Architectural Coatings Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 91.81 Billion
CAGR (2026-2031)	4.35%
Fastest Growing Segment	Polyurethane
Largest Market	Asia Pacific
Market Size (2031)	USD 118.53 Billion

Market Overview

The Global Architectural Coatings Market will grow from USD 91.81 Billion in 2025 to USD 118.53 Billion by 2031 at a 4.35% CAGR. Architectural coatings encompass a range of paints, varnishes, and lacquers applied to the interior and exterior surfaces of residential, commercial, and institutional structures for decorative and protective purposes. The primary drivers supporting the global market include rapid urbanization, increased infrastructure development, and a consistent demand for renovation and maintenance of existing real estate assets. These fundamental economic factors generate sustained consumption volume that is distinct from temporary aesthetic shifts or passing design trends.

However, the market confronts a significant challenge in the form of economic instability within the construction sector which can severely dampen consumption. Volatility in raw material prices and high interest rates often delay new housing starts and renovation projects, creating unpredictability for manufacturers. Highlighting this vulnerability within the sector, according to the German Paint and Printing Ink Industry Association, in 2025, the sales volume of architectural paints declined by 5% in the preceding year due to weak residential construction activity. This data illustrates how regional economic downturns can directly impede the broader trajectory of market expansion.

Key Market Drivers

The surge in residential renovation and repainting projects serves as a critical engine for the Global Architectural Coatings Market, buffering the industry against cyclical downturns in new construction. As housing stocks age in developed regions, homeowners and property managers are prioritizing maintenance and aesthetic upgrades, ensuring consistent demand for premium finishes and protective layers. This resilience in the maintenance segment effectively offsets weakness in other areas by generating reliable consumption volume. For instance, according to Sherwin-Williams, October 2024, in the 'Third Quarter 2024 Financial Results', the company’s Paint Stores Group delivered a 3.2% increase in net sales, a performance explicitly driven by sustained volume growth in the residential repaint and protective marine segments.

Simultaneously, the rising consumer demand for eco-friendly and sustainable coatings is compelling manufacturers to overhaul their product lines in favor of low-VOC and water-borne technologies. This transition is no longer a niche trend but a dominant commercial imperative, as regulatory pressure and health-conscious consumer preferences align to phase out solvent-based options. According to PPG Industries, May 2024, in the '2023 ESG Report', more than 44% of the company's total sales were derived from sustainably advantaged products, highlighting the substantial revenue share now dependent on green innovation. Broader market resilience supports this structural shift; according to AkzoNobel, in 2024, the company achieved organic sales growth of 1% in the third quarter, demonstrating that global volume demand persists even as the industry pivots toward these higher-value, sustainable formulations.

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Key Market Challenges

Economic instability within the construction sector acts as a significant impediment to the progress of the Global Architectural Coatings Market. Rising interest rates and persistent inflation have escalated the costs associated with building projects, leading to widespread delays in new housing starts and commercial developments. When construction activity decelerates, the immediate demand for architectural coatings drops sharply, as there are fewer surfaces requiring protective or decorative finishes. Furthermore, financial uncertainty compels property owners to defer maintenance and renovation tasks, thereby reducing the volume of repainting projects that typically sustain the market during periods of low new construction.

This correlation between construction health and market performance is evident in recent industrial output figures. According to the 'China Coatings Industry Association', in '2025', 'the total output of the coatings industry in 2024 decreased by 1.60% to 35.34 million tons due to the significant impact of the real estate market'. This contraction demonstrates how sectoral economic volatility directly restricts production and hampers the broader market expansion.

Key Market Trends

The Rising Demand for Cool Roof and Solar-Reflective Coatings is emerging as a critical trend driven by the urgent need for energy efficiency and climate adaptation in urban environments. Unlike standard decorative paints, these functional coatings are engineered with infrared-reflective pigments that minimize heat absorption, significantly reducing the thermal load on building structures and lowering cooling energy consumption. This shift is increasingly mandated by green building codes and sustainability certifications, transforming solar reflectivity from a niche feature into a core performance requirement for exterior applications. Highlighting the commercial viability of this segment, according to Coatings World, January 2025, in the article 'Renovations, DIY Drive Growth In Architectural Coatings Market', the green buildings market achieved a compound annual growth rate of approximately 9.4% from 2023 to 2024, a surge that AkzoNobel explicitly identifies as a primary catalyst for the adoption of its 'Cool Chemistry' energy-saving product lines.

Simultaneously, the Digitalization of Color Selection via AR and VR Tools is revolutionizing the consumer purchase journey by addressing the hesitation associated with aesthetic decision-making. Manufacturers are leveraging augmented reality and artificial intelligence to allow homeowners and professionals to visualize finishes in real-time, effectively bridging the gap between digital inspiration and physical application. This technological integration reduces friction in the sales process and enhances brand loyalty by offering a seamless, tech-enabled retailing experience that extends beyond the product itself. The impact of such digital-first strategies is evident in corporate performance; according to Asian Paints, May 2024, in the 'Press Release on Financial Results for the Quarter and Year ended 31st March 2024', the company delivered a robust volume growth of 10% in its domestic decorative business, a success the firm attributes to its expanded market reach facilitated by digital innovation and distribution initiatives.

Segmental Insights

The Polyurethane segment is emerging as the fastest-growing category within the Global Architectural Coatings Market, primarily driven by its superior mechanical properties compared to traditional alternatives. These coatings offer exceptional resistance to abrasion, chemicals, and environmental weathering, making them highly suitable for high-traffic areas and exterior applications. The demand is further amplified by the construction sector's increasing requirement for durable wood flooring and decorative finishes. Additionally, the development of water-borne polyurethane formulations allows manufacturers to comply with stringent volatile organic compound regulations established by entities such as the Environmental Protection Agency, ensuring sustained market adoption.

Regional Insights

Asia Pacific dominates the Global Architectural Coatings Market due to rapid urbanization and expanding construction sectors in major economies such as China and India. The region experiences sustained demand driven by government initiatives focused on infrastructure development and affordable housing schemes. Additionally, rising disposable incomes support increased spending on residential renovation and maintenance. Manufacturers are also responding to stricter regional environmental standards by introducing low-emission products. These combined factors of demographic growth and public investment firmly establish Asia Pacific as the central hub for market activity.

Recent Developments

In April 2025, Berger Paints India Ltd. launched a comprehensive range of home cooling paints, including specialized products for roofs and exterior walls, to combat rising temperatures. The new offerings were introduced under a campaign highlighting their ability to lower indoor temperatures by up to 10 degrees Celsius. These coatings were developed as a sustainable, cost-effective alternative to mechanical cooling systems, directly addressing energy consumption concerns in heat-prone regions. The company stated that the product line was backed by scientific research and aimed to provide tangible relief from the urban heat island effect for consumers.
In February 2025, Jotun Paints introduced enhanced versions of its Fenomastic MyHome RichMatt and Fenomastic MyHome Smooth Silk interior paints. These premium architectural coatings were formulated to deliver superior flow and leveling properties, ensuring a smooth and uniform finish for residential surfaces. The company emphasized that the improved products were designed to meet the sophisticated preferences of modern homeowners and interior designers. By focusing on durability and ease of application, the launch aimed to set new benchmarks in the premium interior décor segment, catering to a discerning audience seeking high-quality aesthetic results.
In January 2025, AkzoNobel launched its Interpon D Futura Collection 2024-2025 in the Australian and New Zealand markets, specifically targeting the architectural and construction sectors. The new powder coatings range was developed to provide architects and designers with sustainable, high-performance colour options that reflect natural themes and trends. The collection featured three distinct colour palettes derived from extensive scientific research and analysis by the company's global specialists. These coatings were formulated to be solvent-free and emit no volatile organic compounds, aligning with the industry's increasing focus on environmental responsibility while offering a long-term performance warranty.
In January 2025, Asian Paints unveiled Chromacosm, a new architectural colour system featuring over 5,300 unique shades, which the company described as the largest of its kind globally. This launch aimed to transform the approach to colour selection for architects, designers, and industry professionals by providing an extensive repository of precise hues. To mark the occasion, the company collaborated with a prominent architect to design an art installation that showcased the system's capabilities in a three-dimensional format. This development represented a significant milestone in the company's efforts to combine creativity with advanced colour technology for the home décor market.

Key Market Players

Akzo Nobel N.V.
PPG Industries, Inc.
Sherwin-Williams Company
Kansai Paints Co. Ltd.
Asian Paints Limited
Nippon Paint Holdings Co. Ltd.
Masco Corporation
BASF SE
RPM International Inc.
Jotun Group

By Resin Type	By Technology	By Application	By User Type	By Region
Acrylic Alkyd Vinyl Polyurethane and Others	Waterborne Coatings Solvent borne Coatings and Powder Coatings	Residential and Non-Residential	DIY and Professional	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Architectural Coatings Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Architectural Coatings Market, By Resin Type:

Acrylic
Alkyd
Vinyl
Polyurethane
and Others

Architectural Coatings Market, By Technology:

Waterborne Coatings
Solvent borne Coatings
and Powder Coatings

Architectural Coatings Market, By Application:

Residential
and Non-Residential

Architectural Coatings Market, By User Type:

DIY
and Professional

Architectural Coatings Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Architectural Coatings Market.

Available Customizations:

Global Architectural Coatings Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Architectural Coatings Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Architectural Coatings Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Resin Type (Acrylic, Alkyd, Vinyl, Polyurethane, and Others)

5.2.2. By Technology (Waterborne Coatings, Solvent borne Coatings, and Powder Coatings)

5.2.3. By Application (Residential, and Non-Residential)

5.2.4. By User Type (DIY, and Professional)

5.2.5. By Region

5.2.6. By Company (2025)

5.3. Market Map

6. North America Architectural Coatings Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Resin Type

6.2.2. By Technology

6.2.3. By Application

6.2.4. By User Type

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States Architectural Coatings Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Resin Type

6.3.1.2.2. By Technology

6.3.1.2.3. By Application

6.3.1.2.4. By User Type

6.3.2. Canada Architectural Coatings Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Resin Type

6.3.2.2.2. By Technology

6.3.2.2.3. By Application

6.3.2.2.4. By User Type

6.3.3. Mexico Architectural Coatings Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Resin Type

6.3.3.2.2. By Technology

6.3.3.2.3. By Application

6.3.3.2.4. By User Type

7. Europe Architectural Coatings Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Resin Type

7.2.2. By Technology

7.2.3. By Application

7.2.4. By User Type

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Architectural Coatings Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Resin Type

7.3.1.2.2. By Technology

7.3.1.2.3. By Application

7.3.1.2.4. By User Type

7.3.2. France Architectural Coatings Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Resin Type

7.3.2.2.2. By Technology

7.3.2.2.3. By Application

7.3.2.2.4. By User Type

7.3.3. United Kingdom Architectural Coatings Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Resin Type

7.3.3.2.2. By Technology

7.3.3.2.3. By Application

7.3.3.2.4. By User Type

7.3.4. Italy Architectural Coatings Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Resin Type

7.3.4.2.2. By Technology

7.3.4.2.3. By Application

7.3.4.2.4. By User Type

7.3.5. Spain Architectural Coatings Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Resin Type

7.3.5.2.2. By Technology

7.3.5.2.3. By Application

7.3.5.2.4. By User Type

8. Asia Pacific Architectural Coatings Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Resin Type

8.2.2. By Technology

8.2.3. By Application

8.2.4. By User Type

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Architectural Coatings Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Resin Type

8.3.1.2.2. By Technology

8.3.1.2.3. By Application

8.3.1.2.4. By User Type

8.3.2. India Architectural Coatings Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Resin Type

8.3.2.2.2. By Technology

8.3.2.2.3. By Application

8.3.2.2.4. By User Type

8.3.3. Japan Architectural Coatings Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Resin Type

8.3.3.2.2. By Technology

8.3.3.2.3. By Application

8.3.3.2.4. By User Type

8.3.4. South Korea Architectural Coatings Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Resin Type

8.3.4.2.2. By Technology

8.3.4.2.3. By Application

8.3.4.2.4. By User Type

8.3.5. Australia Architectural Coatings Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Resin Type

8.3.5.2.2. By Technology

8.3.5.2.3. By Application

8.3.5.2.4. By User Type

9. Middle East & Africa Architectural Coatings Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Resin Type

9.2.2. By Technology

9.2.3. By Application

9.2.4. By User Type

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Architectural Coatings Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Resin Type

9.3.1.2.2. By Technology

9.3.1.2.3. By Application

9.3.1.2.4. By User Type

9.3.2. UAE Architectural Coatings Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Resin Type

9.3.2.2.2. By Technology

9.3.2.2.3. By Application

9.3.2.2.4. By User Type

9.3.3. South Africa Architectural Coatings Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Resin Type

9.3.3.2.2. By Technology

9.3.3.2.3. By Application

9.3.3.2.4. By User Type

10. South America Architectural Coatings Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Resin Type

10.2.2. By Technology

10.2.3. By Application

10.2.4. By User Type

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Architectural Coatings Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Resin Type

10.3.1.2.2. By Technology

10.3.1.2.3. By Application

10.3.1.2.4. By User Type

10.3.2. Colombia Architectural Coatings Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Resin Type

10.3.2.2.2. By Technology

10.3.2.2.3. By Application

10.3.2.2.4. By User Type

10.3.3. Argentina Architectural Coatings Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Resin Type

10.3.3.2.2. By Technology

10.3.3.2.3. By Application

10.3.3.2.4. By User Type

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Architectural Coatings Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Akzo Nobel N.V.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. PPG Industries, Inc.

15.3. Sherwin-Williams Company

15.4. Kansai Paints Co. Ltd.

15.5. Asian Paints Limited

15.6. Nippon Paint Holdings Co. Ltd.

15.7. Masco Corporation

15.8. BASF SE

15.9. RPM International Inc.

15.10. Jotun Group

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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