Transactional Video on Demand Market To Be Fueled By the Media & Entertainment Segment During The Forecast Period
The availability of niche and
specialized content and the adoption of smart devices are the major factors
driving the growth of the global transactional video on demand market.
According to TechSci Research
report, “Transactional Video on Demand Market –Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2018-2028F”, Transaction Video on Demand
(TVOD) is a term that describes platforms where customers pay for each
video-on-demand content to either access it permanently or download it as a
rental for a set amount of time. These services are frequently connected to
films, television shows, specific sports, or other events. The global
transactional video on demand market covers a wide range of content types,
including movies, TV shows, documentaries, concerts, sports events, and
educational videos. Both new releases and catalog titles are made available for
rental or purchase, catering to various interests and preferences of the
audience.
TVOD platforms typically offer
different pricing models, including rental options for a limited viewing period
(24-48 hours) and purchase options for permanent access to the content. Pricing
may vary based on factors such as the popularity, age, and format (SD, HD, 4K)
of the content. The transactional video on demand market has a global presence,
with platforms catering to both international and regional audiences. Different
regions may have variations in content availability and licensing agreements
due to regional distribution rights and language preferences.
Electronic sell through (EST)
and download to rent (DTR) are two different models of TVOD that allow users to
access and consume digital content. EST, also known as "buy and keep"
or "digital purchase," is a TVOD model where users can buy and download
digital content, such as movies or TV shows, to own and have its access for
unlimited of time. When a user purchases content through EST, they typically
pay a higher price compared to other TVOD models. Once purchased, the content
is stored in the user's digital library, allowing them to stream or download it
at any time in the future. EST provides users with a permanent copy of the
content they buy.
On the other hand, download to
rent, also referred to as "rental," is a TVOD model where users can
rent digital content for a limited period. The users pay a lower price compared
to EST since they only have temporary access to the content. Typically, the
rental period ranges from 24 to 48 hours, during which users can stream or
download the content. Once the rental period expires, the content becomes
inaccessible, and users no longer have the rights to view it. If users want to
rewatch the content, they will need to rent it again.
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Transactional Video on Demand Market"
The global transactional video
on demand market is segmented into North America, Asia-Pacific, Europe, South
America, and Middle East and Africa in the regional analysis. North America
dominated the global transactional video on demand market owing to the adoption
of smart devices such as televisions and mobile phones and rising internet
penetration. However, due to the high penetration of smart devices and the
widespread use of TVOD across the region, the Asia-Pacific region is
anticipated to experience a significant growth rate during the forecast period.
Based on vertical, the market is
segmented into media & entertainment, education, and others (Sports)).
Key market players in the global
transactional video on demand market include:
- Amazon.com,
Inc.
- Apple
Inc.
- Alphabet
Inc.
- Rakuten
Group, Inc.
- The
Walt Disney Company
- Vudu
LLC
- Redbox
Automated Retail LLC
- Bigtree
Entertainment Pvt. Ltd
- Hulu
LLC
- DIRECTV,
LLC.
Some TVOD platforms are adopting
hybrid models that combine elements of TVOD and subscription-based services.
This trend allows users to access a mix of rental/purchase options and a
limited library of content for a monthly fee. Hybrid models cater to users who
want both the flexibility of TVOD and the convenience of a subscription-based
service. For instance, Amazon Prime Video provides both services, subscription
video on demand (SVOD) and transactional video on demand (TVOD).
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“The global transactional video
on demand market is expected to expand at a significant rate during the
projected period owing to factors such as emerging economies, adoption of smart
devices, and rising internet penetration. In addition to attract a considerable
audience, various TVOD offering platforms, including Amazon Prime, Apple TV+,
and Rakuten, are propelling the growth of the global transactional video on
demand market by featuring diverse and niche content, " said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“Transactional Video on Demand
Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
2018-2028F, Segmented By Type (Electronic
Sell Through and Download to Rent), By Vertical (Media & Entertainment,
Education and Others (Sports)), By Region, By Company,” has evaluated the
future growth potential of the global transactional video on demand market and
provides statistics and information on market structure, size, share, and
future growth. The report is intended to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities present in the global
transactional video on demand market.
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