Beer Holds the Leading Share in the Turkey Alcoholic Drinks Market During the Forecast Period
Increasing number of
breweries and wineries, shifting beverage preferences, and increasing
advancements in the production of vodka, flavored wine, beer, and cocktails
will drive the Turkish alcoholic drinks market during the forecast period.
According to TechSci Research report, “Turkey Alcoholic Drinks Market- By Region, Competition
Forecast and Opportunities, 2017-2027,”
the market
for alcoholic drinks in Turkey has expanded significantly in recent years.
Alcoholic beverages are fermented beverages with chemical components of
ethanol. Spirits, beer, and wine are the colorless, flammable liquids they
contain.
The Turkish market is
expanding credit to innovations and advancements in the production of vodka,
flavored wine, beer, and cocktails, as well as consumer lifestyle changes,
shifting beverage preferences, and an increase in breweries and wineries in
Turkey. The Turkish market has also benefited from the growing trend of
socializing and midweek/weekend gatherings among young and working
professionals due to the elevated status of premium beverages due to rising
urbanization and consumer demand for distinctive and avant-garde drinking
experiences. As a result, Turkey's growing trend is experimenting with various flavors of flavored alcohol and
mixed drinks. Factors like the expansion of the food and beverage sector, the
increasing use of social media and the internet, and the development of
distribution and retail channels all contribute to the market's expansion for
alcoholic drinks in Turkey.
In the upcoming years,
the outline of healthy breweries and distilleries will also offer additional
potential growth opportunities for the Turkish alcoholic drinks market. The
market for alcoholic beverages may face additional difficulties shortly due to
the increased alcohol consumption brought on by heightened health concerns.
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data Figures spread through 70 Pages and an in-depth TOC on "Turkey Alcoholic Drinks Market”
The Turkey alcoholic drinks market is
segmented based on product type, packaging type, distribution channel, and
region.
Based on product type, the
market is segmented into beer, vodka, whisky, wine, rum and others (gin,
tequila, brandy, breezer, etc.). Among these, the beer segment accounted for
the highest revenue share in the market during the forecast period due to
increasing purchasing power and popularity in Turkey.
Based on packaging type, the
market is segmented into bottles and cans. Among these, the cans segment is the
fastest growing segment in the market during the forecast period because cans
are easy to carry in traveling and take a smaller place than bottles,
influencing the alcoholic drinks market in Turkey.
Based on distribution
channels, the market is segmented into liquor stores, on-premises, convenience
stores, hypermarket/supermarket, online, and others (direct selling, etc.).
Among these, the liquor stores held the leading market share during the
forecast period. Turkey's rapid urbanization will create an interconnected
network of liquor stores. The market for alcoholic beverages is predicted to
expand due to consumers' growing trend of embracing western culture. Domestic
liquor stores offer a diverse portfolio of alcoholic beverages at lower prices,
encouraging segmental growth.
On the basis of regional
analysis the market is segmented into Marmara, central Anatolia, Mediterranean,
Aegean, southeastern Anatolia, Blacks, and Eastern Anatolia. Among these, the
Marmara holds the leading share in the
market during the forecast period due to changing lifestyles and the increasing
working population in the region, which fuels the demand for the alcoholic
drinks market in Turkey.
Major companies operating in the Turkey alcoholic
drinks market are:
·
Anadolu Efes Biracılık ve Malt Sanayii A.Ş.
·
Mey İçki Sanayi ve Ticaret A.Ş.
·
Türk Tuborg Bira ve Malt San. A.Ş.
·
Moët Hennessy Turkey Saraplar & Alkollü İçkiler LTD
ŞTİ.
·
Elda Pazarlama Tic. A.Ş.
·
Hasturk Sarapcilik Ltd.
·
Izafiyet dıs Tic.
·
KAVAKLIDERE SARAPLARI A.S.
·
DOLUCA BAGCILIK VE SARAPCILIK A.S.
·
Antalya Alkollü Içecek San. Ve Tic. A. Ş.
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“Turkish producers of alcoholic
beverages frequently introduce new models with flavorings. Turkish consumers'
curiosity, particularly millennials, is luring them to try these products,
which positively impacts the market for Turkish alcoholic drinks. Due to
Turkey's growing urban population and rising disposable income, people are
exploring new forms of entertainment like nightclubs and bar hopping. Young
adults with high family incomes, significant social media influence, and easy
access to alcoholic beverages are additional significant factors driving
alcoholic drink sales in Turkey.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based global management consulting firm.
Turkey Alcoholic Drinks Market By Product Type
(Beer, Vodka, Whisky, Wine, Rum and Others (Gin, Tequila, Brandy, Breezer,
etc.)), By Packaging Type (Bottle and Cans), By Distribution Channel (Liquor
Stores, On-Premises, Convenience Stores, Hypermarket/ Supermarket, Online and
Others (Direct Selling, etc.)), By Region , By Company, Forecast &
Opportunities, 2017-2027, has evaluated the
future growth potential of Turkey alcoholic drinks market and provides
statistics & information on market size, structure, and future market
growth. the report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the alcoholic drinks market in Turkey.Contact
Mr. Ken Mathews
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