India Herbal Products Market to be Dominated by Personal Care & Cosmetics Segment During the Forecast Period
Innovation and development of
new product, rising social media influence, and growing popularity of wellness
& personal care products are the leading factors driving the India Herbal
Products market during the forecast period.
According to TechSci
Research report, “India Herbal Products Market– By
Region, Competition, Forecast & Opportunities, 2019-2029F,” India herbal products market is expected
to grow during the forecast period owing to the rising trend of chemical free
cosmetic products for hair care, face care, and skin care.
Herbal products are traditional
ayurvedic and natural products based on Indian healthcare system. Some examples
are herbal supplements, teas, oils, and powders made from natural ingredients
such as herbs, spices, roots, and fruits. They promote health and overall
well-being by restoring balance to the body and mind and are used to treat a
variety of health issues, including digestive issues, stress, sleep issues, and
skin problems. They have fewer side effects than synthetic chemicals because
they are made from natural ingredients. Therefore, key market players are
introducing herbal products based on individual requirements and product types in
the country.
With the rising demand for herbal
products in the country, herbal products key participants are concentrating on
releasing new items and broadening their product portfolio to meet the rising
demand. For instance, in 2022, Medimix, a renowned AVA group's flagship brand,
introduced its new hair care product, Total Care Shampoo. Medimix Total Care
Shampoo is enriched with natural ingredients and is suitable for all hair
types. Thus, industry has grown significantly throughout the years because of
the popularity of plant-based components used in personal herbal care and cosmetics
products and will continue to rise throughout the anticipated period.
Furthermore, the growing popularity of
herbal products as a healthy and safe alternative to chemical-based products is
propelling the India market growth. Moreover, the easy availability of herbal
products through online and offline distribution channels, as well as the
increasing affordability and ease of access to products in the country, are fueling
the market growth.
Herbal products are suitable for people
of all ages and skin types. Post COVID-19, there is a certain growth within the
awareness of harmful chemicals. As beauty products usually have negative
long-term effects, the market is shifting towards herbal beauty products. Also,
the demand for herbal ingredients in products related to skin acne and hair
problems is increasing. The major market players are focusing on acquiring
various firms in the beauty care segment in order to broaden their customer
base and attract customers who prefer healthy, whole, and natural products. Furthermore,
due to the popularity of plant extracts and their use in personal herbal care
and cosmetics products, this segment is anticipated to grow at a higher rate during
the forecast period.
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The India herbal
products market is segmented based on category, distribution channel, region,
and competitional landscape.
Based on
category, the market is further fragmented into personal care & cosmetics
and healthcare. Among these segments, personal care & cosmetic products are
dominating the market, due to rising awareness of the health benefits of herbal
beauty products, such as skin improvement, acne reduction, and the removal of
fine lines to slow the aging process, thereby significantly increasing the
market demand.
Based on distribution channel, the market is
segmented into traditional & departmental stores,
supermarkets/hypermarkets, multi-branded cosmetic stores, exclusive stores,
medical stores, online, and others (wholesales, direct sales, distributors
& dealers). Among these segments, online is the fastest
growing due to availability of doorstep delivery, discount, and availability of
a wide range of products on one platform.
The market analysis also studies the regional
segmentation among North, South, East and West.
Key market players in the India herbal
products market include:
- Patanjali
Ayurved Limited
- Dabur India
Limited
- The Himalaya
Drug Company
- Amway India
Enterprises Pvt. Ltd.
- Lotus Herbals
Pvt. Ltd.
- Forest
Essentials Emarketing Private Limited
- VLCC Personal
Care Limited
- Ayur Herbals
Pvt. Ltd.
- Organic India
Pvt. Ltd.
- Herbalife
Nutrition Ltd
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“The development of new products and the
growing use of cosmetics to treat skin, acne, and hair problems with natural
components like lavender, chamomile, rosemary, jojoba oil, and aloe vera, have
significantly contributed to the demand for herbal products. Additionally,
increasing adoption of herbal products and the rising consumer preference for cosmetic
products with less chemical content, are the factors that are projected to
support the growth of the herbal products market in India during the forecast
period”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
India Herbal Products
Market, By Category (Personal Care & Cosmetics and Healthcare), By
Distribution Channel (Traditional & Departmental Stores,
Supermarkets/Hypermarkets, Multi-branded Cosmetic Stores, Exclusive Stores,
Medical Stores, Online, and Others (Wholesales, Direct Sales, Dealers &
Distributors), By Region, By Company, Forecast & Opportunities, 2019-2029F, has
evaluated the future growth potential herbal products and provides statistics
and information on market structure, size, share, and future growth. The report
is intended to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in herbal products market, globally.
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