Australia Data Analytics Market is Expected to grow at a robust CAGR of 38.11% through 2030F
The increasing Australia data analytics
market is driven by growing integration of AI and machine learning into
analytics solutions, rise of self-service and democratized analytics during the
forecast period 2026-2030F.
According to TechSci Research report, “Australia Data Analytics Market – By Region, Competition, Forecast and Opportunities, 2020-2030F”, The Australia Data Analytics Market was
valued at USD 1.46 Billion in 2024 and is expected to reach USD 10.22 Billion
by 2030 with a CAGR of 38.11% during the forecast period. Australian businesses
are increasingly integrating artificial intelligence (AI) and machine learning
(ML) into their analytics environments to move beyond descriptive insights
toward predictive and prescriptive decision-making. This trend is particularly
strong in industries such as banking, retail, healthcare, and logistics, where
forecasting accuracy and operational automation are critical. AI and ML
algorithms are being embedded into dashboards to predict customer behavior,
identify fraud, forecast demand, and optimize resource allocation.
Over 60% of large Australian enterprises
have already adopted some form of machine learning in their analytics stack.
Tools such as automated machine learning (AutoML) are making AI adoption more
accessible to non-technical users by simplifying model development and
deployment. Additionally, natural language processing (NLP) capabilities are
increasingly being integrated into analytics platforms, enabling users to
interact with data using conversational queries.
As a result, data insights are becoming
more intuitive and action-oriented, with real-time adjustments and automated
decision outputs. This shift not only enhances business agility but also
supports strategic transformation efforts. With increased investment in AI and
growing awareness of its value, AI-powered analytics is fast becoming a
standard feature in enterprise analytics solutions across Australia.
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Based on component, Software is the
fastest growing segment in the Australia Data Analytics Market during the
forecast period driven by the increasing demand for scalable, intelligent, and
user-friendly tools that enable organizations to convert complex data into
actionable insights. Australian enterprises are rapidly shifting towards
data-centric operations, and software platforms provide the foundational
capabilities needed for data integration, visualization, machine learning, and
predictive analytics. The rise of cloud-native analytics platforms has made
software more accessible, flexible, and affordable for both large enterprises
and SMEs. More than 65% of Australian businesses now favor cloud-based software
for its ability to handle diverse data sources, automate insights, and support
real-time decision-making. This shift also reduces the need for heavy
infrastructure investment, making analytics adoption faster and more scalable. Moreover,
software tools have evolved to support self-service analytics, enabling
non-technical users to generate reports, create dashboards, and explore data
independently. This democratization of data is boosting software usage across
departments like marketing, sales, HR, and operations. Tools such as Power BI,
Tableau, SAS, and Qlik have gained popularity due to their intuitive interfaces
and strong integration capabilities with existing enterprise systems.
Another key factor driving software growth is the
integration of advanced technologies like artificial intelligence, machine
learning, and natural language processing. These capabilities allow businesses
to move beyond descriptive analytics to predictive and prescriptive insights,
improving forecasting accuracy and operational efficiency. Industry-specific
software solutions are also on the rise, offering tailored functionalities for
sectors such as healthcare, finance, retail, and logistics. The increasing
emphasis on data privacy, compliance, and governance has led software vendors
to embed robust security features, making their solutions more attractive in
regulated industries. As organizations continue to mature digitally, demand for
analytics software will accelerate, reinforcing its position as the fastest
growing component in Australia’s data analytics landscape.
Based on region, Queensland is the
fastest growing region in the Australia Data Analytics Market during the
forecast period driven by a combination of digital transformation initiatives, growing
enterprise demand for real-time insights, and supportive government policies
fostering data-driven innovation. As one of Australia's most economically
diverse states—with strong representation across healthcare, education,
resources, agriculture, and tourism—Queensland presents a wide range of
analytics application opportunities.
The state has been actively investing in digital
infrastructure, particularly in regional and remote areas, to improve
connectivity and support cloud-based analytics adoption. Programs like the
Queensland Digital Economy Strategy and Smart Cities initiatives in Brisbane
and other urban centers have encouraged the integration of analytics into
transportation, utilities, and environmental management. These developments are
creating high demand for analytics platforms capable of handling real-time data
and offering predictive insights. Queensland’s healthcare sector is also a
major driver. With an expanding population and increasing healthcare
digitization, data analytics is being used for patient management, disease
prediction, and resource allocation. Public and private health systems in the
state are investing heavily in data platforms for electronic health records
(EHRs), clinical analytics, and AI-assisted diagnostics.
Key market players in the Australia Data
Analytics Market are: -
- Deloitte Australia
- PwC Australia
- Accenture Analytics
- Capgemini Australia
- Tata Consultancy Services (TCS)
- DXC Technology
- Qlik Australia
- SAS Australia
- Teradata Australia
- SAP Australia
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“Australia Data Analytics Market presents strong
opportunities driven by rising digital transformation across industries,
growing demand for real-time decision-making, and increased adoption of AI and
machine learning. As organizations seek to leverage big data for operational
efficiency and customer insights, sectors such as healthcare, finance, retail,
and government are accelerating investments in analytics solutions. Expanding
cloud infrastructure, the rise of self-service analytics, and the push for
data-driven policy and ESG reporting further open new avenues. Additionally,
upskilling initiatives and university-industry collaborations are helping close
the talent gap, making Australia an attractive market for analytics innovation
and technology partnerships”, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based Global management consulting firm.
“Australia
Data Analytics Market By Component (Software, Services), By Deployment
(On-Premises, Cloud), By Organization Size (Large Enterprises, Small and Medium
Enterprises,), By End-User Industry (Retail & E-Commerce, Government &
Defense, BFSI, IT & Telecom and Others), By Region, Competition, Forecast
and Opportunities, 2020-2030F,” has evaluated the future growth
potential of Australia Data Analytics Market and provides statistics
& information on market size, structure, and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in Australia Data Analytics Market.
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