Press Release

Turkey Pet Food Market to Grow with a CAGR of 6.8% through 2030

Turkey’s pet food market is expanding rapidly, driven by rising pet humanization, urbanization, premium product demand, digital retail growth, and increasing awareness of pet nutrition and health.


According to TechSci Research report, “Turkey Pet Food Market – By Region, Competition Forecast & Opportunities, 2030F”, Turkey Pet Food Market was valued at USD 313.70 Million in 2024 and is expected to reach USD 465.52 Million by 2030 with a CAGR of 6.8% during the forecast period. The Turkey pet food market is undergoing a transformative shift, marked by evolving consumer behaviors, rising pet humanization, and a growing appetite for innovation. Beyond the commonly discussed drivers such as increasing pet ownership and premiumization, a deeper push is coming from the expanding role of pets in Turkish households as emotional companions. This emotional bond is influencing purchasing decisions, prompting pet parents to seek food that mirrors human-grade quality and ethical sourcing. The increasing influence of social media, influencers, and pet communities is further shaping preferences toward niche and bespoke brands. Moreover, demographic shifts—such as a rise in single-person households and the aging population—are contributing to increased pet adoption, which in turn sustains food demand. Turkey’s integration with global trade dynamics and its strategic position as a manufacturing and export hub also allow local companies to align their product offerings with international standards, bolstering both domestic consumption and export potential.

However, the market faces distinct hurdles that could temper its growth momentum. Price volatility of raw materials, due in part to currency fluctuations and reliance on imports for certain ingredients, is a persistent issue. This not only impacts the profit margins of manufacturers but can also lead to inconsistent pricing in the retail market, affecting consumer loyalty. Furthermore, while digital adoption is growing, rural and lower-income regions still face limited access to diverse product ranges and veterinary guidance, creating an uneven landscape in pet food availability and awareness. Additionally, regulatory complexities around pet food labeling, nutritional standards, and import restrictions can act as barriers for both new entrants and existing players trying to innovate or expand. Balancing cost, quality, and accessibility remains a strategic imperative for stakeholders aiming to unlock the market’s full potential in the coming years.

 

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The Turkey Pet Food market is segmented into pet type, food type, distribution channel, and region.

Based on the distribution channels for pet food in Turkey include supermarkets/hypermarkets, pet specialty shops, veterinary clinics, and online platforms. Among these, supermarkets and hypermarkets are the leading distribution channels, offering a wide range of products and brands under one roof, which appeals to consumers seeking convenience. However, the online segment is the fastest-growing distribution channel in the Turkish pet food market. The ease of access to a variety of products, attractive discounts, and the convenience of home delivery are driving consumers towards online purchases. The increasing internet penetration and smartphone usage in Turkey further support the growth of online pet food sales. ​

Based on the region, the Mediterranean region is experiencing the fastest growth in Turkey's pet food market, driven by increasing urbanization and a surge in dog adoptions. This trend reflects a broader shift in Turkish society, where pets are increasingly viewed as family members, leading to heightened demand for high-quality, nutritious pet food. The region's urban centers provide better access to pet-related services and products, further fueling market expansion. Additionally, the rise of e-commerce platforms has made pet food more accessible, offering convenience and a wider range of options to consumers. These factors collectively contribute to the Mediterranean region's leading position in Turkey's rapidly growing pet food industry.

 

Major companies operating in Turkey Pet Food market are:

  • Abalioğlu Yem Soya Ve Tekstil Sanayi A.Ş.
  • Matlı Yem Sanayi ve Ticaret A.Ş.
  • Tarım Kredi Yem San. Ve Tic. A.Ş
  • Ofis Yem Gıda Sanayi Ticaret A.Ş.
  • AKYEM A.Ş.
  • Çağatay Evcil Hayvan Mamaları ve Yem Ürünleri San. and Tic. A.S.
  • Hermos Gida LTD. STI.
  • Tropikal Bahçe ve Evcil Hayvan Ürünleri A.Ş.
  • Makrovit Hayvan Besleme Teknolojileri Sanayi ve Ticaret A.Ş.
  • HEKTAŞ Ticaret Türk A.Ş.

 

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In recent years, personalized nutrition is emerging as a notable trend, with pet owners seeking diets tailored to their pets' specific needs, such as age, breed, activity level, and health conditions. Advancements in technology and data analytics enable companies to offer customized meal plans and formulations, enhancing pet health and owner satisfaction. This approach reflects a deeper understanding of pet wellness and a commitment to providing optimal nutrition. As awareness grows, personalized pet food is expected to become more mainstream, offering opportunities for innovation and differentiation in the market” Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Turkey Pet Food Market, By Pet Type (Dog, Cat, Fish, Others), By  Food Type (Dry, Wet, Others), By Distribution Channel (Supermarkets/Hypermarkets, Pet Specialty Shop, Veterinary Clinics, Online), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Turkey Pet Food market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Turkey Pet Food market.

 

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Relevant Reports

Turkey Pet Food Market, By Pet Type (Dog, Cat, Fish, Others), By Food Type (Dry, Wet, Others), By Distribution Channel (Supermarkets/Hypermarkets, Pet Specialty Shop, Veterinary Clinics, Online), By Region, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | May, 2025

Turkey’s pet food market is expanding rapidly, driven by rising pet humanization, urbanization, premium product demand, digital retail growth, and increasing awareness of pet nutrition and health.

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