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Report Description

Report Description

Forecast Period

2026-2030

Market Size (2024)

USD 4.28 Billion

Market Size (2030)

USD 6.17 Billion

CAGR (2025-2030)

6.13%

Fastest Growing Segment

1 to 10 kW

Largest Market

China


Market Overview

The Asia-Pacific Rooftop Solar EPC Market was valued at USD 4.28 Billion in 2024 and is expected to reach USD 6.17 Billion by 2030 with a CAGR of 6.13% during the forecast period. 

The Asia-Pacific Rooftop Solar EPC (Engineering, Procurement, and Construction) market is witnessing substantial momentum, fueled by growing energy consumption, rising environmental awareness, and proactive government support for renewable energy. Rooftop solar solutions are emerging as a highly efficient and cost-effective alternative to traditional grid-based electricity, particularly in densely populated urban areas where land availability for ground-mounted systems is limited. As governments across the region intensify their commitment to carbon neutrality and energy self-sufficiency, rooftop solar adoption is being accelerated through favorable regulations, financial subsidies, and net metering frameworks.

The market is further driven by the declining cost of photovoltaic (PV) technology and the increasing affordability of solar components. Advancements in module efficiency, inverter performance, and energy storage integration have significantly improved the return on investment for rooftop solar installations. EPC providers are capitalizing on these advancements to offer turnkey solutions that reduce installation time, improve reliability, and ensure optimal energy yields. The emergence of innovative solutions such as automated panel cleaning systems and real-time monitoring platforms has further boosted customer confidence and system performance.

Commercial and industrial users represent the largest market segment, given their focus on energy cost optimization and sustainability targets. Large rooftops in manufacturing facilities, office buildings, and retail establishments provide ample space for solar panels, enabling organizations to lower their electricity bills and reduce carbon footprints. Additionally, residential adoption is on the rise, aided by low-interest financing schemes and increased consumer awareness of long-term energy savings.

Countries such as China, India, Australia, and Japan are leading the region's rooftop solar expansion, driven by ambitious national targets and strong policy frameworks. Meanwhile, emerging Southeast Asian nations are gaining traction as key growth frontiers, supported by urbanization and rising electricity tariffs. As demand for clean, decentralized energy grows, the Asia-Pacific Rooftop Solar EPC market is expected to expand rapidly, creating numerous opportunities for EPC contractors, technology providers, and investors across the value chain.

Key Market Drivers

Government Policy Support and Solar Incentives

Government initiatives and policy frameworks across Asia-Pacific are a major driver of rooftop solar EPC adoption. Countries are actively promoting rooftop solar through subsidy programs, tax benefits, net metering policies, and renewable energy mandates aimed at reducing grid dependence and achieving climate goals.

India’s government, under the Pradhan Mantri Surya Ghar Yojana, is targeting 10 million rooftop solar connections for residential users, offering financial subsidies to households for system installation. Similarly, in China, policies mandate that 50% of new public and commercial buildings integrate rooftop solar systems by 2025.

Australia has one of the highest rates of rooftop solar penetration globally, with over 3.6 million rooftop solar systems installed as of early 2024. Japan and South Korea also offer feed-in tariffs and capital subsidies to accelerate adoption. These initiatives are creating a favorable environment for EPC contractors by generating consistent demand and reducing consumer acquisition barriers.

Incentive-driven deployment ensures a predictable pipeline for rooftop solar EPC providers, allowing them to scale operations, reduce costs through economies of scale, and streamline installation services. As governments continue to prioritize distributed energy systems, policy support will remain a key growth enabler for the rooftop solar EPC market across the region.

Declining Solar Component Costs

The consistent reduction in the cost of photovoltaic components—particularly solar panels, inverters, and mounting structures—is significantly driving rooftop solar EPC growth. Declining costs make rooftop solar installations increasingly viable for both residential and commercial users, enabling EPC firms to offer more competitively priced packages.

Between 2010 and 2023, the average cost of crystalline silicon PV modules dropped by approximately 85% across global markets. In the Asia-Pacific region, system costs fell below USD 1,000 per kilowatt for commercial rooftop installations in several countries, making solar competitive with conventional energy sources.

The availability of low-cost, high-efficiency panels from regional manufacturers—especially in China—has further reduced the financial burden of system procurement for EPC players. Additionally, innovations in inverter technology and battery storage have improved energy output and reliability, enhancing the long-term value proposition of rooftop systems.

These cost reductions directly influence project feasibility and return on investment, increasing the number of viable installations across industrial parks, commercial rooftops, and residential buildings. As solar technology continues to evolve and prices decline, EPC providers are better positioned to scale operations and serve a wider market base across Asia-Pacific.

Corporate Sustainability Goals and Net-Zero Targets

Asia-Pacific businesses are increasingly investing in rooftop solar as part of broader sustainability commitments and net-zero carbon goals. Corporations are under growing pressure to decarbonize their operations, reduce reliance on fossil fuels, and publicly report on sustainability metrics. Rooftop solar is an accessible and measurable solution that aligns with these objectives.

As of 2024, over 700 companies in the Asia-Pacific region have set science-based targets aligned with climate goals, many of which include direct investment in renewable energy. Manufacturing and logistics companies are leading adopters of rooftop solar due to their large energy footprints and extensive rooftop space.

For example, a major textile manufacturer in Bangladesh commissioned a 3 MWp rooftop solar system in 2024 to cut operating costs and meet sustainability KPIs. Similarly, companies across India and Southeast Asia are using rooftop solar to power factories, warehouses, and data centers while improving ESG performance.

This corporate-led demand is generating sustained project flow for rooftop solar EPC firms. Unlike residential projects, corporate installations are larger in scale, enabling EPCs to secure long-term contracts, develop custom solutions, and build strong client portfolios. As more companies embrace sustainability and pursue on-site generation, rooftop solar EPC providers are set to benefit from this accelerating corporate transformation.

Urbanization and Rising Energy Demand

The Asia-Pacific region is home to several of the fastest-growing urban centers globally. Rapid urbanization is driving increased electricity demand, infrastructure strain, and the need for more decentralized, sustainable energy solutions—creating strong market pull for rooftop solar EPC services.

Urban population growth is expected to increase by over 400 million people in Asia-Pacific cities by 2035. This population growth is fueling residential and commercial construction, with rooftops becoming valuable real estate for solar deployment in cities where land availability is limited.

In countries like Indonesia, Vietnam, and the Philippines, electricity demand is growing at 6–8% annually, prompting governments and businesses to explore distributed energy sources to supplement the grid. Rooftop solar is ideal for densely populated areas as it generates electricity where it’s consumed, minimizing transmission losses and grid congestion.

EPC companies are responding to this urban energy challenge with tailored solutions for apartment complexes, schools, malls, hospitals, and government buildings. Smart metering, compact designs, and modular installation methods are also being adopted to adapt solar systems to urban constraints. As cities grow and energy security becomes a higher priority, rooftop solar EPC firms will play a vital role in shaping resilient urban energy ecosystems.

Technological Advancements and Digital Integration

Technological innovations are significantly enhancing the performance, management, and attractiveness of rooftop solar systems. Advancements in solar panel efficiency, inverter functionality, and digital integration are allowing EPC contractors to offer smarter, more reliable, and cost-effective solutions.

New-generation solar modules now exceed 22% efficiency rates, while inverters with AI-based algorithms optimize power output and system health in real-time. The integration of Internet of Things (IoT) platforms, remote monitoring systems, and mobile apps has improved system transparency and consumer engagement.

Additionally, automated robotic cleaning technologies and predictive maintenance software are being adopted in industrial and commercial installations to ensure optimal performance over time. For example, a recent 3 MWp rooftop system in South Asia included robotic cleaning units that reduced performance loss due to dust accumulation by over 15%.

Battery storage technologies are also gaining traction, with rooftop solar-plus-storage systems becoming more prevalent, especially in regions facing grid instability or peak-time tariff structures. These smart energy solutions are helping EPC providers differentiate their offerings and provide end-users with greater control over energy production and consumption.

As these technologies become more mainstream and cost-effective, they will increase adoption rates and enhance project economics—further strengthening the value proposition of rooftop solar EPC services across the Asia-Pacific region.

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Key Market Challenges

Regulatory Fragmentation and Policy Inconsistencies

One of the most pressing challenges in the Asia-Pacific Rooftop Solar EPC market is the fragmented and inconsistent regulatory landscape across different countries and states. While some nations such as India and Australia have clear national solar policies, others operate with decentralized frameworks where local governments regulate solar adoption. This patchwork of policies creates confusion and uncertainty for EPC companies operating in multiple regions.

In countries like Indonesia or the Philippines, rooftop solar deployment often requires approvals from multiple authorities, including energy boards, municipal governments, and utility companies. These procedures delay project timelines and inflate costs, discouraging EPC providers from expanding operations in such markets.

Even within a single country, frequent policy changes and revisions to net metering rules, feed-in tariffs, or subsidy disbursement schedules can disrupt business models. For instance, sudden reductions in incentive rates or delays in subsidy payments adversely impact cash flow and return on investment for both EPCs and customers.

Additionally, in some emerging markets, there is a lack of clear standardization and quality certification for rooftop solar components and services. This hinders the development of a mature, transparent market where EPC providers can compete fairly based on quality and innovation. EPC firms must often adapt their solutions to local compliance needs, which increases overhead and reduces economies of scale.

To mitigate this challenge, industry stakeholders need better coordination between central and local governments, greater regulatory transparency, and consistent policy support to provide EPC firms with the confidence and framework to invest long-term. Without regulatory harmonization, the Asia-Pacific rooftop solar EPC market may face uneven growth despite the strong regional demand for clean energy.

Financing Barriers and Customer Credit Risk

Access to affordable and reliable financing remains a key bottleneck in the Asia-Pacific rooftop solar EPC market, especially in residential and SME segments. While solar EPC services are capital-intensive and require upfront investment, many end-users lack the ability or willingness to make large initial payments, especially in price-sensitive developing economies.

Many households and small commercial businesses find it difficult to secure loans due to lack of formal credit history, inadequate collateral, or complex loan approval processes. This issue is particularly prevalent in Southeast Asia and South Asia, where informal economies dominate and banking penetration remains uneven.

For EPC companies, offering deferred payment models or solar-as-a-service solutions increases exposure to credit risk. Uncertain repayment rates, defaults, or delayed collections affect the financial viability of projects and deter long-term investments. Furthermore, high interest rates and limited financial innovation in some regions restrict the availability of solar-specific lending products.

In countries where green finance initiatives do exist, awareness among customers remains low, and disbursement procedures are often bureaucratic and time-consuming. The lack of tailored loan schemes for rooftop solar—especially for small-scale installations—continues to limit project flow for EPC contractors.

To overcome this challenge, partnerships between EPC providers, banks, and development finance institutions are essential to create accessible, low-risk financing solutions. Digital lending, credit guarantees, and government-backed loan subsidies could also help reduce barriers. However, until financing ecosystems mature across the region, EPC players will face significant friction in expanding rooftop solar adoption at scale.

Grid Integration and Infrastructure Limitations

As rooftop solar capacity grows in Asia-Pacific, the challenge of integrating distributed generation into existing grid infrastructure becomes more pronounced. Many countries in the region have aging or underdeveloped electrical grids that were not designed for bi-directional energy flow. This creates technical bottlenecks that affect the deployment and performance of rooftop solar systems.

In densely populated urban areas like Manila, Mumbai, or Jakarta, the local distribution network often operates near capacity, making it difficult for utilities to accommodate additional rooftop solar systems without upgrading infrastructure. Grid saturation in high-penetration zones can result in voltage fluctuations, back-feed risks, and reduced system efficiency.

EPC firms face limitations in implementing projects where grid stability is questionable or where utilities impose restrictive technical requirements, such as limiting export capacity or mandating curtailment. These technical challenges delay commissioning, add engineering complexity, and in some cases, lead to project cancellations.

Moreover, in rural and peri-urban regions, the absence of modern metering infrastructure or transformer upgrades hampers net metering implementation. EPC providers must often bear additional costs for technical studies, grid assessments, or equipment upgrades, which strain project margins.

Some utilities also resist rooftop solar adoption due to perceived revenue loss, creating regulatory friction and limiting cooperation. Without significant investment in grid modernization, including smart meters and flexible infrastructure, the growth of rooftop solar installations will remain constrained.

Therefore, resolving grid integration challenges requires stronger collaboration between EPC providers, utilities, and regulators. Investments in digital grid management, demand response systems, and decentralized storage will be critical to enabling high-volume rooftop solar adoption across Asia-Pacific.

Skilled Workforce Shortage and Quality Concerns

The Asia-Pacific rooftop solar EPC market is facing an acute shortage of skilled labor across several countries, which is hampering the pace and quality of installations. The rapid growth of the solar sector has outpaced the development of a trained and certified workforce capable of executing complex rooftop EPC projects at scale.

In markets like India, Vietnam, and Indonesia, EPC providers report challenges in sourcing qualified electricians, system designers, and solar engineers—especially outside major urban centers. This leads to inconsistent installation practices, longer commissioning times, and higher operational costs. Inadequate training also increases the risk of system failures, poor output, and safety hazards.

Furthermore, the lack of standardized vocational training programs, certification frameworks, and quality audits results in a fragmented labor market. Smaller EPC firms or subcontractors often rely on informal labor, which raises concerns about compliance and after-sales service capabilities.

The issue extends beyond installation to post-installation operations such as monitoring, maintenance, and repairs. Many end-users face difficulties in receiving timely support or upgrades due to workforce constraints, which erodes customer trust and affects EPC firm reputations.

To address this challenge, governments and industry associations must invest in solar-specific workforce development programs. Offering skill certifications, continuous training modules, and quality audits will help raise industry standards and support long-term scalability.

Until a qualified and widespread talent pool is developed across the region, EPC providers will struggle to maintain consistency, scale efficiently, and ensure customer satisfaction—especially as project volumes and technical complexity continue to rise.

Land and Rooftop Space Constraints in Urban Areas

Despite the high potential for rooftop solar adoption in cities, space constraints and structural limitations often impede project implementation. In densely populated Asia-Pacific urban centers such as Tokyo, Hong Kong, and Bangkok, rooftop areas are limited, fragmented, or structurally unsuitable for solar installation.

Many older buildings lack the load-bearing capacity to support solar panel installations without expensive retrofitting. In multi-tenant buildings, legal and ownership complexities make it difficult to obtain the necessary permissions from all stakeholders. This is a significant hurdle for EPC companies targeting the residential and small commercial segments in metropolitan areas.

Moreover, in high-rise environments or shared apartment complexes, limited roof access and competition with other utilities such as HVAC units, water tanks, and communication antennas restrict usable rooftop space. As a result, the per-building solar potential is often lower than the energy consumption requirement, reducing project attractiveness.

Even where space is available, shading from nearby buildings or trees can significantly reduce solar output, complicating system design and decreasing ROI. These technical constraints make urban rooftop projects more challenging and costly to execute.

To work around these issues, EPC providers must invest in advanced system design tools, shading analysis software, and customized racking solutions, which increase project cost and complexity. Rooftop rental models, community solar, and building-integrated photovoltaics (BIPV) offer alternatives but are not yet widely adopted.

Thus, despite urban energy demand being high, spatial and architectural constraints continue to be a barrier. Addressing these challenges will require innovative business models, regulatory flexibility, and greater collaboration among property owners, governments, and EPC contractors.

Key Market Trends

Integration of Digital Technologies in EPC Workflows

Digital transformation is emerging as a key enabler in enhancing the operational efficiency and scalability of rooftop solar EPC companies across the Asia-Pacific region. From site survey and system design to installation and performance monitoring, digital tools are increasingly being embedded across the EPC lifecycle.

Advanced software platforms such as drone-based surveying, 3D modeling, and remote shading analysis tools are now widely used to optimize rooftop layouts, reduce design errors, and accelerate project approvals. This leads to reduced lead times and better accuracy in estimating system performance, which is critical in densely packed urban environments.

On the installation front, digital project management systems are streamlining logistics, labor coordination, and supplier scheduling—allowing EPC companies to execute more projects in less time. Real-time data tracking during installation helps in identifying bottlenecks early and ensures smoother project handover.

Post-installation, Internet of Things (IoT)-enabled monitoring systems allow EPC firms to track energy output, detect faults, and manage predictive maintenance remotely. This capability is particularly valuable in regions where servicing access is limited or costly. Many EPC players now offer integrated performance dashboards and mobile apps to customers, increasing transparency and satisfaction.

Data analytics is also enhancing financial forecasting, helping EPC firms plan procurement, evaluate return on investment models, and structure tailored financing packages. Artificial intelligence and machine learning are starting to be used in system optimization and fault prediction.

This growing digital integration is improving quality control, reducing costs, and boosting scalability—factors critical to the growth of rooftop solar in Asia-Pacific. As competition intensifies, EPC firms that embrace digital tools will be better positioned to deliver value, scale rapidly, and remain profitable in an evolving solar ecosystem.

Transition Toward Solar + Storage Solutions

A notable trend shaping the Asia-Pacific rooftop solar EPC market is the increasing integration of battery energy storage systems (BESS) alongside rooftop photovoltaic installations. The solar + storage model is gaining traction across commercial, industrial, and even residential segments, driven by the need for energy reliability, grid independence, and peak load management.

Frequent power outages, grid instability, and fluctuating electricity prices in several countries such as the Philippines, India, and Sri Lanka are prompting businesses and homeowners to invest in battery-backed rooftop solar systems. EPC providers are adapting by bundling energy storage with solar projects to offer uninterrupted power supply, especially for mission-critical facilities.

The declining cost of lithium-ion batteries is making solar + storage systems more economically feasible. As battery prices continue to fall, EPC companies are expanding offerings that include hybrid inverters, smart controllers, and battery monitoring platforms, enabling customers to maximize solar usage and minimize reliance on grid power during peak hours.

Additionally, policy support for storage-enabled solar systems is gradually improving across the region. Government incentives, pilot programs, and energy arbitrage opportunities are encouraging commercial users to deploy larger rooftop systems with behind-the-meter storage. EPC firms with in-house storage expertise or strong supplier partnerships are gaining competitive advantage.

For EPC players, integrating storage into projects requires upgraded technical capabilities, new design standards, and added regulatory compliance, but it also opens higher-margin service opportunities. These include energy optimization, demand response participation, and long-term O&M contracts.

As energy consumption patterns become more dynamic and reliability-focused, the rooftop solar + storage model is likely to become a standard offering. This trend will significantly shape the direction of rooftop EPC services across Asia-Pacific in the coming years.

Rise of Third-Party Ownership and Leasing Models

Third-party ownership (TPO) and leasing models are rapidly gaining traction in the Asia-Pacific rooftop solar EPC market, especially in commercial and SME sectors. Under these models, customers avoid the burden of upfront capital expenditure by allowing a third party—typically an EPC firm or investor—to finance and own the solar system while the customer pays a monthly fee or a per-kWh charge.

This shift is enabling a broader customer base to access rooftop solar, particularly those with limited liquidity or aversion to long-term capital investments. It’s gaining popularity in countries like India, Malaysia, and Thailand, where financial institutions are partnering with EPC firms to offer attractive Power Purchase Agreements (PPAs) or lease-to-own schemes.

For EPC players, this model allows them to establish long-term customer relationships and recurring revenue streams through O&M contracts and energy billing services. It also increases overall project volume, as more customers can participate without the capital barrier.

The TPO model is particularly suited for industrial parks, malls, and office complexes that seek predictable energy costs and minimal maintenance responsibility. Customers benefit from immediate savings and system performance guarantees, while EPC providers diversify their business model into energy service companies (ESCOs).

However, this trend also pushes EPC firms to collaborate with investors, banks, and asset management entities to secure project funding and manage energy sales. Strong financial structuring and risk management are essential.

As rooftop solar adoption expands, third-party ownership and leasing models are expected to play a critical role in driving inclusive growth. They reduce market entry barriers, especially in developing Asia-Pacific economies, and position EPC providers as long-term energy partners rather than one-time service vendors.

Government-Led Urban Solarization Initiatives

Several Asia-Pacific governments are rolling out large-scale rooftop solarization initiatives in urban areas to meet climate targets, reduce grid pressure, and encourage distributed energy. These top-down programs are creating significant business opportunities for EPC firms specializing in rooftop installations.

Urban solar mandates for government buildings, public housing, and municipal infrastructure are becoming common across cities in India, Australia, Singapore, and Japan. These initiatives typically come with structured tenders, subsidies, and net metering benefits, facilitating predictable project pipelines for EPC providers.

For instance, smart city projects across the region are integrating rooftop solar into broader sustainability strategies that include electric vehicle charging, battery storage, and IoT-enabled energy management. EPC companies with multidisciplinary expertise are well-positioned to deliver comprehensive urban energy solutions under these schemes.

In addition, public-private partnerships (PPPs) are emerging as a preferred model to implement urban rooftop projects. EPC providers collaborate with utility companies, municipalities, or housing authorities to deploy and maintain rooftop solar at scale. These partnerships often include performance-based contracts, ensuring accountability and long-term engagement.

Moreover, governments are using digital platforms to streamline application processes, approvals, and subsidy disbursements, improving transparency and project turnaround time. EPC companies that adapt to these e-governance systems gain a first-mover advantage in capturing city-level opportunities.

This trend toward urban solarization not only boosts rooftop solar penetration but also encourages innovation in design, installation, and monitoring processes. As more cities commit to renewable energy transitions, urban rooftop solar EPC will become a cornerstone of Asia-Pacific’s energy transformation.

Segmental Insights

Capacity Insights

10 to 50 kW segment dominated in the Asia-Pacific Rooftop Solar EPC market in 2024 due to its optimal alignment with the needs of small to mid-sized commercial and institutional buildings, as well as affluent residential consumers. This segment strikes a balance between capacity, cost, and scalability, making it highly attractive across a diverse range of end users.

Small and medium enterprises (SMEs), educational institutions, hospitals, and apartment complexes throughout Asia-Pacific are increasingly opting for solar systems in this capacity range. These users typically have available rooftop space and moderate energy demands, making 10–50 kW installations cost-effective while ensuring substantial energy savings. Moreover, rising electricity prices and a focus on sustainability goals are pushing these entities to adopt solar energy to reduce operational costs and carbon footprints.

In urban and semi-urban areas, especially in India, Vietnam, Thailand, and the Philippines, the 10–50 kW capacity range meets net metering thresholds and local regulatory caps for rooftop installations, simplifying approvals and grid integration. This has made them a preferred option for EPC providers seeking to minimize complexity while maximizing deployment efficiency.

From an EPC perspective, systems within this capacity range offer predictable design and installation workflows. These projects are large enough to benefit from economies of scale but small enough to avoid the heavy permitting and engineering requirements typical of higher-capacity systems. As a result, EPC firms can offer faster project turnaround and better margins.

In addition, financing options—including third-party leasing and government subsidies—are often tailored to support this capacity segment, encouraging wider adoption among cost-sensitive customers. This segment’s compatibility with battery storage add-ons and smart monitoring systems further enhances its appeal, especially as grid reliability concerns grow.

Collectively, these factors have positioned the 10–50 kW segment as the dominant force in the Asia-Pacific Rooftop Solar EPC market in 2024, reflecting both practical deployment considerations and growing demand for distributed solar energy.

End-User Insights

Residential segment dominated in the Asia-Pacific Rooftop Solar EPC market in 2024 due to rising energy costs, supportive government policies, and a growing environmental consciousness among homeowners. Across key markets such as India, China, Japan, and Australia, residential rooftop solar adoption has seen significant acceleration as households seek greater energy independence and long-term cost savings.

In countries like India, government-led schemes such as the Pradhan Mantri Surya Ghar Yojana have incentivized residential users with upfront subsidies, tax benefits, and streamlined financing options. As a result, more homeowners are turning to solar energy to reduce reliance on expensive grid electricity. The increasing availability of easy EMI options through partnerships between EPC players and banks has further boosted affordability and adoption.

Technological advancements in compact solar modules and integrated battery storage have also made residential systems more efficient and easier to install, especially in space-constrained urban environments. These improvements have broadened the target customer base for EPC providers, allowing them to deliver tailor-made solutions for different household types, from single-story houses to multi-family buildings.

In dense metropolitan regions, where electricity consumption is high, rooftop solar systems help reduce peak load demand, leading to reduced monthly energy bills. Net metering policies in many Asia-Pacific countries allow homeowners to sell surplus energy back to the grid, further improving return on investment.

Moreover, climate change awareness is influencing personal energy choices. Many residential consumers are choosing solar energy not only for its economic benefits but also to contribute to a sustainable future. This shift in mindset is driving organic demand growth in the sector.

The convergence of cost-effectiveness, favorable policy frameworks, and increasing consumer interest has firmly established the residential segment as the leading contributor to rooftop solar EPC installations in Asia-Pacific in 2024, a trend that is expected to persist throughout the forecast period.

 

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Country Insights

Largest Country

China dominates the Asia-Pacific Rooftop Solar EPC market in 2024 due to a combination of policy-driven momentum, massive manufacturing capacity, technological leadership, and a rapidly expanding residential and commercial user base. The Chinese government's strategic push toward achieving carbon neutrality by 2060 has significantly bolstered investments in distributed solar energy, especially rooftop installations.

In 2024, China's "Whole County Rooftop Solar Pilot Program" continues to accelerate rooftop solar deployment by promoting solar installations across entire counties. This initiative mandates local governments to install solar systems on a large percentage of public buildings, industrial zones, and residential rooftops. As of early 2024, several provinces had already achieved gigawatt-scale rooftop additions under this program, fueling demand for Engineering, Procurement, and Construction (EPC) services.

China’s dominance is also driven by its unparalleled manufacturing base. The country produces over 70% of the world’s solar panels, which drastically reduces costs and ensures supply chain control. This vertical integration advantage allows Chinese EPC firms to offer competitive turnkey rooftop solar solutions at lower costs than their regional counterparts.

The rising demand from both residential and commercial sectors is another crucial factor. Rooftop solar has become particularly attractive in China’s Tier 1 and Tier 2 cities where electricity costs are high and rooftop space is underutilized. With support from net metering and favorable feed-in tariff policies in several regions, customers are increasingly motivated to invest in rooftop solar to cut electricity bills and even generate passive income by feeding excess power into the grid.

Additionally, the presence of major EPC firms such as Sungrow, Trina Solar, and Huawei Digital Power, along with local partnerships, ensures that large-scale and small-scale rooftop projects are executed efficiently. Combined, these factors solidify China’s leadership in the Asia-Pacific Rooftop Solar EPC market in 2024.

Emerging Country

Japan was the emerging country in the Asia-Pacific Rooftop Solar EPC market in the coming period due to its strong policy support, high electricity prices, and limited land availability favoring rooftop solutions. The government’s Green Growth Strategy aims to achieve net-zero emissions by 2050, encouraging decentralized solar adoption. Residential and commercial sectors are increasingly adopting rooftop solar systems to reduce energy costs and enhance energy security. Additionally, advancements in storage technologies and building-integrated photovoltaics (BIPV) are driving innovation. Japan's mature technology ecosystem and skilled EPC players position it as a promising and expanding market for rooftop solar in the coming years.

Recent Developments

  • In January 2025, Vikram Solar secured a 1 GW solar module supply order, committing to providing its advanced Hypersol N-Type Glass-to-Glass Modules, each with a capacity of 580 Wp or more. These modules are designed to deliver superior efficiency, making them well-suited for large-scale solar installations.
  • In May 2024, Sunel Group and Ameresco entered into a strategic partnership for the Delfini project by Cero Generation in northern Greece. This 100 MW project emphasizes both innovation and sustainability, integrating solar PV modules into challenging terrains. The collaboration includes Trina Solar for high-quality PV modules, Sungrow Supply Co., Ltd. for advanced inverters and MV stations, Mevaco for durable mounting structures, and Inaccess by Power Factors for an innovative SCADA system.
  • In February 2025, Tata Power Renewable Energy Limited (TPREL), a subsidiary of The Tata Power Company Limited, signed a Memorandum of Understanding (MoU) with Bank of Baroda to offer affordable financing solutions for residential rooftop solar installations under the Pradhan Mantri Surya Ghar Yojana (PMSGY). This partnership aims to accelerate rooftop solar adoption in India, providing accessible financing options for households, thereby supporting the nation’s renewable energy transition and sustainability goals.
  • In February 2025, Solar EPC Development Ltd, a prominent solar project developer, installed a 3 MWp rooftop solar system at Rising Spinning Mills Ltd in Manikganj. This project marks a significant milestone in industrial energy transition, incorporating advanced automated robotic cleaning technology to enhance solar panel efficiency and ensure long-term performance.

Key Market Players

  • Tata Power Solar Systems Ltd.
  • Sungrow Power Supply Co., Ltd.
  • Adani Solar
  • CleanMax Enviro Energy Solutions Pvt. Ltd.
  • Trina Solar Limited
  • LONGi Green Energy Technology Co., Ltd.
  • Sungreen Power and Renewable Energy Pvt. Ltd.
  • NTPC Renewable Energy Ltd.
  • Canadian Solar Inc.
  • Risen Energy Co., Ltd.

By Capacity

By End-User

By Country

  • Up to 1 kW
  • 1 to 10 kW
  • 10 to 50 kW
  • 50 kW to 1 MW
  • Residential
  • Commercial
  • Industrial
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Singapore
  • Thailand
  • Malaysia

Report Scope:

In this report, the Asia-Pacific Rooftop Solar EPC Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Asia-Pacific Rooftop Solar EPC Market, By Capacity:

o   Up to 1 kW

o   1 to 10 kW

o   10 to 50 kW

o   50 kW to 1 MW

  • Asia-Pacific Rooftop Solar EPC Market, By End-User:

o   Residential

o   Commercial

o   Industrial

  • Asia-Pacific Rooftop Solar EPC Market, By Country:

o   China

o   Japan

o   India

o   South Korea

o   Australia

o   Singapore

o   Thailand

o   Malaysia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Asia-Pacific Rooftop Solar EPC Market.

Available Customizations:

Asia-Pacific Rooftop Solar EPC Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Asia-Pacific Rooftop Solar EPC Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    Voice of Customer

5.    Asia-Pacific Rooftop Solar EPC Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.   Market Share & Forecast

5.2.1.    By Capacity (Up to 1 kW, 1 to 10 kW, 10 to 50 kW, 50 kW to 1 MW)

5.2.2.    By End-User (Residential, Commercial and Industrial)

5.2.3.    By Country (China, Japan, India, South Korea, Australia, Singapore, Thailand, Malaysia, Rest of Asia-Pacific)

5.3.   By Company (2024)

5.4.   Market Map

6.    China Rooftop Solar EPC Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Capacity

6.2.2.    By End-User

7.    Japan Rooftop Solar EPC Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Capacity

7.2.2.    By End-User

8.    India Rooftop Solar EPC Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Capacity

8.2.2.    By End-User

9.    South Korea Rooftop Solar EPC Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Capacity

9.2.2.    By End-User

10. Australia Rooftop Solar EPC Market Outlook

10.1.     Market Size & Forecast

10.1.1. By Value

10.2.     Market Share & Forecast

10.2.1. By Capacity

10.2.2. By End-User

11. Singapore Rooftop Solar EPC Market Outlook

11.1.     Market Size & Forecast

11.1.1. By Value

11.2.     Market Share & Forecast

11.2.1. By Capacity

11.2.2. By End-User

12. Thailand Rooftop Solar EPC Market Outlook

12.1.     Market Size & Forecast

12.1.1. By Value

12.2.     Market Share & Forecast

12.2.1. By Capacity

12.2.2. By End-User

13. Malaysia Rooftop Solar EPC Market Outlook

13.1.     Market Size & Forecast

13.1.1. By Value

13.2.     Market Share & Forecast

13.2.1. By Capacity

13.2.2. By End-User

14.  Market Dynamics

14.1.     Drivers

14.2.     Challenges

15. Market Trends and Developments

15.1.     Merger & Acquisition (If Any)

15.2.     Product Launches (If Any)

15.3.     Recent Developments

16. Company Profiles

16.1.      Tata Power Solar Systems Ltd.

16.1.1. Business Overview

16.1.2. Key Revenue and Financials 

16.1.3. Recent Developments

16.1.4. Key Personnel

16.1.5. Key Product/Services Offered

16.2.     Sungrow Power Supply Co., Ltd.

16.3.     Adani Solar

16.4.     CleanMax Enviro Energy Solutions Pvt. Ltd.

16.5.     Trina Solar Limited

16.6.     LONGi Green Energy Technology Co., Ltd.

16.7.     Sungreen Power and Renewable Energy Pvt. Ltd.

16.8.     NTPC Renewable Energy Ltd.

16.9.     Canadian Solar Inc.

16.10.   Risen Energy Co., Ltd.

17. Strategic Recommendations

18. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the Asia-Pacific Rooftop Solar EPC market was USD 4.28 Billion in 2024.

Commercial was the fastest growing segment in the Asia-Pacific Rooftop Solar EPC market, by end-user in the forecast period due to rising energy costs, sustainability goals, and government incentives. Businesses are increasingly adopting rooftop solar systems to reduce operational costs, enhance energy independence, and meet corporate social responsibility (CSR) commitments, driving rapid growth in this segment.

Key challenges in the Asia-Pacific Rooftop Solar EPC market include regulatory complexities, high initial investment costs, limited roof space in urban areas, dependency on weather conditions, and lengthy approval processes. Additionally, fluctuating energy prices and concerns regarding long-term maintenance and system efficiency can hinder market growth.

Major drivers for the Asia-Pacific Rooftop Solar EPC market include government incentives, rising energy costs, growing environmental awareness, and technological advancements in solar panel efficiency and energy storage. Additionally, the push for sustainability and energy independence, along with favorable policies, is accelerating adoption across residential and commercial sectors.

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