Report Description

Asia Pacific oral care market is expected to register significant CAGR during the forecast period owing to growing concern towards dental hygiene. Rising prevalence of various dental issues such as dental caries, periodontal and other dental diseases is creating huge demand for dental care products. Increasing number of dental dispensaries and dental clinics are also supporting the market growth. Moreover, rising per capita disposable income in countries such as India and China is enabling consumers to spend on personal grooming products like teeth whitening and dental flosses. Changing lifestyle and growing trend of fast foods have led to emergence of various forms of oral problems, which is expected to fuel oral care market in Asia Pacific. 

Governments’ efforts to create awareness about oral hygiene in rural areas is further supporting the oral care market growth. Increasing expenditure on healthcare is also boosting the market growth. Introduction of latest technologies in oral care industry and launch of products such as electric toothbrushes are augmenting the oral care market growth.  However, the market is also facing some challenges, especially in developing nations. Lack of awareness about oral hygiene in rural areas and high cost of certain oral care products including electric toothbrushes might hamper the market growth. 

Asia Pacific oral care market is categorized based on product, distribution channel and country. Based on product, the market is segmented into toothpaste, toothbrush, mouth wash and dental accessories/ancillaries. Based on product, the market is segmented into toothpaste, toothbrush, mouth wash and dental accessories/ancillaries. Here, toothpaste segment accounted for largest market share in 2019 owing to their easy availability and affordability. However, the mouthwash segment is anticipated to undergo fastest growth in Asia Pacific market as they are highly being recommended by dentists. 

Major players operating in the Asia Pacific oral care market include Colgate-Palmolive (Asia) Pte. Ltd., Unilever PLC, Dabur India Limited, The Procter and Gamble Company, Amway Corp,  GlaxoSmithKline Consumer Healthcare Ltd, Johnson & Johnson Private Limited , Patanjali Ayurved Ltd, The Himalaya Drug Company and Vicco Laboratories, among others. With increasing demand for ayurvedic and herbal oral care products in countries like India, manufacturers are launching products carrying natural ingredients. The companies are also investing on building strong distribution network to increase their market reach.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of Asia Pacific oral care market from 2015 to 2018.
  • To estimate and forecast the market size of Asia Pacific oral care market from 2019 to 2025 and growth rate until 2025.
  • to classify and forecast Asia Pacific oral care market based on product, distribution channel, company and country.
  • To identify dominant country or segment in the Asia Pacific oral care market.
  • To identify drivers and challenges for Asia Pacific oral care market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Asia Pacific oral care market.
  • To conduct pricing analysis for Asia Pacific oral care market.
  • To identify and analyze the profile of leading players operating in Asia Pacific oral care market.
  • To identify key sustainable strategies adopted by market players in Asia Pacific oral care market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of oral care product manufacturers across Asia Pacific. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the oral care product manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the region.

TechSci Research calculated the market size of Asia Pacific oral care market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Oral care product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to oral care
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as oral care product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Asia Pacific oral care market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Asia Pacific Oral Care Market, By Product Category:
    • Toothpaste
      • Pastes
      • Gels
      • Powders
      • Polishes
    • Toothbrush
      • Manual
      • Electric
      • Battery-Powered
      • Others
    • Mouth Wash
      • Non-medicated
      • Medicated
    • Dental Accessories/Ancillaries
      • Dental Floss
      • Breath Fresheners
      • Tongue Scrapers
      • Dental Water Gels
      • Others
  • Asia Pacific Oral Care Market, By Distribution Channel:
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Retail Pharmacies
    • Dental Dispensaries
    • Online
  • Asia Pacific Oral Care Market, By Country:
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Singapore
    • Thailand

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Asia Pacific oral care market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Asia Pacific Oral Care Market

4.    Executive Summary

5.    Voice of Customer

6.    Asia Pacific Oral Care Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Product (Toothpaste (Paste, Gels, Powders, Polishes), Toothbrush (Manual, Electric, Battery-Powered, Others), Mouth Wash (Non-medicated, Medicated), Dental Accessories/Ancillaries (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others))

6.2.2. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online)

6.2.3. By Country

6.2.4. By Company (2019)

6.3.  Market Attractiveness Index

7.    China Oral Care Market Outlook

7.1.  Market Size & Forecast          

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Product

7.2.2. By Distribution Channel

8.    Japan Oral Care Market Outlook

8.1.  Market Size & Forecast          

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1. By Product

8.2.2. By Distribution Channel

9.    India Oral Care Market Outlook

9.1.  Market Size & Forecast          

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1. By Product

9.2.2. By Distribution Channel

10.  South Korea Oral Care Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.   By Product

10.2.2.   By Distribution Channel

11.  Australia Oral Care Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.   By Product

11.2.2.   By Distribution Channel

12.  Singapore Oral Care Market Outlook

12.1.              Market Size & Forecast

12.1.1.   By Value

12.2.              Market Share & Forecast

12.2.1.   By Product

12.2.2.   By Distribution Channel

13.  Thailand Oral Care Market Outlook

13.1.              Market Size & Forecast

13.1.1.   By Value

13.2.              Market Share & Forecast

13.2.1.   By Product

13.2.2.   By Distribution Channel

14.  Market Dynamics

14.1.              Drivers

14.2.              Challenges

15.  Pricing Analysis

16.  Market Trends & Developments

17.  Competitive Landscape

17.1.              Competition Outlook

17.2.              Regional Players Profiled (Leading Companies)

17.2.1.   Colgate-Palmolive (Asia) Pte. Ltd.

17.2.2.   Unilever PLC

17.2.3.   Dabur India Limited

17.2.4.   The Procter and Gamble Company

17.2.5.   Amway Corp

17.2.6.   GlaxoSmithKline Consumer Healthcare Ltd

17.2.7.   Johnson & Johnson Private Limited

17.2.8.   Patanjali Ayurved Ltd

17.2.9.   The Himalaya Drug Company

17.2.10. Vicco Laboratories

18.  Strategic Recommendations

19.  About Us & Disclaimer

                                                                                               (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions






Sakshi Bajaal

Business Consultant
Press Release

APAC Oral Care Market to Witness Rapid Growth over the Coming Years

Jun, 2020

Rising disposable income and growing concern towards dental hygiene are some key factors supporting the growth of Asia Pacific oral care market