Blockchain in Media Advertising and Entertainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application (Licensing and Rights Management, Digital Advertising, Smart Contracts, Online Gaming, Payments), By Type of Blockchain (Public, Private), By Size of the Enterprise (Small and Medium Enterprise, Large Enterprise), By Region, By Competition 2020-2030F

Market Overview

The Global Blockchain in Media Advertising and Entertainment Market, valued at USD 2.60 Billion in 2024, is projected to experience a CAGR of 80.22% to reach USD 89.08 Billion by 2030. Blockchain technology in media, advertising, and entertainment involves applying decentralized ledgers and smart contracts to enhance transparency, security, and efficiency across content creation, distribution, and monetization. Main drivers for market growth include the increasing demand for transparent tracking of content ownership and advertising impressions to combat fraud, alongside enabling direct monetization opportunities for creators by reducing intermediary reliance. According to the IAB Internet Advertising Revenue Report, digital advertising revenue in the U. S. reached $258.6 billion in 2024, representing a 14.9% increase from 2023, highlighting the expansive market where blockchain solutions are becoming increasingly relevant.

A significant challenge impeding this market's expansion is the scalability of current blockchain networks. These platforms often struggle to process the high transaction volumes and data throughput required for real-time media distribution and large-scale digital advertising ecosystems, limiting broader adoption.

Key Market Drivers

A primary catalyst for the Global Blockchain in Media Advertising and Entertainment Market is the imperative for enhanced copyright protection and anti-piracy measures. Content creators and distributors consistently face substantial financial losses due to unauthorized reproduction and distribution of intellectual property. Blockchain technology offers immutable records of ownership and creation timestamps, establishing verifiable provenance for digital assets and enabling transparent rights management. This cryptographic security directly counters illicit activities. According to ElectroIQ, in 2025, digital video piracy costs the global media and entertainment industry approximately $75 billion annually, underscoring the critical need for robust protective solutions. Concurrently, the mitigation of ad fraud and enhanced campaign verification represent another significant market driver. The pervasive issue of invalid traffic and fraudulent impressions erodes advertiser confidence and wastes considerable budgets. Blockchain facilitates a transparent and auditable record of ad impressions and engagements, providing advertisers with greater assurance regarding campaign authenticity and performance. According to the Trustworthy Accountability Group, in October 2024, the "2024 US Ad Fraud Savings Report" indicated that industry anti-fraud initiatives resulted in $10.8 billion in savings in U. S. display and video ad channels in 2023.

These two factors collectively highlight blockchain's capability to address systemic inefficiencies and financial leakages within the media, advertising, and entertainment sectors. By offering secure and transparent mechanisms for content ownership and advertising campaign integrity, blockchain solutions foster a more equitable and efficient ecosystem. The broader market reflects this emphasis on protection and verification. According to ElectroIQ, in 2025, the global anti-piracy protection market is valued at approximately $236.2 billion, reflecting a concerted industry effort to safeguard digital assets and revenue streams.

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Key Market Challenges

The scalability of current blockchain networks represents a significant impediment to the growth of the Global Blockchain in Media Advertising and Entertainment Market. These platforms frequently encounter difficulties in processing the extensive transaction volumes and substantial data throughput essential for efficient real-time media distribution and expansive digital advertising ecosystems. The immense volume of digital content interactions and advertising events necessitates a processing capability far exceeding what most current blockchain infrastructures can reliably provide. This limitation directly restricts the broader adoption of blockchain solutions, as they cannot adequately support the operational demands of high-frequency advertising campaigns or instantaneous content delivery platforms. According to the IAB Internet Advertising Revenue Report, in 2023, programmatic advertising revenue in the U. S. reached $114.2 billion. The inability to manage the continuous, high-speed transactions inherent in a market of this scale curtails blockchain's potential to enhance transparency and reduce fraud across the entire digital media supply chain, thereby stifling its expansion within this market.

Key Market Trends

NFT-driven fan engagement and digital collectibles represent a transformative trend, fostering deeper connections between content creators, brands, and their audiences through verifiable digital ownership. This model enables the creation of unique, scarce digital assets that fans can collect, trade, and leverage for exclusive experiences. The inherent transparency and immutability of blockchain technology authenticate these collectibles, providing a secure framework for their provenance and value. This trend significantly diversifies revenue streams for media and entertainment entities beyond traditional consumption models. According to The Block, in October 2024, NBA Top Shot weekly sales reached 43,600 NFTs, representing a 94% increase compared to the prior week, underscoring the growing market for these digital assets and the desire for unique fan interactions. These collectibles cultivate enduring fan loyalty and create dynamic secondary markets.

The growth of decentralized social media and creator platforms is fundamentally reshaping the digital content landscape by empowering individuals and reducing reliance on centralized intermediaries. These blockchain-powered platforms offer creators direct monetization opportunities, censorship resistance, and greater control over their content and audience data. This trend fosters a more equitable ecosystem where value is distributed transparently, shifting power from platform operators to users. The substantial investment in this sector highlights its potential, as decentralized social protocol Farcaster completed $150 million in financing in May 2024, led by Paradigm, according to ChainCatcher in December 2024. This financial backing fuels the development of robust infrastructure and innovative features, attracting creators seeking autonomy and audiences desiring more authentic, community-driven experiences.

Segmental Insights

The Large Enterprise segment is experiencing rapid growth within the Global Blockchain in Media, Advertising, and Entertainment Market, primarily due to the extensive operational complexities and significant resource allocation characteristic of these organizations. Large enterprises are actively adopting blockchain solutions to enhance transparency and security across their global networks, effectively combatting pervasive issues such as digital advertising fraud, content piracy, and inefficient royalty distribution. The technology provides an immutable ledger for secure and expedited transactions, critical for managing vast digital rights portfolios and ensuring equitable compensation for creators. Their substantial investment capacity and need for robust, scalable systems further position large enterprises as leaders in leveraging blockchain for streamlined operations and improved data integrity.

Regional Insights

North America leads the Global Blockchain in Media Advertising and Entertainment Market due to its robust technological infrastructure and the early adoption of digital innovations across enterprises. The region benefits from substantial investments in blockchain research and development, coupled with the presence of prominent technology firms and startups pioneering advanced blockchain applications. Furthermore, North America's strong regulatory framework and intellectual property laws provide a conducive environment, facilitating secure copyright protection, efficient digital rights management, and streamlined payment solutions, consolidating its market leadership.

Recent Developments

• In June 2025, Sony Block Solutions Labs (SBSL) introduced "Soneium For All," an incubator program designed to support the development of consumer and gaming applications on its Soneium blockchain. This initiative, a collaboration with Astar Network and Startale Cloud Services, targets Web3 developers. It aims to address challenges like scalability and user acquisition while leveraging Soneium's existing infrastructure, which already boasts millions of users. The program, supported by the Sony Innovation Fund, is strategically positioned to stimulate innovation at the intersection of entertainment and blockchain, particularly as demand for digital asset ownership grows in gaming.

• In February 2025, Sony Music Publishing utilized its Soneium blockchain to launch exclusive Non-Fungible Tokens (NFTs) for the Japanese pop group Sandal Telephone. This new product launch aimed to enhance fan engagement by distributing NFTs filled with memories of the members' activities at events and with merchandise purchases. The Fan Marketing Platform, developed by a Sony Group global entity, facilitated the issuance of these digital collectibles. This application of blockchain technology in music entertainment allowed the company to create new digital touchpoints and unique user experiences for fans.

• In January 2025, Sony officially launched the mainnet for Soneium, its Ethereum layer-2 blockchain, as a foundational step for a decentralized internet within the entertainment sector. This development includes a revamped crypto asset exchange platform by S.BLOX Inc. and an NFT-focused fan engagement platform developed by SNFT Inc. for brands, creators, and enterprises. The initiative aims to connect traditional Web2 audiences with Web3 technologies, empowering creators to safeguard intellectual property and foster innovative ideas within the media and entertainment landscape. Sony plans to pilot the platform with its entertainment subsidiaries to deepen fan engagement through NFTs.

• In January 2024, Warner Music Group (WMG) and Polygon Labs announced the initial participants of their Web3 Music Accelerator program, a significant collaboration aimed at fostering innovation in the music industry. Two startups were selected to drive advancements in artist-fan engagement and digital experiences using blockchain technology. The accelerator provides endorsements, strategic advice, networking, and marketing support to these projects. This initiative underscores WMG's commitment to embracing Web3 technologies and exploring new applications for blockchain within the global entertainment market, enhancing community building and digital collectible integration for artists and fans.

Key Market Players

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Accenture Plc.
• Amazon Web Services Inc.
• Oracle Corporation
• Digital Currency Group Inc.
• Bitfury Holding B.V.
• Factom, Inc.
• Guardtime OU

Report Scope:

In this report, the Global Blockchain in Media Advertising and Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Blockchain in Media Advertising and Entertainment Market, By Type of Blockchain:

o   Public

o   Private

• Blockchain in Media Advertising and Entertainment Market, By Application:

o   Licensing and Rights Management

o   Digital Advertising

o   Smart Contracts

o   Online Gaming

o   Payments

• Blockchain in Media Advertising and Entertainment Market, By Size of the Enterprise:

o   Small and Medium Enterprise

o   Large Enterprise

• Blockchain in Media Advertising and Entertainment Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Blockchain in Media Advertising and Entertainment Market.

Available Customizations:

Global Blockchain in Media Advertising and Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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