Report Description

Forecast Period

2023-2028

Market Size (2022)

USD 3.75 Billion

CAGR (2023-2028)

36.38%

Market Size (2028)

USD 24.76 Billion

Fastest Growing Segment

Cloud

Largest Market

North America


Global Customer Data Platform Market is anticipated to thrive in the forecast period 2023-2028. Rising adoption of Machine learning and Artificial Intelligence technologies to develop customer data platform is gaining popularity all across the world in order to make the platform more efficient. To balance the load on marketing budget of a company and to increase the traffic over the company’s product or services on their website, AI, ML, and NLP (natural language programming) is used. AI-enabled tools enable organization to provide clients with customised solutions and services, boosting customer experience and preserving customer connections. For instance, the customer data platform studies client trends and behaviour across all channels (website, B2B platforms, etc.) Moreover, to make recommendations for the customer's upcoming needs and purchase plans, AI and ML collect data sets, assess, and compare the links between this data, such as product or service preferences, and purchase history. Due to AI and ML, the marketer has a better and deeper insight of their consumer base and buying habits. These techniques are increasingly adopted by the organization, in turn driving the growth in the Global Customer Data Platform Market.

Moreover, online client interaction has increased in the BFSI sector over the past few years. Customers are more likely to contact with insurance companies, banks, and other organisations online due to the expanding accessibility and affordability of the internet. The BFSI industry is heavily investing in customer relationship management methods and approaches to deepen their collaboration. The Global Customer Data Platform Market is expanding rapidly due to industry growth.

Customer Data Platform (CDP) is a software platform that helps in gathering and organising customer data from various touchpoints and hence finds use in other software, marketing initiatives, and systems. Real-time data is gathered and organised by this software into distinctive and centralised consumer profiles. By combining data from numerous sources, including first, second, and third-party, CDPs develop consumer profiles. Additionally, it consists of transactional systems, web forms, a platform for customer relationship management and data management, behavioural data from websites and e-commerce, email and social media activity, and other things.

Increasing Demand for Personalized and Real-Time Data Analysis

Customer data platforms are being used more extensively as a result of the growing demand for customised and real-time analytics. Companies are prepared to take advantage of the potential of real-time data analytics and are putting more focus on integrating real-time data into their marketing, advertising, and engagement strategies in order to benefit from its immediacy as real-time data collection and analytics become more widely available. Moreover, Real-time data analytics are used to automatically notify users and serve content and features of apps that are responsively allowing the user to respond in real-time. Through these interactions, a real-time data feedback loop is made possible, resulting in a customised user experience, these factors are leading to drive growth in the Global Customer Data Platform Market. Moreover, By enabling real-time audience activation across channels, CDPs allow marketers to immediately engage customers in a consistent and personalised manner. Real-time Data Ingestion breaks down data with batch processing, and real-time integration centralises data gathered from various data points and integrates anonymised behavioural data, and profiles at a single customer view for use across all channels and touchpoints. These advantages are leading to growth in the Global Customer Data Platform Market in the forecast period

Rising Demand from Telemedicine

Rapid development in technology in the health care sector for instance allowing patients from any location to contact the requested doctor, telemedicine is becoming popular among customers worldwide. Since it saves time and money, it is an effective strategy which is gaining traction. Massive amounts of information are generated as a result of the change in regularly planned visits, which fuels demand for customer data platforms and market expansion.



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Market Segmentation

The Customer Data Platform Market is segmented into component, deployment, type, industry, organization size. Based on component, the market is segmented into platform and services. Based on deployment, the market is segmented into cloud and on-premises. Based on type the market is segment into personalized recommendations, predictive analysis, marketing data segmentation, customer retention and engagement, security management, and others. Based on industry the market is segmented into Banking, Financial Services and Insurance (BFSI), retail and e-commerce, Information Technology (IT) and telecom, media and entertainment, travel and hospitality, healthcare, and others. Based on organization size, the market segmented into SMEs and large enterprises.

Market Player

Major market players in the global Customer Data Platform market Salesforce.com, Inc., Exponea s.r.o., Segment.io, Inc., Optimove Inc., Oracle Inc., Leadspace, Inc., Acquia, Inc, Amazon Web Services, Inc., Tealium Inc., SAS Institute Inc.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million and CAGR for 2018-2022 and 2024-2028

Report coverage

Revenue forecast, company share, growth factors, and trends

Segments covered

By Component

By Deployment

By Type

By Industry

By Organization Size

By Region

Regional scope

North America; Asia-Pacific; Europe; South America; Middle East

Country scope

United States, Canada, Mexico, China, India, Japan, South Korea, Australia, Singapore, Malaysia, Germany, United Kingdom, France, Russia, Spain, Belgium, Italy, Brazil, Colombia, Argentina, Peru, Chile, Saudi Arabia, South Africa, UAE, Israel, Turkey

Key companies profiled

Salesforce.com, Inc., Exponea s.r.o., Segment.io, Inc., Optimove Inc., Oracle Inc., Leadspace, Inc., Acquia, Inc, Amazon Web Services, Inc., Tealium Inc., SAS Institute Inc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, the Global Customer Data Platform market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Customer Data Platform Market, By Component

o   Platform

o   Services

  • Customer Data Platform Market, By Deployment

o   Cloud

o   On-premises

  • Customer Data Platform Market, By Type

o   Personalized Recommendations

o   Predictive Analysis

o   Marketing Data Segmentation

o   Customer Retention and Engagement

o   Security Management

o   Others

  • Customer Data Platform Market, By Industry:

o   Banking

o   Financial Services and Insurance (BFSI)

o   Retail and ecommerce

o   Information Technology (IT) and Telecom

o   Media and Entertainment

o   Travel and Hospitality

o   Healthcare

o   Others

  • Customer Data Platform Market, By Organization Size:

o   SMEs

o   Large Enterprises

  • Customer Data Platform Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  India

§  China

§  Japan

§  South Korea

§  Australia

§  Singapore

§  Malaysia

o   Europe

§  Germany

§  United Kingdom

§  France

§  Russia

§  Spain

§  Belgium

§  Italy

o   South America

§  Brazil

§  Argentina

§  Colombia

§  Peru

§  Chile

o   Middle East

§  Saudi Arabia

§  South Africa

§  UAE

§  Israel

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Customer Data Platform market.

Available Customizations:

Global Customer Data Platform market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

The Global Customer Data Platform market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Service Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Impact of COVID-19 on Global Customer Data Platform Market

4.    Executive Summary

5.    Voice of Customers

6.    Global Customer Data Platform Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Component (Platform and Services)

6.2.2. By Deployment (Cloud, On-premises)

6.2.3. By Type (Personalized Recommendations, Predictive Analysis, Marketing Data Segmentation, Customer Retention and Engagement, Security Management, and Others)

6.2.4. By Industry (Banking, Financial Services and Insurance (BFSI), Retail and ecommerce, Information Technology (IT) and Telecom, Media and Entertainment, Travel and Hospitality, Healthcare, and Others)

6.2.5. By Organization Size (SMEs and Large Enterprises)

6.2.6. By Region

6.3.  By Company

6.4.  Market Map

7.    North America Customer Data Platform Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Component

7.2.2. By Deployment

7.2.3. By Type

7.2.4. By Industry

7.2.5. By Organization Size

7.3.  North America: Country Analysis

7.3.1. United States Customer Data Platform Market Outlook

7.3.1.1.        Market Size & Forecast

7.3.1.1.1.            By Value 

7.3.1.2.        Market Share & Forecast

7.3.1.2.1.            By Component

7.3.1.2.2.            By Deployment

7.3.1.2.3.            By Type

7.3.1.2.4.            By Industry

7.3.1.2.5.            By Organization Size

7.3.2. Canada Customer Data Platform Market Outlook

7.3.2.1.        Market Size & Forecast

7.3.2.1.1.            By Value 

7.3.2.2.        Market Share & Forecast

7.3.2.2.1.            By Component

7.3.2.2.2.            By Deployment

7.3.2.2.3.            By Type

7.3.2.2.4.            By Industry

7.3.2.2.5.            By Organization Size

7.3.3. Mexico Customer Data Platform Market Outlook

7.3.3.1.        Market Size & Forecast

7.3.3.1.1.            By Value 

7.3.3.2.        Market Share & Forecast

7.3.3.2.1.            By Component

7.3.3.2.2.            By Deployment

7.3.3.2.3.            By Type

7.3.3.2.4.            By Industry

7.3.3.2.5.            By Organization Size

8.    Asia-Pacific Customer Data Platform Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1. By Component

8.2.2. By Deployment

8.2.3. By Type

8.2.4. By Industry

8.2.5. By Organization Size

8.2.6. By Country

8.3.  Asia-Pacific: Country Analysis

8.3.1. China Customer Data Platform Market Outlook

8.3.1.1.        Market Size & Forecast

8.3.1.1.1.            By Value 

8.3.1.2.        Market Share & Forecast

8.3.1.2.1.            By Component

8.3.1.2.2.            By Deployment

8.3.1.2.3.            By Type

8.3.1.2.4.            By Industry

8.3.1.2.5.            By Organization Size

8.3.2. India Customer Data Platform Market Outlook

8.3.2.1.        Market Size & Forecast

8.3.2.1.1.            By Value 

8.3.2.2.        Market Share & Forecast

8.3.2.2.1.            By Component

8.3.2.2.2.            By Deployment

8.3.2.2.3.            By Type

8.3.2.2.4.            By Industry

8.3.2.2.5.            By Organization Size

8.3.3. Japan Customer Data Platform Market Outlook

8.3.3.1.        Market Size & Forecast

8.3.3.1.1.            By Value 

8.3.3.2.        Market Share & Forecast

8.3.3.2.1.            By Component

8.3.3.2.2.            By Deployment

8.3.3.2.3.            By Type

8.3.3.2.4.            By Industry

8.3.3.2.5.            By Organization Size

8.3.4. South Korea Customer Data Platform Market Outlook

8.3.4.1.        Market Size & Forecast

8.3.4.1.1.            By Value 

8.3.4.2.        Market Share & Forecast

8.3.4.2.1.            By Component

8.3.4.2.2.            By Deployment

8.3.4.2.3.            By Type

8.3.4.2.4.            By Industry

8.3.4.2.5.            By Organization Size

8.3.5. Australia Customer Data Platform Market Outlook

8.3.5.1.        Market Size & Forecast

8.3.5.1.1.            By Value 

8.3.5.2.        Market Share & Forecast

8.3.5.2.1.            By Component

8.3.5.2.2.            By Deployment

8.3.5.2.3.            By Type

8.3.5.2.4.            By Industry

8.3.5.2.5.            By Organization Size

8.3.6. Singapore Customer Data Platform Market Outlook

8.3.6.1.        Market Size & Forecast

8.3.6.1.1.            By Value 

8.3.6.2.        Market Share & Forecast

8.3.6.2.1.            By Component

8.3.6.2.2.            By Deployment

8.3.6.2.3.            By Type

8.3.6.2.4.            By Industry

8.3.6.2.5.            By Organization Size

8.3.7. Malaysia Customer Data Platform Market Outlook

8.3.7.1.        Market Size & Forecast

8.3.7.1.1.            By Value 

8.3.7.2.        Market Share & Forecast

8.3.7.2.1.            By Component

8.3.7.2.2.            By Deployment

8.3.7.2.3.            By Type

8.3.7.2.4.            By Industry

8.3.7.2.5.            By Organization Size

9.    Europe Customer Data Platform Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1. By Component

9.2.2. By Deployment

9.2.3. By Type

9.2.4. By Industry

9.2.5. By Organization Size

9.2.6. By Country

9.3.  Europe: Country Analysis

9.3.1. Germany Customer Data Platform Market Outlook

9.3.1.1.        Market Size & Forecast

9.3.1.1.1.            By Value 

9.3.1.2.        Market Share & Forecast

9.3.1.2.1.            By Component

9.3.1.2.2.            By Deployment

9.3.1.2.3.            By Type

9.3.1.2.4.            By Industry

9.3.1.2.5.            By Organization Size

9.3.2. United Kingdom Customer Data Platform Market Outlook

9.3.2.1.        Market Size & Forecast

9.3.2.1.1.            By Value 

9.3.2.2.        Market Share & Forecast

9.3.2.2.1.            By Component

9.3.2.2.2.            By Deployment

9.3.2.2.3.            By Type

9.3.2.2.4.            By Industry

9.3.2.2.5.            By Organization Size

9.3.3. France Customer Data Platform Market Outlook

9.3.3.1.        Market Size & Forecast

9.3.3.1.1.            By Value 

9.3.3.2.        Market Share & Forecast

9.3.3.2.1.            By Component

9.3.3.2.2.            By Deployment

9.3.3.2.3.            By Type

9.3.3.2.4.            By Industry

9.3.3.2.5.            By Organization Size

9.3.4. Russia Customer Data Platform Market Outlook

9.3.4.1.        Market Size & Forecast

9.3.4.1.1.            By Value 

9.3.4.2.        Market Share & Forecast

9.3.4.2.1.            By Component

9.3.4.2.2.            By Deployment

9.3.4.2.3.            By Type

9.3.4.2.4.            By Industry

9.3.4.2.5.            By Organization Size

9.3.5. Spain Customer Data Platform Market Outlook

9.3.5.1.        Market Size & Forecast

9.3.5.1.1.            By Value 

9.3.5.2.        Market Share & Forecast

9.3.5.2.1.            By Component

9.3.5.2.2.            By Deployment

9.3.5.2.3.            By Type

9.3.5.2.4.            By Industry

9.3.5.2.5.            By Organization Size

9.3.6. Belgium Customer Data Platform Market Outlook

9.3.6.1.        Market Size & Forecast

9.3.6.1.1.            By Value 

9.3.6.2.        Market Share & Forecast

9.3.6.2.1.            By Component

9.3.6.2.2.            By Deployment

9.3.6.2.3.            By Type

9.3.6.2.4.            By Industry

9.3.6.2.5.            By Organization Size

9.3.7. Italy Customer Data Platform Market Outlook

9.3.7.1.        Market Size & Forecast

9.3.7.1.1.            By Value 

9.3.7.2.        Market Share & Forecast

9.3.7.2.1.            By Component

9.3.7.2.2.            By Deployment

9.3.7.2.3.            By Type

9.3.7.2.4.            By Industry

9.3.7.2.5.            By Organization Size

10.  South America Customer Data Platform Market Outlook

10.1.   Market Size & Forecast

10.1.1.              By Value

10.2.   Market Share & Forecast

10.2.1.              By Component

10.2.2.              By Deployment

10.2.3.              By Type

10.2.4.              By Industry

10.2.5.              By Organization Size

10.2.6.              By Country

10.3.   South America: Country Analysis

10.3.1.              Brazil Customer Data Platform Market Outlook

10.3.1.1.     Market Size & Forecast

10.3.1.1.1.         By Value 

10.3.1.2.     Market Share & Forecast

10.3.1.2.1.         By Component

10.3.1.2.2.         By Deployment

10.3.1.2.3.         By Type

10.3.1.2.4.         By Industry

10.3.1.2.5.         By Organization Size

10.3.2.              Argentina Customer Data Platform Market Outlook

10.3.2.1.     Market Size & Forecast

10.3.2.1.1.         By Value 

10.3.2.2.     Market Share & Forecast

10.3.2.2.1.         By Component

10.3.2.2.2.         By Deployment

10.3.2.2.3.         By Type

10.3.2.2.4.         By Industry

10.3.2.2.5.         By Organization Size

10.3.3.              Colombia Customer Data Platform Market Outlook

10.3.3.1.     Market Size & Forecast

10.3.3.1.1.         By Value 

10.3.3.2.     Market Share & Forecast

10.3.3.2.1.         By Component

10.3.3.2.2.         By Deployment

10.3.3.2.3.         By Type

10.3.3.2.4.         By Industry

10.3.3.2.5.         By Organization Size

10.3.4.              Peru Customer Data Platform Market Outlook

10.3.4.1.     Market Size & Forecast

10.3.4.1.1.         By Value 

10.3.4.2.     Market Share & Forecast

10.3.4.2.1.         By Component

10.3.4.2.2.         By Deployment

10.3.4.2.3.         By Type

10.3.4.2.4.         By Industry

10.3.4.2.5.         By Organization Size

10.3.5.              Chile Customer Data Platform Market Outlook

10.3.5.1.     Market Size & Forecast

10.3.5.1.1.         By Value 

10.3.5.2.     Market Share & Forecast

10.3.5.2.1.         By Component

10.3.5.2.2.         By Deployment

10.3.5.2.3.         By Type

10.3.5.2.4.         By Industry

10.3.5.2.5.         By Organization Size

11.  Middle East & Africa Customer Data Platform Market Outlook

11.1.   Market Size & Forecast

11.1.1.              By Value

11.2.   Market Share & Forecast

11.2.1.              By Component

11.2.2.              By Deployment

11.2.3.              By Type

11.2.4.              By Industry

11.2.5.              By Organization Size

11.2.6.              By Country

11.3.   Middle East & Africa: Country Analysis

11.3.1.              Saudi Arabia Customer Data Platform Market Outlook

11.3.1.1.     Market Size & Forecast

11.3.1.1.1.         By Value 

11.3.1.2.     Market Share & Forecast

11.3.1.2.1.         By Component

11.3.1.2.2.         By Deployment

11.3.1.2.3.         By Type

11.3.1.2.4.         By Industry

11.3.1.2.5.         By Organization Size

11.3.2.              South Africa Customer Data Platform Market Outlook

11.3.2.1.     Market Size & Forecast

11.3.2.1.1.         By Value 

11.3.2.2.     Market Share & Forecast

11.3.2.2.1.         By Component

11.3.2.2.2.         By Deployment

11.3.2.2.3.         By Type

11.3.2.2.4.         By Industry

11.3.2.2.5.         By Organization Size

11.3.3.              UAE Customer Data Platform Market Outlook

11.3.3.1.     Market Size & Forecast

11.3.3.1.1.         By Value 

11.3.3.2.     Market Share & Forecast

11.3.3.2.1.         By Component

11.3.3.2.2.         By Deployment

11.3.3.2.3.         By Type

11.3.3.2.4.         By Industry

11.3.3.2.5.         By Organization Size

11.3.4.              Israel Customer Data Platform Market Outlook

11.3.4.1.     Market Size & Forecast

11.3.4.1.1.         By Value 

11.3.4.2.     Market Share & Forecast

11.3.4.2.1.         By Component

11.3.4.2.2.         By Deployment

11.3.4.2.3.         By Type

11.3.4.2.4.         By Industry

11.3.4.2.5.         By Organization Size

11.3.5.              Turkey Customer Data Platform Market Outlook

11.3.5.1.     Market Size & Forecast

11.3.5.1.1.         By Value 

11.3.5.2.     Market Share & Forecast

11.3.5.2.1.         By Component

11.3.5.2.2.         By Deployment

11.3.5.2.3.         By Type

11.3.5.2.4.         By Industry

11.3.5.2.5.         By Organization Size

12.  Market Dynamics

12.1.   Drivers

12.2.   Challenges

13.  Market Trends & Developments

14.  Company Profiles

14.1.   Salesforce.com, Inc.

14.1.1.              Business Overview

14.1.2.              Key Revenue and Financials

14.1.3.              Recent Developments

14.1.4.              Key Personnel

14.1.5.              Key Product/Services

14.2.   Exponea s.r.o.

14.2.1.              Business Overview

14.2.2.              Key Revenue and Financials

14.2.3.              Recent Developments

14.2.4.              Key Personnel

14.2.5.              Key Product/Services

14.3.   Segment.io, Inc.

14.3.1.              Business Overview

14.3.2.              Key Revenue and Financials

14.3.3.              Recent Developments

14.3.4.              Key Personnel

14.3.5.              Key Product/Services

14.4.   Optimove Inc.

14.4.1.              Business Overview

14.4.2.              Key Revenue and Financials

14.4.3.              Recent Developments

14.4.4.              Key Personnel

14.4.5.              Key Product/Services

14.5.   Oracle Inc.

14.5.1.              Business Overview

14.5.2.              Key Revenue and Financials

14.5.3.              Recent Developments

14.5.4.              Key Personnel

14.5.5.              Key Product/Services

14.6.   Leadspace, Inc.

14.6.1.              Business Overview

14.6.2.              Key Revenue and Financials

14.6.3.              Recent Developments

14.6.4.              Key Personnel

14.6.5.              Key Product/Services

14.7.   Acquia, Inc

14.7.1.              Business Overview

14.7.2.              Key Revenue and Financials

14.7.3.              Recent Developments

14.7.4.              Key Personnel

14.7.5.              Key Product/Services

14.8.   Amazon Web Services, Inc.

14.8.1.              Business Overview

14.8.2.              Key Revenue and Financials

14.8.3.              Recent Developments

14.8.4.              Key Personnel

14.8.5.              Key Product/Services

14.9.   Tealium Inc.

14.9.1.              Business Overview

14.9.2.              Key Revenue and Financials

14.9.3.              Recent Developments

14.9.4.              Key Personnel

14.9.5.              Key Product/Services

14.10. SAS Institute Inc

14.10.1.            Business Overview

14.10.2.            Key Revenue and Financials

14.10.3.            Recent Developments

14.10.4.            Key Personnel

14.10.5.            Key Product/Services

15.  Strategic Recommendations

16.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Customer Data Platform can centralize customer data, which can help unify customer profiles, enhance marketing and customer service, offer an alternative to third-party cookies, and improves compliance with data privacy laws.

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Asia-Pacific is the fastest-growing region in the Customer Data Platform Market due to developing IT industry and government initiative.

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Increasing demand for personalized and real-time data analysis is the major driver of the Customer Data Platform Market.

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Salesforce.com, Inc., Exponea s.r.o., Segment.io, Inc., Optimove Inc., Oracle Inc., Leadspace, Inc., Acquia, Inc, Amazon Web Services, Inc., Tealium Inc., SAS Institute Inc.

profile

Sakshi Bajaal

Business Consultant
Press Release

Global Customer Data Platform Market is Rising with the Adoption Of Machine Learning And Artificial Intelligence by 2028

May, 2023

Rise in use of digital platform across the world is boosting growth in Global Customer Data Platform Market in the forecast period of 2024-2028.