Air Fryer Market to Grow with a CAGR of 7.8% through 2030

The air fryer market is growing rapidly, driven by health-conscious eating, multifunctional cooking convenience, smart technology adoption, rising home cooking trends, and expanding online and retail availability worldwide.

According to TechSci Research report, “Air Fryer Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the global air fryer market was valued at USD 1.34 Billion in 2024 and is expected to reach USD 2.10 Billion by 2030 with a CAGR of 7.8% during the forecast period. The global air fryer market is positioned at the intersection of shifting consumer preferences, technological innovation, and evolving household dynamics, creating both opportunities and obstacles for sustained growth. Increasing experimentation in home cooking, the desire for compact and multifunctional kitchen appliances, and the appeal of appliances that balance indulgence with health considerations are all propelling adoption. Consumers are drawn not only to the promise of healthier meals but also to the variety of dishes that can be prepared with a single device, from snacks to complete meals, making the air fryer more of a lifestyle appliance than a niche tool.

At the same time, rapid product innovation and intense brand competition have resulted in an expanding range of models at different price points, further broadening access across demographics. However, the market faces challenges that could temper its growth trajectory. Many potential buyers remain unfamiliar with the full versatility of air fryers, often perceiving them as limited to frying applications, which diminishes their perceived value. Price sensitivity also remains a barrier, particularly in emerging economies, where consumers prioritize essential multipurpose appliances over premium gadgets.

Additionally, the influx of low-cost, poor-quality imitations on online platforms risks eroding consumer trust and undermining established brands that focus on quality and safety. Commercial adoption, while growing, is also restrained by concerns over durability and the capacity of air fryers to meet large-scale food service requirements. Balancing affordability, reliability, and innovation while educating consumers about the appliance’s multifunctionality is crucial for long-term growth. As the market matures, brands that succeed will be those able to differentiate beyond health positioning, emphasizing durability, versatility, and integration into modern lifestyles, while navigating competitive pressures and ensuring that consumer trust and satisfaction remain central to product development and marketing strategies.

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The Air Fryer Market is segmented into product type, end use, distribution channel and region.

Based on distribution channel, the online channel, which has emerged as the fastest-growing segment. E-commerce platforms provide consumers with unparalleled convenience, access to a wide variety of models and price points, user reviews, and doorstep delivery, making them especially appealing in a post-pandemic environment where online shopping has become a norm. Online platforms also enable smaller or regional brands to compete alongside global players, democratizing access to the market. Seasonal promotions, flash sales, and influencer-led campaigns further boost online sales. Although online platforms are growing rapidly, supermarkets and hypermarkets remain the leading distribution channel, as they continue to dominate in terms of volume sales, particularly in regions where physical retail is still the primary shopping mode

 Based on region, the fastest-growing region in the air fryer market is Asia-Pacific, fueled by rapid urbanization, rising disposable incomes, and a growing middle class with evolving food habits. Consumers in countries such as China, India, Japan, South Korea, and Australia are increasingly adopting Western-style diets, creating opportunities for appliances like air fryers that allow healthier preparation of fried foods. The surge in dual-income households and the fast-paced lifestyles of urban populations are further driving the need for convenient, time-saving cooking solutions. Asia-Pacific’s younger demographics, who are highly engaged with e-commerce platforms and social media, are particularly responsive to influencer-driven trends and recipe innovations, boosting online sales. Manufacturers are also tailoring models with localized presets to cater to regional cuisines, from tempura and seafood in East Asia to samosas and pakoras in South Asia. The combination of rising health concerns, growing digital influence, and expanding access to affordable appliances makes Asia-Pacific the fastest-growing region, with immense untapped potential.

Major companies operating in the global air fryer market are:

• Koninklijke Philips N.V.
• NuWave, LLC
• TTK Prestige Ltd.
• Breville Group Limited
• Newell Brands (Oster)
• KENT RO Systems Ltd.
• Bajaj Electricals Limited
• GoWISE USA
• Wonderchef Home Appliances Pvt. Ltd
• Cuisinart.

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“A key trend in the air fryer market is the influence of social media and digital content creation is another transformative trend in the air fryer market, fueling both consumer awareness and innovative usage of the appliance. Platforms such as Instagram, TikTok, and YouTube are flooded with short recipe videos, tutorials, and hacks showcasing the versatility of air fryers, from traditional fried foods to unconventional dishes like desserts, pizzas, and even dehydrated snacks. This viral content has played a pivotal role in demystifying the product, addressing misconceptions, and inspiring consumers to explore creative cooking possibilities. The trend of culinary experimentation, particularly among millennials and Gen Z, has elevated the air fryer from a niche health appliance to a mainstream kitchen staple. Online communities and forums dedicated to sharing air fryer recipes and tips have further enhanced the sense of engagement, encouraging users to treat the appliance as a platform for innovation rather than a single-purpose gadget. This trend has also been capitalized on by manufacturers, who collaborate with chefs, influencers, and food bloggers to demonstrate product functionality and inspire consumer confidence. Recipe books, app-based guided cooking, and integrated digital libraries are increasingly being bundled with air fryers, providing added value and reinforcing usage beyond basic frying”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Air Fryer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Drawer, Lid), By End Use (Residential, Commercial), By Distribution Channel  (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, Others), By Region, & Competition, 2020-2030F”, has evaluated the future growth potential of global air fryer market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global air fryer market.

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