Automotive Passenger Car Emergency Braking System Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sensor Type (Camera, Lidar, Radar), By Technology (Forward Collision warning, Dynamic brake support, Crash imminent braking), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 25.51 Billion
CAGR (2026-2031)	9.87%
Fastest Growing Segment	Radar
Largest Market	North America
Market Size (2031)	USD 44.87 Billion

Market Overview

The Global Automotive Passenger Car Emergency Braking System Market will grow from USD 25.51 Billion in 2025 to USD 44.87 Billion by 2031 at a 9.87% CAGR. The Global Automotive Passenger Car Emergency Braking System Market consists of active safety technologies that utilize sensors, radar, and cameras to detect potential collisions and autonomously apply brakes if the driver fails to respond. The primary drivers supporting market growth include stringent government regulations mandating standard collision avoidance features and rising consumer prioritization of vehicle safety ratings. These regulatory and purchasing pressures are distinct from broader technological trends, as they represent immediate compliance necessities and fundamental demand requirements that secure current market volume.

However, a significant challenge impeding market expansion involves technical limitations where systems exhibit reduced reliability in high-speed scenarios or adverse weather, potentially eroding user confidence. This performance gap is highlighted by recent industry evaluations regarding system effectiveness. According to the Insurance Institute for Highway Safety, in 2024, testing revealed that automatic emergency braking systems in nine out of ten popular small SUVs failed to achieve a good rating when evaluated at higher speeds, underscoring the critical need for further sensor refinement and software robustness.

Key Market Drivers

Stringent government mandates for automatic emergency braking are transitioning collision avoidance systems from optional luxuries to non-negotiable compliance requirements. Regulatory authorities are implementing aggressive standards forcing manufacturers to standardize these technologies across all vehicle segments to curb traffic fatalities. According to the National Highway Traffic Safety Administration, April 2024, in the 'NHTSA Finalizes Key Safety Rule to Reduce Crashes and Save Lives', new federal standards require that by 2029, all passenger cars must be equipped with systems capable of stopping to avoid a collision at speeds up to 62 miles per hour. This regulatory certainty secures immense production volumes for component suppliers, creating a stable baseline of demand. According to Mobileye Global Inc., April 2024, in the 'First Quarter 2024 Results', the company secured projected future volume for design wins totaling over 26 million units, reflecting the scale of this mandated adoption.

Concurrently, technological advancements in sensor fusion and AI integration are addressing critical performance gaps to ensure these systems function reliably in complex real-world scenarios. Manufacturers are upgrading from basic setups to sophisticated multi-sensor arrays combining radar and AI-driven image processing to enhance detection accuracy. This evolution is quantifying into measurable safety improvements that justify the stringent mandates. According to AAA, October 2024, in the 'Progression of AEB Technology' report, 2024 model year vehicles equipped with the latest generation systems avoided 100 percent of forward collisions when tested at speeds up to 35 mph, a significant improvement over the 51 percent avoidance rate of systems from 2017. These innovations are crucial for maintaining user trust and meeting rigorous modern safety protocols.

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Key Market Challenges

The primary impediment to the expansion of the Global Automotive Passenger Car Emergency Braking System Market is the persistent technical inconsistency of these systems under real-world operating conditions, particularly at highway speeds. While regulatory mandates drive basic adoption, the market for advanced, higher-margin safety packages is stifled by consumer skepticism regarding system reliability. When technology fails to execute critical interventions during high-velocity scenarios, it undermines the perceived value of the hardware and software, causing cost-conscious buyers and fleet managers to view these features as unreliable additions rather than essential safety investments.

This performance gap is quantitatively evident in recent independent evaluations that expose the operational ceiling of current sensor technology. According to the American Automobile Association, in 2024, testing revealed that while systems performed well at lower speeds, none of the evaluated vehicles successfully avoided a forward collision when traveling at 55 mph. This inability to perform at standard highway velocities validates market hesitation, as the technology struggles to align with the speed profiles where severe accidents most frequently occur. Consequently, this functional limitation restricts the market's potential revenue growth by confining the technology's perceived utility to low-speed environments rather than comprehensive safety solutions.

Key Market Trends

The expansion of detection capabilities to Vulnerable Road Users (VRUs), particularly in low-light environments, constitutes a major functional evolution in the market. Manufacturers are re-engineering sensor suites to prioritize the identification of pedestrians and cyclists, addressing a critical performance deficit where legacy systems frequently failed during nighttime operations. This technological shift is responding to heightened safety standards that now integrate specific darkness-detection requirements into vehicle scoring metrics. According to the Insurance Institute for Highway Safety, February 2024, in the 'IIHS updates its testing criteria to focus on pedestrians and back-seaters' report, the organization mandated that to qualify for 2024 Top Safety Pick awards, vehicles must achieve an advanced or superior rating in a new single-test protocol that explicitly evaluates pedestrian crash prevention capabilities in dark conditions.

Simultaneously, the implementation of Reverse Automatic Emergency Braking systems is emerging as a distinct trend to mitigate low-speed backing collisions. This technology extends active safety beyond forward-facing scenarios by utilizing rear sensors to detect cross-traffic and stationary obstacles, autonomously intervening when visibility is obstructed. While adoption is increasing to prevent property damage, the technology's effectiveness remains a focal point of analysis. According to the American Automobile Association, February 2024, in the 'Reverse Automatic Emergency Braking' performance evaluation, testing of equipped vehicles demonstrated that the systems successfully applied brakes in 75 percent of test runs involving a stationary child-size target, highlighting their utility in preventing back-over accidents.

Segmental Insights

The radar segment is currently the fastest-growing category within the Global Automotive Passenger Car Emergency Braking System Market. This expansion is primarily driven by the technology's ability to maintain reliable operation during adverse weather conditions, such as heavy rain, fog, and low light, where camera-based systems often encounter limitations. Furthermore, institutions like the European New Car Assessment Programme (Euro NCAP) mandate rigorous obstacle detection standards for high safety ratings. Consequently, automakers are increasingly adopting radar sensors to ensure consistent long-range detection and compliance with these evolving international safety requirements.

Regional Insights

North America holds the leading position in the Global Automotive Passenger Car Emergency Braking System Market, primarily driven by stringent safety regulations and proactive industry standards. The region's dominance is largely attributed to collaborative efforts between the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS), which established a commitment with major automakers to standardize automatic emergency braking in new vehicles. This regulatory framework, combined with a strong consumer emphasis on vehicle safety ratings, accelerates the widespread integration of these systems across the North American automotive sector.

Recent Developments

• In August 2025, Bosch introduced two new system-on-chips (SoCs), the SX600 and SX601, specifically designed to enhance the performance of automotive radar sensors used in the Global Automotive Passenger Car Emergency Braking System Market. The company utilized 22-nanometer RF-CMOS semiconductor technology to develop these chips, which aimed to optimize advanced driver assistance functions such as automatic emergency braking and adaptive cruise control. By improving the processing power and detection range of radar sensors, these components enabled vehicles to identify objects and potential hazards more accurately. This launch addressed the growing industry demand for cost-effective and high-precision sensor solutions required for Level 2+ autonomous driving capabilities.
• In January 2025, ZF Friedrichshafen secured a substantial contract to supply its proprietary brake-by-wire technology to a major global automotive manufacturer. The agreement involved equipping approximately five million passenger cars with the company's "Electro-Mechanical Brake" system over the duration of the partnership. This system eliminates the need for hydraulic fluids and mechanical connections by utilizing electric motors to generate braking force at each wheel. The adoption of this technology facilitates faster braking responses and seamless integration with other advanced driver-assistance systems, which is crucial for maximizing the performance of modern emergency braking functions in the Global Automotive Passenger Car Emergency Braking System Market.
• In April 2024, Mobileye announced that its vision-only driver-assist technology met the newly finalized National Highway Traffic Safety Administration (NHTSA) standards for automatic emergency braking (AEB). While the new federal rule mandates that passenger vehicles must automatically stop to avoid collisions at speeds up to 62 mph, Mobileye stated that its solution, powered by the EyeQ6L system-on-chip, achieves compliance without requiring additional radar or lidar sensors. This breakthrough highlighted the company's capability to deliver high-performance safety features solely through advanced computer vision and artificial intelligence, offering a cost-effective solution for automakers to adhere to stricter safety regulations in the passenger car market.
• In January 2024, Continental showcased its innovative "Drive-Brake Unit" and "180-degree Corner Module" at the Consumer Electronics Show (CES), marking a significant advancement in the Global Automotive Passenger Car Emergency Braking System Market. The company demonstrated these integrated technologies to highlight a modular approach that combines electric drive, braking, and steering components into compact units. This development allows for precise, independent control of each wheel, significantly enhancing vehicle maneuverability and the effectiveness of safety maneuvers such as emergency braking. By supporting the industry's transition to software-defined vehicles, this electro-mechanical system replaces traditional hydraulic architectures, thereby improving response times in critical driving scenarios.

Key Market Players

• Robert Bosch GmbH
• Continental AG
• ZE Friedrichshafen AG
• Delphi Automotive LLP
• Hyundai Mobis
• Aisin Seiki Co. Ltd
• Hitachi Automotive System Ltd.
• Mando Corporation
• Netradyne
• Valeo S.A.

By Sensor Type	By Technology	By Region
Camera Lidar Radar	Forward Collision warning Dynamic brake support Crash imminent braking	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Automotive Passenger Car Emergency Braking System Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Automotive Passenger Car Emergency Braking System Market, By Sensor Type:

• Camera
• Lidar
• Radar

• Automotive Passenger Car Emergency Braking System Market, By Technology:

• Forward Collision warning
• Dynamic brake support
• Crash imminent braking

• Automotive Passenger Car Emergency Braking System Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE