Borrachas Vipal adding a retreader in Mexico

Mexico: The Brazilian retread company, Borrachas Vipal S/A has recently invested in expanding its dealership network, by adding Renovatec, a well-known retreader, based in Guadalajara city among its authorized dealer list in Mexico.

 

With the addition of Renovatec, the company now claims to have a total of 17 companies under its dealership network in the country. In November, Renovatec launched its new facility for retreading in Guadalajara which was also attended by Vipal Rubber executives. Renovatec as of 2015, have an experience of more than 32 years in the retread tyre market. According to Vipal executive, the newly introduced plant of Renovatec have an installed capacity to retread 2,500 tyres in a month.

 

Vipal’s commercial coordinator (Mexico and Central America), Mr. Jean Barros stated that the market of Latin American is of prime importance to the company, wherein, it was a planned strategy formed Vipal to expand specifically in the Guadalajara area. Moreover, Renovatec selectively joined Vipal due to the company’s significant development in quality and technology parameters.

 

The recent report published by TechSci Research, “Mexico Tyre Market Forecast and Opportunities, 2020” represents the growth of automotive industry in Mexico. With a motorization rate of 29%, the tyre market of Mexico still signify a huge untapped potential for automobiles in the country, particularly, the passenger car segment which is currently generating more than half of the volume share Mexico tyre industry.

 

As per TechSci Research, there was a demand for retread tyres witnessed in the country. The high price of a regular premium tyre is driving the demand of retread tyres in Mexico at a considerable pace. With this recent initiative taken by Borrachas Vipal S/A, the company would be able to expand its market share in the retread tyre industry of Mexico. Also the company is likely to take an advantage of brand recognition of Renovatec in Mexico, which would assist Vipal to widen its sale all over the country.