The global bath salts market is anticipated to grow at a significant rate during the forecast period owing to rising focus of people towards glowing and young skin along with increasing disposable income. Bath salts are the minerals that are soluble in water and are added during bathing. These bathing salts are primarily used to enhance the skin texture as well as skin tone. They contain minerals such as calcium, potassium, and magnesium, among others. Some bath salts also include phosphates that soften the hard skin during bathing. Bath salts are recommended by the health professionals and skin specialist to use daily as they are acknowledged to cure a range of diseases. Moreover, the bath salts are available at low costs when compared to other processes, including spa treatment, which is anticipated to drive the growth of global bath salt market in the forthcoming years.

Based on type, the bath salts market is segmented into Atlantic Salt, Dead Sea Salt, Epsom Salt, Himalayan Salt and Others. The Himalayan salts segment is expected to grow at the highest pace during the forecast on account of its health benefits which help in reducing blood pressure problems and balancing the pH level in the body. Regionally, global bath salts market is categorized into North America, South America, Europe, Asia-Pacific and Middle East & Africa. Among these regions, Asia-Pacific accounted for the largest market share in the global bath salts market owing to increasing working population and high adoption of bath salts in several applications in growing economies such as China, India, among others.

Market players in the global bath salts market are Bathclin Corporation, The Unilever Group, Shanghai Jahwa United Co. Ltd., Kneipp GmbH,        L'Occitane International SA, Nesalla Bath Salt, Pretty Valley, Borghese Inc., Shiseido Company Limited and Dadakarides Salt SA. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyse and forecast the market size of global bath salts market.
  • To forecast global bath salts market based on type, form, distribution channel and regional distribution.
  • To identify drivers and challenges for global bath salts market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global bath salts market.
  • To conduct the pricing analysis for global bath salts market.
  • To identify and analyze the profile of leading players operating in the global bath salts market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of bath salts manufacturers across the globe. subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the suppliers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product types, application types and presence of all major bath salts manufacturers across the globe.

TechSci Research calculated global bath salts market size by using a bottom-up approach, wherein data for various end user industries and its application across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Bath salts manufacturers, suppliers and distributors
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Organizations, forums and alliances related to bath salts market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as product manufacturers and partners, end users etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global bath salts market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  •   Market, By Type:
    • Atlantic Salt
    • Dead Sea Salt
    • Epsom Salt
    • Himalayan Salt
    • Others
  • Market, By Form:
    • Granular
    • Crystal
    • Others
  • Market, By Distribution Channel:
    • Store based
    • Non-Store based
  • Market, By Region:
    • Asia-Pacific
      • China
      • India 
      • Japan
      • South Korea
      • Australia
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Spain
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global bath salts market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

5.    Global Bath Salts Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Type (Atlantic Salt, Dead Sea Salt, Epsom Salt, Himalayan Salt and Others)

5.2.2.     By Form (Granular, Crystal and Others)

5.2.3.     By Distribution Channel (Store based, and Non-store based)

5.2.4.     By Company (2018)

5.3.  Market Attractiveness Index

6.    North America Bath Salts Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type

6.2.2.     By Form

6.2.3.     By Distribution Channel

6.2.4.     By Country (United States; Canada; Mexico and Rest of North America)

6.3.  North America: Country Analysis

6.3.1.     United States Bath Salts Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Type

6.3.1.2.2.             By Form

6.3.1.2.3.             By Distribution Channel

6.3.2.     Canada Bath Salts Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Type

6.3.2.2.2.             By Form

6.3.2.2.3.             By Distribution Channel

6.3.3.     Mexico Bath Salts Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Type

6.3.3.2.2.             By Form

6.3.3.2.3.             By Distribution Channel

7.    Europe Bath Salts Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Form

7.2.3.     By Distribution Channel

7.2.4.     By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

7.3.  Europe: Country Analysis

7.3.1.     France Bath Salts Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Type

7.3.1.2.2.             By Form

7.3.1.2.3.             By Distribution Channel

7.3.2.     Germany Bath Salts Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Type

7.3.2.2.2.             By Form

7.3.2.2.3.             By Distribution Channel

7.3.3.     United Kingdom Bath Salts Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Type

7.3.3.2.2.             By Form

7.3.3.2.3.             By Distribution Channel

7.3.4.     Italy Bath Salts Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Type

7.3.4.2.2.             By Form

7.3.4.2.3.             By Distribution Channel

7.3.5.     Spain Bath Salts Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Type

7.3.5.2.2.             By Form

7.3.5.2.3.             By Distribution Channel

8.    Asia-Pacific Bath Salts Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type

8.2.2.     By Form

8.2.3.     By Distribution Channel

8.2.4.     By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

8.3.  Asia-Pacific: Country Analysis

8.3.1.     China Bath Salts Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Type

8.3.1.2.2.             By Form

8.3.1.2.3.             By Distribution Channel

8.3.2.     India Bath Salts Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Type

8.3.2.2.2.             By Form

8.3.2.2.3.             By Distribution Channel

8.3.3.     Japan Bath Salts Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Type

8.3.3.2.2.             By Form

8.3.3.2.3.             By Distribution Channel

8.3.4.     South Korea Bath Salts Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Type

8.3.4.2.2.             By Form

8.3.4.2.3.             By Distribution Channel

8.3.5.     Australia Bath Salts Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Type

8.3.5.2.2.             By Form

8.3.5.2.3.             By Distribution Channel

9.    Middle East and Africa Bath Salts Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type

9.2.2.     By Form

9.2.3.     By Distribution Channel

9.2.4.     By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

9.3.  MEA: Country Analysis

9.3.1.     South Africa Bath Salts Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Type

9.3.1.2.2.             By Form

9.3.1.2.3.             By Distribution Channel

9.3.2.     Saudi Arabia Bath Salts Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Type

9.3.2.2.2.             By Form

9.3.2.2.3.             By Distribution Channel

9.3.3.     UAE Bath Salts Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Type

9.3.3.2.2.             By Form

9.3.3.2.3.             By Distribution Channel

10.  South America Bath Salts Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Type

10.2.2.  By Form

10.2.3.  By Distribution Channel

10.2.4.  By Country (Brazil; Argentina; Colombia; and Rest of South America)

10.3.              South America: Country Analysis

10.3.1.  Brazil Bath Salts Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Type

10.3.1.2.2.           By Form

10.3.1.2.3.           By Distribution Channel

10.3.2.  Argentina Bath Salts Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Type

10.3.2.2.2.           By Form

10.3.2.2.3.           By Distribution Channel

10.3.3.  Colombia Bath Salts Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Type

10.3.3.2.2.           By Form

10.3.3.2.3.           By Distribution Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles

13.2.1.  Company Details

13.2.2.  Financials (As reported)

13.2.3.  Key Market Focus and Geographical Presence

13.2.4.  Pricing of Target Products

13.2.5.  Market positioning

13.3.              Global Players Profiled (Leading Companies)

13.3.1.  Bathclin Corporation

13.3.2.  The Unilever Group

13.3.3.  Shanghai Jahwa United Co., Ltd.

13.3.4.  Kneipp GmbH

13.3.5.  L'Occitane International SA

13.3.6.  Nesalla Bath Salt

13.3.7.  Pretty Valley

13.3.8.  Borghese Inc.

13.3.9.  Shiseido Company Limited

13.3.10.                Dadakarides Salt SA

14.  Strategic Recommendations

 (Note: The companies list can be customized based on the client requirements.)

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