Heated Clothing Market Growth to be Boosted by Winters Athletes During the Forecast Period
Rising popularity of winter sports, frequent temperature
drops, and new launches by market players are the leading factors driving the
global heated clothing market during the projected period.
According to TechSci Research report, “Heated Clothing Market - Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The rising demand of heated clothing
from sports sector as well as the advanced technology used in these products, increasing
product innovation by market players, and rise in the presence of heated clothing
brands on online platforms are some of the factors fueling the overall sales of
this market on the global level.
Heated clothing enable the person to
stay warm even in the coldest weather conditions by pressing a button. Although
these products are not inexpensive, their cost is usually reasonable considering their
quality. Wearing heated clothes has several benefits for performance, including
increased agility, flexibility, and range of motion. When a
person feels cold, it can be difficult to concentrate on anything
else, which makes them perform worse than when they are in a warmer
environment. An individual can stay warm and focused while preventing body
temperature from dropping too low and causing shivering stiffness or goosebumps
by wearing heated gear, such as heated beanies, coats, bottoms, and socks. Some
people who travel outside in a potentially hazardous cold environment, whether
it be outside or indoors (indoor). When performing various occupational duties
in extremely cold environments, these heated clothing paired with sophisticated
technology devices help and maintain people's thermophysiological comfort.
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on the "Heated Clothing Market"
Moreover, heated clothing offers various benefits which are prompting consumers
to purchase such products. The
ability to adjust the heat settings for a comfortable body temperature is a
feature of heated clothing that is absent from conventional clothes. In places
where daily temperatures are continuously changing, wearing heated clothes is a
no-brainer. It can be adjusted according to body's temperature using
heated equipment, making sure a person is always dressed in the proper
layer to prevent overheating or being too cold. Also, heat loosens joints and
increases blood flow to muscles, preventing injury.
Furthermore, market players are focusing
on launching new products to expand their product portfolio with the aim to
attract more consumers. For instance, in 2022, ORORO expanded its heated
lightweight down vest collection by adding more products with different styles
and colors. Also, there are several heated clothing products with advanced
technology available in the market. For instance, 8K offers app controlled
heated apparel equipped with Flexwarm heating technology. Optimal heat
distribution is guaranteed by the Flexwarm heating technology. Because it is so
thin, this heating technology can be printed and layered straight onto
fabric. This makes it possible for the collection to be incredibly strong,
lightweight, and durable without the use of extra bulky insulating material,
without diminishing warmth and guaranteeing that body heat is retained. This
heat-on-demand clothing allows an individual to set the temperature using
an app on smartphone and can achieve temperatures of up to 50°C in just 360
seconds.
The heated clothing market is segmented
based on product type, application, end use, distribution channel, and region.
The distribution channel segment is divided into offline and online. Out of
these, the online segment is projected to register the highest growth during
the forecast period, owing to factors like rise in internet users, increased
presence of online platforms, the growing adoption of smartphones among
consumers, and so on. Numerous brands are broadening their presence on online
platforms in order to expand their consumer reach. Moreover, consumers are also
preferring this mode of purchase over traditional purchase since it is offers convenience,
saves time, and also provides complete details about the product. Also,
discounts & offers provided by brands encourage consumers to purchase these
products online. These factors are projected to fuel the market growth in the
forecast period.
Key market players in the heated clothing market include:
- H2C Brands
LLC
- Langis LLC
- Gerbing
Heated Gear, LLC
- Matsum, Inc.
- Ravean
Heated
- Blaze Wear
Group Limited
- WARMTHROUGH Ltd
- Warm &
Safe Heated Gear LLC
- ActionHeat
- Gears Canada
Furthermore, the heated clothing companies are launching new products in order
to cater to the increasing consumer demand for these products. This factor will
further expand the consumer base of the heated clothing market around the
world.
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"Heat powered clothes are battery-powered, mainly designed for cold-weather sports and activities.
Hence, a rising demand from the sports sector has been observed and is anticipated
to drive the market growth of heated clothing around the world. Moreover, since
market players are investing in research and development strategies and coming
up with various product innovations in their offerings, this market is
projected to expand at a higher rate during the forecast period.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
Heated
Clothing Market
- Global Industry Size, Share, Trends, Opportunity, and Forecast. 2018-2028F Segmented
By Product Type (Jackets, Pants, Gloves, Others
(Socks, etc.)), By Application (Construction,
Sports, Others (Military & Defense, etc.)) By End Use (Men, Women), By Distribution
Channel (Online, Offline),
By Region (Americas, Europe, Asia-Pacific, Middle East & Africa) has
evaluated the future growth potential of heated clothing and provides statistics and information on market structure, size, share,
and future growth. The report is intended to provide cutting-edge market
intelligence and help decision-makers take sound investment decisions. besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in heated clothing, globally.
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