Australia All Terrain Vehicle market was valued USD163 million in 2019, and is expected to grow a CAGR of more than 5% by 2026, on account of growing usage of ATVs in entertainment, agriculture and sports activities. Increasing prevalence of off-road recreational activities backed by growing disposable income and surging per capita spending of individual is driving the growth of the market. All Terrain Vehicles have large tires with deep suspension and can be driven on off-road or rugged conditions. Technological advancements with enhanced fuel efficiency and upgraded performance are expected to aid the ATV market in the coming years.

Australia All Terrain Vehicle market can be segmented based on product type, engine displacement, application and regional analysis. On the product type, the market can be segmented into utility ATV, sports ATV and youth ATV. Utility ATV segment dominated the market, and the product segment is likely grow at an impressive rate in the forthcoming years as well due to high load carrying capacity, easy maintenance and versatility in usage. All Terrain Vehicles find application in entertainment, sports and agriculture, among others. Agriculture segment dominated the market in 2020 and is anticipated to continue its leading share in the coming years as ATVs are being increasingly preferred by Australian farmers as they combine the advantages of trucks and tractors.

The major players operating in the All Terrain Vehicle market of Australia include Polaris Sales Australia Pty Ltd, Honda Australia, Yamaha Motor Australia, Brp Australia Pty Ltd, Suzuki Australia Pty Limited, E-Ton Australia, Kawasaki Motors Pty. Ltd., etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and forecast the market size of Australia All Terrain Vehicle market.
  • To classify and forecast Australia All Terrain Vehicle market based on product type, engine displacement, application and regional distribution.
  • To identify drivers and challenges for Australia All Terrain Vehicle market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Australia All Terrain Vehicle market.
  • To conduct the pricing analysis for Australia All Terrain Vehicle market.
  • To identify and analyze the profile of leading players operating in the Australia All Terrain Vehicle market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated the market size of Australia All Terrain Vehicle Market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

·         All terrain vehicle manufacturers, suppliers, distributors and other stakeholders

·         Trade associations, organizations, forums and alliances related to All Terrain Vehicle

·         Government bodies such as regulating authorities and policy makers

·         Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Australia All Terrain Vehicle market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Utility ATV
    • Sports ATV
    • Youth ATV
  • Market, by Engine Displacement:
    • Low
    • Medium
    • High
  • Market, by Application:
    • Entertainment
    • Sports
    • Agriculture
    • Others
  • Market, by Region:
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia All Terrain Vehicle market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Impact of COVID-19 on Australia All Terrain Vehicle Market

5.     Voice of Customer

5.1.   Factor Influencing Purchase Decision

5.2.   Influencer of Purchase

5.3.   Aided Brand Recall

5.4.   Unaided Brand Recall

5.5.   Brand Switching

5.6.   Brand Satisfaction Level

6.     Australia All Terrain Vehicle Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.   Market Share & Forecast

6.2.1. By Product Type (Utility ATV, Sports ATV & Youth ATV)

6.2.2. By Engine Displacement (Low, Medium & High)

6.2.3. By Application (Entertainment, Sports, Agriculture & Others)

6.2.4. By Region (New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria, Western Australia)

6.3.   Market Attractiveness Index

7.     Australia Utility All Terrain Vehicle Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value  

7.1.2. By Volume

7.2.   Market Share & Forecast

7.2.1. By Application

7.3.   Market Attractiveness Index

8.     Australia Sports All Terrain Vehicle Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value  

8.1.2. By Volume

8.2.   Market Share & Forecast

8.2.1. By Application

8.3.   Market Attractiveness Index

9.     Australia Youth All Terrain Vehicle Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value  

9.1.2. By Volume

9.2.   Market Share & Forecast

9.2.1. By Application

9.3.   Market Attractiveness Index

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  SWOT Analysis

13.  Policy & Regulatory Landscape

14.  Australia Economic Profile

15.  Competitive Landscape (List of Partial Leading Companies)                                               

15.1.              Polaris Sales Australia Pty Ltd

15.2.              Honda Australia

15.3.              Yamaha Motor Australia

15.4.              Brp Australia Pty Ltd

15.5.              Suzuki Australia Pty Limited

15.6.              E-Ton Australia

15.7.              Kawasaki Motors Pty. Ltd.

16.  Strategic Recommendations

17.  About Us & Disclaimer

                                                                                                                        (Note: The companies list can be customized based on the client requirements)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

    Figure 1: Australia MPV Market – Factor Influencing Purchase Decision 
    Figure 2: Australia MPV Market – Influencer of Purchase
    Figure 3: Australia MPV Market – Aided and Unaided Brand Recall
    Figure 4: Australia MPV Market - Brand Switching
    Figure 5: Australia MPV Market - Brand Satisfaction Level
    Figure 6: Australia All Terrain Vehicle Market, By Value (USD Billion), By Volume (Thousand Units),2016-2026F
    Figure 7: Australia All Terrain Vehicle Market Share, By Product Type, By Volume, 2016-2026F
    Figure 8: Australia All Terrain Vehicle Market Share, By Engine Displacement, By Volume, 2016-2026F
    Figure 9: Australia All Terrain Vehicle Share, By Application, By Volume, 2016-2026F
    Figure 10: Australia All Terrain Vehicle Market Share, By Company, By Volume, 2020F
    Figure 11: Australia All Terrain Vehicle Market Share, By Region, By Volume, 2020 & 2026F 
    Figure 12: Australia All Terrain Vehicle Market Attractiveness Index, By Application, By Volume, 2021E-2026F
    Figure 13: Australia Utility All Terrain Vehicle Market, By Value (USD Billion), By Volume (Thousand Units), 2016-2026F
    Figure 14: Australia Utility All Terrain Vehicle Market Share, By Application, By Volume, 2016-2026F
    Figure 15: Australia Utility All Terrain Vehicle Market Attractiveness Index, By Application, By Volume, 2021E-2026F
    Figure 16: Australia Sports All Terrain Vehicle Market, By Value (USD Billion), By Volume (Thousand Units), 2016-2026F
    Figure 17: Australia Sports All Terrain Vehicle Market Share, By Application, By Volume, 2016-2026F        
    Figure 18: Australia Sports All Terrain Vehicle Market Attractiveness Index, By Application, By Volume, 2021E-2026F
    Figure 19: Australia Youth All Terrain Vehicle Market, By Value (USD Billion), By Volume (Thousand Units), 2016-2026F 
    Figure 20: Australia Youth All Terrain Vehicle Market Share, By Application, By Volume, 2016-2026F   
    Figure 21: Australia Youth All Terrain Vehicle Market Attractiveness Index, By Application, By Volume, 2021E-2026F