India Analytics Market is Expected to Register a CAGR 31.22% Through 2031
The India Analytics
Market is expected to be led by innovative technology-driven platforms offering
personalized and accessible education solutions across diverse learner segments,
during the forecast period.
According to
TechSci Research report, “India Analytics Market – By Region,
Competition, Forecast and Opportunities, 2021-2031F”, India Analytics Market was valued at USD 2.37 Billion in 2025 and is expected to reach USD 12.10 Billion by 2031 with a CAGR of 31.22% during the forecast period.
Government-led initiatives
aimed at promoting digital governance, smart cities, and transparent public
services are a major catalyst for the India Analytics Market. Projects like
Smart Cities Mission, Digital India, and the Goods and Services Tax Network are
generating enormous amounts of structured and unstructured data that require
advanced analytics to derive actionable insights. State and central governments
are increasingly investing in analytics-driven solutions to monitor urban
mobility, waste management, energy consumption, and public health
infrastructure. These smart infrastructure initiatives rely on analytics to
enable predictive capabilities, enhance resource efficiency, and deliver
citizen-centric services in real time. As the scope of government operations
expands, the requirement for intelligent systems that can handle massive
datasets becomes essential.
Public sector adoption of
analytics is leading to increased transparency, better policy implementation,
and enhanced service delivery. For instance, analytics tools are being used in
law enforcement for crime prediction, in agriculture for weather and crop
forecasting, and in education to track student performance across states. The
push for digital governance has also led to the establishment of centralized
data repositories, which serve as the foundation for deploying artificial
intelligence and analytics solutions. These initiatives not only enhance
administrative efficiency but also create demand for domestic analytics
capabilities, driving innovation and employment in the sector. As smart
infrastructure continues to evolve, the analytics market in India is expected
to benefit from sustained government engagement and investment.
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Based on Type, CRM analytics
is the fastest growing segment in the India Analytics Market, driven by
businesses’ increasing focus on enhancing customer experience and retention.
Organizations are leveraging customer relationship management analytics to gain
deep insights into customer behavior, preferences, and purchase patterns. This
enables companies to design personalized marketing campaigns, improve customer
service, and increase overall customer satisfaction, which directly impacts
revenue growth.
The rapid growth of digital
channels and e-commerce platforms has further accelerated the adoption of CRM
analytics. With customers interacting across multiple touchpoints—such as
social media, websites, and mobile apps—businesses require sophisticated analytics
tools to unify data and generate actionable insights. This demand is fueling
investments in advanced CRM analytics software that can process large volumes
of customer data in real time, enabling quicker decision-making and enhanced
customer engagement.
Advancements in artificial
intelligence and machine learning have made CRM analytics more powerful and
predictive. Companies can now anticipate customer needs, forecast churn, and
optimize sales strategies with greater accuracy, making CRM analytics indispensable
in the competitive landscape of the India Analytics Market.
Based on Region, North India
emerged as the fastest-growing region in the India Analytics Market, fueled by
rapid digital adoption across key cities such as Delhi, Gurugram, and Noida.
The region’s expanding industrial base, including sectors like banking,
e-commerce, manufacturing, and healthcare, is increasingly leveraging analytics
to drive operational efficiency and customer insights. This shift is supported
by a growing number of technology startups and enterprises investing heavily in
analytics infrastructure and talent development.
Government initiatives
promoting digital transformation and smart city projects across North India
have played a crucial role in accelerating the adoption of analytics solutions.
These efforts aim to enhance public services, optimize resource allocation, and
improve citizen engagement through data-driven decision-making. Additionally,
the presence of numerous multinational corporations and global technology firms
in the region has attracted investments and partnerships focused on advanced
analytics capabilities.
North India’s robust
educational ecosystem continues to supply a skilled workforce trained in data
science and analytics. This talent pool, combined with increasing awareness of
analytics benefits among businesses, is driving the rapid growth of the
analytics market. As a result, North India is expected to sustain its
leadership as the fastest-growing region in the India Analytics Market during
the forecast period.
Major companies
operating in the India Analytics Market are:
- Tata Consultancy Services Limited
- Infosys Limited
- Wipro Limited
- HCL Technologies Limited
- Tech Mahindra Limited
- IBM India Private Limited
- Accenture Solutions Private Limited
- Capgemini Technology Services India Limited
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“The India Analytics Market is
poised for significant growth driven by increasing digital transformation
across industries, rising data volumes, and expanding adoption of artificial
intelligence and machine learning technologies. Organizations are increasingly
relying on analytics for informed decision-making, operational efficiency, and
enhanced customer experiences. Government initiatives promoting smart cities
and digital infrastructure further support market expansion. Growing awareness
about data-driven strategies among small and medium enterprises is fueling
demand for analytics solutions. With continuous investments in talent
development and technological advancements, the India Analytics Market is
expected to witness sustained growth and greater penetration across sectors in
the coming years.” said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
“India Analytics Market By Component (Services,
Software), By Verticals (BFSI, E-Commerce, Healthcare, IT & Telecom,
Others), By Type (Business Analytics, CRM Analytics, Supply Chain Analytics,
Risk Analytics, Location Analytics), By Region, Competition, Forecast &
Opportunities, 2021-2031F”, has evaluated
the future growth potential of India Analytics Market and provides statistics
& information on Market size, structure and future Market growth. The
report intends to provide cutting-edge Market intelligence and help decision-makers
make sound investment decisions., The report also identifies and analyzes the
emerging trends along with essential drivers, challenges, and opportunities in the
India Analytics Market.
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