Automation Testing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Solution (API Testing, Performance Testing, Test Management, Code Quality, and Others) and Services), By Testing Type (Static and Dynamic), By Interface (Desktop Testing, Web Testing, Mobile Testing, and Test Design), By Vertical (BFSI, IT & Telecom, Manufacturing, Retail, Healthcare, Government, and Others) By Region, and By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 19.97 Billion
CAGR (2026-2031)	17.05%
Fastest Growing Segment	Services
Largest Market	North America
Market Size (2031)	USD 51.36 Billion

Market Overview

The Global Automation Testing Market will grow from USD 19.97 Billion in 2025 to USD 51.36 Billion by 2031 at a 17.05% CAGR. Automation testing is defined as the use of specialized software tools to execute predefined tests on applications and compare actual results with expected outcomes without human intervention. The market is primarily driven by the imperative for accelerated software delivery and the increasing adoption of Agile and DevOps methodologies which demand frequent and reliable testing. According to the Cloud Native Computing Foundation, in 2024, 60% of organizations have adopted a continuous integration and continuous delivery platform to build and deploy most cloud native applications. This significant adoption rate highlights the critical role of automation in enabling organizations to maintain high quality standards while meeting the demand for rapid release cycles.

A significant challenge impeding market expansion is the scarcity of skilled professionals capable of designing and maintaining complex automation frameworks. The technical expertise required to implement these tools creates a barrier for many organizations and limits their ability to fully leverage automation technologies. This skills gap often results in the underutilization of testing solutions and forces companies to rely on slower manual processes which restricts the potential scalability of automation initiatives.

Key Market Drivers

The Integration of Artificial Intelligence and Machine Learning Technologies is fundamentally reshaping the Global Automation Testing Market by addressing the critical inefficiencies of traditional test maintenance and execution. AI-driven tools are increasingly deployed to generate test cases, predict defect hotspots, and implement self-healing scripts that automatically adapt to changes in application code, thereby significantly reducing the burden of manual intervention. This technological advancement allows organizations to maintain high-velocity release schedules without compromising software reliability, a capability that is rapidly becoming a standard requirement for modern enterprises. According to Katalon, April 2025, in the '2025 State of Software Quality Report', 61% of QA teams are now adopting AI-driven testing to automate repetitive tasks and reallocate resources toward strategic quality initiatives.

Concurrently, the Surge in Demand for Cloud-Based Testing Infrastructures is a primary engine for market growth, driven by the need for scalable environments that support distributed development teams. Cloud platforms enable enterprises to execute tests across a vast array of device and browser configurations without the prohibitive costs of maintaining on-premise hardware, ensuring seamless validation for global user bases. According to Perforce, February 2025, in the '2025 State of Continuous Testing Report', 57% of respondents are adopting cloud-based solutions to scale their testing efforts globally and facilitate collaboration. This transition aligns with broader architectural trends where connectivity is paramount. According to Postman, October 2025, in the '2025 State of the API Report', 82% of organizations have adopted an API-first approach, a shift that necessitates robust and cloud-enabled automation frameworks to verify complex and interconnected digital ecosystems.

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Key Market Challenges

The primary challenge hampering the Global Automation Testing Market is the acute shortage of qualified professionals who possess the technical expertise required to design and manage complex test automation frameworks. Unlike traditional manual testing, modern automation requires advanced proficiency in programming languages and a deep understanding of continuous integration environments. Organizations frequently struggle to find talent capable of bridging the gap between testing and development, which creates a significant bottleneck in adopting automation technologies. Consequently, businesses effectively stall their automation efforts or fail to scale them, resulting in a reliance on inefficient manual methods that contradict the speed required by DevOps.

This workforce limitation is substantiated by recent industry data. According to CompTIA, in 2025, 37% of technology firms identified software and application development functions as having the most critical skills gap. This disparity between the demand for accelerated release cycles and the supply of technically proficient testing personnel directly restricts the market's growth potential by limiting the successful implementation and return on investment of automation tools.

Key Market Trends

The proliferation of scriptless and low-code automation tools is democratizing the testing landscape by enabling business analysts and non-technical stakeholders to actively participate in quality assurance. Unlike traditional frameworks that require deep programming expertise, these platforms utilize visual interfaces and drag-and-drop features to construct complex test scenarios, thereby accelerating test creation and reducing the dependency on specialized automation engineers. This shift addresses the bottleneck of technical resource scarcity while ensuring that testing aligns more closely with business logic and rapid delivery requirements. According to Mendix, March 2025, in the 'The Low-Code Perspective' report, 80% of enterprises state that low-code tools improve technical team productivity, reinforcing the value of these platforms in accelerating development and testing cycles.

Concurrently, the adoption of QAOps and DevSecOps pipelines is fundamentally altering the software delivery lifecycle by embedding quality and security gates directly into continuous integration workflows. This trend moves beyond simple automated execution to a holistic model where compliance checks, security scans, and functional validation are triggered automatically at every commit, ensuring that defects are identified and remediated instantly. By dismantling the silos between development, operations, and quality teams, organizations are achieving a continuous state of release readiness that supports hyper-agile delivery speeds. According to GitLab, December 2025, in the '2025 Global DevSecOps Report', 85% of respondents predict that compliance will be built directly into code and automatically applied by 2027, highlighting the industry's rapid transition toward fully integrated and autonomous governance structures.

Segmental Insights

The Services segment is identified as the fastest-growing component of the Global Automation Testing Market. This rapid expansion is primarily driven by the necessity for specialized expertise to integrate automation tools within diverse IT infrastructures. As enterprises transition toward Agile and DevOps methodologies, they often lack the internal proficiency to execute and manage these complex testing frameworks effectively. Therefore, organizations are increasingly engaging external professional services for implementation, consulting, and training to bridge this skills gap and ensure the seamless execution of their quality assurance strategies.

Regional Insights

North America maintains a dominant position in the Global Automation Testing Market, largely due to the widespread adoption of Agile and DevOps methodologies which require continuous testing. The region benefits from strong technological infrastructure and the presence of major software enterprises that actively invest in artificial intelligence and machine learning integrations. Additionally, strict adherence to quality and cybersecurity standards, supported by frameworks from the National Institute of Standards and Technology (NIST), compels organizations to enforce rigorous automation protocols. This strategic focus on digital transformation and regulatory compliance consolidates North America’s leadership in the industry.

Recent Developments

• In November 2024, BrowserStack announced the launch of Low Code Automation, a solution designed to democratize test automation for quality assurance teams, developers, and non-technical users. This new tool enables users to create and maintain AI-driven automated tests without writing code, addressing challenges such as slow manual testing cycles and the steep learning curve of traditional frameworks like Selenium. The platform features an intuitive test recorder, one-click visual validation, and self-healing tests that adapt to user interface changes. The Chief Technology Officer of BrowserStack stated that this innovation empowers everyone to contribute to a culture of quality.
• In August 2024, LambdaTest launched KaneAI, described as the world's first end-to-end AI test agent for the software quality engineering industry. This generative AI-powered test studio allows users to author, debug, and evolve complex test cases using natural language commands, significantly reducing the expertise required for test automation. The solution was designed to address persistent bottlenecks such as brittle tests and the lag between development and testing sprints. The Chief Executive Officer of LambdaTest highlighted that the platform enables teams to accelerate quality engineering with greater intelligence and autonomy, integrating seamlessly into existing DevOps workflows.
• In June 2024, Tricentis announced the launch of Tricentis Tosca Copilot, a generative AI-powered assistant integrated into its continuous testing portfolio. This solution accelerates the testing lifecycle by helping quality assurance teams quickly find, understand, and optimize test assets through an intuitive chat interface. The tool leverages advanced large language models to explain complex test cases and suggest optimizations, thereby boosting productivity and application quality. The Chief Product and Strategy Officer of Tricentis noted that this user-centric innovation enables engineers to safely complete complex tasks that general-purpose AI tools cannot handle, effectively democratizing test automation.
• In May 2024, SmartBear introduced HaloAI, a trusted AI-driven technology embedded across its entire product portfolio to transform software development and testing. This advancement utilizes generative AI to automate repetitive and error-prone tasks, such as test case creation and maintenance, which traditionally require significant manual effort. The company revealed that the technology allows testers to convert manual tests into automated ones effortlessly, addressing the shortage of skilled technical resources. The Chief Executive Officer of SmartBear emphasized that this strategic integration of AI empowers development teams to achieve higher productivity and deliver innovative business outcomes more efficiently.

Key Market Players

• IBM Corporation
• Capgemini SE
• Accenture PLC
• Cognizant Technology Solutions Corporation
• Infosys Limited
• Wipro Limited
• Tata Consultancy Services Limited
• Hewlett Packard Enterprise Development LP
• Atos SE
• Tech Mahindra Limited

By Component	By Testing Type	By Interface	By Vertical	By Region
Solution (API Testing, Performance Testing, Test Management, Code Quality, and Others) and Services	Static and Dynamic	Desktop Testing Web Testing Mobile Testing and Test Design	BFSI IT & Telecom Manufacturing Retail Healthcare Government and Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Automation Testing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Automation Testing Market, By Component:

• Solution (API Testing, Performance Testing, Test Management, Code Quality, and Others) and Services

• Automation Testing Market, By Testing Type:

• Static and Dynamic

• Automation Testing Market, By Interface:

• Desktop Testing
• Web Testing
• Mobile Testing
• and Test Design

• Automation Testing Market, By Vertical:

• BFSI
• IT & Telecom
• Manufacturing
• Retail
• Healthcare
• Government
• and Others

• Automation Testing Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE