Press Release

Personal Care & Cosmetics Category to Lead India Herbal Products Market till 2024

Increasing awareness about side effects of chemical formulations and benefits of herbal supplements coupled with rising popularity of plant-based ingredients used in herbal products to drive India herbal products market

According to recently released TechSci Research report, India Herbal  Products Market By Category, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2024”, herbal  products market in India is projected to grow at a CAGR of more than 18% during 2019 - 2024, due to the rising awareness about side effects of chemical formulations and health benefits of herbal supplements. Shift consumer inclination towards products based on natural ingredients and growing disposable income are expected to contribute to the growth of herbal products market in India over the next five years.

Browse  market data Tables and  Figures spread through  Pages and an in-depth TOC on   "India Herbal Products Market"

The distribution channel of herbal products market is categorized into traditional & departmental stores, supermarkets/hypermarkets, online, and other channels. Traditional & departmental stores held the majority share in India herbal products market in 2018, followed by Supermarket/Hypermarket segment. However, during the forecast period, the share of traditional & departmental stores is expected to decline on account of higher increase in sales through supermarkets/ hypermarkets and the online mode across the country. In terms of regions, the India herbal products market is categorized into North, South, East and West regions. South India held the largest market share in 2018 due to higher consumer awareness about benefits of herbal products and presence of various wellness centers across the region.

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Major players operating in India herbal products market include Patanjali Ayurveda Ltd, Dabur Limited, The Himalaya Drug Company, Amway, Lotus Herbals Private Limited, and others. In 2018, Patanjali held the largest market share in the country’s herbal products market, and the company is expected to continue its dominance through 2024. “India Herbal Products market is expected to grow at a steady pace due to the rising awareness about side effects of chemical formulations among the consumers. Adults and young adults are the primary buyers of herbal products, and consequently, they would continue to be the target consumer segments for the major players operating in India herbal products market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

India Herbal  Products Market By Category, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2024 has evaluated the future growth potential of India herbal products market and provides statistics and information on market structure, consumer behaviour and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities available in India herbal products market.

About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research-based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.


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India Herbal Products Market, By Category (Personal Care & Cosmetics and Healthcare), By Distribution Channel (Traditional & Departmental Stores, Supermarkets/Hypermarkets, Multi-branded Cosmetic Stores, Exclusive Stores, Medical Stores, Online, and Others (Wholesales, Direct Sales, Dealers & Distributors), By Region, By Company, Forecast & Opportunities

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