Industry News

Toyo tires launch Open Country UT tires for SUVs and Pick-ups

Japan: The Toyo Tire and Rubber Company announced the launch of their new product line for SUVs and Pick-up trucks called Open Country UT tires which is likely to be known for its durability and is also capable of improving the traction for SUVs and Pick-ups for all road surfaces during different weather conditions.

The tires have been designed with an improved tread pattern along with special silica tread compound to offer exceptional handling and braking, which would consequently reduce the fuel consumption of the vehicles.

The Open Country UT tires has been launched in 20 different variants falling under the size of 16 to 18 inch categories. In the 16-inch category there will be 5 models, followed by 9 varied models in 17-inch and 6 models in the 18-inch tire category.

The company claims that the Open Country UT tires have been tested extensively against other products in the similar category including Toyo’s own range of Open Country HT tires, which can act as a benchmark for the comparison. The results suggested that the Open Country UT tire has a quicker braking and can stop in comparatively shorter distance in wet as well as dry conditions as compared to other tires in the same segment.

According to a recent report published by TechSci Research,Japan Tyre Market Forecast & Opportunities, 2020”, the country’s tire market is predominantly a replacement driven market owing to large vehicle fleet and high vehicle ownership ratio. Regions such as Europe, North America and Middle East, account for more than half of the country’s total tire exports. On the other hand, country is home to four renowned tire companies - Bridgestone Corporation, Sumitomo Rubber Industries, Toyo Tire & Rubber Company, and Yokohama Rubber Company, all of which specialize in manufacturing of tires for different vehicle segments. Due to exceptional performance of these companies at both domestic and global level, and development of new varieties of tire, Japan tire industry is growing at a significant pace.

As per TechSci Research, the launch of the new product by Toyo, would lead to a significant growth of the company by capturing the market of SUV and LCV vehicles at a global level. The step taken by the company to expand its product line would eventually lead to increase the market share of the company, not specifically in domestic country but all across the Asian region as well.

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