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Forecast Period
|
2026-2030
|
|
Market Size (2024)
|
USD 222.68 Million
|
|
CAGR (2025-2030)
|
6.09%
|
|
Fastest Growing Segment
|
Passenger Cars
|
|
Largest Market
|
New South Wales
|
|
Market Size (2030)
|
USD 317.12 Million
|
Market
Overview
Australia Advanced Tires Market was valued at USD 222.68 Million in 2024 and is
expected to reach USD 317.12 Million by 2030 with a CAGR of 6.09% during the
forecast period. The Australian advanced tires market is experiencing steady growth driven by technological innovations and the increasing demand for high-performance, durable, and fuel-efficient tires. According to the Federal Chamber of Automotive Industries (FCAI), Australia recorded 1.25 million new vehicle sales in 2023, a 12.5% year-on-year increase, a growing vehicle base directly boosts demand for advanced tire replacements and OEM fitments.
The rise in consumer awareness about safety and sustainability has made advanced tires more attractive. These tires incorporate features like low rolling resistance, better grip, and longer lifespans, which enhance vehicle performance and contribute to reduced fuel consumption and carbon emissions. Manufacturers are focusing on enhancing tire design with materials like silica and advanced polymers, which improve fuel efficiency and reduce environmental impact. The growth of electric vehicles (EVs) and the expansion of autonomous driving technologies are expected to further accelerate demand for specialized tire solutions that meet the unique needs of these vehicles.
The evolving automotive industry is fueling the demand for advanced tires, as more vehicle owners and manufacturers opt for tires that can deliver superior handling, durability, and safety. The increasing number of SUVs and performance cars on the road is a significant factor in this trend, as these vehicles require tires that can provide enhanced grip, better traction, and improved performance under diverse driving conditions. Furthermore, the shift towards electric and hybrid vehicles has influenced tire development, as these vehicles often have different weight distributions and require tires that are optimized for energy efficiency and low noise. Tires tailored to these vehicles help ensure maximum driving range and support the growing eco-conscious consumer base.
Market
Drivers
Increasing
Demand for Vehicle Safety and Performance
The rising
focus on enhancing vehicle safety and performance has been a significant driver
for the advanced tires market in Australia. Advanced tires equipped with
embedded sensors provide real-time monitoring of parameters like pressure,
temperature, and tread wear, enabling timely maintenance and reducing the risk
of accidents. This technology ensures better grip, stability, and braking
efficiency, appealing to both individual and commercial vehicle owners. The
increasing adoption of advanced driver-assistance systems (ADAS) in vehicles
has further boosted the demand for tires that integrate seamlessly with these
technologies. Consumers are becoming more aware of the safety benefits offered
by these innovations, driving widespread adoption.
Growing
Penetration of Electric and Hybrid Vehicles
The transition
towards electric and hybrid vehicles in Australia has significantly influenced
the demand for advanced tires. According to the Electric Vehicle Council of Australia, EV sales grew 120% in 2023, with over 87,000 EVs sold, requiring low-rolling-resistance and sensor-equipped tires for efficiency and safety.
These vehicles require specialized tires that
can handle unique challenges, such as higher torque, increased weight, and the
need for quieter operation. Advanced tires designed for electric vehicles
contribute to improved energy efficiency and extended battery range, aligning
with the sustainability goals of the automotive sector. With electric vehicle
adoption expected to grow rapidly in the coming years, the need for
technologically advanced tires is becoming increasingly apparent, creating a
robust market opportunity.
Focus on
Sustainable and Eco-Friendly Mobility
Australia's
commitment to reducing its carbon footprint has driven the development and
adoption of sustainable advanced tire solutions. Manufacturers are increasingly
using eco-friendly materials and innovative designs to produce tires that
improve fuel efficiency and reduce environmental impact. Features such as
reduced rolling resistance and longer tread life contribute to lower energy
consumption, appealing to environmentally conscious consumers. Government
policies promoting sustainability and green technologies in the automotive
industry further support the integration of advanced tires, emphasizing their
role in the shift toward eco-friendly transportation.
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Key
Market Challenges
High
Cost of Advanced Tire Technology
The
high cost associated with advanced tire technology is a significant challenge
for its widespread adoption in the Australian market. Advanced tires equipped
with features like sensors, self-repair mechanisms, and innovative materials
require substantial investment in research, development, and production. These
costs are passed on to consumers, making advanced tires less accessible to
price-sensitive buyers. The initial price difference compared to conventional
tires often deters fleet operators and individual vehicle owners from
transitioning to advanced options. Despite long-term benefits, the upfront
expense remains a barrier for many, particularly in price-competitive markets.
Limited
Awareness Among End Users
A
lack of awareness regarding the benefits and applications of advanced tires
poses another challenge in the Australian market. Many consumers are unfamiliar
with the advantages of features like real-time monitoring, enhanced fuel
efficiency, and improved safety offered by these tires. This knowledge gap
limits demand, especially in segments like commercial and off-road vehicles,
where such innovations could significantly improve operations. Educational
campaigns and targeted marketing efforts are needed to inform potential buyers
and highlight the long-term value of advanced tires, but these initiatives
require time and resources.
Infrastructure
and Maintenance Limitations
The
adoption of advanced tires also faces challenges due to infrastructure and
maintenance limitations. Advanced tires often require specialized equipment and
trained personnel for installation, calibration, and repairs. In rural and
remote areas of Australia, access to such facilities can be scarce,
discouraging vehicle owners from investing in advanced tire technologies.
Moreover, the integration of smart features like sensors may demand regular
updates and maintenance, adding to operational costs and complexities.
Addressing these logistical and support challenges is crucial to ensuring a
smooth transition toward advanced tire adoption across diverse regions.
Key
Market Trends
Rising Integration of IoT in Tire Technology
The integration of Internet of Things (IoT) technology in advanced tires
is a growing trend in Australia. IoT-enabled tires equipped with sensors offer
real-time data on tire pressure, temperature, tread wear, and load conditions. Bridgestone Australia announced in 2023 that its Tirematics system which provides real-time pressure and temperature monitoring reduced roadside tire-related breakdowns by up to 90% in trial fleets.
These insights improve vehicle safety, optimize performance, and reduce
maintenance costs for both individual and fleet operators. The adoption of IoT
in advanced tires aligns with the increasing demand for connected vehicle
ecosystems, enhancing predictive maintenance capabilities. This trend is
gaining traction across commercial, industrial, and passenger vehicle segments,
reflecting a shift toward data-driven operations.
Growing Focus on Sustainable Tire Solutions
Sustainability is becoming a central focus in the Australian advanced
tires market, with manufacturers prioritizing eco-friendly designs and
materials. Tires made from renewable resources, recycled materials, and
innovations that reduce rolling resistance are in demand for their ability to
improve fuel efficiency and lower carbon emissions. The rise of electric and
hybrid vehicles further accelerates the need for tires tailored to sustainable
mobility. This trend reflects consumer preferences for greener options and
aligns with Australia's broader environmental goals, encouraging the
development and adoption of advanced tire solutions. For instance, in March
2024, SK Chemicals, Hyosung Advanced Materials, and Hankook Tire have
successfully commercialized South Korea's first chemically recycled PET tire.
This groundbreaking product incorporates sustainable materials, contributing to
eco-friendly automotive solutions. The collaboration marks a significant step
in advancing circular economy practices within the tire industry. This
innovation aligns with the growing global focus on sustainability and reducing
environmental impact.
Advancements in Self-Sealing and Self-Repairing Technologies
The adoption of self-sealing and self-repairing tire technologies is
gaining momentum in Australia, driven by the need for enhanced convenience and
reduced downtime. These innovative tires are designed to automatically seal
punctures or repair minor damages, ensuring uninterrupted vehicle operation.
Such advancements are particularly appealing in commercial and industrial
applications where delays can lead to significant operational losses. The
technology addresses consumer concerns about safety and maintenance,
positioning these tires as a practical and innovative solution in the advanced
tire market. For Example, in September 2024, Bosch and Pirelli have announced a strategic collaboration to develop
advanced tire technology. This partnership aims to integrate Bosch's sensor
technology with Pirelli's tire expertise to enhance performance and safety. The
collaboration will focus on creating smart tires equipped with real-time
monitoring capabilities. Together, the companies plan to push the boundaries of
automotive innovation in the tire industry.
Segmental
Insights
Technology Type Insight
The advanced tires market is segmented based on various technology types, each offering distinct benefits and addressing specific consumer needs. Chip embedded tires integrate sensors and chips within the tire structure, enabling real-time monitoring of tire pressure, temperature, and wear. These sensors provide valuable data that enhances vehicle safety and performance by alerting drivers to potential issues before they become critical. This technology is particularly useful for fleet operators and consumers looking for proactive tire maintenance solutions. Self-inflating tires are designed to maintain optimal air pressure automatically, eliminating the need for manual inflation. This technology reduces the risk of under-inflation, which can lead to premature tire wear, reduced fuel efficiency, and compromised safety. By continuously adjusting the air pressure, these tires ensure that vehicles perform optimally under varying driving conditions.
Multi-chamber tires use an innovative design that divides the tire into separate chambers, each responsible for a different aspect of performance, such as handling, comfort, and durability. This technology enhances the tire's overall efficiency by offering better load distribution and reducing the likelihood of tire failure due to uneven wear or damage. Multi-chamber tires are particularly beneficial for vehicles that operate under heavy loads or on rough terrains. Other advanced tire technologies include various innovations focused on improving tire performance and sustainability. These can include tires made from eco-friendly materials, such as recycled rubber or bio-based compounds, aimed at reducing the environmental impact of tire production and disposal. Moreover, some advanced tire designs focus on improving traction and grip, utilizing specialized tread patterns and materials to enhance performance under specific road conditions, such as wet, icy, or off-road surfaces.
The demand for these innovative tire technologies is driven by the increasing consumer preference for safer, more efficient, and environmentally friendly vehicles. As the automotive industry evolves, the integration of advanced tire technologies supports the development of more reliable and high-performing vehicles. Whether it's enhancing tire lifespan, improving safety features, or contributing to fuel efficiency, these technological advancements address the diverse needs of modern vehicle owners, from everyday drivers to specialized commercial vehicle operators.
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Region Insights
In 2024, New South Wales (NSW) stands as the dominant region in the Australian advanced tire market, driven by its robust automotive sector, urban density, and significant infrastructure developments. Sydney, the capital city of NSW, is a key hub for both commercial and personal vehicles, leading to a high demand for advanced tire technologies. The region’s thriving economy, coupled with the continuous growth in the number of vehicles on the road, has directly contributed to the increased adoption of advanced tire solutions, particularly those offering improved safety, efficiency, and sustainability. As the largest state economy in Australia, NSW also benefits from a wide range of industries such as logistics, transport, and mining, all of which require high-performance tire solutions to meet the demands of diverse operating conditions.
The region's focus on reducing its carbon footprint and improving fuel efficiency aligns with the growing interest in eco-friendly and energy-efficient technologies. As urbanization continues to rise in NSW, there is an increasing shift towards electric and hybrid vehicles, further boosting the demand for specialized tires that support these vehicle types. Consumers in NSW are also more inclined to adopt smart technologies, such as chip-embedded tires and self-inflating systems, as they offer enhanced safety features and reduced maintenance costs. With a significant concentration of both consumer and commercial vehicle users, the region represents a large market for advanced tire innovations, helping to drive technological advancement in the sector.
NSW’s strong focus on infrastructure, particularly road networks and transportation systems, plays a critical role in the demand for durable and high-performance tires. The heavy use of roads and the diverse driving conditions, ranging from urban streets to rural highways, create a demand for tires that can provide reliable performance across various terrains. Furthermore, the increasing regulatory push for sustainable practices in the region encourages manufacturers to develop and market tire solutions that not only meet safety and performance standards but also contribute to environmental preservation. As a result, New South Wales remains at the forefront of the advanced tire market in 2024, contributing significantly to both market growth and innovation in the Australian automotive industry.
Recent
Developments
- In March 2025, Klean Industries and Viva Energy joined forces to develop a tire recycling facility at the Geelong Refinery, capable of processing up to 80,000 tonnes of end-of-life tires each year. The project will recover carbon black, steel, and pyrolysis oil for use in low-carbon fuel production, supporting Australia’s circular economy and reducing landfill waste. An MOU has been signed for a pre-feasibility study, with initial shipments of pyrolysis oil already imported to test large-scale processing. This partnership marks a key step in sustainable fuel innovation and the creation of environmental and economic benefits.
- In July 2024, Maxxis has introduced updated
versions of its popular High Roller tires, featuring enhanced tread patterns
and improved durability. These updates aim to provide superior performance for
off-road enthusiasts. The refreshed design ensures better traction and handling
on challenging terrains. The latest models are set to meet the growing demand
for high-performance tires in rugged conditions.
- In March 2024, Fortune
Tires has unveiled its new All-Weather 3PMS tire, designed for superior
performance across diverse weather conditions. The tire meets the 3PMSF
(Three-Peak Mountain Snowflake) certification, ensuring reliable traction in
snow and ice. Engineered for durability and enhanced grip, it caters to a
growing demand for versatile, year-round tire solutions. This launch positions
Fortune Tires to capture a larger share of the all-season tire market.
- In October 2024, Firestone
has introduced a new line of advanced fleet tires tailored for work trucks and
last-mile vans. These tires are designed to enhance durability, fuel
efficiency, and overall performance for commercial fleets. With a focus on
reducing total cost of ownership, they meet the evolving needs of logistics and
delivery industries. This move underscores Firestone’s commitment to providing
reliable solutions for the growing demand in fleet operations.
Key
Market Players
- Continental AG
- Bridgestone Corporation
- Michelin
- The Goodyear Tire & Rubber Company
- Pirelli Tyre S.p.A.
- The Yokohama Rubber Co., Ltd.
- Hankook Tire & Technology Co., Ltd.
- Nokian Tyres plc
- Toyo Tire Corporation
- JK Tyre & Industries Ltd.
|
By Material Type
|
By Tire Type
|
By Vehicle Type
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By Technology Type
|
By Region
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- Natural Rubber
- Synthetic Rubber
- Steel
- Elastomers
- Others
|
- Run-Flat
- Airless
- Pneumatic
|
- Passenger Cars
- Commercial Vehicles
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- Chip Embedded Tires
- Self-Inflating Tires
- Multi Chamber Tires
- Others
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- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria & Western Australia
|
Report Scope:
In this report, the Australia
Advanced Tires Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
·
Australia
Advanced Tires Market, By Material Type:
o
Natural
Rubber
o
Synthetic
Rubber
o
Steel
o
Elastomers
o
Others
·
Australia Advanced Tires Market, By Tire Type:
o
Run-Flat
o
Airless
o
Pneumatic
·
Australia
Advanced Tires Market, By Vehicle Type:
o Passenger Cars
o Commercial Vehicles
·
Australia
Advanced Tires Market, By Technology Type:
o
Chip
Embedded Tires
o
Self-Inflating
Tires
o
Multi
Chamber Tires
o
Others
·
Australia
Advanced Tires Market, By Region:
o
New
South Wales
o
Northern
Territory
o
Queensland
o
South
Australia
o
Tasmania
o
Victoria
& Western Australia
Competitive Landscape
Company Profiles: Detailed
analysis of the major companies presents in the Australia Advanced Tires Market.
Available
Customizations:
Australia Advanced Tires
Market report with the given market data, TechSci Research offers
customizations according to a company's specific needs. The following
customization options are available for the report:
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
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