Europe to Dominate the Fruit Beer Market During the Forecast Period

Increasing preference for lower alcohol content-based drinks followed by the rising number of bars and restaurants worldwide are the leading factors driving the global fruit beer market during the projected period.

According to TechSci Research report, “Fruit Beer Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”

The rising demand for drinks with a lower percentage of alcohol is fueling the overall sales of this market. Companies are upgrading and expanding their product portfolios to provide Generation Z customers with a wide range of options.. Millennial consumers change their attention to health and hygiene and favor fruit beers with no or low alcohol content over traditional beer. Overall,  the millennials mainly account for a sizable share of the consumer population.

Fruit beer is a broad word that refering to different fruit-based beers.Fruit beer was invented in Belgium and is now consumed worldwide. Fruit is a flavoring or adjunct ingredient in all varieties of fruit beer, including stout, oversized, and others.

Also, consumers are shifting their preferences towards fruit beer owing to its various health advantages, including reduced stress, body rehydration, energy boosts, heart diseases and other ailments prevention. Moreover, since sugar in some fruits is typically completely fermented, the beer's flavor is enhanced by the fruit providing a dryer finish and lighter taste. As a result, there is significantly less added sugar in fruit beers.

Due to the increasing awareness regarding the negative effects of alcohol consumption on individual's health and an increase in international frameworks for action, there is a significant rise in the demand for global information on alcohol consumption, alcohol-attributable and alcohol-related harm, and related policy responses..

Online channels provide various products on a single platform with descriptions, details, brands, specs, etc. It gives merchants an alternative to the traditional store where they can expand faster. Online channels offer a variety of payment options and are simple and straightforward to use.

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The fruit beer market is segmented on flavor, distribution channel, and region. The distribution channel segment is divided into supermarkets/hypermarkets, specialty stores, online, and others (convenience stores, etc.). Several variables, such as an increase in internet users, the adoption of smartphones, and online platforms, are predicted to speed up industry growth. Additionally, factors that promote customer comfort with online purchases, such as product comparison, thorough product descriptions, product labels, and simple payment methods, will further fuel market expansion.

Shortly, the market for beer without alcohol is anticipated to grow as consumers become more aware of the adverse effects of alcohol. In terms of region, Asia-Pacific is anticipated to register the fastest growth owing to factors such as the rise of quick-service restaurants in China and India.  Since these countries are observing change in eating patterns and the growing popularity of socializing in bars, pubs, and liquor lounges. Such factors are predicted to benefit fruit beer in the ensuing decades.

Key market players in the global fruit beer market include:

·         All Saints Brewing Company

·         New Glarus Brewing Company

·         Lindemans Public Limited

·         Lost Coast Brewery

·         Shipyard Brewing Company

·         Canal Street Brewing Co., L.L.C.

·         Unibroue Inc.

·         Allagash Brewing Company

·         Siren Craft Brew Limited

·         Fifco Inc.

Moreover, the fruit beer market is being encouraged by the fast expansion of bars and restaurants worldwide, expanding western influences. Furthermore, the emerging habit of socializing in bars and restaurants, particularly among younger generations is another significant factor. The market is increasing due to the ongoing introduction of exotic fruit beers in various product variants with distinctive flavors and eye-catching packaging. Such factors are projected to further fuel the market growth at a higher pace.

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" Product innovation is a trend that is expected to have a significant impact on fruit beer growth over the forecasted period. Moreover, a positive outlook for the market is being created by additional factors like strategic partnerships between market players to introduce premium fruit beer, its accessibility through a variety of channels of distribution at affordable prices, aggressive celebrity endorsements and the application of marketing strategies. These factors are projected to further boost the overall sales of this market in the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Fruit Beer Market, By Flavor (Peach, Raspberry, Cherry, Apricot, Others (Strawberry, Blueberry, etc.)), By Distribution Channel (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.)), By Region (North America, Europe, Asia-Pacific, Middle East & Africa, South America), Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of fruit beer and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions.Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in fruit beer globally.

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