United States In-Game Advertising Market is Fueled by Static Ads During the Forecast Period
The United States in-game advertising market is
driving during the forecast period owing to factors such as the rising
popularity of video games, increasing the gaming audience, and the growing
popularity of console gaming.
According to the TechSci Research report, “United
States In-Game Advertising Market– By Region, Competition, Forecast and
Opportunities, 2028” The United States in-game advertising market is
anticipated to grow at the fastest rate during the forecast period. The United
States in-game advertising market is experiencing dynamic trends driven by
technological advances, changing consumer preferences, and the growing
importance of the gaming industry. The integration of non-disruptive ad
formats, programmatic advertising, influencer collaboration, VR/AR
technologies, and data measurement techniques are shaping the future of in-game
advertising, offering advertisers new and innovative ways to connect with
highly engaged audiences to the gaming ecosystem.
In-game advertising refers to advertisements displayed
in video games. These ads can either be programmed into the game and be
unchanged (static) or programmed to change as in an ad network (dynamic).
Advergaming is a type of in-game advertising which are designed to promote a
single brand. Display ads, or ads that the player chooses for the game, and ad
blocking, or ad blockers, are other approaches to in-game advertising.
Advanced targeting capabilities drive the growth of
the United States in-game advertising market during the forecast period.
In-game advertising platforms provide sophisticated targeting capabilities,
allowing advertisers to reach their desired audience based on various
demographic, geographic, and behavioral factors. This level of targeting
precision enables brands to deliver highly relevant ads to specific segments of
gamers, maximizing their ad effectiveness.
Technological advancements have played a significant
role in driving the United States in-game advertising market. Improved
graphics, greater processing power and internet connectivity enabled improved
forms of advertising and seamless integration into gaming environments. In
addition, the growth of programmatic advertising has facilitated efficient ad
placement and real-time bidding, improving the overall effectiveness and
efficiency of in-game advertising campaigns. However, the growth of social
media traffic has increased the ability to interact with website visitors while
maintaining brand awareness.
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Increasing time and the cost to develop new games and
shorter product life cycle are expected to hinder market growth. The growing
reluctance of video game companies as a result of declining advertising
revenues is expected to challenge the growth of the in-game advertising market.
The United States In-Game Advertising market is
segmented based on type, platform, and region.
Based on type, the United States in-game advertising
market is segmented into static ads, dynamic ads, and advergaming. Among these,
the static ads segment has a significant share of the market during the
forecast period. Static ads are those which do not change. Advertisers use
static ads when they want to build brand awareness and reach a large audience.
Based on the platform, the United States in-game
advertising market is segmented into smartphone/tablet, and PC/laptop. Among
these, the smartphone/tablet segment is the fastest-growing segment in the
market during the forecast period due to various factors such as the increasing
number of product launches and the introduction of new features in new
smartphones.
Key market players operating in the United States
In-Game Advertising market include:
- Activision Blizzard, Inc.
- AppsFlyer Inc.
- Frameplay Corporation
- Pubfinity LLC
- Super League Gaming, Inc.
- Motive Interactive, Inc.
- MediaSpike, Inc.
- Electronic Arts Inc.
- Playwire LLC
- Bidstack Group PLC
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“The main factors driving the United States in-game
advertising market growth are the growing popularity of social and mobile games
and benefits such as cheaper advertising, wider reach and return on investment,
fast integration, and easy ad installation in social games. The expansion of
in-game advertising is expected to benefit from the growing popularity of
social and mobile games. Desktop and mobile games may use ads, scenes, billboards,
and wallpapers to include advertisements. Advanced targeting and
personalization capabilities allow advertisers to deliver tailored messages to
specific user segments, maximizing effectiveness. As technology advances,
virtual reality and augmented reality games offer new opportunities for
immersive advertising experiences. The United States in-game advertising market
is expected to continue to thrive and revolutionize the way brands engage with
consumers in the interactive and ever-expanding gaming world.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“United States In-Game Advertising MarketBy Type
(Static Ads, Dynamic Ads, and Advergaming), By Platform (Smartphone/Tablet,
PC/Laptop), By Region, Competition, Forecast and Opportunities, 2028, has evaluated
the future growth potential of United States in-game advertising and provides
statistics and information on market structure, size, share, and future growth.
The report provides cutting-edge market intelligence and helps decision-makers
to make sound investment decisions. Besides, the report also identifies the
emerging trends along with essential drivers, challenges, and opportunities
present in the market of United States in-game advertising.
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