Press Release

ADAS Market to be led by the Passenger Cars Segment through the Forecast Years

Increasing need for safer and more effective vehicles among the buyers and governments strict safety regulations in many countries, for the automakers to implement ADAS technology in the vehicles are driving the Global ADAS market.

According to the TechSci Research report, "ADAS Market- Global Industry Size, Share, Trends, Opportunity and Forecast, 2018-2028F," the Global ADAS market stood at USD40.66 billion in the year 2022 and is estimated to reach USD60.10 billion in 2028 growing with a CAGR of 7.08% in the forecast years.

The demand for luxury and premium vehicles with cutting-edge safety features has compelled automakers to include cutting-edge technology into their vehicles. Many nations have declared their intention to become 100% zero-emission in the upcoming years in response to the growing environmental concerns. The automobile industry is moving towards more complex technologies, and every year, new features are added to cars to make driving easier. Many semiconductor firms currently offer ADAS devices or are developing them, including some that have not traditionally worked in the automobile industry. However, much ambiguity still exists about the industry as with any new technology, particularly how consumers will react to more complex applications where a computer controls or assists together with other crucial driving operations, such as steering.  The passenger car segment in the vehicle type held the highest market share of 78.76% in 2022 and in the forecast years the segment is expected to dominate because of rising adoption of ADAS features in passenger cars by the automobile OEMs. Asia Pacific is the market leader as it captured major market share of around 40.66% in 2022, and the region is also projected to exhibit a CAGR of 5.91% in the period, 2023E to 2028F. The global ADAS market is expected to be driven by increasing safety concerns and the rise in technological advancements in the industry. Moreover, the growth of electric and connected vehicles is also driving the global ADAS market. Overall, in the forecast years, the market is expected to create growth opportunities for players operating globally.


Browse more than 192 market data Figures spread through 255Pages and an in-depth TOC on "Global ADAS Market"


The rate of technological advancement is one element that can affects the adoption of ADAS. There is still tremendous opportunity for development, despite the significant improvements made in recent years by semiconductor makers and other participants. For instance, when a vehicle is moving quickly, forward-collision warning systems still have trouble recognizing objects.

Over the next five years, certain ADAS applications will be mandated by regulators, and many firms are already making plans to capitalize on this trend. Unprecedented changes are being brought about in the automotive industry by this effort. First, even if they did not previously have a presence in the automobile industry, more established high-tech companies, particularly semiconductor players, are aggressively exploring ADAS potential. For instance, such prospects are being pursued by Intel, NVIDIA, Panasonic, Qualcomm, Samsung, and Sony, as well as those involving sensors, ECUs and MCUs, systems, and systems on a chip.

Global supply networks, particularly those in the automotive industry, were disrupted by COVID-19. China, among other nations, is the supplier of many sensors and ADAS parts. The availability of these components was impacted by factory closures, logistical difficulties, and reduced production capacity, which caused supply chain disruptions and delays in ADAS adoption. The delays in the supply chain affected the pace of ADAS adoption, as automakers and suppliers had less urgency to comply with new requirements.

The COVID-19 pandemic forced many automobile manufacturers to temporarily halt production or reduce their output due to lockdowns, labor shortages, and reduced demand. This slowdown in vehicle production directly impacted the integration and adoption of ADAS systems, as production of new vehicles was delayed or put on hold. The slowdown of the automotive production has also led to the decline in the demand for ADAS components by the automotive OEMs and this has drastically impacted the global ADAS market. The pandemic has also hampered the research and development activities by the companies operating in this domain.

Mercedes-Benz has become the first company to meet the standard of level 3 ADAS or safety system. The company has announced that the automated driving technology called DRIVE PILOT will be available in S-Class and EQS models in the first half of 2022. Some of the ADAS features that are going to be mandatory from 2022 for vehicles of categories M (transport of people), N (transport of goods), and O (trailers and semi-trailers) are adaptive cruise control, automatic emergency braking, driver fatigue detector, advanced driver distractive warning systems, lane-keeping system, recording devices, tire pressure, intelligent speed assistance, detection systems of vehicles and reversing camera.  

The Global ADAS market has been segmented based on vehicle type, sensor type,  level of autonomy, and,  function,  region and competitive landscape. In terms of vehicle type, the Global ADAS market is segmented into passenger cars and commercial vehicles. In the global ADAS market, the automotive production is dominated by level 1 vehicles, and most of the vehicles produced by automotive manufacturers have a level 1 ADAS or safety system in their vehicle variants.  In the level of autonomy type segment, level 1 has dominated the market with a total share of 48.96%, followed by level 2 with 48.83% in 2022.

The Asia-Pacific ADAS Market stood at USD16.54 billion in value in 2022 and is expected to reach USD22.89 billion by 2028 at a CAGR of 5.91% over the forecast period. The South Asian nations, which include some of the largest automobile makers in the world, mostly control the APAC ADAS market. In APAC, there are some of the best car companies in the world like Toyota Motor Corporation, Honda Motors, Hyundai-Kia, and Nissan. In the global automotive value chain, APAC holds an important place. The development of autonomous vehicles with ADAS systems is being overseen by original equipment manufacturers (OEMs) in order to meet the needs of consumers who are becoming more and more adept at using technology. The demand for automobiles in the APAC area has expanded because of the population growth and industrialization of nations like China and India. Additionally, factors including inexpensive labor, raw resources, government assistance, and the expanding economies of nations like China, Japan, and India have driven the rise of the automobile industry and this has led to the growth of Asia-Pacific ADAS Market.


Some of the major players operating in the Global ADAS Market include:

·         Robert Bosch GmbH

·         Continental AG

·         Autoliv Inc.

·         ZF Friedrichshafen AG,

·         DENSO Corporation

·         Aptiv Global Operations Limited,

·         Magna International Inc.

·         Valeo

·         Ambarella Inc

·         Aisin Corporation

·         Huizhou Desay SV Automotive Co., Ltd.


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“Due to the shortage of microchips (semiconductors), passenger car sales were falling in European nations, and after COVID's effects, the market for automobiles saw low demand. According to the European Automobile Manufacturers' Association (ACEA), there was a 7.9% increase in passenger vehicle registration in 2022, reaching 10.5 million units. Automotive manufacturers are introducing vehicles with advanced features like adaptive cruise control, collision avoidance, park assistance, lane departure warning system, rear cross traffic assistance, automatic speed limit, etc., because of the market's increased demand for vehicles with advanced technology and features. The growth of the Global ADAS market will increase in the coming years as the sales of cars will increase -."said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

ADAS Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Vehicle Type (Passenger Cars and Commercial Vehicles), By Sensor Type (Radar, Ultrasonic, Camera and LiDAR), By Level of Autonomy (Level 1, Level 2, Level 3, Level 4 and Level 5), By Function (Collision Avoidance, Adaptive Cruise Control, Lane Departure Warning System, Rear Cross Traffic Assistance, Emergency Braking, Intersection Assistance, Automatic Speed Limit, Park Assistance and Others) and By Region, Competition,” has evaluated the future growth potential of Global ADAS Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Global ADAS Market.


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