Behavior Analytics Market By Component (Software and Services), By Deployment (On-premise; Cloud), By End User (BFSI; IT & Telecom; Retail; Healthcare; Others), By Region, Competition, Forecast & Opportunities, 2026

Global behavior analytics market was valued at $ 346 million in 2019 and is anticipated to grow at a CAGR of more than 40% until 2026 on account of rising need for identifying financial frauds, targeted insider  Another factor boosting adoption of behavior analytics is lack of skilled professional who can identify insider , which is leading to organizations turning to machine learning to identify and prevent such incidents.

Behavior analytics offers information on the actions of users based on raw data collected through online transactions, social media, among others. Gathered data is then analyzed and is used to identify opportunities and realize specific outcomes. Global behavior analytics market can be segmented based on component, deployment, end user and region. Based on deployment, market can be bifurcated into on-premise and cloud. On-premises segment dominated the market in 2020 and the trend is expected to continue until 2026 as well. This is due to the fact that above mentioned deployment segment is more reliable, secure and data is not shared with others. However, trend is changing, and the share of cloud is expected to increase as this deployment type offers efficient handling of data. In terms of end user, BFSI segment accounted for the leading share as financial institutions need to secure their data from insider breaches.

On the basis of geography, behavior analytics market is classified into Asia-Pacific, North America, South America, Europe and Middle East & Africa. North America is expected to continue its dominance during the forecast period backed by high adoption of technology in countries such as US and presence of leading players in the region.

Major companies operating in the behavior analytics market include Splunk Inc., Rapid7 Inc., Varonis Systems Inc., Sqrrl Data Inc., Bay Dynamics, Securonix Inc., LogRhythm, Inc., ObserveIT Inc., Niara Inc., Dtex Systems Inc., among others. Leading market players are increasingly looking into partnerships and acquisitions in order to increase and strengthen their market presence. For instance, Splunk Inc. acquired Streamlio and SignalFx in November and October 2021, respectively, to boost the development of cloud platform applications.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

• To analyze and forecast the market size of global behavior analytics market.
• To forecast global behavior analytics market based on component, deployment, end user and regional distribution.
• To identify drivers and challenges for global behavior analytics market.
• To examine competitive developments such as expansions, new launches, mergers & acquisitions etc. in global behavior analytics market.
• To identify and analyze the profile of leading players operating in the global behavior analytics market.

 

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of behavior analytics service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the suppliers which could not be identified due to the limitations of secondary research.

TechSci Research calculated global behavior analytics market size using a bottom-up approach, where data for various end user industries and its application across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Application System Providers
• Cloud Service Providers
• IT System Providers
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to behavior analytics market
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as solution providers and partners, end users etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global behavior analytics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Market, By Component:
• Software
• Services
• Professional
• Managed
• Market, By Deployment:
• On-premise
• Cloud
• Market, By End User:
• BFSI
• IT & Telecom
• Retail
• Healthcare
• Others
• Market, By Region:
• North America
• United States
• Mexico
• Canada
• Asia Pacific
• China
• Japan
• India 
• South Korea
• Australia
• Europe
• France
• Germany
• United Kingdom
• Spain
• Italy
• Middle East & Africa
• UAE
• South Africa
• Saudi Arabia
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global behavior analytics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on Global Behavior Analytics Market

5.    Voice of Customer

6.    Global Behavior Analytics Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Component (Software and Services)

6.2.1.1.         Services (Professional; Managed)

6.2.2.     By Deployment (On-premise; Cloud)

6.2.3.     By End User (BFSI; IT & Telecom; Retail; Healthcare; Others)

6.2.4.     By Region

6.2.5.     By Company

6.3.  Product Market Map

7.    North America Behavior Analytics Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Component

7.2.2.     By Deployment

7.2.3.     By End User

7.2.4.     By Country (United States; Canada; Mexico)

7.3.  North America: Country Analysis

7.3.1.     United States Behavior Analytics Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Component

7.3.1.2.2.             By End User

7.3.2.     Canada Behavior Analytics Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Component

7.3.2.2.2.             By End User

7.3.3.     Mexico Behavior Analytics Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Component

7.3.3.2.2.             By End User

8.    Europe Behavior Analytics Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Component

8.2.2.     By Deployment

8.2.3.     By End User

8.2.4.     By Country (France; Germany; United Kingdom; Italy; Spain and Rest of Europe)

8.3.  Europe: Country Analysis

8.3.1.     France Behavior Analytics Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Component

8.3.1.2.2.             By End User

8.3.2.     Germany Behavior Analytics Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Component

8.3.2.2.2.             By End User

8.3.3.     United Kingdom Behavior Analytics Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Component

8.3.3.2.2.             By End User

8.3.4.     Italy Behavior Analytics Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Component

8.3.4.2.2.             By End User

8.3.5.     Spain Behavior Analytics Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Component

8.3.5.2.2.             By End User

9.    Asia-Pacific Behavior Analytics Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Component

9.2.2.     By Deployment

9.2.3.     By End User

9.2.4.     By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

9.3.  Asia-Pacific: Country Analysis

9.3.1.     China Behavior Analytics Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Component

9.3.1.2.2.             By End User

9.3.2.     India Behavior Analytics Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Component

9.3.2.2.2.             By End User

9.3.3.     Japan Behavior Analytics Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Component

9.3.3.2.2.             By End User

9.3.4.     South Korea Behavior Analytics Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Component

9.3.4.2.2.             By End User

9.3.5.     Australia Behavior Analytics Market Outlook

9.3.5.1.         Market Size & Forecast

9.3.5.1.1.             By Value

9.3.5.2.         Market Share & Forecast

9.3.5.2.1.             By Component

9.3.5.2.2.             By End User

10.  Middle East and Africa Behavior Analytics Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Component

10.2.2.  By Deployment

10.2.3.  By End User

10.2.4.  By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

10.3.              MEA: Country Analysis

10.3.1.  South Africa Behavior Analytics Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Component

10.3.1.2.2.           By End User

10.3.2.  Saudi Arabia Behavior Analytics Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Component

10.3.2.2.2.           By End User

10.3.3.  UAE Behavior Analytics Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Component

10.3.3.2.2.           By End User

11.  South America Behavior Analytics Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Component

11.2.2.  By Deployment

11.2.3.  By End User

11.2.4.  By Country (Brazil; Argentina; Colombia; and Rest of South America)

11.3.              South America: Country Analysis

11.3.1.  Brazil Behavior Analytics Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Component

11.3.1.2.2.           By End User

11.3.2.  Argentina Behavior Analytics Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Component

11.3.2.2.2.           By End User

11.3.3.  Colombia Behavior Analytics Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Component

11.3.3.2.2.           By End User

12.  Market Dynamics

12.1. Drivers

12.2. Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1. Company Profiles

14.1.1.  Splunk Inc.

14.1.2.  Rapid7 Inc.

14.1.3.  Varonis Systems, Inc.

14.1.4.  Sqrrl Data, Inc.

14.1.5.  Bay Dynamics

14.1.6.  Securonix, Inc.

14.1.7.  LogRhythm, Inc.

14.1.8.  ObserveIT Inc.

14.1.9.  Niara, Inc.

14.1.10. Dtex Systems Inc

15.  Strategic Recommendations

16.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

Figure 1. Major Factors Driving Adoption of Behavior Analytics

Figure 2. Major Vulnerable Content Targets

Figure 3. Respondents of Global Behavior Analytics by Brand awareness

Figure 4. Challenges to Adoption of Behavior Analytics

Figure 5. Global Behavior Analytics Market Size, By Value (USD Million), 2016-2020

Figure 6. Global Behavior Analytics Market Size, By Value (USD Million), 2021E-2026F

Figure 7. Global Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 8. Global Behavior Analytics Market Share, By Component, By Services, By Value, 2016-2026F

Figure 9. Global Behavior Analytics Market Share, By Deployment Mode, By Value, 2016-2026F

Figure 10. Global Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 11. Global Behavior Analytics Market Share, By Region, By Value, 2016-2026F

Figure 12. Global Behavior Analytics Market Share, By Company, By Value, 2020

Figure 13. Global Behavior Analytics Market Attractiveness Index, By Component, By Value, 2021E-2026F

Figure 14. Global Behavior Analytics Market Attractiveness Index, By Deployment Mode, By Value, 2021E-2026F

Figure 15. Global Behavior Analytics Market Attractiveness Index, By End User, By Value, 2021E-2026F

Figure 16. Global Behavior Analytics Market Attractiveness Index, By Region, By Value, 2021E-2026F

Figure 17. North America Behavior Analytics Market Size, By Value (USD Million), 2016-2020

Figure 18. North America Behavior Analytics Market Size, By Value (USD Million), 2021E-2026F

Figure 19. North America Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 20. North America Behavior Analytics Market Share, By Deployment Mode, By Value, 2016-2026F

Figure 21. North America Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 22. North America Behavior Analytics Market Share, By Country, By Value, 2016-2026F

Figure 23. United States’ Share in North America Behavior Analytics Market, By Value, 2020 & 2026F

Figure 24. United States Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 25. United States Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 26. Canada’s Share in North America Behavior Analytics Market, By Value, 2020 & 2026F

Figure 27. Canada Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 28. Canada Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 29. Mexico’s Share in North America Behavior Analytics Market, By Value, 2020 & 2026F

Figure 30. Mexico Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 31. Mexico Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 32. Europe Behavior Analytics Market Size, By Value (USD Million), 2016-2020

Figure 33. Europe Behavior Analytics Market Size, By Value (USD Million), 2021E-2026F

Figure 34. Europe Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 35. Europe Behavior Analytics Market Share, By Deployment Mode, By Value, 2016-2026F

Figure 36. Europe Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 37. Europe Behavior Analytics Market Share, By Country, By Value, 2016-2026F

Figure 38. United Kingdom’s Share in Europe Behavior Analytics Market, By Value, 2020 & 2026F

Figure 39. United Kingdom Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 40. United Kingdom Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 41. France’s Share in Europe Behavior Analytics Market, By Value, 2020 & 2026F

Figure 42. France Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 43. France Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 44. Germany’ Share in Europe Behavior Analytics Market, By Value, 2020 & 2026F

Figure 45. Germany Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 46. Germany Behavior Analytics Market Share, By end User, By Value, 2016-2026F

Figure 47. Spain’s Share in Europe Behavior Analytics Market, By Value, 2020 & 2026F

Figure 48. Spain Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 49. Spain Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 50. Italy’s Share in Europe Behavior Analytics Market, By Value, 2020 & 2026F

Figure 51. Italy Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 52. Italy Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 53. Asia-Pacific Behavior Analytics Market Size, By Value (USD Million), 2016-2020

Figure 54. Asia-Pacific Behavior Analytics Market Size, By Value (USD Million), 2021E-2026F

Figure 55. Asia-Pacific Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 56. Asia-Pacific Behavior Analytics Market Share, By Deployment Mode, By Value, 2016-2026F

Figure 57. Asia-Pacific Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 58. Asia-Pacific Behavior Analytics Market Share, By Country, By Value, 2016-2026F

Figure 59. China’s Share in Asia-Pacific Behavior Analytics Market, By Value, 2020 & 2026F

Figure 60. China Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 61. China Behavior Analytics Market Share, By End user, By Value, 2016-2026F

Figure 62. Japan’s Share in Asia-Pacific Behavior Analytics Market, By Value, 2020 & 2026F

Figure 63. Japan Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 64. Japan Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 65. India’s Share in Asia-Pacific Behavior Analytics Market, By Value, 2020 & 2026F

Figure 66. India Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 67. India Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 68. Australia’s Share in Asia-Pacific Behavior Analytics Market, By Value, 2020 & 2026F

Figure 69. Australia Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 70. Australia Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 71. South Korea’s Share in Asia-Pacific Behavior Analytics Market, By Value, 2020 & 2026F

Figure 72. South Korea Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 73. South Korea Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 74. Middle East & Africa Behavior Analytics Market Size, By Value (USD Million), 2016-2020

Figure 75. Middle East & Africa Behavior Analytics Market Size, By Value (USD Million), 2021E-2026F

Figure 76. Middle East & Africa Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 77. Middle East & Africa Behavior Analytics Market Share, By Deployment Mode, By Value, 2016-2026F

Figure 78. Middle East & Africa Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 79. Middle East & Africa Behavior Analytics Market Share, By Country, By Value, 2016-2026F

Figure 80. Saudi Arabia’s Share in Middle East & Africa Behavior Analytics Market, By Value, 2020 & 2026F

Figure 81. Saudi Arabia Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 82. Saudi Arabia Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 83. UAE’s Share in Middle East & Africa Behavior Analytics Market, By Value, 2020 & 2026F

Figure 84. UAE Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 85. UAE Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 86. South Africa’s Share in Middle East & Africa Behavior Analytics Market, By Value, 2020 & 2026F

Figure 87. South Africa Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 88. South Africa Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 89. South America Behavior Analytics Market Size, By Value (USD Million), 2016-2020

Figure 90. South America Behavior Analytics Market Size, By Value (USD Million), 2021E-2026F

Figure 91. South America Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 92. South America Behavior Analytics Market Share, By Deployment Mode, By Value, 2016-2026F

Figure 93. South America Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 94. South America Behavior Analytics Market Share, By Country, By Value, 2016-2026F

Figure 95. Brazil’s Share in South America Behavior Analytics Market, By Value, 2020 & 2026F

Figure 96. Brazil Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 97. Brazil Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 98. Argentina’s Share in South America Behavior Analytics Market, By Value, 2020 & 2026F

Figure 99. Argentina Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 100. Argentina Behavior Analytics Market Share, By End User, By Value, 2016-2026F

Figure 101. Colombia’s Share in South America Behavior Analytics Market, By Value, 2020 & 2026F

Figure 102. Colombia Behavior Analytics Market Share, By Component, By Value, 2016-2026F

Figure 103. Colombia Behavior Analytics Market Share, By End User, By Value, 2016-2026F

List of Tables

Table 1. United States Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 2. Canada Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 3. Mexico Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 4. United Kingdom Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 5. France Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 6. Germany Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 7. Spain Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 8. Italy Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 9. China Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 10. Japan Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 11. India Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 12. Australia Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 13. South Korea Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 14. Saudi Arabia Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 15. UAE Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 16. South Africa Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 17. Brazil Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 18. Argentina Behavior Analytics Market Size, By Value (USD Million), 2016-2026F

Table 19. Colombia Behavior Analytics Market Size, By Value (USD Million), 2016-2026F