United States Pet Grooming Products Market to Grow with a CAGR of 5.47% through 2030

The United States pet grooming products market is driven by rising pet ownership, humanization of pets, premium product demand, and increasing awareness of pet hygiene, fueling innovation and product diversification

According to TechSci Research report, “United States Pet Grooming Products Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Pet Grooming Products market stood at USD 5.11 billion in 2024 and is anticipated to grow USD 7.01 billion by 2030 with a CAGR of 5.47% during forecast period. The U.S. pet grooming products market has witnessed robust growth in recent years. Several factors contribute to this expansion, including an increasing pet population and a growing demand for specialized pet care products. According to the American Pet Products Association (APPA), there are more than 90 million pet dogs in the U.S., which significantly drives demand for grooming products. Additionally, more consumers are becoming conscious of the importance of maintaining their pets’ hygiene, leading to an increased demand for quality grooming tools. In response, manufacturers are constantly innovating, with an emphasis on natural, eco-friendly ingredients and technologically advanced grooming solutions.

Shampoos and conditioners dominate the market, given their necessity in routine pet care. Pet owners are increasingly opting for specialized shampoos tailored to different coat types or skin conditions. For instance, hypoallergenic shampoos, flea treatments, and medicated products are seeing higher demand due to rising awareness of pet allergies and skin sensitivities. Additionally, products made with organic and natural ingredients are becoming increasingly popular as consumers seek pet grooming solutions that mirror human-grade health products. Organic and cruelty-free formulations have emerged as a key differentiator, particularly as millennials and Gen Z pet owners drive demand for more environmentally responsible and safe grooming options.

Consumer preferences in the pet grooming market have shifted towards premium products and services, especially as pets are seen as integral members of the family. Pet grooming is no longer limited to basic cleaning; it is now associated with luxury and well-being, with many pet owners willing to spend on high-quality shampoos, conditioners, and other grooming products. There is also a marked shift towards grooming solutions that cater to specific needs such as medicated shampoos for skin conditions, anti-fungal or anti-bacterial products, and special products for sensitive skin. Moreover, the growing awareness of the negative effects of harmful chemicals in traditional pet grooming products has contributed to the rising demand for natural, organic, and non-toxic alternatives.

The market can be segmented into different categories, with dogs representing the dominant segment. This is due to the large number of dog owners in the U.S., which drives a substantial share of the grooming product demand. According to the American Pet Products Association, around 65% of U.S. households own pets, and dogs make up the majority of these pets. Cats, although a significant segment, account for a smaller portion of the market. Specialty products for other pets such as birds, rabbits, and guinea pigs also contribute to the growth of the grooming sector, though these segments are less lucrative compared to the dog grooming market.

Despite the growth and innovation in the pet grooming products market, there are several challenges that companies must navigate. One significant challenge is the regulatory landscape. While pet grooming products are not as heavily regulated as human cosmetics, they are still subject to oversight by regulatory bodies such as the U.S. Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA), particularly for products that claim to treat health conditions. Companies must ensure their products meet these regulations, which can add complexity to the product development and marketing processes.

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The United States Pet Grooming Products market is segmented into pet type, product type, sales channel, and company.

Based on the sales channel, the online segment is the fastest growing in the United States pet grooming products market, driven by the increasing preference for e-commerce convenience. Consumers are turning to online platforms for a wide range of grooming products due to the ease of shopping, variety, and the ability to compare prices. The growth of online retail platforms like Amazon, Chewy, and Petco has made it easier for pet owners to access both everyday grooming essentials and premium products. Additionally, subscription-based services and personalized product offerings have contributed to the segment’s expansion, catering to the growing demand for convenience and tailored pet care solutions.

Based on the region, the West United States is emerging as the fastest-growing region in the U.S. pet grooming products market, driven by a combination of factors including high pet ownership rates, a culture of pet humanization, and increasing demand for premium pet care products. States like California, Oregon, and Washington are at the forefront, with a significant number of pet owners investing in quality grooming solutions. The region's tech-savvy population also contributes to the rise of online retail platforms, making grooming products more accessible. This growth is further supported by the expansion of pet care services and retail outlets in the area.

Major companies operating in United States Pet Grooming Products market are:

• Company of Animals Ltd
• The Hartz Mountain Corporation
• Earthwhile Endeavors Inc
• Mendota Pet
• Spectrum Brands Inc. (FURminator)
• Coastal Pet Products, Inc.
• Petco Animal Supplies, Inc.
• Wahl Clipper Corporation
• Newell Brands, Inc.
• Petkin Inc.

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“The integration of technology into pet grooming products is a significant trend within the U.S. market. There has been a rise in demand for electric grooming tools such as clippers, trimmers, and brushes designed for pet owners who prefer to groom their pets at home. These tools are often equipped with advanced features like multiple speed settings, ergonomic designs, and quieter operation to make the grooming process more comfortable for both pets and owners. Additionally, the rise of e-commerce and online platforms has revolutionized the pet grooming market. With busy lifestyles and a preference for convenience, more pet owners are turning to online retailers for their pet care needs. E-commerce platforms like Amazon, Chewy, and Petco have made it easier for consumers to purchase pet grooming products, while subscription services offering personalized grooming products have gained traction. These online platforms also offer a wider variety of products, from everyday essentials to premium or hard-to-find grooming tools, providing greater convenience for consumers,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"United States Pet Grooming Products Market, By Pet Type (Dogs, Cats, Horses, Others), By Product Type (Shampoo & Conditioners, Clippers & Scissors, Brushes & Combs Blades, Others), By Sales Channel (Grooming Service Providers, Supermarkets, Online, Pet Specialty Retailers, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Pet Grooming Products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Pet Grooming Products market.

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