Pet Wipes Market to be Fueled by Dog During the Forecast Period

Growing popularity of pet fashion and the introduction of a new grooming product category are the leading factors expected to drive the global pet wipes market during the forecast period.

According to TechSci Research report, “Pet Wipes Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The global Pet Wipes market is expected to grow during the forecast period due to several factors including the trend toward pet humanization, an increase in hygiene practices, and shifting consumer buying behavior, are driving the market for pet wipes during the projected period.

The pet wipes are a regular hygienic routine which has enhanced with natural conditioning substances such as herbal extract, aloe vera, botanical extracts etc., that improve their cleaning ability while also conditioning the pet's skin and fur as they are used. The wipes are also effective at removing pet dander and allergens.

As pets are increasingly viewed as members of the family, many people are making significant investments in pet care products including accessories, pet fashion, etc. This is significantly higher among millennials in both developed and developing nations worldwide. Additionally, the increase in disposable income has improved pet owners' willingness to spend money on high-quality pet products. As a result, one of the reasons fueling the market expansion for pet wipes products is the growing interest in humanizing pets and the escalating desire for premiumization in pet care products.

The growing popularity of single-use wet wipes for a variety of applications, including removing dirt and odors from the body of a pet. These wipes are portable and can be used anywhere for sanitizing and cleaning purposes on pets. Wipes for pets are sold by companies such as Petkin, Wetnaps, and other national wet wipes companies. As a result, the increased demand for organic wipes is expected to fuel the growth of the pet wipes market even further.

According to the American Veterinary Medical Association, "almost 85% of dog owners and 76% of cat owners think of their pets as family," which is evidence that the pet humanization trend is favorably influencing market growth. Owing to isolation and pandemic limitations around the world, more owners have brought a pet to their home, which fuels this trend even further. Along with pet food and pet grooming products, demand for other pet care products such as pet wipes has increased among consumers. This is because pet wipes, which reduce the amount of hair that dog sheds, simple to use without any special equipment, and don’t require to spend time rinsing them off with water after use.

Several new developments in the industry include manufacturers offering a variety of products which influence the market demand. For instance, in 2023, W.F. Young launched pet ear wipes to its “Silver Honey line” under the name "Silver Honey Rapid Ear Care." Silver Honey's Rapid Ear Care is the ear care product to cure ear infections naturally and successfully at home using Manuka honey and MicroSilver BG, as 6.5 million dogs get ear infections each year. Moreover, key market players are offering organic pet wipes to increase sales, and major corporations are introducing eco-friendly, plant-based pet wipes. As a result, market demand has increased.

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The global pet wipes market is segmented based on type, product type, distribution channel, region, and competitional landscape.

Based on type the market is further fragmented into dog and cat. Among these segments the dog is the fastest growing because of rising adoption rate and social media influence.

Based on product type, the market is segmented into multipurpose wipes, body & paw wipes, eye wipes, ear wipes and others (dental wipes)). Based on distribution channel, the market is further bifurcated into online, and offline. On the basis of region, the market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Key market players in the global pet wipes market include:

• Petkin, Inc.
• Earth Rated
• Vetnique Labs, LLC (Glandex)
• Wild One
• Valman S.R.L. (Padovan)
• TrueBlue Pets
• Addison Biological Laboratory, Inc.
• Pet Lovers Centre Pte Ltd
• Giovanni Cosmetics, Inc.
• Wharney Daily Chemical Co., Ltd (Pet Soft)

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“New product development and the availability of a diverse range of products include oral care wipes, ear wipes, etc. it provides a positive outlook for the market growth. Additional factors driving the market expansion for pet wipes include rising pet adoption rates and the popularity of pet fashion among pet owners as a result of social media influencers. These factors encourage pet owners to purchase grooming products for their pets. Moreover, the market for organic pet wipes has grown due to an increase in plant-based products and industry growth is anticipated to be boosted by the availability of online purchases during the projected period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Pet Wipes Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Types (Dog, Cat), By Product Type (Multipurpose Wipes, Body & Paw Wipes, Eye Wipes, Ear Wipes, and Others (Dental Wipes)), By Distribution Channel (Online, and Offline), By Region, Competition, has evaluated the future growth potential of Pet Wipes and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in global Pet Wipes market.