Brain Health Supplements Market Size and Outlook 2030

Report Description

Forecast Period	2026-2030
Market Size (2024)	USD 9.10 Billion
CAGR (2025-2030)	5.93%
Fastest Growing Segment	Vitamins & Minerals
Largest Market	North America
Market Size (2030)	USD 12.86 Billion

Market Overview

The Global Brain Health Supplements Market, valued at USD 9.10 Billion in 2024, is projected to experience a CAGR of 5.93% to reach USD 12.86 Billion by 2030. Brain health supplements are dietary products formulated to support cognitive functions such as memory, focus, and overall mental well-being, often containing vitamins, minerals, herbal extracts, and other bioactive compounds. The market for these supplements is primarily driven by a global aging population seeking to maintain cognitive acuity and an increasing consumer awareness of mental health's importance. Additionally, a proactive approach to personal healthcare further fuels demand. According to the Global Organization for EPA and DHA Omega-3s (GOED), the global finished product market size for EPA and DHA omega-3s, a key component of brain health supplements, reached US$52.4 billion in 2023.

A significant challenge impeding market expansion is the ongoing regulatory scrutiny and the lack of consistent scientific consensus regarding the efficacy of many brain health supplement claims, leading to consumer skepticism and varied oversight across jurisdictions.

Key Market Drivers

The rising awareness of cognitive health and mental well-being significantly drives the global brain health supplements market. Heightened public discourse and readily available information regarding mental wellness are transforming how individuals perceive and proactively address cognitive function. Consumers are increasingly seeking solutions to enhance memory, focus, and mood, moving from reactive treatments to preventative strategies. This shift is particularly evident across various demographics and among professionals aiming for sustained cognitive performance. According to dsm-firmenich's Global Health Concern Study, published in 2023, 63% of adults worldwide are concerned about their mental and emotional health, positioning it as their second biggest health priority after energy. This widespread concern directly translates into a tangible demand for products offering perceived cognitive benefits, leading to greater market penetration for diverse brain health formulations.

Concurrently, the aging global population represents a fundamental demographic shift fueling demand for brain health supplements. As life expectancy increases, there is a corresponding desire among older adults to maintain cognitive acuity and an independent lifestyle for longer periods. This demographic is highly motivated to mitigate age-related cognitive decline, making them a substantial consumer segment. According to the World Social Report 2023, published by the Department of Economic and Social Affairs of the United Nations Secretariat, the population aged 65 or over in Eastern and South-Eastern Asia and in Central and Southern Asia is projected to grow by more than 540 million from 2021 to 2050, highlighting the expanding elder demographic that actively seeks cognitive support. This dual influence of increased awareness across all age groups and the significant growth of the older population collectively propels the global brain health supplements market. The overall market value for brain health supplements reflects these drivers, with the global market reaching US$4.2 billion in 2023, according to IFF Health Sciences, which also reported a 10% compound annual growth rate from 2018 to 2023.

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Key Market Challenges

A significant challenge impeding the growth of the Global Brain Health Supplements Market stems from the ongoing regulatory scrutiny and the lack of consistent scientific consensus concerning the efficacy of many product claims. This situation directly fosters widespread consumer skepticism. When scientific evidence supporting specific cognitive benefits remains inconsistent or unvalidated, consumers become hesitant to invest in these products, questioning their tangible value and safety.

Furthermore, varied regulatory oversight across different jurisdictions creates a fragmented market landscape. This inconsistency complicates product development and market entry for manufacturers, while also contributing to consumer confusion regarding product reliability and quality standards across regions. For instance, according to the Council for Responsible Nutrition (CRN), in 2023, over 74% of American adults reported taking dietary supplements. Despite such high overall supplement usage in a major market, the specific segment of brain health supplements struggles to realize its full global potential due to the persistent skepticism born from unproven claims and the diverse regulatory approaches that undermine trust and market expansion.

Key Market Trends

The global brain health supplements market is undergoing a significant transformation driven by evolving consumer preferences for ingredient sourcing. A prominent trend is the pronounced shift towards natural and plant-based formulations, reflecting broader consumer demand for clean-label products and sustainable options. This influences product development and ingredient selection, with botanical extracts gaining traction for their perceived cognitive benefits. According to the American Botanical Council's 2024 Herb Market Report, U. S. retail sales of herbal dietary supplements, which often feature ingredients for cognitive enhancement, reached a record $13.231 billion in 2024, representing a 5.4% increase from the previous year. This sustained growth underscores strong consumer interest in plant-derived solutions for health. In January 2024, dsm-firmenich and Indena announced a strategic partnership to develop customized botanical-powered dietary supplements for various health areas, including brain health, further illustrating the industry's commitment to natural ingredients.

Another key trend shaping the market is the increasing demand for personalized and customized brain health solutions. Consumers are moving away from generic products, seeking tailored interventions that address individual cognitive needs, lifestyle factors, and genetic predispositions. This push for personalization is leading to the development of highly specific formulations designed for distinct demographic groups or particular cognitive functions. In a July 12, 2024, article, dsm-firmenich, a major ingredient supplier, predicted that personalized nootropics would go mainstream, with brands actively tailoring formulations to the unique cognitive needs of diverse consumer segments such as athletes, gamers, and working professionals. This focus on individualized dietary strategies aims to optimize brain performance and long-term cognitive well-being.

Segmental Insights

The Vitamins & Minerals segment is currently the fastest-growing segment within the Global Brain Health Supplements Market. This rapid expansion is primarily driven by heightened consumer awareness regarding the crucial role these essential micronutrients play in maintaining optimal brain function and preventing age-related cognitive decline. Increased interest in healthy aging and mental well-being across diverse demographics further propels demand, as individuals seek to support memory enhancement, concentration, and overall neurological vitality. These factors contribute to the segment's significant market traction, reflecting a robust consumer inclination towards established nutritional support for cognitive health.

Regional Insights

North America leads the global brain health supplements market due to its advanced consumer awareness regarding mental health and cognitive well-being, coupled with substantial disposable income allocated to preventative health measures. The region features a significant aging population actively seeking solutions for age-related cognitive decline and maintaining mental acuity. Furthermore, the market benefits from a well-developed industry and a defined regulatory framework, including guidance from the U. S. Food and Drug Administration, which facilitates the market introduction and adoption of dietary supplements. This combination of informed consumers, demographic shifts, robust industry presence, and a clear regulatory environment collectively drives North America's market dominance.

Recent Developments

In September 2025, Reckitt introduced Neuriva Memory 3D, a new brain health supplement. This innovative product featured clinically tested ingredients, Cognicell and Neurofactor, specifically formulated to support the three critical dimensions of memory: short-term, long-term, and working memory. The supplement also included essential B vitamins (B6, B12) and folic acid, aiming to promote overall brain health. This launch by Reckitt addressed the increasing consumer demand for scientifically backed solutions designed to enhance cognitive performance within the global brain health supplements market.

In March 2025, Unilever acquired Onnit Labs, marking a significant entry into the brain health and performance supplements category. This strategic acquisition allowed Unilever to integrate Onnit's established product portfolio, known for its focus on cognitive enhancement and overall well-being. The move reflected Unilever's intent to expand its presence in the burgeoning global brain health supplements market, leveraging Onnit's brand and offerings to cater to consumers seeking products that support mental clarity, focus, and improved cognitive function.

In December 2024, Fenix Health Science launched several new products to bolster its brain-supporting lines for both children and adults. The introductions included advanced formulations within its Omega, Neuro, and Mineral product categories. Notably, the Omega line incorporated Lysoveta LPC, an ingredient designed to significantly enhance the absorption of Omega-3s, which are crucial for cognitive function. The Neuro and Mineral product additions aimed to provide comprehensive support for mental well-being, reflecting a commitment to addressing diverse brain health needs in the global supplements market.

In January 2024, OPSM announced a strategic partnership with Brain Armor, a company specializing in brain supplements. This collaboration focused on enhancing athletes' cognitive performance through targeted supplementation. Brain Armor advocated for a transparent approach, encouraging athletes to understand their baseline levels of Omega-3s, Omega-6s, DHA/EPA, and inflammation markers before beginning supplementation. The partnership aimed to equip athletes with the mental sharpness necessary to maximize their potential in competitive environments, directly contributing to the performance-focused segment of the brain health supplements market.

Key Market Players

Natural Factors Nutritional Products Ltd
Cardinal Health, Inc.
Onnit Labs, Inc.
Purelife Bioscience Co., Ltd
Intelligent Labs
Accelerated Intelligence Inc.
NOW Foods
Health Via Modern Nutrition Inc.
Teva Pharmaceutical Industries Ltd.
Peak Nootropics
Alternascript

By Product	By Application	By Region
Natural Molecules Herbal Extract Vitamins & Minerals	Memory Enhancement Attention & Focus Depression & Mood Sleep & Recovery Anti-aging & Longevity Stress & Anxiety	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Brain Health Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Brain Health Supplements Market, By Product:

o Natural Molecules

o Herbal Extract

o Vitamins & Minerals

Brain Health Supplements Market, By Application:

o Memory Enhancement

o Attention & Focus

o Depression & Mood

o Sleep & Recovery

o Anti-aging & Longevity

o Stress & Anxiety

Brain Health Supplements Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Brain Health Supplements Market.

Available Customizations:

Global Brain Health Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Brain Health Supplements Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Brain Health Supplements Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product (Natural Molecules, Herbal Extract, Vitamins & Minerals)

5.2.2. By Application (Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery, Anti-aging & Longevity, Stress & Anxiety)

5.2.3. By Region

5.2.4. By Company (2024)

5.3. Market Map

6. North America Brain Health Supplements Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product

6.2.2. By Application

6.2.3. By Country

6.3. North America: Country Analysis

6.3.1. United States Brain Health Supplements Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Product

6.3.1.2.2. By Application

6.3.2. Canada Brain Health Supplements Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Product

6.3.2.2.2. By Application

6.3.3. Mexico Brain Health Supplements Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Product

6.3.3.2.2. By Application

7. Europe Brain Health Supplements Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product

7.2.2. By Application

7.2.3. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Brain Health Supplements Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product

7.3.1.2.2. By Application

7.3.2. France Brain Health Supplements Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Product

7.3.2.2.2. By Application

7.3.3. United Kingdom Brain Health Supplements Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Product

7.3.3.2.2. By Application

7.3.4. Italy Brain Health Supplements Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Product

7.3.4.2.2. By Application

7.3.5. Spain Brain Health Supplements Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Product

7.3.5.2.2. By Application

8. Asia Pacific Brain Health Supplements Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product

8.2.2. By Application

8.2.3. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Brain Health Supplements Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Product

8.3.1.2.2. By Application

8.3.2. India Brain Health Supplements Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Product

8.3.2.2.2. By Application

8.3.3. Japan Brain Health Supplements Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Product

8.3.3.2.2. By Application

8.3.4. South Korea Brain Health Supplements Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Product

8.3.4.2.2. By Application

8.3.5. Australia Brain Health Supplements Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Product

8.3.5.2.2. By Application

9. Middle East & Africa Brain Health Supplements Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product

9.2.2. By Application

9.2.3. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Brain Health Supplements Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Product

9.3.1.2.2. By Application

9.3.2. UAE Brain Health Supplements Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Product

9.3.2.2.2. By Application

9.3.3. South Africa Brain Health Supplements Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Product

9.3.3.2.2. By Application

10. South America Brain Health Supplements Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product

10.2.2. By Application

10.2.3. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Brain Health Supplements Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Product

10.3.1.2.2. By Application

10.3.2. Colombia Brain Health Supplements Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Product

10.3.2.2.2. By Application

10.3.3. Argentina Brain Health Supplements Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Product

10.3.3.2.2. By Application

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Brain Health Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Natural Factors Nutritional Products Ltd

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Cardinal Health, Inc.

15.3. Onnit Labs, Inc.

15.4. Purelife Bioscience Co., Ltd

15.5. Intelligent Labs

15.6. Accelerated Intelligence Inc.

15.7. NOW Foods

15.8. Health Via Modern Nutrition Inc.

15.9. Teva Pharmaceutical Industries Ltd.

15.10. Peak Nootropics

15.11. Alternascript

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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