Press Release

Middle East & Africa SUV Market to Grow with a CAGR of 3.65% through 2030

Rising consumer preference for off-road versatility, growing demand for premium and mid-size utility vehicles, and increasing urbanization with improved road infrastructure are the factors driving the market in the forecast period 2026–2030.

 

According to TechSci Research report, “Middle East & Africa SUV Market – By Country, Competition, Forecast & Opportunities, 2020-2030F”, The Middle East & Africa SUV Market was valued at USD 63.23 Billion in 2024 and is expected to reach USD 78.40 Billion by 2030 with a CAGR of 3.65% during the forecast period.  

The Middle East & Africa SUV market is gaining momentum due to shifting transportation needs influenced by geographic diversity, climate conditions, and infrastructure expansion. In many countries across the region, SUVs are preferred for their adaptability to rough terrain, unpaved roads, and long-distance travel, which sedans and smaller vehicles cannot efficiently handle. As infrastructure projects such as intercity highways, industrial corridors, and suburban developments continue to rise, the demand for vehicles with higher ground clearance and greater durability is strengthening. The preference for SUVs is also reinforced by consumer expectations for vehicles that can handle extreme heat, dust, and heavy payloads without compromising comfort.

Another factor shaping the market is the growing influence of digitalization and e-commerce, which has driven demand for versatile family and utility vehicles used for both private and business-related purposes. The rise in online vehicle research and virtual showrooms is increasing awareness of SUV options, leading to more informed purchase decisions. Furthermore, changing social structures, such as larger households in suburban zones and shared family commuting, have also contributed to the growing adoption of three-row and full-size SUVs. Leasing options and attractive insurance plans tailored specifically to SUV categories are further reducing entry barriers and encouraging ownership among first-time and repeat buyers.

 

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Middle East & Africa SUV Market Is Segmented by Type, Class, Propulsion, and Country.

​In 2024, electric SUVs witnessed the fastest growth among propulsion types in the Middle East & Africa, outperforming internal combustion engine (ICE) models. The surge was driven by rising consumer interest in sustainable mobility, paired with increasing availability of electric models tailored to regional needs. Automakers introduced electric SUVs with extended range, faster charging capabilities, and enhanced thermal management systems to withstand the region’s climate challenges. Advancements in battery technology, government-led incentives, and growing charging infrastructure played a critical role in improving public confidence. The quiet performance, lower operating costs, and integration of smart infotainment and safety features further enhanced the appeal of electric SUVs among tech-savvy urban consumers.

Among all countries in the region, South Africa led the growth in electric SUV adoption in 2024. A notable shift occurred as consumers became more receptive to electrified mobility, driven by urban expansion, rising fuel costs, and increased awareness of carbon emissions. Hybrid and plug-in hybrid SUV models gained traction due to their balance of efficiency and practicality, offering a smooth transition for buyers hesitant to go fully electric. Local dealerships expanded their offerings with flexible ownership plans, while new entrants brought affordability to the segment. As a result, South Africa emerged as a key catalyst in the region’s evolving SUV propulsion landscape.


Major Market Players Operating in Middle East & Africa SUV Market Are:

  • Toyota Motor Corporation
  • Nissan Middle East FZE
  • Hyundai Motor UAE
  • BMW Group Middle East
  • Honda Middle East
  • Tesla Inc.
  • Mercedes-Benz Cars Middle East (MBC ME)
  • Volkswagen Group Middle East QFZ LLC
  • Ford Middle East
  • BYD Company Ltd


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“Modern SUVs are being equipped with a growing suite of advanced safety technologies and digital connectivity features that enhance the driving experience and passenger well-being. Features such as automatic emergency braking, lane-keeping assist, adaptive cruise control, and blind-spot detection are becoming standard in many mid-range and high-end models. These technologies not only boost vehicle safety ratings but also influence buying decisions, especially among families and tech-conscious consumers. Simultaneously, in-car connectivity systems, including integrated navigation, wireless charging, and voice-assisted controls, are reshaping the expectations for convenience and user experience. Automakers are differentiating their SUV offerings by embedding proprietary software platforms, cloud-based updates, and subscription-based services, allowing for feature upgrades even after the vehicle is sold”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

Middle East & Africa SUV Market By Type (Mini, Compact, Mid- & Full-Size, MPV), By Class (B, C, D, E), By Propulsion (ICE, Electric), By Country, Competition, Forecast & Opportunities, 2020-2030F, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Middle East & Africa SUV Market.

 

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Middle East & Africa SUV Market By Type (Mini, Compact, Mid- & Full-Size, MPV), By Class (B, C, D, E), By Propulsion (ICE, Electric), By Country, Competition, Forecast & Opportunities, 2020-2030F

Automotive | Aug, 2025

Rising consumer preference for off-road versatility, growing demand for premium and mid-size utility vehicles, and increasing urbanization with improved road infrastructure are the factors driving the market in the forecast period 2026–2030.

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