Australia All Terrain Vehicle (ATV) market is anticipated to grow at a CAGR of over 7% during the forecast period on account of growing usage of ATVs in entertainment, agriculture and sports activities. Increasing prevalence of off-road recreational activities backed by growing disposable income and surging per capita spending of individual is driving the growth of the market. All terrain vehicles have large tires with deep suspension and can be driven on off-road or rugged conditions. Technological advancements with enhanced fuel efficiency and upgraded performance are expected to aid the ATV market in the coming years.

Australia all terrain vehicle market can be segmented based on product type, engine displacement, application and regional analysis. On the product type, the market can be segmented into utility ATV, sports ATV and youth ATV. Utility ATV segment dominated the market and the product segment is likely grow at an impressive rate in the forthcoming years as well due to high load carrying capacity, easy maintenance and versatility in usage. All terrain vehicles find application in entertainment, sports and agriculture, among others. Entertainment segment dominated the market in 2018 and is anticipated to continue its leading share in the upcoming years on account of growing number of sports events and increasing off-road sports activities.

The major players operating in the all terrain vehicle market of Australia include Polaris Sales Australia Pty Ltd, Honda Australia, Yamaha Motor Australia, Brp Australia Pty Ltd, Suzuki Australia Pty Limited, E-Ton Australia, Kawasaki Motors Pty. Ltd., etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of Australia all terrain vehicle market.
  • To classify and forecast Australia all terrain vehicle market based on product type, engine displacement, application and regional distribution.
  • To identify drivers and challenges for Australia all terrain vehicle market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Australia all terrain vehicle market.
  • To conduct the pricing analysis for Australia all terrain vehicle market.
  • To identify and analyze the profile of leading players operating in the Australia all terrain vehicle market.


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Some of the leading players in the Australia all terrain vehicle market include Polaris Sales Australia Pty Ltd, Honda Australia, Yamaha Motor Australia, Brp Australia Pty Ltd, Suzuki Australia Pty Limited, E-Ton Australia, Kawasaki Motors Pty. Ltd., etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated the market size of Australia all terrain vehicle Market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • All terrain vehicle manufacturers, suppliers, distributors and other stakeholders
  • Trade associations, organizations, forums and alliances related to all terrain vehicle
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms
  • The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Australia all terrain vehicle market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Utility ATV
    • Sports ATV
    • Youth ATV
  • Market, by Engine Displacement:
    • Low
    • Medium
    • High
  • Market, by Application:
    • Entertainment
    • Sports
    • Agriculture
    • Others
  • Market, by Region:
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia all terrain vehicle market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com   

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

4.1.   Factor Influencing Purchase Decision

4.2.   Influencer of Purchase

4.3.   Aided Brand Recall

4.4.   Unaided Brand Recall

4.5.   Brand Switching

4.6.   Brand Satisfaction Level

5.     Australia All Terrain Vehicle Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2.   Market Share & Forecast

5.2.1. By Product Type (Utility ATV, Sports ATV & Youth ATV)

5.2.2. By Engine Displacement (Low, Medium & High)

5.2.3. By Application (Entertainment, Sports, Agriculture & Others)

5.2.4. By Region (New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria, Western Australia)

5.3.   Market Attractiveness Index

6.     Australia Utility All Terrain Vehicle Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value  

6.1.2. By Volume

6.2.   Market Share & Forecast

6.2.1. By Application

6.3.   Market Attractiveness Index

7.     Australia Sports All Terrain Vehicle Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value  

7.1.2. By Volume

7.2.   Market Share & Forecast

7.2.1. By Application

7.3.   Market Attractiveness Index

8.     Australia Youth All Terrain Vehicle Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value  

8.1.2. By Volume

8.2.   Market Share & Forecast

8.2.1. By Application

8.3.   Market Attractiveness Index

9.     Market Dynamics

9.1.   Drivers

9.2.   Challenges

10.  Market Trends & Developments

11.  SWOT Analysis

12.  Policy & Regulatory Landscape

13.  Australia Economic Profile

14.  Competitive Landscape (List of Partial Leading Companies)                                               

14.1.              Polaris Sales Australia Pty Ltd

14.2.              Honda Australia

14.3.              Yamaha Motor Australia

14.4.              Brp Australia Pty Ltd

14.5.              Suzuki Australia Pty Limited

14.6.              E-Ton Australia

14.7.              Kawasaki Motors Pty. Ltd.

15.  Strategic Recommendations

(Note: The companies list can be customized based on the client requirements)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com