Press Release

India FinTech Market is Being Fueled by Paytech Industry Type

The rising number of FinTech startups in India, growing dependency on online payment methods and different government initiatives are expected to drive the India FinTech market during the forecasted period.


According to TechSci Research report, “India FinTech Market
- By Region, Competition Forecast and Opportunities, 2018-2028, The India FinTech market is expected to experience high demand during the forecast period owing to the changing preference for the mode of payment in India from traditional mode of payments to an online payments mode among the individuals in the country for daily payments. The demand from 33 million mass affluent households is expected to raise consumption across different income levels. Micro, small, and medium-sized enterprises (MSMEs) will be crucial target segment for the FinTech market with its significant contribution to the economy, along with households.


India has around 190 million people without access to banking services, making it the country with the second-largest population without such access despite experiencing tremendous growth in recent years supported by the growing internet adoption. The Indian government has made numerous significant moves to make regulatory compliance for traditional banks as well as FinTech companies easier in order to cover populations under various financial services. As a result, there are significantly rising number of companies which are offering financial services based on technology and banking services all across the nation. By collaborating with existing banks and utilizing technology, FinTech firms are offering banking services at a low cost to a large segment of the population. Moreover, the country is anticipated to experience rise in consumer use of digital media as the government continues the push toward a cashless economy with initiatives such as moving government payment and taxes online, incentives for digital transactions, etc. Consumer behavior has changed as a result of this and there has been an increase in e-commerce transactions. FinTech is also being promoted by governments and startup accelerators through financial and infrastructure support.


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Key market players in the India FinTech market include:

  • One MobiKwik Systems Limited (MobiKwik)
  • InCred Financial Services Limited
  • Zerodha Broking Ltd
  • Policybazaar Insurance Brokers Private Limited
  • Pine Labs Private Limited
  • Razorpay Software Private Limited
  • Google India Private Limited (Google Pay)
  • PhonePe Private Limited
  • Lendingkart Technologies Private Limited
  • One97 Communications Limited (Paytm)


FinTech is a term used to describe the market that will be created as a diverse, secure, and reliable platform for providing financial services. Compared to traditional banks, FinTech companies are less diverse and provide different services and effective learning opportunities for enhancing competencies and culture. Financial inclusion is also growing as a result of digital financial services, which are expanding access and encouraging the customization of both products and client experiences. The Jan Dhan-Aadhaar-Mobile (JAM) trinity, Unified Payments Interface (UPI) rails, and other supportive regulatory frameworks have laid a solid basis upon which the epidemic has helped accelerate digital adoption and given FinTech companies' digital products a boost.


The India FinTech market is segmented into PayTech, InsurTech, LendTech, and WealthTech. The PayTech segment is witnessing high growth owing to the rising online payments among consumers in India due to easiness which the process provides and several government initiatives to make India a cashless economy. Under the PayTech segment the market is further fragmented into UPI, mobile wallet, POS and others. The UPI segment is expected to witness considerable growth owing to the rising dependency of online payments through UPI. According to Economic Times, more than 260 million people in India are consuming UPI for day-to-day payments.


The India InsurTech market is divided into life insurance, health insurance, travel insurance, home insurance, property insurance, auto insurance, and others. Others include theft insurance and corporate insurance. The life insurance is gaining a lot of momentum due to the rising awareness among consumers regarding the importance of life insurance, especially after COVID-19 and the easy availability through different online mediums.


WealthTech combines finance and technology to offer online services that improve portfolio management, investment, and personal wealth management. A fully automated asset management system has emerged due to the development of digital payment methods, e-KYC via Aadhar, online money transfers, and online investment reporting. Certain prominent examples of innovations include the analysis of investment alternatives, the enhancement of portfolios, and the management of risks using Big Data, AI, and deep learning.


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“The India FinTech market is expected to register significant growth in the coming years owing to the rising awareness among consumers regarding online services such as online insurance, loans, multiple investment options, etc. Moreover, the changing tradition from cash payment to cash less payments and the increasing popularity of UPI for investment activities and the growing support of funding for FinTech startups is further accelerating the growth of India FinTech market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


India FinTech Market, By Type (PayTech, InsurTech, LendTech, WealthTech) By Region, Competition, Forecast & Opportunities, 2018-2028,
has evaluated the future growth potential of India FinTech market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the FinTech market in India.


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The rising number of FinTech startups in India, increasing dependency on online payment methods and favorable government initiatives which are in favor for FinTech companies are expected to drive the India FinTech market during the forecast period.

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