By Application

7.3.3.2.5.             By Vertical

7.3.4.     Japan Customer Data Platform Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Component

7.3.4.2.2.             By Deployment Mode

7.3.4.2.3.             By Type

7.3.4.2.4.             By Application

7.3.4.2.5.             By Vertical

7.3.5.     South Korea Customer Data Platform Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Component

7.3.5.2.2.             By Deployment Mode

7.3.5.2.3.             By Type

7.3.5.2.4.             By Application

7.3.5.2.5.             By Vertical

8.    Europe Customer Data Platform Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Component

8.2.2.     By Deployment Mode

8.2.3.     By Type

8.2.4.     By Application

8.2.5.     By Vertical

8.2.6.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Customer Data Platform Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Component

8.3.1.2.2.             By Deployment Mode

8.3.1.2.3.             By Type

8.3.1.2.4.             By Application

8.3.1.2.5.             By Vertical

8.3.2.     Germany Customer Data Platform Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Component

8.3.2.2.2.             By Deployment Mode

8.3.2.2.3.             By Type

8.3.2.2.4.             By Application

8.3.2.2.5.             By Vertical

8.3.3.     United Kingdom Customer Data Platform Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Component

8.3.3.2.2.             By Deployment Mode

8.3.3.2.3.             By Type

8.3.3.2.4.             By Application

8.3.3.2.5.             By Vertical

8.3.4.     Italy Customer Data Platform Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Component

8.3.4.2.2.             By Deployment Mode

8.3.4.2.3.             By Type

8.3.4.2.4.             By Application

8.3.4.2.5.             By Vertical

8.3.5.     Spain Customer Data Platform Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Component

8.3.5.2.2.             By Deployment Mode

8.3.5.2.3.             By Type

8.3.5.2.4.             By Application

8.3.5.2.5.             By Vertical

9.    North America Customer Data Platform Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Component

9.2.2.     By Deployment Mode

9.2.3.     By Type

9.2.4.     By Application

9.2.5.     By Vertical

9.2.6.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Customer Data Platform Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Component

9.3.1.2.2.             By Deployment Mode

9.3.1.2.3.             By Type

9.3.1.2.4.             By Application

9.3.1.2.5.             By Vertical

9.3.2.     Mexico Customer Data Platform Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Component

9.3.2.2.2.             By Deployment Mode

9.3.2.2.3.             By Type

9.3.2.2.4.             By Application

9.3.2.2.5.             By Vertical

9.3.3.     Canada Customer Data Platform Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Component

9.3.3.2.2.             By Deployment Mode

9.3.3.2.3.             By Type

9.3.3.2.4.             By Application

9.3.3.2.5.             By Vertical

10.  South America Customer Data Platform Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Component

10.2.2.  By Deployment Mode

10.2.3.  By Type

10.2.4.  By Application

10.2.5.  By Vertical

10.2.6.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Customer Data Platform Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Component

10.3.1.2.2.           By Deployment Mode

10.3.1.2.3.           By Type

10.3.1.2.4.           By Application

10.3.1.2.5.           By Vertical

10.3.2.  Argentina Customer Data Platform Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Component

10.3.2.2.2.           By Deployment Mode

10.3.2.2.3.           By Type

10.3.2.2.4.           By Application

10.3.2.2.5.           By Vertical

10.3.3.  Colombia Customer Data Platform Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Component

10.3.3.2.2.           By Deployment Mode

10.3.3.2.3.           By Type

10.3.3.2.4.           By Application

10.3.3.2.5.           By Vertical

11.  Middle East and Africa Customer Data Platform Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Component

11.2.2.  By Deployment Mode

11.2.3.  By Type

11.2.4.  By Application

11.2.5.  By Vertical

11.2.6.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Customer Data Platform Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Component

11.3.1.2.2.           By Deployment Mode

11.3.1.2.3.           By Type

11.3.1.2.4.           By Application

11.3.1.2.5.           By Vertical

11.3.2.  Saudi Arabia Customer Data Platform Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Component

11.3.2.2.2.           By Deployment Mode

11.3.2.2.3.           By Type

11.3.2.2.4.           By Application

11.3.2.2.5.           By Vertical

11.3.3.  UAE Customer Data Platform Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Component

11.3.3.2.2.           By Deployment Mode

11.3.3.2.3.           By Type

11.3.3.2.4.           By Application

11.3.3.2.5.           By Vertical

11.3.4.  Kuwait Customer Data Platform Market Outlook

11.3.4.1.      Market Size & Forecast

11.3.4.1.1.           By Value

11.3.4.2.      Market Share & Forecast

11.3.4.2.1.           By Component

11.3.4.2.2.           By Deployment Mode

11.3.4.2.3.           By Type

11.3.4.2.4.           By Application

11.3.4.2.5.           By Vertical

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Oracle Corporation

14.2.              SAP SE

14.3.              Nice Systems Inc

14.4.              Adobe Inc

14.5.              Tealium Inc

14.6.              Blueconic, Inc.

14.7.              Ascent360 Inc

14.8.              Agilone LLC

14.9.              Lytics Inc.

14.10.            ActionIQ Inc

 15. Strategic Recommendations

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