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Dark Analytics Market To Be Driven By The Surge In Demand For Predictive Analytics In Healthcare Industry Through 2028

The advent of Internet of Things (IoT) and proliferation of massive amount of data through connected devices is expected to drive the Global Dark Analytics Market during the forecast period,2024-2028.

According to TechSci Research report “Dark Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018–2028,” the Global Dark Analytics Market is anticipated to register a robust growth during the forecast period, 2024-2028 The Global Dark Analytics Market is driven by  advent of digitalization, internet of things (IoT), real-time marketing analytics, ongoing trends on automation & data exchange in Industry revolution 4.0 and instantaneous control response in complex autonomous systems and technology like unmanned aircraft systems (UAS). With rapid growth of untapped data and the rise of digitalization, the risk associated with security and surveillance industries has grown enormously. Nations are concentrating more on extracting insights for decision making by instant analysis of real-time information. The adoption by banking, finance, marketing & advertising, and E-commerce sector has broadened the portfolio of using analytics as a tool in decision making, which is further expected to boost the global dark analytics market in the forecast period. Furthermore, dark analytics assists organizations in offering advanced solutions for minimizing cost, enhancing the ability to make data-driven decisions, and improving customer experience. Further, the increasing government initiatives and increasing investment in research & development programs in dark analytics technologies are some of the key driving factors leading to the growth of the Global Dark Analytics Market.

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 Global Dark Analytics Market.”

The global dark analytics market is segmented into analytics, offering, deployment mode, end-user, region and competitive landscape. Based on analytics, the market is segmented into predictive, prescriptive, and descriptive. Based on offering, the market is further bifurcated into solution and service. Based on deployment mode, the market is categorized into cloud and on-premises. The end-user segment is further categorized into healthcare & life sciences, BFSI, retail & E-commerce, gaming, IT & telecommunication, media & entertainment, government, and others.

On the basis of analytics segment, Prescriptive segment is expected to dominate the global dark analytics market. These systems are used to provide real time insights based on the estimation. As prescriptive analytics analyses data gathered from both historical and projected analysis and generates corrective actions to be taken for better business decisions. Several sectors, including healthcare, retail and other have implemented dark analytics solutions for prescriptive analytics models to enhance their business operations via cost-effective and result-oriented analytics models with great efficiency and productivity. Furthermore, prescriptive analytics solutions use optimization technology to solve complex challenges with millions of decision variables by identifying specific anomalies, tasks prioritization by facilities, layout, and level of urgency to ensure the successful implementation strategy. Such advantages are propelling the higher adoption of prescriptive tools and are expected to fuel market demand for dark analytics worldwide.

By end-user, the retail and E-commerce segment holds the largest share in the global dark analytics market in the forecast period. The growth is attributed to the growing digitalization proliferated with change in customer behavior towards purchasing a product, as these services offer an opportunity to organizations to engage effectively with their customers. Additionally, the advent of digital media platforms for online shopping and the rise in number of retail and e-commerce enterprises across the world for apparel, electronics and other commodities has generated the enormous amount of untapped data. Due to this, enterprises are further seeking an advanced solution to understand the matrix of untapped data to enhance their operations and maintain their presence in the competition. These advantages are leading to growth in the retail and E-commerce segment.

Key market players in the global dark analytics market:

  • SAP SE
  • IBM Corporation
  • Micro Focus International PLC.
  • Dell EMC
  • Gen Digital Inc.
  • Amazon Web Services, Inc.
  • Teradata Corporation, Inc.
  • Microsoft Corporation
  • Datameer, Inc.
  • Avepoint, Inc.

Recent Development:

  • On Jan 24, 2023: Micro Focus, a global software provider announced the opening of new data center in the United Kingdom (U.K). The new data center will offer modern and cost-effective options to accelerate IT transformation, where customers can access IT Operation Management (ITOM) software as a service (SaaS) solution from their local data center including privacy, storage, data security and transfer.
  • On July 06, 2022: IBM Corporation announced the acquisition of, a leading provider of data observability software that aids businesses in resolving data-related problems. To address the complete spectrum of observability, these strategic acquisitions will further improve IBM's software portfolio spanning data, AI, and automation. They also assist businesses in ensuring that reliable data is placed in the hands of the appropriate users at the appropriate time.

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“North America is estimated to hold the largest market share in the global dark analytics market. The region is expected to show significant growth attributed to the early adoption of dark analytics technology in the region along with the presence of several emerging start-ups that are offering services to various industries. However, dark analytics market in Asia Pacific has experienced significant growth during the forecast period. This is owing to the presence of established market leaders in analytics such as Microsoft Corporation, Amazon Web Services and many more that are focusing on offering advanced dark analytics solutions to enhance data storage, large scale data analysis by utilizing advanced technologies such as IoT and big data. Further, the need of large enterprises and governments for improving the decision-making process by adopting data analytics solutions are further anticipated to fuel market expansion in North America.” said, Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Dark Analytics Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Analytics (Predictive, Prescriptive and Descriptive), By Offering (Solution and Service), By Deployment Mode (Cloud and On-Premises), By End-User (Healthcare & Life Sciences, BFSI, Retail & E-Commerce, Gaming, IT & Telecommunication, Media & Entertainment, Government and Others), By Region, Competition,” has evaluated the future growth potential of global dark analytics market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global dark analytics market.


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