Press Release

India Health Insurance Market to Grow with a CAGR of 9.98% through 2031F

India Health Insurance Market is expanding due to rising healthcare costs, increased awareness post-COVID-19, government initiatives like Ayushman Bharat, technological advancements, and a growing middle class seeking financial protection.

 

According to TechSci Research report, “India Health Insurance Market – By Region, Competition Forecast & Opportunities, 2021-2031F”, the India Health Insurance Market was valued at USD 16.17 Billion in 2025 and is expected to reach USD 28.52 Billion by 2031 with a CAGR of 9.98% during the forecast period. The India Health Insurance Market has witnessed remarkable growth over the past decade, evolving into one of the fastest expanding sectors within the country’s insurance industry. This growth is driven by several socio-economic factors, including rising healthcare costs, increasing health awareness, and proactive government initiatives. As India continues to grapple with the dual burden of communicable and non-communicable diseases, the demand for accessible and affordable health insurance has surged, leading to greater penetration across urban and rural populations alike. The market’s transformation is also fueled by digital innovations and enhanced regulatory frameworks that have increased transparency and consumer confidence.

One of the primary catalysts for growth in the Indian health insurance market is the rising cost of healthcare. Medical expenses, ranging from hospitalization to diagnostic tests and treatment procedures, have escalated at a rate that significantly outpaces inflation and wage growth. This increase puts immense financial pressure on individuals and families, many of whom still rely heavily on out-of-pocket expenditures for medical care. Consequently, health insurance is increasingly viewed as a critical financial safety net. Rising chronic diseases and lifestyle-related health issues further compound the need for adequate insurance coverage, making it a vital consideration for a growing middle class that seeks to safeguard its financial stability against unexpected health emergencies.

Alongside rising healthcare costs, there has been a growing awareness among the Indian population about the importance of health insurance. Educational campaigns by insurers, government bodies, and non-governmental organizations have contributed to greater understanding of the benefits of health insurance, particularly as a preventive financial tool rather than just a reactive expense cover. The digital revolution has played an important role in this awareness surge, with online platforms enabling easier access to insurance information, policy comparisons, and customer reviews. These developments have not only improved knowledge but also boosted consumer confidence in purchasing health insurance policies, including more comprehensive and customized plans.

Government initiatives have significantly accelerated the adoption of health insurance in India. The introduction of flagship schemes such as Ayushman Bharat - the world’s largest government-funded health insurance program - has expanded coverage for low-income families, providing access to secondary and tertiary healthcare services. Moreover, regulatory reforms implemented by the Insurance Regulatory and Development Authority of India (IRDAI) have improved the market’s operational efficiency and consumer protection measures. These include mandates for cashless hospitalization, standardized claim processes, and the introduction of portability features that allow consumers to switch insurers without losing benefits. Such measures have increased trust and encouraged a wider base of consumers to invest in health insurance.

Digital adoption is another pivotal factor reshaping the health insurance landscape in India. The integration of digital technologies has streamlined policy issuance, premium payments, and claims settlement, drastically reducing paperwork and turnaround times. Initiatives like the Ayushman Bharat Digital Mission, which created digital health IDs and electronic health records for millions, have further enhanced the accessibility and interoperability of health services. The widespread use of smartphones and internet penetration has facilitated the growth of insurtech startups, offering innovative solutions such as AI-driven risk assessment, telemedicine consultations, and personalized wellness plans. This tech-enabled transformation is not only improving customer experience but also driving operational efficiencies for insurers.

 

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The India Health Insurance Market is segmented into type of insurance provider, type of coverage, mode of purchase, premium type, end users, sum insured, and region.

Based on mode of purchase, Insurance Companies is the fastest growing segment in the India Health Insurance Market. Direct buying from insurers offers consumers greater transparency, personalized plans, and competitive pricing without intermediaries. This channel benefits from digital advancements, enabling seamless online policy purchases, renewals, and claim filings. Insurance companies are also enhancing customer engagement through mobile apps and AI-driven services, improving convenience and trust. As awareness grows and digital penetration deepens, more customers prefer purchasing health insurance directly, making insurance companies the fastest-growing distribution segment in India’s health insurance market.

Based on region, West region of India is emerging as the fastest-growing market in the India Health Insurance Market. This growth is driven by increasing urbanization, rising disposable incomes, and heightened health awareness among the population in states like Maharashtra, Gujarat, and Rajasthan. The presence of well-established healthcare infrastructure and a growing corporate base further fuels demand for comprehensive health insurance. Additionally, government initiatives and digital adoption in this region have made insurance more accessible and affordable. These factors collectively contribute to the West region’s rapid expansion, making it a key focus area for insurers seeking growth in India’s health insurance market.

 

Major companies operating in India Health Insurance Market are:

  • SBI General Insurance Company Limited
  • Star Health and Allied Insurance Co Ltd
  • Universal Sompo General Insurance Co Ltd.
  • ManipalCigna Health Insurance Company Limited
  • ICICI Lombard General Insurance Company Limited
  • Tata AIG General Insurance Company Limited
  • Edelweiss Tokio Life Insurance Company Limited
  • Go Digit General Insurance Limited
  • Care Health Insurance Ltd
  • HDFC ERGO General Insurance Company Limited

 

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“The India Health Insurance Market is poised for sustained growth, driven by demographic changes such as an aging population and increasing incidence of lifestyle diseases. The rising disposable incomes and expansion of the organized healthcare sector will further fuel demand. Insurers are expected to focus on creating flexible, customer-centric products with enhanced digital features to cater to evolving consumer expectations. Additionally, collaboration between public and private sectors will likely play a crucial role in broadening insurance penetration and improving healthcare outcomes. With these developments, India’s health insurance industry is set to become more inclusive, efficient, and responsive to the nation’s growing healthcare needs.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Health Insurance Market By Type of Insurance Provider (Public, Private), By Type of Coverage (Individual, Family), By Mode of Purchase (Insurance Companies, Insurance Agents/Brokers, Others), By Premium Type (Regular Premium, Single Premium), By End Users (Minors, Adults, Senior Citizens), By Sum Insured (Below USD200, USD200-USD600, USD600-USD1200, Above USD1200), By Region, Competition Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Health Insurance Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Health Insurance Market.

 

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