India Beauty Devices Market to Grow with a CAGR of 15.56% through 2030F

The India Beauty Devices Market is driven by factors such rising disposable incomes, increasing urbanization, heightened beauty consciousness, and the growing adoption of e-commerce platforms.

According to TechSci Research report, “India Beauty Devices Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Beauty Devices Market was valued at USD 1.81 Billion in 2024 and is expected to reach USD 4.31 Billion by 2030 with a CAGR of 15.56% during the forecast period. ​The India Beauty Devices Market has experienced significant growth in recent years, driven by increasing disposable incomes, urbanization, and a growing awareness of personal grooming and skincare among Indian consumers. This market encompasses a wide range of products, including hair care tools, skincare devices, and grooming equipment, catering to both men and women across various age groups. The proliferation of e-commerce platforms and the influence of social media have further accelerated the adoption of beauty devices, making them more accessible to a broader audience.

The market is also witnessing innovation in product offerings, with brands introducing advanced features to cater to the evolving needs of consumers. For instance, hair dryers and straighteners are now equipped with technologies that minimize heat damage and enhance hair health. Similarly, facial cleansing devices incorporate sonic technology to provide deeper cleansing and improved skin texture. These innovations not only improve the efficacy of the devices but also align with the growing consumer preference for products that offer both functionality and care.

The India Beauty Devices Market is poised for continued growth, driven by technological advancements, changing consumer lifestyles, and the increasing emphasis on self-care. As consumers become more discerning and seek products that offer convenience, efficacy, and value, the market is likely to see the emergence of more personalized and innovative beauty devices. Brands that can effectively leverage technology, understand consumer needs, and build trust will be well-positioned to capitalize on the expanding opportunities in this dynamic market.

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The India Beauty Devices Market is segmented into product type, sales channel and region.

Based on sales channel, Supermarkets/Hypermarkets was the dominating segment in the India Beauty Devices Market due to their wide accessibility, convenience, and broad product assortment. These retail outlets cater to a large and diverse customer base, ranging from budget-conscious consumers to those seeking premium beauty devices. With a significant presence in both urban and semi-urban areas, supermarkets and hypermarkets attract high foot traffic and provide easy access to a variety of beauty products, from hair care tools to skincare devices. The ability to offer competitive prices, discounts, and promotions further enhances their appeal. Additionally, the increasing trend of one-stop shopping for personal care items encourages consumers to purchase beauty devices alongside other daily essentials, boosting the segment's dominance in the market.

Based on region, Western region of India has emerged as the fastest-growing market for beauty devices due to factors like higher disposable incomes, increasing urbanization, and a strong presence of e-commerce platforms. Major cities like Mumbai, Pune, and Ahmedabad have seen a surge in the adoption of personal grooming products, driven by a growing middle-class population with a higher spending capacity. Additionally, the West is home to a significant number of working professionals and young consumers, who are more inclined towards using advanced beauty devices like hair straighteners, trimmers, and facial cleansing tools. The region's focus on modern living, enhanced by easy access to beauty products online and offline, has contributed to its rapid market expansion in the beauty device segment.

Major companies operating in India Beauty Devices Market are:

• Philips India Limited
• Panasonic Life Solutions India Private Limited
• Procter & Gamble Hygiene and Health Care Limited
• Vega Industries Private Limited
• Havells India Ltd
• Syska Led Lights Pvt Ltd
• Dyson Technology India Pvt Ltd
• Beurer India Private Limited
• SSIZ International Pvt Ltd
• Flawless Beauty Products and Services Private Limited

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“The India Beauty Devices Market is driven by rising disposable incomes, increased awareness of personal grooming, and technological advancements in devices like hair straighteners and facial cleansers. The growing influence of social media and beauty influencers also fuels demand for these products. Trends include the adoption of smart beauty devices, personalized skincare tools, and the rise of eco-friendly, sustainable beauty products. E-commerce growth and convenience are further accelerating the market, with online platforms offering easy access to a wide range of beauty devices.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Beauty Devices Market By Product Type (Trimmers & Shavers, Hair Dryers, Hair Straighteners, Hair Curlers, Epilators, Face Cleanser, Others), By Sales Channel (Supermarkets/Hypermarkets, Multi-branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Beauty Devices Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Beauty Devices Market.

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