Belgium Two-Wheeler Market By Vehicle Type (Scooter/Moped, Motorcycle), By Propulsion Type (ICE, Electric), By Region, Competition, Opportunities & Forecast, 2020-2030F

Market Overview:

Belgium Two-Wheeler Market was valued at USD 195.06 Million in 2024 and is expected to reach USD 248.24 Million by 2030 with a CAGR of 4.10% during the forecast period. The Belgium two-wheeler market is witnessing growth supported by rising urbanization, increasing fuel prices, and growing consumer preference for affordable personal mobility solutions. Demand for electric two-wheelers is expanding, driven by environmental awareness and government initiatives promoting sustainable transportation. Growing adoption among younger demographics and working professionals, coupled with expanding two-wheeler sharing services, is also encouraging market growth. For instance, in 2024, new motorcycle registrations in Belgium surged to 28,330 units, reflecting an 11.7% rise over 2023 and marking the sector's strongest performance in 15 years, according to Traxio. Compared to 2022, the growth stood at 14.8%, driven primarily by Japanese brands like Honda, Yamaha, and Kawasaki, which gained market share, while European brands faced declines. Honda led with 4,159 units, followed by Yamaha (3,425), BMW (3,322), Kawasaki (2,289), and Piaggio (1,572). The second-hand motorcycle market also improved with 59,974 units sold in 2024, up 5.9% from 2023, though it still lagged 2022 levels due to the impact of mandatory technical inspections introduced that year, which had previously triggered a sharp 26.4% decline in used motorcycle transactions.

Market Drivers

Growing Demand for Affordable Personal Mobility

The rising need for cost-effective personal transportation is a significant factor propelling the two-wheeler market. Consumers are increasingly seeking mobility options that offer lower ownership costs, reduced fuel expenses, and affordable maintenance. Two-wheelers fulfill this demand effectively, particularly for daily commutes and short-distance travel. The relatively lower upfront cost of two-wheelers compared to passenger cars makes them an attractive option for a wide customer base, including students, working professionals, and small business owners. Increasing urban traffic congestion is also encouraging individuals to opt for compact and agile transportation modes like scooters and motorcycles. As financial flexibility becomes a priority, buyers are considering two-wheelers that deliver value in terms of mileage, operating costs, and resale potential. Flexible financing options, zero-down-payment schemes, and attractive interest rates offered by various lenders are making two-wheelers even more accessible.

Rising Environmental Awareness and Preference for Electric Models

Increasing environmental consciousness is driving a shift toward sustainable transportation solutions, making electric two-wheelers a preferred option among consumers. Growing awareness about the adverse impacts of fossil fuel emissions on air quality and climate change is pushing both manufacturers and buyers to adopt greener alternatives. Electric two-wheelers, offering zero tailpipe emissions and lower noise levels, have emerged as a practical solution for eco-conscious commuters. The appeal of electric scooters and motorcycles is further enhanced by their lower running costs, minimal maintenance requirements, and government incentives promoting clean energy adoption. Continuous improvements in battery technology, range capacity, and charging efficiency are addressing previous limitations associated with electric mobility. Technological partnerships are enabling the development of smart electric models equipped with advanced features like regenerative braking, mobile app connectivity, and real-time performance monitoring. For instance, E-bike sales remain strong in Europe, with Belgium seeing electric bikes outsell traditional ones, led by city models (23%) and trekking bikes (15.5%), and holding 3.2% speed pedelec market share. Germany sold 2.05 million e-bikes in 2024, and Austria’s e-bike market reached 52.3% share, boosted by subsidies and leasing schemes.

Technological Innovations Enhancing Two-Wheeler Performance

Continuous technological advancements in the two-wheeler segment are reshaping consumer expectations and driving market growth. Manufacturers are investing heavily in research and development to integrate cutting-edge technologies aimed at improving performance, safety, and user experience. Innovations in engine efficiency, lightweight materials, and advanced braking systems are making modern two-wheelers more reliable and appealing to consumers. Enhanced safety features such as anti-lock braking systems (ABS), traction control, and ride-assist technologies are becoming standard in many models, reflecting a shift toward premiumization even in mass-market categories. In the electric segment, progress in battery technology has led to improvements in energy density, charging time, and overall vehicle range, addressing key consumer concerns. Integration of digital dashboards, smartphone connectivity, and smart ride analytics is further enhancing user engagement and convenience.    

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Key Market Challenges

High Initial Cost of Electric Two-Wheelers

Despite growing interest in electric mobility, the high upfront cost of electric two-wheelers remains a critical barrier to widespread adoption. Compared to conventional internal combustion engine models, electric scooters and motorcycles often come with a premium price tag due to expensive battery components and advanced powertrain technologies. This price disparity becomes more pronounced in entry-level segments where price sensitivity is a key purchasing factor. While electric two-wheelers offer long-term cost savings in fuel and maintenance, the initial investment required can deter budget-conscious buyers. The limited availability of affordable financing options specific to electric models further complicates purchasing decisions for many consumers. Although government incentives and subsidies aim to bridge this gap, inconsistent policy implementation and varying incentive structures often fail to offset the price differential effectively.

Limited Charging Infrastructure and Battery Concerns

The limited availability of reliable charging infrastructure is a major hurdle restricting the growth of electric two-wheelers. Consumers often face concerns about access to convenient charging points, especially in urban areas where dedicated charging stations may not be readily available. This creates range anxiety, with potential buyers hesitant to adopt electric models due to fears of running out of power during commutes. The dependency on home charging further limits the appeal for those living in apartments or areas without private parking facilities. Despite advancements in battery technology, issues such as long charging times, battery degradation over usage cycles, and replacement costs continue to affect consumer confidence. The lack of widespread fast-charging networks or battery swapping stations restricts the convenience factor associated with electric mobility.

Key Market Trends

Integration of Smart Connectivity Features

The increasing integration of smart connectivity features in two-wheelers is emerging as a significant trend influencing consumer preferences. Manufacturers are embedding advanced digital systems that enhance the riding experience by offering real-time data, navigation, and remote monitoring capabilities. Features such as GPS tracking, Bluetooth connectivity, ride analytics, and mobile app integration are transforming two-wheelers into connected mobility solutions. These advancements allow riders to access information on vehicle performance, maintenance alerts, and battery status directly through their smartphones. Smart connectivity not only adds convenience but also improves safety by enabling features like emergency alerts, geo-fencing, and anti-theft systems. The growing popularity of these smart-enabled vehicles is driven by the demand for a seamless digital experience, aligning with consumer lifestyles centered around technology. Manufacturers are collaborating with tech firms and software developers to create user-friendly interfaces and intuitive platforms that enhance connectivity features.

Rising E-Commerce and Last-Mile Delivery

The rapid growth of e-commerce and the expanding demand for efficient last-mile delivery solutions are significantly influencing the two-wheeler market. As online shopping volumes increase, businesses are relying on two-wheelers for quick, cost-effective, and flexible delivery operations. Motorcycles and scooters offer a practical solution for navigating congested urban areas, reducing delivery times, and lowering operational costs compared to larger vehicles. The rise of food delivery services, courier companies, and e-commerce logistics providers has accelerated the need for dedicated two-wheeler fleets. Businesses are adopting tailored solutions, including electric two-wheelers, to align with sustainability goals and reduce fuel expenses. For instance, Belgian e-commerce continues its upward trajectory, with 96% of consumers over 15 shopping online at least once in 2024, up from 75% in 2022. Despite this growth, Belgian shoppers show strong loyalty to familiar platforms, with 33% consistently buying from one preferred online store and 40% returning to the same three. In 2023, half of Belgian online shoppers used marketplaces like Bol or Amazon, while 23% began product searches on Google, 15% on a marketplace, and 11% directly on an online store's website.

Expansion of Two-Wheeler Sharing and Rental Services

The expansion of two-wheeler sharing and rental services is emerging as a key trend reshaping urban mobility patterns. These services provide on-demand access to scooters and motorcycles, catering to short-distance travel needs without the commitment of ownership. The growing popularity of shared mobility solutions is driven by factors such as rising urban congestion, cost-effective transportation needs, and increasing digital platform usage. Users benefit from the convenience of renting two-wheelers through mobile apps, often with flexible pricing structures based on time or distance. Service providers are investing in expanding their fleet sizes, diversifying vehicle offerings, and enhancing customer experience through user-friendly digital interfaces. Integration of electric two-wheelers into rental fleets is further promoting sustainable mobility practices while catering to eco-conscious users. These sharing models are not only transforming urban commuting but also opening avenues for partnerships with corporate clients, delivery services, and tourism operators.     

Segmental Insights

Vehicle Type Insights

In 2024, the scooter/moped segment emerged as the dominant category in the Belgium two-wheeler market, driven by rising demand for compact, affordable, and easy-to-operate mobility solutions. Scooters and mopeds have gained popularity among urban commuters, students, and working professionals due to their lightweight design, fuel efficiency, and suitability for short-distance travel. The automatic transmission and user-friendly controls make them an ideal choice for riders seeking convenience in daily commuting. Growing concerns over parking space availability and rising traffic congestion in cities have further strengthened the preference for scooters and mopeds, as they offer superior maneuverability in crowded environments. For instance, In the first nine months of 2024, moped registrations across key European markets Belgium, France, Germany, Italy, the Netherlands, and Spain totaled 132,533 units, highlighting continued demand for compact and affordable mobility solutions. Belgium remained a significant contributor with 22,221 units registered, while France led the segment with 49,023 units. The Netherlands accounted for 23,546 units, followed by Germany with 12,368 units, Spain with 10,709 units, and Italy with 14,666 units, reflecting the ongoing importance of mopeds for urban commuting and short-distance travel in these markets.

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Region Insights

In 2024, the Flanders Region accounted for the dominant share in the Belgium two-wheeler market, supported by its dense urban centers and high demand for personal mobility solutions. The region's well-developed infrastructure and significant commuter population have fueled the preference for two-wheelers, especially among individuals seeking convenient and economical transportation options. Scooters and mopeds have become popular choices for daily commuting, driven by rising traffic congestion and limited parking availability in urban areas. The increasing trend of using two-wheelers for short-distance travel, leisure, and delivery services has further contributed to the segment's growth in this region.

Recent Developments

• ​In 2024, Ultraviolette Automotive launched its premium electric motorcycles, F77 MACH 2 and F77 SuperStreet, in ten European markets, priced at approximately $9,800 and $10,100 respectively (rising to $10,900 and $11,350 after July 31). These India-made models mark the company’s global entry, with plans to expand production, charging infrastructure, and product offerings030.
• Honda marked a major milestone by producing 500 million motorcycles globally, with the landmark unit—a Honda Activa—rolling out from its Gujarat plant. The company now manufactures in 23 countries.
• THE PACK has introduced the E‑Cave, Belgium’s first dedicated electric motorcycle test‑ride hub, located in Vremde. The initiative allows potential riders to experience the Bohemia model from Rezon Motorcycles in a relaxed setting and has already led to confirmed sales from initial bookings.
• Trevor Motorcycles launched a Crowdcube campaign to accelerate production of its DTRe Vince electric scrambler, aiming to meet rising global demand with expansion plans in North America and key market approvals secured.

Key Market Players

• Hero MotoCorp Limited
• Bajaj Auto Ltd
• Yamaha Motor Co., Ltd
• Piaggio & C. S.p.A
• TVS Motor Company Limited
• Harley Davidson
• Suzuki Motor Corporation
• Kawasaki Heavy Industries, Ltd
• Honda Motor Co., Ltd
• BMW Motorrad

Report Scope:

In this report, the Belgium Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Belgium Two-Wheeler Market, By Vehicle Type:

o    Scooter/Moped

o    Motorcycle

•           Belgium Two-Wheeler Market, By Propulsion Type:

o    ICE

o    Electric

•           Belgium Two-Wheeler Market, By Region:

o    Flanders Region

o    Wallonia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Belgium Two-Wheeler Market.

Available Customizations:

Belgium Two-Wheeler Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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