Press Release

Turkey Over-The-Counter Drugs Market is Dominated by Cough & Cold Drugs and Analgesics Drugs Through 2028

Increasing population and self-medication are the factors driving the growth of the Turkey Over-The-Counter Drugs market in the forecast period 2024-2028.

According to the TechSci Research report, “Turkey Over-The-Counter Drugs Market - By Region, Competition, Forecast, and Opportunities, 2028F”,

Turkey Over-The-Counter Drugs Market is projected to increase at an impressive rate in the forecast period, 2024-2028. The factors responsible for the growth of the market are the increased senior population, which is more prone to colds and coughs. Furthermore, higher car pollution, and increased R&D activities all contribute to the market's high demand for over-the-counter (OTC) medications. Turkey’s over the counter (OTC) medications are anticipated to rise because of an increase in cough and cold cases, the creation of complex goods, and the acceptance of effective therapies. Factors such as seasonal changes, environmental factors, and viral infections can contribute to an increase in cough and cold cases. Furthermore, if the trend continues, it is possible that consumers will seek out OTC drugs to relieve their symptoms without the need for a prescription. As a result, companies that produce and distribute OTC drugs may see an increase in sales and revenue.

However, factors hampering the overall growth of the Over-The-Counter Drugs market are improper diagnosis, and overdose of medication due to low knowledge. Moreover, stringent government regulations by the government of turkey’s authorities and low understanding among individuals, regarding pharmaceutical ingredients, are expected to restrict the market growth


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Turkey Over-The-Counter Drugs Market is segmented based on product type, route of drug administration, dosage form, and distribution channel.

Based on product type, the market is categorized into Cough & Cold Drugs, Analgesics Drugs, Dermatology Drugs, Gastrointestinal Drugs, Vitamins, Minerals, and Supplements (VMS), Ophthalmic Drugs, Others. The analgesic drug category is expected to increase at a high CAGR in the turkey’s Over-The-Counter Drugs market as the use of analgesics has been increasingly recognized as a major public health issue with important consequences in Turkey which in turn is driving the growth of the segment in the market.

Based on route administration, the market is categorized into Oral, Parenteral, Topical, and Others. The oral segment is expected to drive the growth of the market throughout the forecast period, 2024-2028. Due to its benefits, including non-invasiveness, patient compliance, and ease of medication delivery, it is the most favored method. The oral route of administration is one of the most popular and convenient methods for delivering medications to patients. It involves administering drugs through the mouth, typically in the form of tablets, capsules, or liquids, and is often preferred by patients due to its ease of use and non-invasive nature. The convenience and popularity of the oral route of administration have contributed to its continued growth and dominance in the pharmaceutical market. Oral medications can be easily self-administered, reducing the need for healthcare professionals and allowing patients to manage their conditions at home. This can lead to improved patient adherence, better treatment outcomes, and reduced healthcare costs. Additionally, advances in drug delivery technology have led to the development of more sophisticated and targeted oral medications, such as extended-release formulations and enteric-coated tablets. These formulations allow for precise dosing and more consistent drug levels in the body, improving efficacy and reducing side effects. Furthermore, approximately 60% of established small-molecule drug products available, commercially, are administered via the oral route which in turn is driving the growth of the segment in the market throughout the forecast period. Overall, the oral route of administration is expected to continue driving market growth due to its convenience, popularity, and the ongoing development of innovative drug delivery technologies.

Major companies operating in the Turkey Over-The-Counter Drugs Market are:

·         Johnson & Johnson

·         Bayer AG

·         Novartis AG

·         Sanofi S.A.

·         Reckitt Benckiser Group Plc.

·         The Procter & Gamble Company

·         Teva Pharmaceutical Industries Limited

·         Cipla Ltd.

·         Novartis

·         Nobel Ilac San ve Tic A.S.

·         Abdi Ibrahim Ilac Sanayi ve Ticaret

·         GlaxoSmithKline

·         BERKO ILAÇ

·         Bilim Pharmaceuticals


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Based on distribution channels, the market is categorized into Retail Pharmacies, Hospital Pharmacies, E-Pharmacies, and Others. According to the distribution channel, the market sector of drug stores and retail pharmacies held the largest market share in 2021. This is due to the increase in retail pharmacies selling over-the-counter (OTC) medications. The drug shops and retail pharmacies category is anticipated to hold the largest market share over the projection period due to the increasing number of retail pharmacies supplying over-the-counter drugs and the growing patient demand for these products. In addition, many retail pharmacies offer loyalty programs and discounts on OTC drugs, which can be attractive to customers. Retail pharmacies also often have extended hours, making it easier for customers to purchase OTC drugs when they need them. Overall, while there are other outlets for OTC drugs, such as online retailers and convenience stores, retail pharmacies remain the dominant channel for Turkey OTC drug sales,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

Turkey Over-The-Counter Drugs Market- By Product Type (Cough & Cold Drugs, Analgesics Drugs, Dermatology Drugs, Gastrointestinal Drugs, Vitamins, Minerals, and Supplements (VMS), Ophthalmic Drugs, Other) By Route of Drug Administration (Oral, Parenteral, Topical, Others), By Dosage Form (Tablets, Capsules, Liquids & Solutions, Cream/Lotion/Ointments, Others), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-Pharmacy), By Company and By Region, has evaluated the future growth potential of Turkey Over-The-Counter Drugs Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide innovative market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Turkey Over-The-Counter Drugs Market.”


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