United States Air Fryer Market to Grow with a CAGR of 6.46% through 2030

The United States Air Fryer Market is driven by rising consumer health consciousness favoring low‑oil cooking, growing demand for convenience and time-saving appliances.

According to TechSci Research report, “United States Air Fryer Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Air Fryer Market stood at USD 287.82 Million in 2024 and is anticipated to grow USD 419.12 Million by 2030 with a CAGR 6.46% during forecast period. The United States air fryer market has witnessed significant growth over the past decade, fueled by shifting consumer preferences toward healthier cooking methods and modern kitchen conveniences. As American households increasingly prioritize wellness and nutritional balance, traditional frying methods have fallen out of favor due to their high oil content and associated health risks. Air fryers offer a compelling alternative by using rapid air circulation to cook food with minimal or no oil, thereby retaining taste and texture while reducing calories and fat. This aligns well with the rising awareness of obesity, heart disease, and other lifestyle-related health concerns. The market has grown substantially as consumers look for ways to enjoy their favorite fried foods—such as chicken wings, French fries, and onion rings—without the guilt of deep frying.

A key factor contributing to this growth is the increasing demand for convenient, time-saving kitchen appliances. Air fryers have proven to be especially appealing to busy professionals, young families, and students who want to prepare quick meals without extensive preparation or clean-up. The simplicity of operation—often with one-touch presets, digital timers, and automatic shut-off functions—makes air fryers accessible even to novice cooks. Moreover, their multifunctionality adds to their appeal. Most modern models are capable of roasting, baking, grilling, reheating, and even dehydrating, offering a comprehensive cooking solution in a compact form. As a result, air fryers are increasingly being viewed not just as a novelty item but as a staple kitchen appliance.

In addition to product advancements, the market has greatly benefited from the rise of digital platforms and social media. E-commerce has made air fryers more accessible than ever before, with platforms like Amazon, Walmart.com, and Target.com offering a wide range of options across various price points. Online reviews, ratings, and user-generated content help potential buyers make informed purchasing decisions. Meanwhile, social media platforms such as TikTok, YouTube, and Instagram have played a pivotal role in popularizing air fryer recipes, hacks, and cooking demonstrations. Influencers and food bloggers frequently showcase the versatility and convenience of air fryers, driving consumer curiosity and interest. This digital visibility has not only expanded the market but also influenced how consumers perceive the value and utility of air fryers in everyday life.

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The United States Air Fryer Market is segmented into product type, type, distribution channel, and company.

Based on the product type, drawer-type air fryer is the fastest-growing segment in the United States, driven by its compact design, user-friendly interface, and alignment with modern cooking habits. Consumers prefer drawer-style models due to their intuitive operation, where food is placed in a pull-out basket, making it easier to shake or stir during the cooking process. These models typically offer faster preheating and cooking times, appealing to busy households seeking quick meal solutions. Additionally, their removable, dishwasher-safe baskets simplify cleanup, adding to their everyday convenience. Drawer-type air fryers are widely available across price ranges, making them accessible to a broad consumer base. As Americans increasingly embrace health-focused and time-saving appliances, drawer-style air fryers continue to lead growth in the market.

Based on the region, Western United States is emerging as the fastest-growing region for air fryer sales, driven by rising health awareness, urbanization, and the rapid adoption of smart kitchen appliances. States such as California, Washington, Oregon, and Colorado are leading this surge due to their tech-savvy populations, higher disposable incomes, and openness to modern cooking technologies. Consumers in the West increasingly seek healthier, oil-free cooking methods that fit their fast-paced lifestyles and dietary preferences. The region also benefits from a strong presence of e-commerce infrastructure, enabling easy access to a wide range of air fryer models and brands. As sustainability, wellness, and digital convenience continue to shape purchasing decisions, the West is poised to lead future growth in the U.S. air fryer market.

Major companies operating in United States Air Fryer Market are:

• Koninklijke Philips N.V.
• De’Longhi Group
• Cuisinart
• NuWave, LLC
• Newell Brands (Oster)
• GoWISE USA
• Breville Group Limited
• Arovast Corporation (Cosori)
• Instant Brands Inc.
• Gourmia

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“The United States air fryer market is driven by rising health consciousness, growing demand for oil-free cooking, and the need for time-saving kitchen solutions. Consumers are increasingly choosing air fryers as healthier alternatives to deep frying. Innovation in smart features like app control and voice integration is enhancing user experience. Social media and influencer-driven recipes are boosting product visibility and adoption.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“United States Air Fryer Market By Product Type (Drawer, Lid), By Technology (Digital, Manual), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Air Fryer Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Air Fryer Market.

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