Indonesia Two-Wheeler Market to be Led by Motorcycles through 2028
The major drivers for
the Indonesia Two-Wheeler Market include the country's dense population and
urbanization, leading to high demand for affordable and agile transportation
solutions. Rising middle-class income levels contribute to increased purchasing
power for personal mobility. Additionally, the market is influenced by the need
to address traffic congestion, affordability concerns, and the popularity of motorcycles
and scooters as a cultural symbol of convenience and identity.
According to TechSci Research report, “Indonesia Two-Wheeler Market – By Region,
Competition, Forecast & Opportunities, 2028,” the major drivers
of the Two-Wheeler Market in Indonesia include growing urbanization, better
fuel efficiency, and affordable pricing. The rapid surge in the middle-class
population coupled with their increasing disposable income has led to a rise in
two-wheeler ownership. Additionally, the heavy traffic conditions in urban
areas make two-wheelers a preferred mode of transportation. Furthermore,
advancements in two-wheeler technology offering improved performance and
comfort have attracted more consumers to this market. The two-wheeler market in Indonesia is a
thriving and ever-evolving sector, playing a pivotal role in the country's
economy. With a rapidly growing population and increasing urbanization, the
demand for motorcycles and scooters has skyrocketed in Indonesia, making it the
third-largest two-wheeler market globally. This surge in demand can be
attributed to several factors, including the affordability of two-wheelers,
their exceptional fuel efficiency, and their unparalleled convenience in
navigating through the congested city traffic. As Indonesians seek efficient
and cost-effective transportation options, motorcycles and scooters have become
the go-to choice for many, contributing significantly to the overall mobility
and economic landscape of the country.
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In urban areas, particularly in bustling cities
like Jakarta and Surabaya, two-wheelers have become an indispensable mode of
transportation. With their nimble maneuverability, they effortlessly navigate
through the narrow lanes and congested roadways, providing an ideal solution
for daily commuting. This convenience and ease of travel have significantly
contributed to the soaring sales and growing popularity of two-wheelers in
these regions. Commuters now rely on these vehicles not only for their
practicality but also for the freedom and flexibility they offer in navigating
the urban landscape.
The Indonesian two-wheeler market is highly
competitive, with key players such as Honda, Yamaha, and Suzuki leading the
way. These renowned brands have established their dominance through continuous
investment in product innovation and robust marketing efforts. As a result,
they offer a wide range of models that cater to the diverse demands of
Indonesian consumers. Notably, the preference for Japanese brands is
particularly strong among Indonesian consumers, who highly value the
exceptional quality and reliability that these brands are known for. With their
commitment to meeting customer needs and delivering top-notch products, Honda,
Yamaha, and Suzuki have solidified their position as leaders in the Indonesian
two-wheeler market.
Speaking of consumer preferences, there is a
notable shift towards automatic and semi-automatic motorcycles in Indonesia.
This trend is primarily driven by the younger demographic who prefer these
models for their ease of use and modern features.
Electric two-wheelers, such as electric
motorcycles and scooters, are gaining significant traction in the Indonesian
market. This shift towards electric mobility is being driven by the
government's strong initiative to promote the use of electric vehicles (EVs) as
a means to reduce air pollution and decrease dependence on fossil fuels.
However, while the potential for widespread adoption is promising, the current
low adoption rate can be attributed to challenges related to infrastructure
development and the availability of a robust charging network. As these
challenges are addressed and overcome, the future of electric two-wheelers in
Indonesia looks promising and holds great potential for sustainable
transportation.
On a related note, the online sale of two-wheelers
is witnessing a significant uptrend. As the pandemic continues to reshape
consumer behavior, more and more people are turning to online shopping for
their convenience and safety. With the added advantage of doorstep delivery and
contactless transactions, the appeal of buying two-wheelers online has surged.
To capitalize on this growing market, several manufacturers and retailers have
swiftly ramped up their digital presence, offering a wide range of options and
attractive deals to cater to the increasing demand. This rapid shift towards
online sales has not only transformed the way people shop for two-wheelers but
also opened new opportunities for businesses to thrive in the digital
landscape.
Despite the market's promising aspects, challenges
persist. Rising fuel prices, stringent emission norms, and the economic impact
of the pandemic have briefly slowed down the market's growth. However, the
industry is expected to rebound as the economy recovers and vaccination rates
increase.
The Indonesia Two-Wheeler Market is analyzed based
on vehicle type, Propulsion type, and by region. Based on the vehicle type the
market is segmented into Scooter/Moped, and Motorcycle. Based on the propulsion
type the market is divided into ICE and electric.
Key market players in the Indonesia Two-Wheeler
market include:
- Honda Motor Co., Ltd.
- Yamaha Motor Co., Ltd.
- Suzuki Motor Corporation
- Kawasaki Heavy Industries, Ltd.
- Bajaj Auto Ltd.
- Harley-Davidson Inc.
- Piaggio Group
- KTM AG
- TVS Motor Company
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“The major drivers of the Two-Wheeler Market in
Indonesia encompass the factors of growing urbanization, enhanced fuel
efficiency, and competitive pricing. The substantial increase in the
middle-class population, together with a rise in disposable income, has resulted
in a surge in two-wheeler ownership. Moreover, the challenging traffic
conditions in urban areas position two-wheelers as a preferred mode of
transportation. Furthermore, advancements in two-wheeler technology, offering
superior performance and comfort, have garnered increased consumer interest in
this market. All these factors are going to lead the two-wheeler market in Indonesia
during the forecast year.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“Indonesia
Two-Wheeler Market Segmented By Vehicle Type (Scooter/Moped, Motorcycle), By
Propulsion Type (ICE and Electric), By Region, By Company, Forecast &
Opportunities, 2028” has evaluated the
future growth potential of two-wheeler market in Indonesia and provides
statistics and information on market structure, size, share and future growth.
The report is intended to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities present in the Indonesia Two-Wheeler market.
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